PENGALAMAN PENGGUNA, KEAMANAN TRANSAKSI, KEMUDAHAN PENGGUNAAN, KENYAMANAN, DAN PENGARUHNYA TERHADAP PERILAKU PEMBELIAN ONLINE SECARA IMPULSIF

In Indonesia, online shopping has become a trend and transactions have increased drastically, marked by the development of business players involved in the online marketplace industry, one of which is Lazada, which is the top marketplace in Indonesia. Lazada is an online product buying and selling application that offers a variety of products and uses the internet and social media as a forum for interactive two-way interactions with its users. Product bids, attractive prices and availability of information can lead to impulsive buying behavior. The impulse to buy impulsively is described as a complex, sudden, pleasant purchase and the decision-making process occurs instantaneously without thinking of any other considerations. This study has the main objective of identifying the effect of user experience, transaction security, ease of use, convenience on impulsive online buying behavior aimed at the Lazada marketplace. The population in this study are consumers who have made online purchases at Lazada. The sampling technique used is non-probability sampling, with a purposive sampling method with the following sample criteria: consumers who have made online Lazada purchases more than once, and aged over 17 years to 50 years. Respondents came from the city of Sidoarjo and totaled 120 people. Multiple linear regression analysis is an analytical tool used in this study. The t test is to prove the research hypothesis which previously carried out the reliability test. From the results of the analysis of the research results, it is found that experience, safety, convenience and comfort have a significant influence on impulsive buying behavior at Lazada. The experience variable is a variable that has a dominant effect. Keywords: experience, security, ease of use, enjoyment, impulsive buying behavior.

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PENGARUH PROMOSI PENJUALAN, VISUAL MERCHANDISING, ATMOSFER GERAI TERHADAP PEMBELIAN IMPULSIF DI MATAHARI DUTA PLAZA DENPASAR

E-Jurnal Ekonomi dan Bisnis Universitas Udayana ◽

10.24843/eeb.2021.v10.i04.p01 ◽

2021 ◽

pp. 173

Author(s):

Ni Putu Ayu Sri Kusuma Dewi ◽

I Made Jatra

Keyword(s):

Regression Analysis ◽

Data Analysis ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Multiple Linear Regression Analysis ◽

Sales Promotion ◽

Buying Behavior ◽

Analysis Technique ◽

Impulsive Buying ◽

Visual Merchandising

Impulsive buying is a behavior that is consumer buying behavior that is formed before entering a store and is carried out unplanned beforehand. The factors that can be considered by the company in the event of impulsive buying to increase sales are sales promotion, visual merchandising, outlet atmosphere towards impulsive purchases at Matahari Duta Plaza Denpasar. The sample size used was 108 respondents of Matahari Duta Plaza Denpasar customers with a purposive sampling technique. Data collection was carried out by distributing questionnaires through Google Forms. The data analysis technique used is multiple linear regression analysis. Based on the research results that (1) sales promotion has a positive and significant effect on impussive buying (2) visual merchandising has a positive and significant effect on impussive buying (3) store atmosphere has a positive and significant effect on impussive buying. Based on these results, it is concluded that sales promotion, visual merchandising, good outlet atmosphere will influence the impulsive buying behavior of Matahari Duta Plaza Denpasar customers.

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Relationship of Conformity with Adolescent Impulsion Buying Behavior on Fashion Products in Marketplace with Self-Control as a Moderating Variable

‎‎‎TAZKIYA: Journal of Psychology ◽

10.15408/tazkiya.v9i2.22523 ◽

2021 ◽

Vol 9 (2) ◽

pp. 133-143

Author(s):

Egi Vizya Adri ◽

Dedi Setiawan ◽

Okuard Methindo

Keyword(s):

Data Analysis ◽

Linear Regression Analysis ◽

Control Variable ◽

Multiple Linear Regression Analysis ◽

The Self ◽

Self Control ◽

Impulse Buying ◽

Buying Behavior ◽

Fashion Products ◽

Impulsive Buying

The aim of this study is to determine the effect of conformity on adolescent impulsive buying behavior on fashion products in the marketplace moderated by self-control. The research method used in this research is quantitative. The data collection used in this research is by sharing the questionnaire in the form of Google Form starts from July to September. The researchers use non-probability sampling method with voluntary response sampling. Respondents in this study are 150 teenagers. The data analysis technique used in this research is multiple linear regression analysis. Based on the results of data analysis carried out, it is found that there is a significant relationship between conformity to adolescent impulsive buying behavior. Furthermore, the self-control variable as a moderating variable also has a significant effect on the independent and dependent variables in this study. The results of the study found that the conformity variable (X) simultaneously affected the impulsive buying variable (Y) by 73.1%, while 26.9% is influenced by other variables outside the regression equation or variables that are not examined. Other than that, the self-control as the moderation variable can moderate the effect between conformity and impulse buying in adolescents. For further research, there needs other variables that can be conducted to know what affects impulse buying with conducting to other types of society other than an adolescent.

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Financial Literacy on Impulsive Buying Behavior in Y Generation

Quantitative Economics and Management Studies ◽

10.35877/454ri.qems80 ◽

2020 ◽

Vol 1 (1) ◽

pp. 70-75

Author(s):

Nur Aini Anisa ◽

Syamsul Arifin ◽

Lis Setyowati ◽

Nur Hidayah ◽

Aisyah Darti Megasari

Keyword(s):

Regression Analysis ◽

Data Analysis ◽

Linear Regression ◽

Financial Literacy ◽

Linear Regression Analysis ◽

Early Adulthood ◽

Sampling Technique ◽

Impulse Buying ◽

Buying Behavior ◽

Impulsive Buying

Impulse buying is a phenomenon that can occur in all generations but more done by the generation that undergoes a change that is the age of adolescents who step on the early adulthood of the Y generation who actually do not have the financial ability to meet their needs. This study aims to analyze the influence of financial literacy on the impulsive buying behavior of online products in Y generation. This research is a descriptive research type, with a quantitative approach. The population of 733 students. The sampling technique used in this research is nonprobability sampling by using purposive sampling type with sample of 142 students. The subject of this research is the students of university. Data collection technique using questionnaire. Data were analyzed using linear regression analysis. The result of data analysis shows that there is influence of financial literacy on impulse buying behavior of online product in Y generation. It means the higher the student's financial literacy, the lower the impulse buying behavior. Conversely, the lower the student's financial literacy, the higher the impulse buying behavior. Data were analyzed using linear regression analysis. The result of data analysis shows that financial literacy has negative effect, but significant to impulsive buying behavior of online product in Y generation. It means The higher student's financial literacy, the lower impulse buying behavior. Conversely, the lower student's financial literacy, the higher impulse buying behavior.

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FAKTOR FAKTOR YANG MEMPENGARUHI MINAT BELI PADA E-COMMERCE LAZADA.CO.ID (Studi Pada Mahasiswa Jurusan S1 Manajemen “STIE KBP” Padang)

10.31227/osf.io/um4yw ◽

2018 ◽

Author(s):

Febsri Susanti

Keyword(s):

Sampling Method ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Total Sample ◽

Multiple Linear Regression Analysis ◽

Ease Of Use ◽

Perceived Usefulness ◽

Perceived Ease Of Use ◽

Independent Variables ◽

Calculation Results

The purpose of this study was to analyze the influence of trust, perceived usefulness, perceived ease of use and the risk of the interest purchased online at Lazada.co.id. The sampling technique is obtained using sampling method with a total sample of 86 respondents. Hypothesis testing results show that the variable trust (X1), perceived usefulnes(X2), perceived ease of use (X3), and risk (X4) have significant value not greater than Sig.ɑ (0.05) so that it can be said that the variable it has a significant influence partially on the intention to transact online in Lazada.co.id. the calculation results of multiple linear regression analysis have shown the ability of the model to explain the influence of independent variables on the dependent variable is large, it can be seen on the value Adj. R. Square (R2) is equal to 0,348 (35%). Thus, it means that the regression model that is used to explain the effect of variable trust (X1), perceived usefulnes (X2), perceived ease of use (X3), and risk (X4) on the intention to transact online in Lazada.co.id by 35%, while the remaining 65% is explained by other variables not included in this study.

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Persepsi Kepercayaan, Kegunaan, Kemudahan Penggunaan, Keamanan dan Minat Ulang Menggunakan Mobile Banking Jenius

E-Jurnal Akuntansi ◽

10.24843/eja.2021.v31.i08.p16 ◽

2021 ◽

Vol 31 (8) ◽

pp. 2086

Author(s):

Ni Wayan Gita ◽

Gede Juliarsa

Keyword(s):

Linear Regression Analysis ◽

Sampling Technique ◽

Multiple Linear Regression Analysis ◽

Ease Of Use ◽

Mobile Banking ◽

Perceived Ease Of Use ◽

Perceived Trust ◽

Analysis Technique ◽

Perception Of Security ◽

Positive Effect

This study aims to determine the effect of perceived trust, usability, ease of use, and security on re-interest in using Jenius mobile banking. This study uses a non-probability sampling method with a purposive sampling technique. The number of samples used in this study were 145 respondents with criteria as Jenius mobile banking users and willing to become respondents. The analysis technique used is multiple linear regression analysis with the help of IBM SPSS Statistics 25 software. Based on the analysis, it is found that the perception of trust has a positive effect on re-interest in using Jenius mobile banking. Usability perception has a positive effect on re-interest in using Jenius mobile banking. Perceived ease of use has no effect on re-interest in using Jenius mobile banking. Perception of security has a positive effect on re-interest in using the Jenius mobile banking. Keywords: Trust; Usefulness ; Ease of Use; Security; Re-interest.

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Analisis Pengaruh Potongan Harga, Paket Bonus, Pajangan dalam Toko dan Suasana Toko Terhadap Perilaku Pembelian Impulsif Pada Pelanggan Minimarket Indomaret Hybrid di Kota Semarang

JEMAP ◽

10.24167/jemap.v2i1.2099 ◽

2019 ◽

Vol 2 (1) ◽

pp. 47

Author(s):

Aria Ahmad Pradana ◽

Retno Yustini Wahyuningdyah

Keyword(s):

Regression Analysis ◽

Linear Regression ◽

Multiple Linear Regression ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Multiple Linear Regression Analysis ◽

Significant Positive Effect ◽

Purposive Sampling ◽

Impulsive Buying ◽

Positive Effect

The purpose of this research is to analyze the effect of discount, bonus pack, in-store display, and store atmosphere towards customer’s impulsive buying decision. The amount of sample in this research is 120. Sampling technique used in this research is purposive sampling and analyzed by multiple linear regression analysis using SPSS version 19. The result showed that discount has a significant and positive effect towards impulsive buying decision; bonus pack has a significant and positive effect towards impulsive buying decision; in-store display has a significant and positive effect towards impulsive buying decision; and store atmosphere has a significant positive effect towards impulsive buying decision.

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THE EFFECT of PROMOTION on IMPULSIVE BUYING with LIFESTYLE as a MODERATION VARIABLE on FASHION PRODUCTS in ONLINE SHOP SHOPEE

Journal of Economic Development Environment and People ◽

10.26458/jedep.v10i3.710 ◽

2021 ◽

Vol 10 (4) ◽

pp. 5-8

Author(s):

Iin Widyastuty ◽

◽

Dhian Tyas Untari ◽

Keyword(s):

Linear Regression Analysis ◽

Sampling Technique ◽

Multiple Linear Regression Analysis ◽

Moderating Variables ◽

Fashion Products ◽

Impulsive Buying ◽

Impulse Purchases ◽

Observation Method ◽

Questionnaire Method ◽

Method Analysis

The purpose of this study was to explain the effect of promotion on impulsive buyers and to explain that people with high lifestyles often make impulse purchases. Sampling using incidental sampling technique, the number of respondents as many as 100 respondents. The data collection method used is the observation method and the questionnaire method. Analysis of the data used is a multiple linear regression analysis with moderating variables using the SPSS program. The results of the study prove that promotion has a direct effect on impulse buying and it is not proven that people with a high lifestyle are more likely to make impulsive purchases.

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THE EFFECT of PROMOTION on IMPULSIVE BUYING with LIFESTYLE as a MODERATION VARIABLE on FASHION PRODUCTS in ONLINE SHOP SHOPEE

Journal of Economic Development Environment and People ◽

10.26458/jedep.v10i4.710 ◽

2021 ◽

Vol 10 (4) ◽

pp. 5-8

Author(s):

Dhian Tyas Untari ◽

◽

Iin Widyastuty ◽

Keyword(s):

Linear Regression Analysis ◽

Sampling Technique ◽

Multiple Linear Regression Analysis ◽

Moderating Variables ◽

Fashion Products ◽

Impulsive Buying ◽

Impulse Purchases ◽

Observation Method ◽

Questionnaire Method ◽

Method Analysis

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MEMBANGUN PURCHASE INTENTION MELALUI TRUST PADA APLIKASI BUKALAPAK.COM (STUDI KASUS PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS SARJANAWIYATA TAMANSISWA)

JEMMA | Journal of Economic, Management and Accounting ◽

10.35914/jemma.v4i1.632 ◽

2021 ◽

Vol 4 (1) ◽

pp. 62

Author(s):

Hanifia Rahma Wulandari ◽

Ida Bagus Nyoman Udayana ◽

Lusia Tria Hatmanti Hutami

Keyword(s):

Purchase Intention ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Multiple Linear Regression Analysis ◽

Ease Of Use ◽

Perceived Ease Of Use ◽

Purposive Sampling ◽

Reputation Risk ◽

Questionnaire Method ◽

Positive Effect

AbstrakPenelitian ini bertujuan untuk mengetahui (1) pengaruh reputation terhadap trust, (2) pengaruh risk terhadap trust, (3) pengaruh perceived ease of use terhadap trust, (4) pengaruh trust terhadap purchase intention. Sampel dalam penelitian ini adalah 120 mahasiswa/mahasiswi Fakultas Ekonomi Universitas Sarjanawiyata Tamansiswa Yogyakarta pengguna aplikasi Bukalapak.com. Metode pengumpulan data menggunakan metode kuesioner melalui google form dan dibagikan menggunakan teknik purposive sampling. Dalam penelitian ini digunakan uji kualitas data, uji asumsi klasik (uji normalitas, uji multikolinearitas, dan uji heterokedastisitas), analisis regresi linier berganda dan uji hipotesis. Hasil penelitian ini menunjukkan bahwa reputation berpengaruh positif terhadap trust; risk berpangaruh positif terhadap trust; perceived ease of use berpengaruh positif terhadap trust; dan trust berpengaruh positif terhadap purchase intention.Kata kunci: Bukalapak.com, reputation, risk, perceived ease of use, trust, purchase intention.AbstractThis study aims to determine (1) the effect of reputation on trust, (2) the effect of risk on trust, (3) the effect of perceived ease of use on trust, (4) the effect of trust on purchase intention. The sample in this study were 120 students of the Faculty of Economics, University of Sarjanawiyata Tamansiswa Yogyakarta who used Bukalapak.com application. The data collection method used a questionnaire method via google form and distributed using purposive sampling technique. This research used data quality test, classical assumption test (normality test, multicollinearity test, and heteroscedasticity test), multiple linear regression analysis and hypothesis testing. The results of this study indicate that reputation has a positive effect on trust; risk has a positive effect on trust; perceived ease of use has a positive effect on trust; and trust has a positive effect on purchase intention.Keywords: Bukalapak.com, reputation, risk, perceived ease of use, trust, purchase intention.

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Pengaruh kemudahan penggunaan, kepercayaan konsumen dan kreativitas iklan terhadap minat beli konsumen online-shop

Jurnal Manajemen Strategi dan Aplikasi Bisnis ◽

10.36407/jmsab.v1i1.16 ◽

2018 ◽

Vol 1 (1) ◽

pp. 19-26

Author(s):

Khusnul Khotimah ◽

Febriansyah Febriansyah

Keyword(s):

Regression Analysis ◽

Data Analysis ◽

Linear Regression Analysis ◽

Multiple Linear Regression Analysis ◽

Ease Of Use ◽

Consumer Trust ◽

Testing Technique ◽

Performance Variables ◽

Analysis Technique ◽

Online Buying

This study aims to determine the effect of ease of use, consumer trust and advertising creativity on consumer buying interest in online buying and selling sites, Bukalapak.com. This study uses a quantitative approach by conducting surveys and tests on 115 respondents. In the data analysis technique used is multiple linear regression analysis. The testing technique using the help of the SPSS 22 system. The results of hypothesis testing (t test) which shows that the variables of consumer trust and advertising creativity have a significant effect on the performance variable. But the ease of use variable has no significant effect on performance variables. The conclusion of this study is that consumer trust and advertising creativity are the most dominant variables for buying interest.

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