scholarly journals Born digital workflow tervezése a Petőfi Irodalmi Múzeum Digitális Bölcsészeti Központjában

2021 ◽  
Author(s):  
Gyula Kalcsó
Keyword(s):  
Social Media ◽  
Digital Humanities ◽  
Research Work ◽  
Digital Content ◽  
Text File ◽  
Digital Workflow ◽  
File Formats ◽  
The Future ◽  
Archive Data

The Petőfi Literary Museum’s Digital Humanities Centre, established last year, is in the process of creating a digital humanities platform, dHUpla. One of its sub-areas is the planning of the management of born digital materials. The development of a procedure for born digital materials is an urgent need: in addition to the existing collection items in the PIM, it is expected that in the future more and more content of this kind will be created, which will need to be managed professionally. The presentation will describe the research work carried out and the details of the workflow that is being outlined. It will present the workflow developed on the basis of the OAIS model, which covers the process from ingestion of such material to making it searchable and publishable. It covers not only the more manageable text file formats of born digital content, but also the more difficult tasks of emails or social media sites, and how to professionally extract and archive data from external media.

Preserving Literacy Formats

2020 ◽  
pp. 191-224
Keyword(s):  
Information Networks ◽  
Digital Content ◽  
Historical Information ◽  
Software Applications ◽  
File Formats ◽  
Evolutionary Changes ◽  
Digital File ◽  
The Future ◽  
Access Information ◽  
Digital Formats

Changing formats of digital content presents challenges for the archival and preservation of historical information, which are essential to the future of civilization. This chapter explores digital formats relating to metaliteracy and the need to prepare for the future through understanding digital migration, digital archival, and personal digital legacy. Obsolete media concerns include evolutionary changes in digital file formats, servers, information networks, software applications, and the technology hardware necessary to access information. The exploration of changing literacy formats is an essential component of metaliteracy in the metamodern era.

Effects of Image Upload on Social Media as Media Promotion in Journal Publishers

CCIT Journal ◽  
2020 ◽  
Vol 13 (1) ◽  
pp. 20-31
Author(s):  
Untung Rahardja ◽  
Ani Wulandari ◽  
Marviola Hardini
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Digital Content ◽  
Three Solutions ◽  
Conventional Process ◽  
Promotion System

Digital content is content in various formats, whether written, image, video, audio or combination so that it can be read, displayed or played by a computer and easily sent or hared through digital media. Digital content has abundant benefits, especially in the field of promotion. Where when a place of business or a body wants to introduce a product or service that is owned, it definitely requires content such as images as a promotional media. However, if you have to distribute posters to everyone you meet, it is not in line with current technological advancements because you are still using a conventional process. Therefore, to overcome this problem, social media can be used to process digital content easily and quickly. In this study, there are 3 (three) problems that will be overcome by 2 (two) methods, and 3 (three) solutions are produced. The advantage of digital content in social media is that it can be accessed anytime and anywhere, so it is concluded that the use of digital content in social media is able to overcome problems and is a creativepreneur effort found in the promotion system of a journal publisher.   Keywords—Digital Content, Creativepreneur, ATT Journal, Social Media

Marketing communication objectives through digital content marketing on social media

2020 ◽  
pp. 79-104
Author(s):  
Janice J. Nieves-Casasnovas ◽  
Frank Lozada-Contreras
Keyword(s):  
Social Media ◽  
Marketing Strategies ◽  
Brand Awareness ◽  
Digital Content ◽  
Media Content ◽  
Marketing Communication ◽  
Case Study Design ◽  
Multiple Case ◽  
Content Marketing

The purpose of this study was to determine what type of marketing communication objectives are present in the digital content marketing developed by luxury auto brands with social media presence in Puerto Rico, particularly Facebook. A longitudinal multiple-case study design was used to analyze five luxury auto brands using content analysis on Facebook posts. This analysis included identification of marketing communication objectives through social media content marketing strategies, type of media content and social media metrics. Our results showed that the most used objectives are brand awareness, brand personality, and brand salience. Another significant result is that digital content marketing used by brands in social media are focused towards becoming more visible and recognized; also, reflecting human-like traits and attitudes in their social media.

AN EXPLORATION OF GENDER DIFFERENCES IN TEENAGERS’ USE, CONSUMPTION AND DIGITAL PRODUCTION

2020 ◽  
Author(s):  
Corina-Maricica Seserman ◽  
Daniela Cojocaru
Keyword(s):  
Gender Differences ◽  
Social Media ◽  
Data Collection ◽  
Gender Identity ◽  
Online Survey ◽  
Peer Group ◽  
Methodological Approach ◽  
Digital Content ◽  
Media Consumption ◽  
The Way

Today’s teenagers have a very close relationship with ICTs and the digital space related to them, as they have impacted the way the youth constructs their sense of self and the tools they use to perform their carefully constructed identity. One key element which influences the way one constructs their views by themselves is within the boundaries set by their biological sex and therefore through the behaviors associated with their asigned gender. Through the symbolic interactionist lense, or more specifically through Goffman's dramaturgical theory on the manner in which one presents him/herself in society, this paper looks at the manner in which teenagers use social media platforms and at the way they consume and create digital content in order to present their gender identity. The way teenagers consume and produce digital content differs and depends on how they interpret their ideals of femininity and masculinity, which are afterwards reproduced in the content they post on their social media pages. Therefore this research is an attempt to understand what are the factors teenagers take in account when consuming and producing content. What gender differences can be observed in regards to new media consumption? What difference can be observed in online activity behaviors between males and females? How do they feel about their gender identity concerning fitting in with their peer group? A mix-methodological approach was engaged in the data collection process. In the first stage of the research highschool students (n=324) from the city of Suceava (Romania) participated in taking an online survey. The initial intent was to meet with the young respondents in person, but due to the COVID-19 pandemic this was deemed impossible. For the second stage of data collection, six of the participants who took the online survey were invited to participate in a focus group designed to grasp a better understanding of the results from the previous stage. The discovered findings uncover engaging gender similarities and differences in social media consumption and the type, subject, matter and style in which they posted their content, but also in regards to the performance of the self between the online and offline space.

Afterword

2020 ◽  
pp. 680-683
Author(s):  
Janice L. Waldron ◽  
Stephanie Horsley ◽  
Kari K. Veblen
Keyword(s):  
Social Media ◽  
Media Use ◽  
Careful Selection ◽  
Social Media Use ◽  
Pedagogical Tools ◽  
The Future ◽  
User Data ◽  
Selection Of ◽  
Data Surface

We all feel the implications of the force of social media—for good and for ill—in our lives and in our professional world. At the time of this writing, Facebook continues with its struggle to “clean up its act” as more revelations surrounding breaches of trust and hacked user data surface in the news and various countries attempt to hold Facebook to account. Despite this, social media use continues to grow exponentially, and the potential for responsible, ethical, and transparent social media to transform the ways in which we interact with and learn from each other increase with it. As we wait to see what the future holds for social media in society, we are reminded once again that it is the careful selection of pedagogical tools such as social media, as well the guided awareness of the challenges and benefits of those tools, that remains constant, even as tools may change, disappear, or fall out of fashion.

Indigenous language newspapers and the digital media conundrum in Africa

2021 ◽  
pp. 026666692098340
Author(s):  
Kevin Onyenankeya
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Digital Transformation ◽  
Qualitative Approach ◽  
Indigenous Language ◽  
Technological Determinism ◽  
Traditional Media ◽  
Digital Revolution ◽  
The Future ◽  
Major Factors

The future of journalism is being shaped by the convergence of technology and societal shifts. For indigenous language press in Africa battling to stay afloat amidst stiff competition from traditional media, the pervasive and rapidly encroaching digital transformation holds both opportunities and potential threats. Using a qualitative approach, this paper examined the implication of the shift to digital media for the future of the indigenous language newspaper in Africa and identifies opportunities for its sustainability within the framework of the theories of technological determinism and alternative media. The analysis indicates poor funding, shrinking patronage, and competition from traditional and social media as the major factors facing indigenous newspapers. It emerged that for indigenous language newspapers to thrive in the rapidly changing and technology-driven world they need to not only adapt to the digital revolution but also explore a business model that combines a futuristic outlook with a practical approach.

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