Sustainable Broadcasting in Africa: Insights From Two South African Campus Radio Stations

2020 ◽  
Vol 15 (4) ◽  
pp. 189-220
Author(s):  
Patient Rambe ◽  
Nnamdi O. Madichie
Keyword(s):  
Social Media ◽  
South African ◽  
Social Sustainability ◽  
Economic Sustainability ◽  
University Campus ◽  
Radio Stations ◽  
The Social ◽  
Social And Economic Development ◽  
Media Applications ◽  
Depth Interviews

University campus-based community radio stations (CRS) are widely acknowledged as vehicles for supporting grassroot social and economic development. Despite these stations' popularity, the emerging technologies they exploit to advance such development initiatives, including their exact impact on their economic and social sustainability, remains a grey area. The objectives of this study are two-fold. First, to establish the social media applications that university-based CRS in South Africa employ in fulfilling their broadcasting mandates. Second, to examine how the utilisation of these applications impact the economic/ financial and social sustainability of these stations and their listenership. Drawing insights from in-depth interviews with presenters, station and programme managers, the study found limited appropriation of WhatsApp, Facebook, Twitter, station websites, livestreams and podcasts for content programming and broadcasting. Furthermore, while it was unclear how social media livestreaming contributed to economic sustainability, its effects on social sustainability found expression in connecting advertisers to livestreams to support real-time advertising. The implications of these are discussed.

Social media participatory CPD for nursing revalidation, professional development and beyond

2019 ◽  
Vol 28 (13) ◽  
pp. 870-877
Author(s):  
Calvin Moorley ◽  
Theresa Chinn
Keyword(s):  
Professional Development ◽  
Social Media ◽  
Thematic Analysis ◽  
Design Data ◽  
The Social ◽  
Reflective Design ◽  
Professional Requirements ◽  
Social Media Tools ◽  
The Uk ◽  
Media Applications

Background: In 2016 the Nursing and Midwifery Council in the UK introduced revalidation, which is the process nurses are required to follow to renew their registration. This provides an opportunity for nurses to shape, develop and evolve social media to meet their professional requirements. Aims: to examine different ways nurses can use social media tools for continuous professional development (CPD) and revalidation. Methods: using a qualitative reflective design, data were gathered from content on the @WeNurses platform and activities organised with other leading health organisations in England. These data were analysed using the social media relationship triangle developed by the authors with a thematic analysis approach. Findings: analysis revealed that social media was used in six categories: publishing, sharing, messaging, discussing, collaborating, and networking. Organised social media events such as: blogs, tweetchats, Twitter storms, webinars, infographics, podcasts, videos and virtual book clubs can support nurses with revalidation and professional development. Conclusion: Through using a participatory CPD approach and embracing professional social media applications nurses have moved social media from the concept of a revolution to an evolution.

Brand and influencer strategies in social media marketing of luxury brands in African cities

2021 ◽  
Vol 7 (1) ◽  
pp. 105-121 ◽  
Author(s):  
Mehita Iqani
Keyword(s):  
Social Media ◽  
Luxury Brands ◽  
African Cities ◽  
Global Brands ◽  
Global Brand ◽  
Critical Theories ◽  
The Social ◽  
The Relationship ◽  
Depth Interviews

This article explores the role of social media promotions in the marketing of luxury, from the perspectives of both representatives of global brands and the local influencers contracted to promote them online. It provides insights into role of social media in marketing luxury in ‘new’ markets (African cities) and the complexities attendant to the relationship between brand representatives and influencers. It reports on in-depth interviews with brand representatives and social media influencers working in the luxury sector in large anglophone African cities. Empirical findings show the role of social media in how luxury is promoted by those working in the industry. Three key complexities to do with value, trust and authenticity were evident in how global brand representatives and local influencers discussed social media. In terms of value, influencers emphasize strategies for monetizing visibility, while brand managers emphasize the need to get their money’s worth. Regarding trust, influencers express caution about brands trying to exploit them, while brands express scepticism about the extent of influencer’s abilities. On the topic of authenticity, influencers emphasize how the integrity of their personal brands is paramount, while brand representatives are mostly concerned with how genuine the social media posts seem. The article provides original empirical details about the relationships between brand managers and social media influencers, as well as to the nuances of social media luxury marketing in African cities. It contributes to critical theories of branding practice in media economies of the global south.

scholarly journals Game Changer: A Case Study of Social-Media Strategy in Big Ten Athletic Departments

2014 ◽  
Vol 7 (4) ◽  
pp. 516-532 ◽  
Author(s):  
Makayla Hipke ◽  
Frauke Hachtmann
Keyword(s):  
Social Media ◽  
Athletic Departments ◽  
Traditional Media ◽  
Big Ten ◽  
Study Approach ◽  
The Social ◽  
Depth Interviews ◽  
Social Media Strategy ◽  
Game Changer

This study used a case-study approach to develop an understanding of how social-media strategy is developed and deployed in Big Ten Conference athletic departments and to explore the issues associated with it. Based on in-depth interviews with department officials, the following 6 themes emerged: connecting with target audiences, varied approaches in coordination of postings, athletic communications as content gatekeepers, desire to incorporate sponsors and generate revenue, focusing on building fan loyalty through engagement, and challenges of negativity and metrics. The social-media strategy in Big Ten Conference athletic departments appears to be driven by athletic communications/sports information departments as opposed to marketing departments. The greatest benefit of social media has been the ease of engagement and instantaneous connection between fans and the teams they love, which can lead to building greater loyalty to a team. Some of the challenges departments face include having to deal with the reality of crises and negative attention around programs more quickly than with traditional media and to measure social-media success accurately.

scholarly journals Native Advertising—The Formats and Types of Content Most Demanded by Brands in the Spanish Media

2021 ◽  
Vol 2 (4) ◽  
pp. 529-544
Author(s):  
Daniel Zomeño ◽  
Rocío Blay-Arráez
Keyword(s):  
Social Media ◽  
Rapid Development ◽  
Editorial Content ◽  
Media Environment ◽  
The Social ◽  
Media Ecosystem ◽  
The Media ◽  
Media Formats ◽  
Depth Interviews

Media convergence and the incorporation of new narratives typical of the consumption habits of younger audiences in the social media environment have led to the proliferation of a wide variety of formats and types of content in the media ecosystem through which the editorial content offered to brands is being distributed. This qualitative research, using in-depth interviews with a qualified sample of branded content managers from the main Spanish media, allows us to determine the main characteristics of the native advertising demanded by advertisers. The results corroborate observations that content channelled through more sophisticated consumption experiences, using both multimedia and interactivity with a clear transmedia approach, tends to be better received by the audience and, therefore, in greater demand by brands. It also confirms that both video and social media formats have grown exponentially when it comes to providing an outlet for branded content. Based on the results obtained, a proposed classification of these products, including definitions, has been drawn up so they can be publicised to the professional world, offering the reflection and precision that their rapid development has not allowed until now.

scholarly journals CONTEMPORARY PROBLEMS OF THE MONOTOWN OF GUKOVO IN THE ROSTOV REGION: OPINIONS OF RESIDENTS

2018 ◽  
Vol 2018 (2) ◽  
pp. 40-44 ◽  
Author(s):  
Д. Челпанова ◽  
D. Chelpanova ◽  
Т. Гревцова ◽  
T. Grevtsova
Keyword(s):  
Soviet Period ◽  
Social Infrastructure ◽  
Social Sphere ◽  
Rostov Region ◽  
The Social ◽  
Social And Economic Development ◽  
Local Residents ◽  
The Town ◽  
Depth Interviews ◽  
Post Soviet Period

<p>The town of Gukovo is an average city of the Rostov Region with a population of about 65 thousand people. Its industry is connected with coal mining. When the local coal mines were closed in the post-Soviet period, many people lost their jobs and began to seek employment in other regions. Today the local residents work mainly in the social sphere, trade and agriculture. They associate the prospects for the development of the urban industrial and social infrastructure with the creation of the priority social and economic development area (PSEDA) “Gukovo”. At present, the enterprises of PSEDA have already begun operating: they are mostly oriented to<br />engineering, manufacturing of reinforced concrete structures, carbonaceous materials, sunflower oil, and textile products. The goal of the study is to highlight the current social and economic problems of the municipal entity “Gukovo City” – PSEDA “Gukovo”, represented through the prism of the opinions of its residents. The study is based on the materials of depth interviews</p>

scholarly journals PERAN JARINGAN SOSIAL PADA KAMPANYE LINGKUNGAN DI MEDIA SOSIAL: KASUS KAMPANYE MELAWAN ASAP

INFORMASI ◽  
2016 ◽  
Vol 46 (1) ◽  
pp. 87
Author(s):  
Ika Hariyani
Keyword(s):  
Social Media ◽  
Social Network ◽  
Qualitative Method ◽  
Social Relation ◽  
Executive Board ◽  
The Social ◽  
Environmental Campaigns ◽  
The University ◽  
Depth Interviews

Campaigns nowadays are oftenly carried through social medias, including campaigns concerning the environment. Based on previous studies, effectivity of campaigns through social medias were affected by many factors, such as the activity of the online administrator, additional socialization that were carried off- line, and also the involvement of the active followers in social medias. However, this paper views environmental campaign in social medias could be effective if viewed from another side,that is social network. This study sees how social network can improve the effectivity of environmental campaigns in social medias,therefore it’s safe to say that this study brings an addition to previous studies related tofactors that influenced the effectivity of environmental campaigns that utilized social medias as a channel of communication. The method used for this paper is qualitative method, with case study on Melawan Asap (Fight the Haze) campaign initiated by BEM UI (Executive Board of Students of University of Indonesia) in 2015 to form an alliance consisting several organizations from inside and outside of the university. Collection of data for this study was done with in-depth interviews with certain informants, based on a criteria established previously by the author, beside an observation upon social media accounts that were used for Fight the Haze campaign. The result shows that the involvement of networks in social media affects the effectivity of Fight the Haze campaign. Also, the social relation between organizations that are united under the alliance of Fight the Haze campaign are based on sentimental network.Kampanye kian marak dilakukan dengan menggunakan media sosial, tidak terkecuali kampanye lingkungan. Berdasarkan kajian-kajian sebelumnya, keefektifan kampanye dengan menggunakan media sosial dipengaruhi oleh berbagai faktor seperti adanya administrator online yang aktif, adanya sosialisasi tambahan yang dilakukan secara offline, dan juga terlibatnya pengikut/followers di media sosial secara aktif. Namun, tulisanini melihat kampanye lingkungan di media sosial dapat efektif dari sisi lain yaitu dari jaringan sosial. Kajian ini melihat bagaimana jaringan sosial berperan dalam membuat efektif kampanye lingkungan di media sosial, sehingga dapat dikatakan bahwa kajian ini menambahkan penemuan dari kajian-kajian sebelumnya yang berbicara mengenai faktor yang membuat efektif kampanye lingkungan dengan menggunakan media sosial sebagai media komunikasinya. Metode yang digunakan dalam tulisan ini adalah metode kualitatif dengan studi kasus pada kampanye melawan asap yang diinisiatori oleh BEM UI 2015 untuk membentuk sebuah aliansi dengan menggandeng beberapa organisasi di UI dan juga dari luar UI. Pengambilan data dalam studi ini dilakukan melalui wawancara mendalam dengan informan- informan tertentu berdasarkan kriteria yang penulis tetapkan dan melakukan observasi terhadap akun media sosial yang digunakan untuk menyebarluaskan kampanye melawan asap. Hasil kajian ini menunjukkan bahwa keterlibatan peran jaringan di media sosial mempengaruhi efektifitas kampanye melawan asap, serta hubungan sosial antar organisasi yang tergabung dalam aliansi gerakan melawan asap terbentuk berdasarkan jaringan perasaan/sentiment.

scholarly journals THE INTERPRETATION AND ATTITUDE OF BODY SHAMING BEHAVIOR ON SOCIAL MEDIA (A DIGITAL ETHNOGRAPHY STUDY ON INSTAGRAM)

2020 ◽  
Vol 3 (1) ◽  
pp. 12-25
Author(s):  
Kusnul Fitria ◽  
Yessi Febrianti
Keyword(s):  
Social Media ◽  
Data Collection ◽  
Physical Condition ◽  
Ethnographic Study ◽  
The Body ◽  
Primary Data ◽  
Digital Ethnography ◽  
The Social ◽  
Negative Comments ◽  
Depth Interviews

The main objective of this research is to reveal the meaning and attitudes of victims of body shaming behavior on social media. Body shaming is the behavior of giving negative comments about a person's physical condition. Instagram is the social media most often used by body-shaming actors to carry out their actions. This research is a digital ethnographic study with primary data collection through digital observation, and in-depth interviews with five informants who were selected purposively. The results of this study, in general, encompass the description of three things which are: a) the awareness and experiences of the victim; b) the attitude of the victim; and c) the two ways interactions between the victim and the followers. The interpretation of the body shamming victims reflects body positivity and self-love form of content on their personal Instagram.

scholarly journals More than a trivial pursuit: Public order policing narratives and the ‘social media test’

2020 ◽  
pp. 174165902091863
Author(s):  
Justin R Ellis
Keyword(s):  
Social Media ◽  
Digital Media ◽  
News Media ◽  
Public Discourse ◽  
Excessive Force ◽  
The Social ◽  
Police Accountability ◽  
Trivial Pursuit ◽  
Media Narratives ◽  
Depth Interviews

Social media has transformed public discourse on policing and the contest of control over the police image. This article draws on original, empirical research to conceptualise the phenomenon of the ‘social media test’ – the evolution of social media into a legitimate measure of police performance. Through in-depth interviews with police and non-police respondents the article maps the genealogy of, and provides perspective on, one of the first viral cases of bystander video of police excessive force in Australia filmed and uploaded to YouTube. The study shows the video’s impact on hegemonic mainstream and police news media narratives, processes of criminalisation and police accountability and the merit of narrative criminology in unpacking these phenomena. Police alluding to the ‘social media test’ in in-depth interviews shows that digital media in general and social media in particular can no longer be dismissed as peripheral or subsidiary to public discourse on policing in a digital society.

scholarly journals PERSONAL BRANDING DALAM MEDIA SOSIAL: STUDI PADA MAHASISWA PENGUNJUNG MUSEUM MACAN

2020 ◽  
Vol 7 (1) ◽  
pp. 53-67
Author(s):  
Davi Ravindra Aziz
Keyword(s):  
Social Media ◽  
Data Collection ◽  
The Social ◽  
Personal Branding ◽  
Depth Interviews

The technology of internet is keep developing which led to a variety of socialmedia which is currently often used by teenagers, especially collegestudents. Social media has become a new platform for college tudents to dopersonal branding activities, especially in Instagram. The aim of thisresearch was to find out the process of personal branding in the social mediaconducted by visitors in Museum MACAN. The concepts of this research aresocial media, personal branding, and youth. Data collection and informationobtained through in-depth interviews with two informants who fit thecriteria. The results of this study was that the two informants had their ownway of building their personal branding and this affects them on maintaintheir accounts such as pay attention on likes given, numbers of followers,and other accounts they are followed. The second reason for this informantto visit the Museum MACAN was based on the same thing which they wantto follow the trend.

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