scholarly journals ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI BEHAVIORAL INTENTION APLIKASI DELIVERY SERVICE FOOD&BEVERAGE

2021 ◽  
Vol 13 (1) ◽  
pp. 164-182
Author(s):  
Hayu Gathut Abyantoro Seno ◽  
Purnamaningsih Purnamaningsih
Keyword(s):  
Behavioral Intention ◽  
Structural Equation ◽  
Coffee Consumption ◽  
Positive Influence ◽  
Food Delivery ◽  
Equation Model ◽  
Coffee Shop ◽  
Time Saving ◽  
Managerial Implications ◽  
Coffee Shops

Abstract - During the Covid-19 pandemic, the food and beverage industry, especially coffee consumption, increased by 44% from 2008-2019. This is also supported by the increasing number of coffee shops with the coffee to go concept, namely coffee shops that are built with simple outlets and focus on serving take away. Fore Coffee is a coffee shop with the concept of coffee to go. During the Covid-19 pandemic, several outlets of Fore Coffee were closed. Facing this circumtance Fore Coffee focused on selling through online media, including applications. However, in 2020 data shows that the performance of the Fore Coffee app has decreased. This of course had an impact on the sales of Fore Coffee. Therefore, the aim of this research is to increase consumer desire to use the Fore Coffee application. Fourteen hypotheses will be tested in this study. The data will be analyzed by using a structural equation model (SEM). The samples analyzed were 145 samples. The results of this study indicate that time saving orientation and price saving orientation have a positive influence on post-usage usefulness and post-usage usefulness has an influence on attitude towards online food delivery services, and behavioral intention. Meanwhile, hedonic motivation and prior online purchase experience have no influence on behavioral intention. Managerial implications will be discussed in depth in this study. Keywords:  Convenience; Post-Usage Usefulness; Attitude; Behavioral Intention

A Study on Factors Affecting on Customer Intention to Use the Express Bus

2018 ◽  
Vol 34 (5E) ◽  
Author(s):  
Phuong Nguyen Van ◽  
Hieu Trung Nguyen ◽  
Toan Bao Le
Keyword(s):  
Local Government ◽  
Service Quality ◽  
Behavioral Intention ◽  
Structural Equation ◽  
Perceived Value ◽  
Equation Model ◽  
Corporate Image ◽  
Organizational Image ◽  
Factors Affecting ◽  
Managerial Implications

The improvement of transit service quality is an essential role in developing urban and interstate transportation. The local government, as well as bus service companies, should understand the behavioral intention of passengers to meet their expectation and requirements. This paper aims to highlight such behavioral decision and investigate dominant factors that influence the customers’ decision to use the express bus. The study explores the case of express bus companies in Tay Ninh province, Vietnam. By using the structural equation model approach to analyze the data collected from 295 passengers, who have experienced in using the express bus, the results reveal that service quality has a significantly positive relationship with both perceived value and corporate image. Specifically, customer satisfaction and organizational image also positively influence behavioral intention. Meanwhile, service quality indirectly affects on behavioral intention throughout perceived value and corporate image. Based on the findings, we provided some insightful managerial implications and recommendations to managers of bus carriers, and valuable practical suggestions to policymakers in the local government of Tay Ninh province to improve the service quality to encourage more citizens to use the express bus.

scholarly journals The Effect of Consumer-Based Brand Equity and Satisfaction on Loyalty: An Empirical Study

2019 ◽  
Vol 15 (2) ◽  
pp. 275-291
Author(s):  
Muhammad Andreaginola Pratama ◽  
Rizki Pratama Saleh Siregar ◽  
Sabrina Oktaria Sihombing
Keyword(s):  
Customer Satisfaction ◽  
Brand Equity ◽  
Customer Loyalty ◽  
Structural Equation ◽  
Equation Model ◽  
Brand Names ◽  
Coffee Shop ◽  
Foreign Brand ◽  
Managerial Implications ◽  
The Relationship

Abstract: Economic growth in Indonesia encourages the growth of many industries. Specifically, the food and beverage industry has grown significantly in Indonesian economics.  Coffee shops with foreign or local brands are growing and competing for having customer loyalty. Many research has been conducted to examine customer loyalty in a particular coffee shop. However, little research has been focused on comparing both local and foreign brand names of the coffee shop. The comparative study is needed to understand whether foreign or local brand names matter in predicting both customer satisfaction and loyalty. This research uses a quantitative paradigm using descriptive research type. The object of research is Starbucks (foreign brand) and Djournal Coffee  (local brand). Data were collected through questionnaires distributed by applying judgemental sampling. Data analysis was conducted by using structural equation model (SEM). In this study, there are two unsupported hypotheses namely (1)  the relationship between the ideal self-congruence and customer satisfaction, and (2) the relationship between brand identification and customer satisfaction. The study also provides theoretical contributions, managerial implications and suggestions for further research. Keywords: brand equity, customer satisfaction, brand loyalty, SEMPengaruh Ekuitas Merek Berbasis Konsumen dan Kepuasan terhadap Loyalitas: Sebuah Studi Empiris Abstrak: Pertumbuhan ekonomi di Indonesia mendorong pertumbuhan banyak industri. Secara khusus, industri makanan dan minuman telah tumbuh secara signifikan dalam ekonomi Indonesia. Kedai kopi dengan merek asing atau lokal tumbuh dan bersaing untuk memiliki loyalitas pelanggan. Banyak penelitian telah dilakukan untuk menguji loyalitas pelanggan di coffee shop tertentu. Namun, sedikit penelitian yang difokuskan untuk membandingkan nama merek lokal dan asing dari coffee shop. Studi perbandingan diperlukan untuk memahami apakah nama merek asing atau lokal penting dalam memprediksi kepuasan dan loyalitas pelanggan. Penelitian ini menggunakan paradigma kuantitatif dengan menggunakan tipe penelitian deskriptif. Objek penelitian adalah Starbucks (merek asing) dan Djournal Coffee (merek lokal). Data dikumpulkan melalui kuesioner yang didistribusikan dengan menggunakan judgemental sampling. Analisis data dilakukan dengan menggunakan pemodelan persamaan struktural (SEM). Dalam penelitian ini ada dua hipotesis yang tidak didukung yaitu (1) hubungan antara kongruensi diri yang ideal dan kepuasan pelanggan dan (2) hubungan antara identifikasi merek dan kepuasan pelanggan. Studi ini juga memberikan kontribusi teoritis, implikasi manajerial dan saran untuk penelitian lebih lanjut. Kata kunci: ekuitas merek, kepuasan konsumen, loyalitas merek, SEM

Factors Determining the Behavioral Intention of Using Food Delivery Apps during COVID-19 Pandemics

2021 ◽  
Vol 16 (5) ◽  
pp. 1297-1310
Author(s):  
Chaiyawit Muangmee ◽  
Sebastian Kot ◽  
Nusanee Meekaewkunchorn ◽  
Nuttapon Kassakorn ◽  
Bilal Khalid
Keyword(s):  
Behavioral Intention ◽  
Structural Equation ◽  
Food Delivery ◽  
Equation Model ◽  
Primary Data ◽  
Perceived Safety ◽  
Perceived Trust ◽  
Endogenous Variables ◽  
Behavioral Intention To Use

The purpose of this study was to investigate the factors determining the behavioral intention of using food delivery apps (FDAs) during COVID-19 pandemics, under a case study of Bangkok, Thailand. The study was necessitated by the increased use of FDAs during the lockdown; online transactions were considered important in preventing the spread of the virus. The study used quantitative techniques involving structural equation model (SEM) to evaluate the effects of exogenous variables on endogenous variables. Primary data were collected from people who had installed and used FDAs. The findings indicated that performance expectancy, effort expectancy, social influence, timeliness, task technology fit, perceived trust, and perceived safety significantly influence the behavioral intention to use (BIU) to use food delivery apps during the COVID-19 pandemic. To this end, effort should be intensified to study and understand FDAs as it pertains to safety and usage.

scholarly journals Success Factors and Sustainability of the K-Pop Industry: A Structural Equation Model and Fuzzy Set Analysis

2021 ◽  
Vol 13 (11) ◽  
pp. 5927
Author(s):  
Joon-ho Kim ◽  
Seung-hye Jung ◽  
Jung-sik Roh ◽  
Hyun-ju Choi
Keyword(s):  
Social Media ◽  
Structural Equation Model ◽  
Behavioral Intention ◽  
Structural Equation ◽  
Success Factors ◽  
Positive Influence ◽  
Equation Model ◽  
Sem Analysis ◽  
Citizenship Behavior ◽  
Significant Positive Influence

As the popularity of K-pop grows, the industry is contributing to the positive perceptions of South Korea’s overall national brand value. This has led to it being considered a strategic industry worth cultivating. However, many people are unsure of its sustainability. To address this, our study investigates the factors that are key to the industry’s success—K-pop industry success factors—and their relationship with sustainability (SNS citizenship behavior and tourist behavioral intention). The study surveyed 1247 global viewers (eight countries) who listen to K-pop via TV, radio, and the Internet, watch K-pop videos on YouTube, and search information related to K-pop on SNS. The collected data were analyzed using two statistical techniques: structural equation model (SEM) analysis and fuzzy set-quality comparative analysis (fsQCA). (1) According to the SEM analysis, of the K-pop success factors, three factors demonstrated a statistically significant positive influence on SNS citizenship behavior: casting, producing/promotion, and content. (2) SNS citizenship behavior showed a statistically significant positive influence on tourist behavioral intention. (3) According to the fsQCA results, casting, training, social media, content, and SNS citizenship behavior were commonly derived at least three times, indicating that these are key factors impacting tourist behavioral intention. (4) In summary, results confirmed that, with the exception of producers, the five K-pop success factors, casting, training, producing/promotion, social media, and content, are crucial to sustainability and to increasing tourist behavioral intention.

scholarly journals Determinant of Cash Waqf Nahdatul Ulama (Case of Muslim Students in Indonesia)

2018 ◽  
Vol 22 (1) ◽  
pp. 19
Author(s):  
Dede Dennis ◽  
Abdul Qoyum ◽  
Muhammad Prima Sakti
Keyword(s):  
Structural Equation Model ◽  
Behavioral Intention ◽  
Structural Equation ◽  
Positive Influence ◽  
Equation Model ◽  
Ease Of Use ◽  
P Value ◽  
Perceived Ease Of Use ◽  
Muslim Students ◽  
Independent Variable

Abstract: Determinant of Cash Waqf Nahdatul Ulama (Case of Muslim Students in Indonesia). Cash waqf is getting popular in some countries because of its flexibility. Due to that, Bank BTN is supporting the cash waqf through releasing an application called “Mobile Wakaf Uang NU BTN” which is able to be downloaded on App Store. This application is in cooperation with LWP-NU. The purpose of this study is to examine the determinant of cash waqf contribution among Muslim students through Mobile Wakaf Uang NU BTN. Attitude, Islamic religiosity, Islamic egalitarianism and perceived are used as independent variable and its intention of Muslim students in Indonesia to contribute to cash-waqf. The sample of this study are 115 Muslim students who applying Mobile Wakaf Uang NU BTN. This study employs Structural Equation Model (SEM) to verify the determinants of cash waqf contribution and the program used is Smart PLS. This study found that religiosity positively influence on attitude, Islamic egalitarianism, and behavioral intention. While, Islamic egalitarianism as a mediating variable positively influence on intention is rejected, because the p-value is more than 5% (0.05). Attitude as a mediating variable has a positive influence on intention and perceived ease of use is accepted and perceived ease of use toward intention has a positive influence. In addition, the interesting result of the study showed that the Islamic egalitarianism does not significantly affect on behavioral intention of Muslim students.

scholarly journals The Effect of Dining Atmospherics to Perceived Value, Customer Satisfaction, and Behavioral Intention With Double Decker Restaurant in Solo Baru as Research Object

2018 ◽  
Vol 2 (2) ◽  
Author(s):  
Rizky Ayu Khoiriyana ◽  
Wisnu Untoro
Keyword(s):  
Customer Satisfaction ◽  
Behavioral Intention ◽  
Structural Equation ◽  
Perceived Value ◽  
Positive Influence ◽  
Equation Model ◽  
Double Decker ◽  
The Impact ◽  
Positive Effect ◽  
Significant Positive Influence

The purpose this study is to examine the impact of Dining Atmospherics, Perceived Value, Customer Satisfaction, and Behavioral Intentions in Restaurant Double Decker at Solo Baru, Indonesia. We distribute questionnaires to 150 consumers of Restaurant Double Decker Solo Baru who visited more than three times. Using Structural Equation Model (SEM) assisted by AMOS application program, the results showed that Behavioral Intention have a significant positive influence on the dependent variable that is Atmospherics, and the dependent variable that is Atmospherics also have a significant positive effect on the mediating variable, Customer Satisfaction, and Perceived Value, then the Customer Satisfaction has a significant positive influence on independent variables of Behavioral Intention.

scholarly journals Coffee shop atmospheric effect on customer satisfaction and behavioural intention

2020 ◽  
Vol 13 (1) ◽  
pp. 1
Author(s):  
Cut Aprilia ◽  
Ade Irma Suryani
Keyword(s):  
Customer Satisfaction ◽  
Structural Equation ◽  
Equation Model ◽  
Coffee Shop ◽  
Atmospheric Effect ◽  
Four Dimensions ◽  
Confirmatory Factor ◽  
The Relationship ◽  
Coffee Shops ◽  
Composite Reliability

Despite the growing number of atmospheric studies in the various service settings such as restaurants and hotels, the application of atmospheric studies in the coffee shop has not gained much attention from scholars. The purpose of this study is to determine the coffee shop atmospheric dimension and the influence on customer satisfaction and behaviour intention of the coffee shop customers. The result of reviewing a large number of service environment literature has identified four dimensions of coffee shop atmospherics: facility aesthetic, ambience condition, spatial layout, and social. Subsequently, these dimensions are used to examine their role in customer satisfaction and behaviour intention. The data were collected from 298 coffee shop customers at ten coffee shops and each measurement was subjected for validity analysis of and composite reliability that were analyzed using confirmatory factor analysis (CFA). The relationship between variables was verified using the Structural Equation Model (SEM). The findings of this study are: first, the coffee shop atmospherics influence customer satisfaction positively; second, customer satisfaction has a mediation role in the relationship between coffee shop atmospheric and behaviour intention; third, customer satisfaction affects behaviour intention significantly. The findings implied that the coffee shop atmospheric has a paramount role in affecting customer satisfaction which can lead to positive behaviour intention of the customers such as spreading the positive word about the coffee shop and revisiting intention. 

Memperkuat Loyalitas Melalui Kepercayaan, Kepuasan Dan Komitmen Studi Pada Nasabah PT. Bank Cimb Niaga

Liquidity ◽  
2018 ◽  
Vol 4 (1) ◽  
pp. 43-52 ◽  
Author(s):  
Sri Widyastuti
Keyword(s):  
Customer Satisfaction ◽  
Relationship Quality ◽  
Structural Equation Model ◽  
Customer Loyalty ◽  
Structural Equation ◽  
Positive Influence ◽  
Equation Model ◽  
Survey Method ◽  
Branch Office

Customer loyalty is ‘suspected’not been able to optimizationrepetition of transactions, customer recommendation and durability with the establishment relationship quality of the trust, customer satisfaction and commitment. Therefore, research conducted on Bank CIMB Niaga aims to determine the extent of the trust, and commitment to customer satisfaction can increase X-tra and TabunganKU savings customer loyalty. This research is verification and the method of research is explanatory survey method, the sample is 160 customer X-tra and tabunganKU savings in the branch office Bank CIMB Niaga Bintaro. The analytical method used is structural equation model. The results showed loyalty can be achieved with relationship quality for customers through the establishment of trust, and commitment to customer satisfaction, which all three have a positive influence. Therefore, the management of Bank CIMB Niaga need to improve their ability in trust, satisfactionand commitmentwith the bank's customers to become increasingly favored customers.

scholarly journals The Structural Relationship among Perceived Service Quality, Perceived Value, and Customer Satisfaction-Focused on Starbucks Reserve Coffee Shops in Shanghai, China

2021 ◽  
Vol 13 (15) ◽  
pp. 8633
Author(s):  
Yuhan Ge ◽  
Qing Yuan ◽  
Yaxi Wang ◽  
Keunsoo Park
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Behavioral Intention ◽  
Perceived Value ◽  
Significant Positive Effect ◽  
Coffee Shop ◽  
Perceived Service Quality ◽  
Positive Effects ◽  
Coffee Shops ◽  
Positive Effect

In today’s increasingly competitive coffee industry, the point of running a good coffee shop is no longer to run a coffee and beverage shop simply, but to focus on the quality of service and the value that customers feel as a result. Previous studies have mainly discussed the customer satisfaction and behavioral intention of restaurants, while few studies have explored the influencing factors of customer satisfaction and behavioral intention of chain coffee shops. Given that the perceived service quality theory and DINESERV model can effectively predict customer satisfaction and behavioral intention, this study took 385 consumers in the first Starbucks Reserve flagship store in China as survey objects. SmartPLS 3.0 software was used to explore the relationship among respondents’ perceived service quality, customer perceived value, satisfaction, and behavioral intention. The results show that service quality has a partially significant positive effect on perceived value. Perceived service quality and customers’ perceived value both have significant positive effects on satisfaction. Customers’ satisfaction has a significant positive effect on their behavioral intention. These results indicate that enterprises should strengthen the emotional bond between consumers and enterprises and improve the reliability, assurance, and empathy of perceived service quality to create a better emotional resonance between consumers and the Starbucks brand to improve customer satisfaction. At the same time, it should also promote the symbolic perceived value of Chinese consumers to Starbucks to realize the sustainable development of coffee-shop operation and consumer repurchase. This study expands the research on the service quality, perceived value, and behavioral intention of coffee chain enterprises in the context of non-habitual coffee-drinking countries. Moreover, it provides case support for the operation and research of regional cultural consumption habits of international catering chain enterprises.

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