scholarly journals A Critical Discourse Analysis of the Linguistic Features of Billboards

2021 ◽  
Vol VI (I) ◽  
pp. 356-362
Author(s):  
Saleha Aftab ◽  
Muhammad Khurram Iqbal ◽  
Abdul Rashid
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Comprehensive Analysis ◽  
The Other ◽  
Critical Discourse ◽  
Linguistic Features ◽  
Common People ◽  
Maximum Profit ◽  
The Common ◽  
Real Picture

The present research, "A Critical Discourse Analysis of the Linguistic Features of Billboards", has been accomplished in order to make a comprehensive analysis of the fact how advertising is manipulating and altering the basic philosophies, dogmas, creeds and ideologies of the common people. Advertising is a vast field, and it has influenced the lives of all of us in the last decades. Keeping this factor in view, the researcher has made an attempt to uncover those aspects which remain hidden in the glamorous and eye-catching commercials which contribute to the capitalist's efforts to make maximum profit by thrusting his products on the customers. The researcher has done the linguistic analysis by using Norman Fairclough's model of Critical Discourse Analysis (1993) of the billboard advertisements. The researcher has analyzed the language and images used on the billboards and had made an attempt to find out the basic notions for which these linguistic expressions have been used in the boards. For this purpose, he uses various tactics. The sincerity which is illustrated in the billboard advertisements by the advertiser is not factual. The real picture is on the other side.

The Legitimating Power of Discourse

2020 ◽  
Vol 13 (3) ◽  
pp. 256-275
Author(s):  
Mustafa Menshawy
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
The State ◽  
Critical Discourse ◽  
The Political ◽  
Discursive Construction ◽  
Linguistic Features ◽  
Media Texts ◽  
Insight Into ◽  
Culturally Embedded

Abstract In this article, I examine a corpus of texts that address the 1973 war; these texts cover the period from 1981 to 2011, marking the beginning and end of Hosni Mubarak’s rule. Utilizing Critical Discourse Analysis (CDA), I explore how Mubarak’s regime employed the war to legitimize its power and defend its policies by deploying longstanding culturally-embedded ‘macro themes’. These macro themes refer to the war as an overwhelming and undisputed ‘Egyptian victory’ and, more significantly, they portray Mubarak himself as ‘war personified/war personalized’. The analysis of linguistic and extra-linguistic features in al-Ahram newspaper (the mouthpiece of the state), among other media texts on the war, show how the discursive construction was made consistent, coherent and resonant in a managed context that characterized the political and media landscapes. Depending on unique access to those who produced, edited and even censored the texts under analysis, this method unravels a complex set of cultural messages and conventions about the war, and fills a lacuna in the literature by offering insight into the deliberate and well-coordinated process of shaping and reshaping a specific discourse for a specific purpose.

scholarly journals THE CRITIQUES AND IDEOLOGIES SHARED IN THE INAUGURATION SPEECH OF DONALD TRUMP (A STUDY OF CRITICAL DISCOURSE ANALYSIS)

2019 ◽  
Vol 25 (2) ◽  
Author(s):  
Imron Hizbullah ◽  
Muhammad Taufiq Al Makmun
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Three Dimensional ◽  
Critical Discourse ◽  
Discursive Practice ◽  
Linguistic Features ◽  
Three Dimensional Model ◽  
Donald Trump ◽  
Political Aspect ◽  
Political Condition

<em>This paper investigates the Critical Discourse Analysis (CDA) in studying the inauguration speech of Donald Trump at the Capitol Hill, Washington DC on January 20, 2017. The objective of the study is to uncover the hidden messages regarding ideologies shared and critiques appointed to Obama’s presidency. The paper uses the theory of CDA by Norman Fairclough by focusing on the three aspects of research which are (1) micro or linguistic analysis, (2) Mezzo or discursive analysis, and (3) macro or contextual analysis. The three dimensional model of CDA is aimed to uncover the ideologies shared and critiques appointed to based on linguistic features, socio-political aspect, and discursive practice. The American Dream is represented in seven issues risen which are (1) US economic condition during Obama’s presidency, (2) US political condition during Obama’s presidency, (3) US social condition during Obama’s presidency, (4) The concept of making America great again, (5) Anti-radical Muslim immigrants, (6) America First, and (7) Nationalism. The result of the study reveals that the speech brought some ideologies or thoughts shared to the audiences and might change the people’s perception on Obama’s two periods of presidency who is considered as failure.</em>

scholarly journals Rural as Periphery Per Se? Unravelling the Discursive Node

2016 ◽  
Vol 13 (2) ◽  
pp. 11-28 ◽  
Author(s):  
Bianka Plüschke-Altof
Keyword(s):  
Discourse Analysis ◽  
Conceptual Framework ◽  
Critical Discourse Analysis ◽  
Rural Areas ◽  
The Other ◽  
Critical Discourse ◽  
Hegemonic Discourse ◽  
Spatial Inequalities ◽  
Urban Rural ◽  
Per Se

Despite often being used interchangeably, the dominant equation of the rural with the peripheral is not self-evident. In order to critically scrutinize the discursive node, the aim of this article is twofold. On one hand, it argues for overcoming the prevalent urban‒rural divide and dominant structural approaches in sociological and geographical research by introducing discursive peripheralization as a conceptual framework, which allows the analysis of the discursive (re-)production of socio-spatial inequalities on and between different scales. On the other hand, this article explores how rural areas are constituted as peripheries within a hegemonic discourse naturalizing the ascription of development (non-)potentials. Following a critical discourse analysis approach, this will be illustrated in the case of periphery constructions in Estonian national print media.

scholarly journals AN EXPLORATION OF GRAFFITI ON UNIVERSITY’S WALLS: A CORPUS-BASED DISCOURSE ANALYSIS STUDY

2017 ◽  
Vol 7 (1) ◽  
pp. 29 ◽  
Author(s):  
Nisreen Naji Al-Khawaldeh ◽  
Imad Khawaldeh ◽  
Baker Bani-Khair ◽  
Amal Al-Khawaldeh
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Cultural Values ◽  
Critical Discourse ◽  
Linguistic Features ◽  
Language Functions ◽  
Analysis Technique ◽  
Teachers And Parents ◽  
The University ◽  
Hashemite University

Graffiti have received a great attention from scholars as they have been considered a vital cultural phenomenon for many years (Trahan, 2011; Divsalar & Nemati, 2012; Zakareviciute, 2014; Farnia, 2014; El-Nashar & Nayef; 2016). Although there are extensive contemporary researches on graffiti in many disciplines, such as linguistics, cultural studies, politics, art, and communication (Pietrosanti, 2010;  Farnia, 2014; Oganda, 2015), there are few studies exploring graffiti on classrooms’ walls in higher education milieus (Farnia, 2014). To the best knowledge of the researchers, very few studies were done on the Jordanian context (e.g. Al-Haj Eid, 2008; Abu-Jaber, et al., 2012) and none was done on the Jordanian universities. Therefore, this study aims at analysing the content and communicative features of writings found on universities’ classrooms’ walls, corridors, and washrooms and their relation to the socio-cultural values of the society in order to explore how universities help students voice their attitudes and thoughts. The linguistic features that characterise these writings were also examined. Graffiti-writings, which were collected from the University of Jordan and the Hashemite University, were coded and analysed using the thematic content analysis technique (Braun & Clarke, 2006) and Critical Discourse Analysis (Fairclough, 1995). The analysis of the data has shown that graffiti serve different communicative language functions related to personal, social, national, religious, political, and taboo matters. The most salient linguistic features of these graffiti are simplicity and variation. It can be concluded that graffiti are distinctive and silent ways of communication, particularly in students’ society. The study will be of great importance to linguists, sociologists, educators, administrators, teachers and parents. It is enrichment to the available literature on linguistic studies.

Critical Electronic Discourse Analysis

2013 ◽  
pp. 191-209
Author(s):  
Bob Hodge
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Electronic Media ◽  
The Other ◽  
Critical Discourse ◽  
Electronic Discourse ◽  
Research Traditions ◽  
Social Forms ◽  
The Social

This chapter investigates and endorses the integration of two existing research traditions, electronic discourse analysis (EDA) and critical discourse analysis (CDA), into a more powerful and comprehensive form of analysis of electronic discourses, Critical Electronic Discourse Analysis (CEDA). It sets this analytic project against the massive, unpredictable changes in culture and society which are associated with the electronic media revolution. It argues for innovative forms of analysis, in which ‘electronic discourse analysis’ acquires two over-lapping interpretations: electronically enabled analysis of discourses in all media; and all forms of analysis of electronic discourses and the social forms they express. It uses McLuhan and multi-modality theory to argue for major continuities and significant breaks in semiotic modes over long periods. It argues that powerful innovations in analysis and technology need to recognize and incorporate the two fundamental semiotic modes, digital and analogue, and not seek to replace one with the other.

Debating the 2015 Islam law in Austrian Parliament: Between legal recognition and Islamophobic populism

2017 ◽  
Vol 28 (4) ◽  
pp. 392-412 ◽  
Author(s):  
Farid Hafez
Keyword(s):  
Discourse Analysis ◽  
Political Parties ◽  
Critical Discourse Analysis ◽  
The Other ◽  
Critical Discourse ◽  
The Political ◽  
Right Wing ◽  
Legal Recognition ◽  
Parliamentary Debates

This article analyses the two national parliamentary debates on the new Islam law of 2015 using a Viennese School of Critical Discourse Analysis. It asks how the new Islam law was framed from the perspectives of the political parties in power and of those in opposition. It also shows in detail which arguments were raised to defend, alter or support the proposed law by identifying the list of topoi used. It asks especially how racist arguments were debated between on one side a comparably tolerant Austrian system of laws on religion, and on the other, the dominant right-wing populist Freedom Party of Austria, which aimed to foster Islamophobia.

Counter-discourse corpora, ethical subjectivity and critique of argument

2014 ◽  
Vol 13 (4) ◽  
pp. 781-813 ◽  
Author(s):  
Kieran O’Halloran
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Political Change ◽  
The Other ◽  
Critical Discourse ◽  
Web Based ◽  
Content Type ◽  
Argument Evaluation ◽  
Corpus Linguistic ◽  
Ethical Subjectivity

In the article, I model an alternative critical discourse analysis (CDA) pedagogy which is based on an ethical subjectivity instead of a political subjectivity. Aimed at undergraduates, it facilitates critical purchase on arguments which attack the standpoint of relatively powerless groups/organizations (who seek political change). Via corpus linguistic analysis of appropriate web-based data, I show how the analyst can rigorously find out at scale the recurrent key concerns of a relatively powerless Other with whom they were previously unfamiliar. They use this counter-discourse information as a lens on an argument which criticises the relatively powerless group, ascertaining whether or not the argument has distorted the group’s key concerns. Should this be the case, I highlight how the analyst can go on to explore whether any mischaracterisation has implications for the argument’s credibility because it loses coherence relative to the outlook of the Other. The approach is grounded in Jacques Derrida’s ‘ethics of hospitality to the Other’. It is in being hospitable to the outlook of a relatively powerless Other, and adopting it for purposes of argument evaluation, that the analyst effectively creates an ethical subjectivity. That said, the ethical and political are, in principle, relatable with this method as I indicate.

Counter-discourse corpora, ethical subjectivity and critique of argument: An alternative critical discourse analysis pedagogy

2015 ◽  
Vol 13 (4) ◽  
pp. 781-813 ◽  
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Corpus Linguistics ◽  
The Other ◽  
Critical Discourse ◽  
Web Based ◽  
Argument Evaluation ◽  
Ethical Subjectivity ◽  
Online Comments ◽  
Text Cohesion

In the article I model an alternative critical discourse analysis (CDA) pedagogy which is based on an ethical subjectivity instead of a political subjectivity. Aimed at undergraduates, it facilitates critical purchase on arguments which attack the standpoint of relatively powerless groups/organizations (who seek political change). Via corpus linguistic analysis of appropriate web-based data, I show how the analyst can rigorously find out at scale the recurrent key concerns of a relatively powerless Other with whom they were previously unfamiliar. They use this counter-discourse information as a lens on an argument which criticises the relatively powerless group, ascertaining whether or not the argument has distorted the group’s key concerns. Should this be the case, I highlight how the analyst can go on to explore whether any mischaracterisation has implications for the argument’s credibility because it loses coherence relative to the outlook of the Other. The approach is grounded in Jacques Derrida’s ‘ethics of hospitality to the Other’. It is in being hospitable to the outlook of a relatively powerless Other, and adopting it for purposes of argument evaluation, that the analyst effectively creates an ethical subjectivity. That said, the ethical and political are, in principle, relatable with this method as I indicate. Keywords: absences; argumentation; change.org; corpus linguistics; counter-discourse; critical discourse analysis; ethical subjectivity; Jacques Derrida; online comments; text cohesion.

Representation, conceptualization and positioning in Critical Discourse Analysis

2020 ◽  
Vol 12 (2) ◽  
pp. 272-294
Author(s):  
Piotr Cap
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Perspective Taking ◽  
Political Discourse ◽  
Cognitive Linguistics ◽  
Significant Contribution ◽  
The Other ◽  
Critical Discourse ◽  
Space Theory ◽  
Discourse Studies

Abstract The present paper explores the current nexus between Cognitive Linguistics (CL) and Critical Discourse Analysis (CDA), focusing on theories of conceptual positioning, distancing and perspective-taking in discourse space. It assesses the strengths, limitations, and prospects for further operationalization of positioning as a valid methodology in CDA, and political discourse studies in particular. In the first part, I review the cognitive models of positioning that have made the most significant contribution to CDA. Discussing Deictic Space Theory and Text World Theory, among others, I argue that these models reveal further theoretical potential which has not been exploited yet. While they offer a comprehensive and plausible account of how representations and ideologically charged worldviews are established, they fail to deliver a pragmatic explanation of how addressees are made to establish a worldview, in the service of speaker’s goals. The second part of the paper outlines Proximization Theory, a discursive model of crisis and conflict construction in political discourse. I argue that, unlike the other models, it fully captures the complex geopolitical and ideological positioning in political discourse space, providing a viable handle on the dynamics of conflict between the opposing ideologies of the space.

Speaking But not Being Heard: Two Adolescents Negotiate Classroom Talk about Text

2001 ◽  
Vol 33 (2) ◽  
pp. 243-268 ◽  
Author(s):  
Kathleen A. Hinchman ◽  
Josephine Peyton Young
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
The Other ◽  
Three Dimensions ◽  
Critical Discourse ◽  
Social Constructions ◽  
Classroom Talk ◽  
Written Text ◽  
School Year ◽  
Field Notes

This article is a critical discourse analysis that explored how two students participated in classroom talk about written text. We analyzed field notes and transcripts from classroom videotapes and student interviews according to three dimensions, description, interpretation, and explanation, and with concern for three contexts, situational, institutional, and societal. The students participated in talk in complicated, devolving ways over 1 school year - ways that seemed tied to a variety of social constructions inside and outside the classroom. One participated in classroom talk about text with an assumption of expertise, only to lose credibility when his teacher expected richer interpretive insights. The other participated in such talk from an assumption of equality, yet no one listened to what she said until it diverged from the supportable, in which case they derided her. Our analysis suggests that we should be vigilant in our setup and monitoring of individuals' participation in classroom talk, about text and otherwise, looking to disrupt ways it is embedded with hurtful institutional and societal discourses. Such attention may help us to develop more equitable literacy pedagogy.

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