The Internet, Social Media, and Knowledge Production and Development of Political Marketing

2017 ◽  
pp. 177-208
Author(s):  
Nyarwi Ahmad
Keyword(s):  
Social Media ◽  
Knowledge Production ◽  
Conceptual Knowledge ◽  
Political Marketing ◽  
The Internet ◽  
Political Actors ◽  
Theoretical Assumptions ◽  
Use Of The Internet ◽  
Use Of Social Media ◽  
The Impact

Though the use and development of the Internet, World Wide Web and social media and their impacts on politics have been robustly investigated, specific attention has not yet been paid to explore the impact of adaptation and use of social media by political actors and organizations on the knowledge production and generation of political marketing. In order to fill this knowledge gap, a conceptual framework to explore modes of knowledge production and generation of political marketing has been proposed. The transcendental realism approach postulated by Bhaskar (1998, 2008) and the meta-theoretical assumptions of political marketing proposed by Henneberg (2008) were adopted. A content analysis of 320 articles of Journal of Political Marketing published in between 2002 and 2015 was carried out. This work reveals that the adaptation and use of the Internet and social media have been accounted for in producing and generating the operational or the rudimentary-conceptual or the established-conceptual knowledge of political marketing.

The Internet, Social Media, and Knowledge Production and Development of Political Marketing

2019 ◽  
pp. 562-593
Author(s):  
Nyarwi Ahmad
Keyword(s):  
Social Media ◽  
Knowledge Production ◽  
Conceptual Knowledge ◽  
Political Marketing ◽  
The Internet ◽  
Political Actors ◽  
Theoretical Assumptions ◽  
Use Of The Internet ◽  
Use Of Social Media ◽  
The Impact

Though the use and development of the Internet, World Wide Web and social media and their impacts on politics have been robustly investigated, specific attention has not yet been paid to explore the impact of adaptation and use of social media by political actors and organizations on the knowledge production and generation of political marketing. In order to fill this knowledge gap, a conceptual framework to explore modes of knowledge production and generation of political marketing has been proposed. The transcendental realism approach postulated by Bhaskar (1998, 2008) and the meta-theoretical assumptions of political marketing proposed by Henneberg (2008) were adopted. A content analysis of 320 articles of Journal of Political Marketing published in between 2002 and 2015 was carried out. This work reveals that the adaptation and use of the Internet and social media have been accounted for in producing and generating the operational or the rudimentary-conceptual or the established-conceptual knowledge of political marketing.

The Internet, Social Media, and Knowledge Production and Development of Political Marketing

2018 ◽  
pp. 1465-1496
Author(s):  
Nyarwi Ahmad
Keyword(s):  
Social Media ◽  
Knowledge Production ◽  
Conceptual Knowledge ◽  
Political Marketing ◽  
The Internet ◽  
Political Actors ◽  
Theoretical Assumptions ◽  
Use Of The Internet ◽  
Use Of Social Media ◽  
The Impact

Though the use and development of the Internet, World Wide Web and social media and their impacts on politics have been robustly investigated, specific attention has not yet been paid to explore the impact of adaptation and use of social media by political actors and organizations on the knowledge production and generation of political marketing. In order to fill this knowledge gap, a conceptual framework to explore modes of knowledge production and generation of political marketing has been proposed. The transcendental realism approach postulated by Bhaskar (1998, 2008) and the meta-theoretical assumptions of political marketing proposed by Henneberg (2008) were adopted. A content analysis of 320 articles of Journal of Political Marketing published in between 2002 and 2015 was carried out. This work reveals that the adaptation and use of the Internet and social media have been accounted for in producing and generating the operational or the rudimentary-conceptual or the established-conceptual knowledge of political marketing.

scholarly journals Social Media Influence on the Millennial Generation's Civic Disposition

2018 ◽  
Vol 2 (2) ◽  
pp. 64-76
Author(s):  
Novitasari Novitasari
Keyword(s):  
Social Media ◽  
Millennial Generation ◽  
Human Life ◽  
The Internet ◽  
Research Approach ◽  
Mutual Cooperation ◽  
Descriptive Research ◽  
Use Of The Internet ◽  
Use Of Social Media ◽  
The Impact

The development of science and technology encourages most people to follow the changes that occur in the world including the use of the internet as a daily necessity. The internet has become inherent in human life, especially in the millennial generation today because it makes it easier to communicate and exchange information, including in Indonesia. However, the impact caused in the use of social media is not always realized by the user so that it can lead to something that is not desired. Therefore, this study aims to determine how the impact of the use of social media affects the civic disposition of users, especially the millennial generation. The research approach used is a qualitative research approach with descriptive research methods. The researcher collected data through observation, interviews, and documentation studies. The results of the study indicate that social media can support the strengthening of national integration because of some of its functions. The culture of mutual cooperation and the love of the country can grow and develop in the community, especially social media users. Then the researcher gave recommendations based on the findings of the research, namely the need for an anticipatory and selective attitude for all parties, especially social media users and other interested parties. Keywords: social media, millenial generation, civic disposition Abstrak Perkembangan ilmu pengetahuan dan teknologi mendorong sebagian besar manusia mengikuti perubahan yang terjadi di dunia termasuk penggunaan internet sebagai kebutuhan pokok sehari-hari. Internet telah melekat dalam kehidupan manusia terutama pada generasi millennial dewasa ini karena memudahkan berkomunikasi dan bertukar informasi termasuk di Indonesia. Akan tetapi, dampak yang ditimbulkan dalam penggunaan media sosial tidak selalu disadari oleh pengguna sehingga dapat mengarah pada sesuatu yang tidak dikehendaki. Penelitian ini bertujuan untuk mengetahui bagaimana dampak penggunaan media sosial berpengaruh terhadap civic disposition pengguna terutama generasi milenial. Pendekatan penelitian yang digunakan adalah pendekatan penelitian kualtitatif dengan metode penelitian deskriptif. Peneliti mengumpulkan data melalui observasi, wawancara, dan studi dokumentasi. Hasil penelitian menunjukkan bahwa media sosial dapat mendukung penguatan integrasi nasional karena beberapa fungsi yang dimilikinya. Budaya gotong-royong dan rasa cinta tanah air dapat tumbuh dan berkembang pada masyarakat terutama pengguna media sosial. Kemudian peneliti memberikan rekomendasi berdasar pada hasil temuan penelitian, yaitu perlunya sikap antisipatif dan selektif bagi semua pihak terutama pengguna media sosial dan pihak lain yang berkepentingan. Kata kunci: media sosial, generasi milenial, civic disposition

scholarly journals Pengaruh dan Pola Aktivitas Penggunaan Internet serta Media Sosial pada Siswa SMPN 52 Surabaya

2016 ◽  
Vol 2 (1) ◽  
pp. 17 ◽  
Author(s):  
Astrid Kurnia Sherlyanita ◽  
Nur Aini Rakhmawati
Keyword(s):  
Social Media ◽  
Direct Interaction ◽  
Major Influence ◽  
The Internet ◽  
Time Interaction ◽  
Keywords Internet ◽  
Usage Patterns ◽  
Use Of The Internet ◽  
Use Of Social Media ◽  
The Impact

Abstrak— Perkembangan fungsi dari internet membuat internet dapat diakses bagi semua kalangan. Akhir-akhir ini, beberapa penelitian membuktikan bahwa sebagian besar pengguna internet adalah kalangan remaja. Berkembangnya media sosial secara mendunia secara tidak langsung memiliki pengaruh besar terhadap penggunaan internet bagi remaja. Fokus pada paper ini adalah penelitian seberapa besar pengaruh penggunaan internet dan media sosial bagi remaja ditinjau dari beberapa aspek serta pola aktivitas penggunaan sosial media pada remaja. Penelitian dilakukan terhadap 44  siswa dan 2 (dua) guru SMPN 52 Surabaya. Hasil survey kemudian dianalisis apakah para siswa memiliki pengetahuan yang cukup terhadap hal-hal yang sebaiknya dilakukan dan tidak berkaitan dengan keamanan dalam penggunaan media sosial. Didapatkan hasil bahwa siswa SMPN 52 Surabaya secara umum sudah dapat menentukan penggunaan internet secara baik, baik untuk sarana pembelajaran maupun fungsi hiburan seperti media sosial, di mana waktu interaksi siswa pada interaksi langsung di kehidupan sehari-hari dan waktu interaksi pada media sosial sudah seimbang dan sesuai dengan porsinya. Serta dapat diketahui bahwa para siswa SMPN 52 Surabaya sudah dapat mengetahui hal-hal dasar yang perlu diterapkan keamanan, seperti pembatasan privasi dan sharing  hanya untuk orang yang dikenal.Kata Kunci— Internet, Media Sosial, RemajaAbstract—Nowdays, internet is accessable for everyone. Previous studies prove that the majority of internet users are teenagers. Development of worldwide social media indirectly have a major influence on the use of the internet for teen. The focus of this paper is to investigate the impact of the Internet and social media for teens. We evaluated from several aspects as well as social media usage patterns of activity in adolescents. The study was conducted on 44 students and two teachers at SMPN 52 Surabaya. The results then analyzed whether the students have sufficient knowledge of the things that should be done and not related to safety in the use of social media. The results showed that the most of students at SMPN 52 Surabaya generally been able to determine the use of the Internet, both for the means of learning and entertainment functions such as social media, where the interaction time students on direct interaction in daily life and time interaction on social media is already balanced and accordance with the portions. As well as it can be seen that the students of SMPN 52 Surabaya already be aware of the basic things that need to be applied to security, such as restrictions on privacy and sharing only to people you know. Keywords— Internet, Social Media, Teen

Evaluation of Trends in the use of the Internet by Pharmacy Publications: An Observational Study

2012 ◽  
Vol 47 (1) ◽  
pp. 37-41
Author(s):  
A. Zak Kevin ◽  
L. Monaghan Christina ◽  
Parker Amanda
Keyword(s):  
Social Media ◽  
Observational Study ◽  
Scientific Literature ◽  
Portable Document Format ◽  
The Internet ◽  
Percent Increase ◽  
Online Access ◽  
Use Of The Internet ◽  
Use Of Social Media ◽  
E Mail

Purpose An observational study was conducted to identify and evaluate trends in the use of the Internet and social media by pharmacy publications. Methods The print and online versions of 10 pharmacy publications were compared at 2 different times separated by 3 years for similarities and differences in content and presentation. Characteristics and functions were evaluated for online publications, including subscription requirements for online access, the dates of online archived material, pre- and postpublication features, e-mail notifications, hyperlinks, and the use of social media and other specialty applications. Results Between 2007 and 2010, online functionality of selected pharmacy publications increased in 52% (12/23) of the features assessed; among these expanded features, the median percent increase was 20%. The 2 most prevalent online features among publications in 2007 and 2010 were article availability in portable document format (pdf) and the ability to submit articles online. The online feature most adopted during the study timeframe was the ability to e-mail friends about an article (increased by 40%). In 2010, the majority of publications offered social media or other specialty applications (80%) and required a paid subscription for online access (60%). Conclusion Currently, not all available online features have been adopted by the reviewed pharmacy publications. Overall, the online functionality of pharmacy publications was maintained or slightly increased from 2007 to 2010. It is important for publishers to continue to expand their presence on the Internet to improve accessibility to the scientific literature.

scholarly journals The clash between the employee's right to privacy and freedom of expression and social media misconduct: What justifies employee's dismissal to be a fair dismissal?

Obiter ◽  
2021 ◽  
Vol 41 (3) ◽  
pp. 504-518
Author(s):  
Simphiwe P Phungula
Keyword(s):  
South Africa ◽  
Social Media ◽  
21St Century ◽  
Freedom Of Expression ◽  
The Internet ◽  
Right To Privacy ◽  
Employee Relationship ◽  
Use Of The Internet ◽  
Use Of Social Media ◽  
The Way

The 21st century has an increase in the use of the internet as a means of trading. The use of the internet has also influenced the use of social media as a means of communication. This communication extends to the employer–employee relationship in the workplace. However – in South Africa – due to the rapid use of social media both in and out of the workplace, it has become blurry of what constitutes social media misconduct for which an employee may be disciplined. This is exacerbated by the lack of specific legislation dealing with employees and social media misconduct in South Africa. This article deals with the blessings and the curse of using social media as a means of communication in the workplace. It reveals the difficulties faced by both employers and employees when determining to what extent the behaviour of an employee can constitute adequate grounds for dismissal in relation to that employee’s social media misconduct. Recommendations are made on the way forward.

scholarly journals Impact of digital marketing development on entrepreneurship

2019 ◽  
Vol 135 ◽  
pp. 04023 ◽  
Author(s):  
Kenzhegul Bizhanova ◽  
Arafat Mamyrbekov ◽  
Ilkhom Umarov ◽  
Akmaral Orazymbetova ◽  
Aziza Khairullaeva
Keyword(s):  
Social Media ◽  
Marketing Strategies ◽  
Turn Of The Century ◽  
Digital Marketing ◽  
The Internet ◽  
Internet Applications ◽  
Related Research ◽  
Use Of Social Media ◽  
The Impact ◽  
Business Structure

The article discusses the impact of digital marketing on modern entrepreneurship, as well as the main tasks in the formation of the business structure. Predictions of rising consumer power in the digital age leading up to the turn of the century were bolstered by the advent of the Internet and then reignited by social media. Changes in consumer behavior require firms to rethink their marketing strategies in the digital sphere. Currently, much of the related research focuses more on the client than the firm. This study uses the firm’s perspective to facilitate understanding of digital marketing and the use of social media, as well as its benefits and inhibitors. The second generation of Internet applications enhances marketing efforts by allowing firms to introduce innovative forms of communication and co-create content with their customers. Firms ’ participation in digital marketing can be classified according to the perceived benefits and uses of digital marketing. To improve engagement with digital marketing, marketers need to focus on relationship-based interactions with their customers. This article demonstrates how some firms are already achieving just that.

scholarly journals CANDIDATES IN THE PRESIDENTIAL ELECTIONS IN ROMANIA (2014): THE USE OF SOCIAL MEDIA IN POLITICAL MARKETING

2015 ◽  
Author(s):  
Monica Patrut
Keyword(s):  
Social Media ◽  
Presidential Elections ◽  
Virtual Communities ◽  
Political Marketing ◽  
The Political ◽  
Content Creation ◽  
Parliamentary Elections ◽  
Political Actors ◽  
Political Messages ◽  
Use Of Social Media

The phenomenon of social media has drawn the attention of the specialists from the political marketing because it contributes quickly and efficiently to the increase of the political product’s visibility and appeals to its supporters for content creation and viral promotion of the political messages. In addition, the candidate can communicate directly with the citizens and may involve them in creating virtual communities. In our study we briefly present the way in which social media was used, timidly at first, during the campaign for the 2008 parliamentary elections, for the 2009 presidential elections and for the 2012 local and parliamentary elections. The importance of social media increased during the 2012 Romanian presidential impeachment referendum and contributed decisively to rallying voters to go to the polls and, implicitly, to the Klaus Iohannis’s victory in the 2014 presidential elections. We have focused especially on Facebook, as social network, because it has managed to attract the largest number of users in Romania. The success of the 2.0 political actors does not imply (only) to use the network as an alternative news channel, but especially to establish the bidirectional connection and constant interaction with virtual friends.

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