scholarly journals PENGARUH KESADARAN MEREK, CITRA MEREK, LOYALITAS MEREK TERHADAP EKUITAS MEREK (Studi kasus pada penggunaan smartphone Xiaomi di Batam)

2020 ◽  
Vol 8 (1) ◽  
pp. 49-58
Author(s):  
Panca Hadi Setiawan ◽  
Ibnu Harris
Keyword(s):  
Brand Equity ◽  
Brand Loyalty ◽  
Brand Image ◽  
Market Competition ◽  
Brand Awareness ◽  
Cellular Telephones ◽  
Equity Values ◽  
Technological Developments

Technological developments continue to increase in various fields, one of which is in the field of cellular telephones, one of the companies established to enter this intense market competition is Xiaomi. There are 3 equity values of the products used in this study, namely Brand awareness, Brand Image, Brand Loyalty that will affect the Brand Equity of this Xiaomi product. This study aims to see how the three elements influence the value of brand equity. The results showed that brand awareness, brand image, brand loyalty influence brand equity simultaneously and brand image, brand loyalty affects brand equity partially while brand awareness does not partially affect brand equity.Keywords: Brand Awareness, Brand Image, Brand Loyalty, Brand Equity

scholarly journals KETERKAITAN ANTARA PERCEIVED QUALITY,KESADARAN MEREK, KESETIAAN MEREK DAN CITRA MEREK

2011 ◽  
Vol 4 (1) ◽  
pp. 51
Author(s):  
Dedi Hidayah
Keyword(s):  
Brand Equity ◽  
Brand Loyalty ◽  
Structural Equation ◽  
Brand Image ◽  
Perceived Quality ◽  
Brand Awareness ◽  
Primary Data ◽  
Equation Modeling ◽  
Store Brand ◽  
Retail Market

<p><span><em>As the retail market is still emerging on the last decade, naturally, the competition among </em><span><em>players becoming more challenging. Empowering all the resource of the organization as </em><span><em>added values would be the strategy to win the targeted market. Brand equity is one of </em><span><em>valuable assets of the company since its ability to gain market share against these rivals, and </em><span><em>the ability to keep customers by building brand loyalty which can in turn reduce marketing</em><br /><span><em>costs.</em><br /><span><em>The purpose of doing this study is to explore the interrelation of four brand equity components; </em><span><em>brand awareness, brand loyalty, perceived quality and brand image in modern store industry, </em><span><em>and improve the conceptualization of customer-based modern store brand equity.</em><br /><span><em>The research design used in this study is the hypotheses testing. The type of relationship </em><span><em>between the variables in this study is the co relational research, because the researchers are </em><span><em>interested in explaining the important variables related with the problems. </em></span></span></span></span></span></span></span></span></span></span></span></span></p><p><span><span><span><span><span><span><span><span><span><span><span><span><em>The hypothesis</em><br /><span><em>testing was done by using Structural Equation Modeling (SEM) with the support of Amos </em><span><em>version 7.0.</em><br /><span><em>This study is using primary data. The data was collected by questionnaire technique, by giving </em><span><em>the written statements to the respondents. And then, the respondents gave their feedback </em><span><em>about the statements given. The answers have been available.</em><br /><span><em>Keywords: </em><span><em>Brand awareness, brand loyalty, perceived quality and brand image</em></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span><br /></span></span></p>

scholarly journals Analisis Brand Equity Pocari Sweat Dalam Persaingan Industri Minuman (Studi Kasus: Mahasiswa di Bogor)

2016 ◽  
Vol 1 (1) ◽  
pp. 24
Author(s):  
Fredie Pratama ◽  
Jono M. Munandar
Keyword(s):  
Brand Equity ◽  
Brand Loyalty ◽  
Brand Image ◽  
Perceived Quality ◽  
Brand Awareness ◽  
Growing Up ◽  
Brand Association ◽  
Strong Position ◽  
Market Leader ◽  
High Level

<em>Isotonic drink is a new kind of product in Indonesian consumer goods. This kind of product entered Indonesian market in mid-80s. However, isotonic drink industry is growing up along with the increase of people’s welfare and awareness of body health. One of isotonic drinks marketed in Indonesia is Pocari Sweat, produced by PT Amerta Indah Otsuka, which is the market leader in Indonesian isotonic drink industry. High level of competition put more burdens on the producer. PT Amerta has to ensure that Pocari Sweat get a strong position on consumers’ minds. The objective of this research is to analyze Pocari Sweat’s brand equity. It covers several elements: brand awareness, brand association, brand’s perceived quality and brand loyalty. In order to see the overall competition among isotonic drinks, this research also involves several other brands such as ProSweat, Mizone, Aqua, and Coca-Cola. This research is conducted in three universities in Bogor; Bogor Institute of Agriculture (Institut Pertanian Bogor), Pakuan University and Ibnu Khaldun University. The result shows that in the element of brand awareness, Pocari Sweat is the most memorized brand. The association of brand image in brand association element shows that Pocari Sweat has two brand images: safe for health and fresh taste to kill thirst. Analysis on perceived quality with biplot method shows that Pocari Sweat has several attributive characteristics namely benefit, safe for health, eliminates dehydration and recharge stamina. Meanwhile, analysis in brand loyalty shows that Pocari Sweat doesn’t have a strong brand loyalty yet.</em>

scholarly journals Analisis Elemen Ekuitas Merek RCTI dalam Persaingan Industri Televisi Swasta di Indonesia: Studi Kasus pada Empat Perguruan Tinggi Swasta Terkemuka di Jakarta

The Winners ◽  
2008 ◽  
Vol 9 (1) ◽  
pp. 62
Author(s):  
Masruroh Masruroh ◽  
Awin Indranto
Keyword(s):  
Brand Equity ◽  
Brand Loyalty ◽  
Research Method ◽  
Sampling Method ◽  
Brand Image ◽  
Student Perception ◽  
Research Result ◽  
Sampling Technique ◽  
Brand Awareness ◽  
Brand Association

Article measured the element of RCTI brand equity consisting of brand awareness, brand association that formed brand image, perceived quality, and brand loyalty. The used research method was descriptive, this research desribe 400 student perception from four private universities in Jakarta on the RCTI brand equity in last 2005. The used sampling method was probability sampling using proportionate stratified random sampling technique. The brand awarness research result shows that RCTI brand is in the first level on top of mind level with 50,25% of the respondent. For the brand association, there are three associations that formed brand image of RCTI, which are RCTI Oke, Indonesian Idol, and Seputar Indonesia.

scholarly journals PENGARUH PERCEIVED QUALITY, BRAND AWARENESS, BRAND IMAGE TERHADAP BRAND LOYALTY DALAM INDUSTRI PERBANKAN SYARIAH

Media Bisnis ◽  
2021 ◽  
Vol 12 (1) ◽  
pp. 89-100
Author(s):  
NUNO SUTRISNO ◽  
SATRIA NURRAHMAT
Keyword(s):  
Brand Equity ◽  
Brand Loyalty ◽  
Sampling Method ◽  
Brand Image ◽  
Sampling Technique ◽  
Perceived Quality ◽  
Brand Awareness ◽  
Islamic Banking ◽  
Analysis Technique ◽  
Sample Data

The purpose of this study was to determine the effect of Perceived Quality, Brand Awareness, Brand Image on Brand Loyalty at Bank Muamalat in DKI Jakarta. The research method used in this research is through a survey. The data were analyzed quantitatively and used a causal research design. The sampling method used in this study is to use Non-Probability Sampling with purposive sampling technique. All sample data obtained by distributing questionnaires totaled 113 respondents and will be processed using SPSS 23 software. The data analysis technique used in this research is multiple linear regression. The results of this study indicate that Perceived Quality, Brand Awareness and Brand Image have an influence on Brand Equity. This research is expected to provide input or suggestions to Islamic Banking, especially Bank Muamalat which is the object of this research, in order to increase its market share in the Islamic banking industry in Indonesia.

scholarly journals PENGARUH ASOSIASI MEREK, KESETIAAN MEREK, KESADARAN MEREK, DAN CITRA MEREK TERHADAP EKUITAS MEREK PADA PENGGUNA SMARTPHONE OPPO

2021 ◽  
Vol 10 (1) ◽  
pp. 206-219
Author(s):  
Yenny Lego ◽  
Hannes Widjaya
Keyword(s):  
Market Share ◽  
Brand Equity ◽  
Brand Loyalty ◽  
Brand Image ◽  
High Growth ◽  
Sampling Technique ◽  
Brand Awareness ◽  
Purposive Sampling ◽  
Brand Association ◽  
Very High

The very high growth of smartphone users in Indonesia makes companies that issue smartphone products have to try to be the best among other smartphone companies. Currently, OPPO is in second place in the smartphone market share in Indonesia in the second quarter of 2019. The aim of this study is to determine brand association, brand loyalty, brand awareness and brand image have an influence on brand equity. The sampling technique was carried out by purposive sampling. The questionnaire was distributed to 150 respondents in Karawaci Tangerang who were OPPO smartphone users. The results of this study indicate that there is an effect of brand association on brand equity, meanwhile, brand loyalty, brand awareness, and brand image have no influence on brand equity.

scholarly journals Jurnal Manajemen Bisnis Dan Kewirausahaan

2019 ◽  
Vol 3 (4) ◽  
Author(s):  
Magister Manajemen
Keyword(s):  
Central Asia ◽  
Brand Equity ◽  
Work Engagement ◽  
Balanced Scorecard ◽  
Organizational Support ◽  
Brand Loyalty ◽  
Consumer Satisfaction ◽  
Brand Image ◽  
Employee Performance ◽  
Brand Awareness

  JURNAL MANAJEMEN BISNISDAN KEWIRAUSAHAAN   Volume 3/No.4/Juli/2019                                                            e-ISSN 2598-0289  Terbit enam kali dalam setahun. Berisi tulisan yang diangkat dari hasil penelitian di bidang Ilmu Manajemen dan Kewirausahaan.   Ketua Dewan PenyuntingProf. Ir. Carunia Mulya Firdausy, MA, Ph.D – Universitas Tarumanagara  Wakil Ketua Dewan PenyuntingDr. Eko Harry Susanto – Universitas Tarumanagara  Anggota Dewan Penyunting Dr. Ir. Agus Zainul Arifin, MM – Universitas TarumanagaraDr. Eddy Supriyatna MZ, M.HUM – Universitas TarumanagaraDr. Anas Lutfi, MM, MKN – Universitas IndonesiaDr. Hardius Usman, M.Si – Universitas IndonesiaDr. Indra Widjaja, SE, MM – Universitas TarumanagaraDr. Hetty Karunia Tunjung Sari – Universitas Tarumanagara   SekretariatMaria Benedicta, SEStephanie Pane, SE, MM    Alamat Penyunting dan Tata Usaha: Program Studi MM Untar, Kampus 1, Gedung Utama, Lantai 14, Jl. Let. Jen. S. Parman No. 1 Grogol, Jakarta 11440. Telp. (62-21) 5655806 dan Fax. (62-21) 5655808. Email: [email protected]       JURNAL MANAJEMEN BISNIS & KEWIRAUSAHAAN        Juli 2019, Volume  3, No 4                                                            e-ISSN 2598-0289Halaman 1-111  Pengaruh Partisipasi Anggaran, Komitmen Organisasi,  Motivasi TerhadapKinerja Manajerial  Pada Perusahaan Pt. ZzzJonathan                                                                                               Pengaruh Brand Awareness, Brand Image Dan Brand Loyalty Terhadap Brand EquityPada Pengguna Sepatu Nike Di JakartaJuliana Faktor-Faktor Yang Mempengaruhi Pembelian Produk Garam Dan Air MineralBermerek Di JakartaRandy Ramadhiansa Analisis Pengaruh Struktur Modal Terhadap Profitabilitas Perusahaan Sektor KonsumsiYang Terdaftar Di Bursa Efek Indonesia Periode 2014-2016Christopher Efektivitas Scrum Pada Manajemen Proyek Teknologi Informasi Di Pt Bank Central Asia Tbk.Shandy Analisis Balanced Scorecard Pada Pabrik Garmen (Kasus:Pt. Handsumtex)“William Pengaruh Faktor-Faktor Fundamental Terhadap Tingkat Kelengkapan PengungkapanLaporan Keuangan Perusahaan Manufaktur Yang Terdaftar Di Bursa Efek Indonesia                     Pada Tahun 2015 Dan Tahun 2016Kenny Fitelia Analisis Strategi Bisnis Pada Perusahaan Inspeksi Dalam Industri Jasa Inspeksi Teknis Di IndonesiaMayella Lusiana Gunawan Pengaruh Brand Equity Terhadap Consumer Satisfaction Di Restoran Sushi Tei Jakarta SelatanSri Wulandari Rencana Bisnis Peternakan Ayam Ras Petelur Pt. Sinar Farm Di Provinsi MalukuPrasetyo Analisis Kinerja Keuangan Studi Kasus Pada Pt. X Periode Tahun 2014 Sampai 2016Rina Indah Hariyati Efek Mediasi Work Engagement Dalam Pengaruh Job Characteristic DanPerceived Organizational Support Terhadap Employee Performance Di Bidang It Pada Perusahaan Startup Sulin Dan Yanuar Analisis Pengaruh Kualitas Produk, Harga, Kualitas Pelayanan, Dan Promosi TerhadapKepuasan Konsumen Pada Toko Kue Xyz Di JakartaSylvia Permata Sari      

Managing consumer-based brand equity through brand experience in Islamic banking

2017 ◽  
Vol 8 (2) ◽  
pp. 218-242 ◽  
Author(s):  
Mohsin Altaf ◽  
Naveed Iqbal ◽  
Sany Sanuri Mohd. Mokhtar ◽  
Maqbool Hussain Sial
Keyword(s):  
Brand Equity ◽  
Brand Loyalty ◽  
Brand Image ◽  
Perceived Quality ◽  
Combined Effect ◽  
Brand Awareness ◽  
Islamic Banking ◽  
Brand Experience ◽  
Islamic Banks ◽  
Content Type

Purpose The purposes of the study are to investigate the role of brand experience in the generation of consumer-based brand equity (CBBE) in Islamic banking and to identify the important components of brand equity, in light of Aaker (1991) and Keller (1993), who combined effect on brand loyalty to effectively manage CBBE in Islamic banking. Design/methodology/approach Paper and pencil technique was used to collect data from the consumers of Islamic banking products. In total, 365 respondents were finally considered for data analysis. Convenient sampling technique was used to collect data. Correlation, multiple regression and hierarchical regression techniques were used with the aid of SPSS and AMOS to analyse the data. Findings The results show that perceived quality, brand image, brand experience, brand loyalty and brand awareness are positively associated and have a significant influence on overall brand equity. Based on the results, the study concludes that perceived quality is an important variable in the management of CBBE in Islamic banking to improve overall brand equity. Hence, it is concluded that perceived quality, brand experience and brand image are the most important focusing areas from CBBE in the management of Islamic banks’ brand equity and cannot be undervalued. Practical implications The research findings illustrate the importance of brand experience and effects of overall brand equity dimensions in the process of building strong brand equity of Islamic banks. Therefore, this research has implications not only for experiential marketing but also for human resource managers and brand managers. The scope of the present study is limited only to the consumers of Islamic banks products of Malaysia and Pakistan. Originality/value Brand management literature focused on the components of brand equity model and its importance in creating overall brand equity. Previous studies are yet to investigate the combined effect of brand equity components (perceived quality, brand awareness, brand image and brand loyalty) to manage overall brand equity. Therefore, the present research fills the gap by investigating the combination of best brand equity components that are very effective to manage brand loyalty and overall brand equity. Second, this study investigates the impact of brand experience on CBBE components in Islamic banking which has not been tested before in Islamic banking.

scholarly journals MEASURING BRAND EQUITY OF COSMECEUTICALS – A CASE USING CONSUMER BASED BRAND EQUITY MODEL

2017 ◽  
Vol 10 (6) ◽  
pp. 210
Author(s):  
Vaijayanthi P ◽  
Shreenivasan Ka
Keyword(s):  
Brand Equity ◽  
Brand Loyalty ◽  
Brand Management ◽  
Brand Image ◽  
Perceived Quality ◽  
Brand Awareness ◽  
Equity Structure ◽  
Affective Component ◽  
Cognitive Components ◽  
Brand Association

Objective: This study intends to operationalize brand equity and form a standard measure of it that could be used across cosmeceutical products to measure brand equity. It attempts to provide an indication of a set of items that can contribute to brand equity.Methods: A survey instrument containing the said brand equity concept was administered to a sample pool of 200 select beauticians and consumers of a leading Indian Cosmeceutical brand identified using stratified random sampling method, from among the universe of the users of the product in Tiruchirappalli district, Tamil Nadu.Results: The results obtained confirm that the dimensions, viz., brand awareness, perceived quality, brand loyalty, brand association, and brand image were found to significantly contribute to brand equity in cosmeceutical products. The regression confirms that perceived quality and brand associations are not causal drivers but are only indirect drivers of brand equity. Further, the dimension perceived quality was very strongly related with both brand loyalty and brand image, and brand loyalty was very strongly related with brand association among the beauticians segment of the sample. In the case of the brand equity dimensions among consumers, the brand association was very strongly related with brand awareness, perceived quality, and perceived quality was very strongly associated with the brand image.Conclusion: The outcomes of the study confirm that cognitive components of perceived quality and brand association were less contributing to brand equity and the affective component of brand loyalty had stronger underpinning on brand equity construction and hence play an important role in brand management. The brand equity structure gives a very good clarification of brand equity drivers and also their relationships, to formulate a cause and effect model. The model can form a basis for more action-based tactical and operational marketing strategies.

Conceptualizing, Validating, and Managing Brand Equity for Tourist Satisfaction

2016 ◽  
Vol 42 (6) ◽  
pp. 960-978 ◽  
Author(s):  
Chih-Hsing Liu ◽  
Yen-Po Fang
Keyword(s):  
Brand Equity ◽  
Brand Loyalty ◽  
Structural Equation ◽  
Structural Equation Models ◽  
Brand Image ◽  
Perceived Quality ◽  
Brand Awareness ◽  
Multiple Mediation ◽  
Mediation Effects ◽  
Tourist Satisfaction

The purpose of this study was to examine the roles of four distinct aspects of brand equity—perceived quality, brand awareness, brand loyalty, and brand image—in tourism satisfaction with regard to Taiwanese night markets. Regression analysis and structural equation models were used to test the hypotheses for a sample of 348 foreign tourists with experience in night market tourism. The results indicate that perceived quality is positively related to brand awareness, whereas brand awareness is positively related to brand loyalty and brand image. This finding confirms the positive relationship between brand loyalty/image and tourist satisfaction. The empirical evidence of the Sobel test following Baron and Kenny’s procedure supports the multiple mediation effects of brand awareness on perceived quality and brand loyalty/image and indicates that brand loyalty/image mediates the effects of brand awareness and satisfaction.

scholarly journals Pengaruh Brand Awareness, Brand Image dan Brand Loyalty Terhadap Brand Equity Pada Pengguna Produk Nike di Kabupaten Tangerang

2020 ◽  
Vol 4 (1) ◽  
pp. 70-74
Author(s):  
Rudi Yacub
Keyword(s):  
Brand Equity ◽  
Brand Loyalty ◽  
Brand Image ◽  
Positive Impact ◽  
Brand Awareness ◽  
Sports Industry ◽  
Analysis Technique ◽  
The Social ◽  
Convenience Sampling ◽  
Program Version

The sports industry has a very large potential income and is followed by the enthusiasm of the community to exercise, which is an opportunity for entrepreneurs in the sports equipment industry. The objectives of this study are: First, to explore the effects of brand awareness on brand equity. Second, to explore the effect of brand image on brand equity. Third, explore brand loyalty to brand equity. The data collection method is convenience sampling. The research sample was collected from 160 respondents, who use Nike products in Tangerang Regency. The data analysis technique used in this study is multiple regression analysis through the Statistical Package for the Social Science computer program version 18. The results are: (1) brand awareness has a positive impact on brand equity; (2) brand image has a positive impact on brand equity; (3) Brand loyalty is the main impact on brand equity Keywords : Brand Awarness, Brand Image, Brand Loyalty, Brand Equity

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