scholarly journals FAKTOR FAKTOR YANG MEMPENGARUHI MINAT BELI PADA E-COMMERCE LAZADA.CO.ID (Studi Pada Mahasiswa Jurusan S1 Manajemen “STIE KBP” Padang)

2018 ◽  
Author(s):  
Febsri Susanti
Keyword(s):  
Sampling Method ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Total Sample ◽  
Multiple Linear Regression Analysis ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Independent Variables ◽  
Calculation Results

The purpose of this study was to analyze the influence of trust, perceived usefulness, perceived ease of use and the risk of the interest purchased online at Lazada.co.id. The sampling technique is obtained using sampling method with a total sample of 86 respondents. Hypothesis testing results show that the variable trust (X1), perceived usefulnes(X2), perceived ease of use (X3), and risk (X4) have significant value not greater than Sig.ɑ (0.05) so that it can be said that the variable it has a significant influence partially on the intention to transact online in Lazada.co.id. the calculation results of multiple linear regression analysis have shown the ability of the model to explain the influence of independent variables on the dependent variable is large, it can be seen on the value Adj. R. Square (R2) is equal to 0,348 (35%). Thus, it means that the regression model that is used to explain the effect of variable trust (X1), perceived usefulnes (X2), perceived ease of use (X3), and risk (X4) on the intention to transact online in Lazada.co.id by 35%, while the remaining 65% is explained by other variables not included in this study.

scholarly journals PENGARUH BRAND EQUITY DAN PROMOTION MIX TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE XIOMI PADA MAHASISWA MANAJEMEN STIE–KBP PADANG

2019 ◽  
Author(s):  
Efendi ◽  
Febsri Susanti
Keyword(s):  
Brand Equity ◽  
Sampling Method ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Total Sample ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Independent Variables ◽  
Management Students

The purpose of this study was to analyze the influence of Brand Equity, Promotion Mix on Xiomi Smartphone Purchasing Decisions on STIE - KBP Padang management students. The sampling technique was obtained by using the Sampling method with a total sample of 86 respondents. The results of hypothesis testing showed that the variable Brand Equity (X1), Promotion Mix (X2), had a significant value t greater than Sig.ɑ (0.05) so it can be said that these variables have a partially significant influence on the intention of Xiomi Smartphone Purchasing Decisions on STIE - KBP Padang management students. The results of the calculation of multiple linear regression analysis that has been carried out shows that the ability of the model in explaining the influence of independent variables on the dependent variable is large, it can be seen in the value of Adj. R. Square (R2) that is equal to 0.848 (35%). Thus, it means that the regression model used is able to explain the effect of Brand Equity (X1), Promotion Mix (X2), on the Purchase Decision of 35%, while the remaining 65% is explained by other variables not included in this study.

scholarly journals Pengaruh Persepsi Manfaat, Persepsi Kemudahan Penggunaan, dan Tingkat Kepercayaan Pada Minat Menggunakan Uang Elektronik

2019 ◽  
pp. 927
Author(s):  
Andhika Bayu Pratama ◽  
I Dewa Gede Dharma Suputra
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Analysis Techniques ◽  
Sampling Approach

This study uses a survey by distributing questionnaires. The population in this study were all students of the 2015 afternoon class which numbered 493 people. The sample in this study was determined using a nonprobability sampling technique with an incidental sampling approach. Based on the calculation using Slovin formula, the sample amounted to at least 83 people. This study uses multiple linear regression analysis techniques. Based on the results of the analysis it was found that percieved usefulness, percieved ease of use, and trust had a positive and significant effect on the interest of regular 2015 afternoon students of the Faculty of Economics and Business, Udayana University to use e-money. Keywords: TAM, perceived usefulness, perceived ease of use, trust, interest, e-money

scholarly journals ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT WAJIB PAJAK ORANG PRIBADI DALAM MENGGUNAKAN E-FILING SEBAGAI SARANA PELAPORAN SPT PADA KPP PRATAMA POSO

2018 ◽  
Vol 13 (04) ◽  
Author(s):  
Sofyarifani Pu’o ◽  
Jullie J. Sondakh ◽  
Novi S. Budiarso
Keyword(s):  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Security And Privacy ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Factors Affecting ◽  
Independent Variables ◽  
Tax Payers

The purpose of this research is to examine the factors affecting interests of taxpayers in using e-Filing facility. The dependent variable used in this research is the interest of tax payers, while the independent variables are perceived usefulness, perceived ease of use, security and privacy, complexity, and readiness technology taxpayers information. The respondents are individual taxpayers who used e-Filing that are listed in Poso, Tax Office. This research used multiple linear regression analysis that involved 100 respondents. The results show that: (1) perceived usefulness affects positively the intention to use e-Filing, (2) perceived ease of use affects positively the intention to use e-Filing, (3) security and privacy affects positively the intention to use e-Filing, (4) complexity affects negatively the intention to use e-Filing, (5) readiness technology taxpayers information affects positively the intention to use e-Filing. Keywords: Perceived Usefulness, Perceived Ease Of Use, Security and Privacy, Complexity, Readiness Technology Taxpayers Information, e-Filing.

scholarly journals Analisa Kemanfaatan Dan Kemudahan Terhadap Penerimaan Sistem OPAC Menggunakan Metode TAM

2017 ◽  
Vol 1 (1) ◽  
pp. 37 ◽  
Author(s):  
Citra Kharismaya ◽  
Linda Sari Dewi ◽  
Ester Arisawati ◽  
Frisma Handayanna
Keyword(s):  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Study Data ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Public Access ◽  
Perceived Ease Of Use ◽  
Perceived Benefit ◽  
Test For Normality

This study describes the reception OPAC Davis 1989 TAM variables namely perceived usefulness (perceived benefit), perceived ease of use (ease perceived) and accepted (acceptance) OPAC. In this study, data were collected through a questionnaire using Likert scale to 100 users si¬stem den response OPAC (Online Public Access Catalog). Sampling technique used is purposive sampling to determine the level of acceptance of the system OPAC (Online Public Access Catalog). Quantitative analysis includes the validity, reliability. In the classic assumption test, used test for normality, multicollinearity and heterokedastisitas with F and t hypothesis testing. Multiple linear regression analysis is used to determine the effect of the independent variables with the dependent variable. The results showed that perceived usefulness and perceived ease have a significant effect on the acceptance by the user system (R Square) amounted to 40.8%.

Faktor-Faktor Yang Mempengaruhi Minat Wajib Pajak Dalam Menggunakan Sistem E-Filling

IJAcc ◽  
2020 ◽  
Vol 1 (1) ◽  
pp. 53-59
Author(s):  
Mardiana Mardiana ◽  
Pipit Nursaputri ◽  
Ria Dwi I’zzaty
Keyword(s):  
Human Resources ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Security And Privacy ◽  
Primary Data ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Factors Affecting

The purpose of this research is to examine the factors affecting interests of taxpayers in using efiling facility. The independent variables of this research are perceived usefulness, perceived ease of use, security and privacy, complexity, readiness technology taxpayers information and human resources. Data used in this research is primary data by using questionnaires. Respondent are the Individual Taxpayers who used e-filing.This research used multiple linear regression analysis that involved 108 respondents. The results show that: (1) perceived usefulness affects positively the intention to use E-filing, (2) perceived ease of use affects positively the intention to use E-Filing, (3) security and privacy affects positively the intention to use E-Filing, (4) complexity affects negatively the intention to use E-filing, (5) Readiness Technology Taxpayers Information affects positively the intention to use E-Filing (6) Human Resources affects positively the intention to use E-Filing

scholarly journals Adoption of Mobile Marketing in the Telecommunication Industry of Tanzania: The Effects of Perceived Usefulness, Ease of Use, and Customer’s Knowledge

2021 ◽  
Vol 17 (12) ◽  
Author(s):  
Felix Joseph Chille ◽  
France Aloyce Shayo ◽  
Nasra Shokat Kara
Keyword(s):  
Technology Acceptance ◽  
Diffusion Of Innovation ◽  
Linear Regression Analysis ◽  
Telecommunications Industry ◽  
Multiple Linear Regression Analysis ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Mobile Marketing ◽  
Telecommunication Industry ◽  
Perceived Ease Of Use

This paper focuses on identifying the factors affecting customer’s adoption of mobile marketing by examining the effects of perceived usefulness, perceived ease of use, and perceived customer’s knowledge in the telecommunications industry of Tanzania. The study extended the Technology Acceptance Model (TAM), with Diffusion of Innovation Theory (DOI), in predicting the customer’s mobile marketing adoption. Survey strategy was employed in data collection by administering the structured questionnaires and collected data using multi stage sampling on 406 respondents in Dar es Salaam. After then, it was analyzed using factor analysis, correlation analysis, and multiple linear regression analysis. Findings indicated that perceived usefulness, perceived ease of use, and perceived customer knowledge have significant and positive influence on the adoption of mobile marketing in the telecommunication industry in Tanzania. The study contributes to telecommunication practitioners with the integrated theoretical framework, which suggest that telecommunication practitioners need to develop mobile platforms that are easy to use, useful in solving customers’ problems and in designing products whose benefits are easily understood by customers. Through holistic mobile marketing approach, this study makes parsimonious contribution to knowledge by using few variables in predicting the customer’s adoption of mobile marketing in Telecommunication industry in Tanzania.

scholarly journals PENGARUH SUASANA TOKO DAN LOKASI TERHADAP MINAT BELI KONSUMEN PADA MINI MARKET XMART ULAK KARANG PADANG

2019 ◽  
Author(s):  
MUHAMMAD HUSNI HANDRI ◽  
jhon fernos
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Sampling Method ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Analysis Techniques ◽  
Independent Variables ◽  
Negative Effect ◽  
Positive Effect

ABSTRACTThis study aims to determine the effect of store atmosphere and location on consumers' buying interest in the XMART mini market of Padang Padang. The sample used is 100 consumers, the sampling technique uses saturated sampling method. Data collection used a questionnaire, while data analysis techniques were performed using multiple linear regression analysis. The results showed that the store atmosphere variable had a positive effect (4,527 > 1,6772) and significant (0,000 <0,05) on consumer buying interest. Location variables have a negative effect (-0,079) < (1,6772) and are not significant (0,937 > 0,05) to consumer buying interest. From this research, the R2 value is 0,244, it means that 24,4% of consumers' buying interest can be explained by the independent variables, namely the store atmosphere and location and the remaining 74,3% is explained by other variables.

scholarly journals Analisis Pengaruh Persepsi Kemudahan Penggunaan dan Persepsi Manfaat terhadap Minat Beli dengan Kepercayaan Sebagai Variabel Intervening (Studi pada Pengunjung Toko Online berrybenka.com di Kalangan Mahasiswa Universitas Diponegoro)

2016 ◽  
Vol 13 (2) ◽  
pp. 149
Author(s):  
Rr. Selli Nisrina Faradila ◽  
Harry Soesanto
Keyword(s):  
Random Sampling ◽  
Purchase Intention ◽  
Sampling Method ◽  
Simple Random Sampling ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Independent Variables ◽  
Study Case ◽  
Two Independent Variables

This study aimed to analyze the influence of perceived ease of use and perceivedusefulness on purchase intention using trust as mediator study case on online storeberrybenka.com. This study used two independent variables that are perceived ease ofuse and perceived usefulness, purchase intention variable as a dependent variable andtrust variable as an intervening variable. Simple random sampling method is used for thisresearch. Sample were collected from 150 respondents who ever had usedberrybenka.com website. Multiple regression analysis is used for this study. The resultsshowed that perceived ease of use have positive and significant effect on trust, perceivedusefulness have positive and significant effect on trust and perceived ease of use,perceived usefulness, and trust have positive and significant effect on purchase intention.Keywords : Perceived Ease of Use, Perceived Usefulness, Trust, Purchase Intention

scholarly journals ANALISIS FAKTOR YANG PALING BERPENGARUH PADA KEINGINAN MENGGUNAKAN APPLIKASI GRAB DI KOTA SURABAYA

2017 ◽  
Vol 1 (2) ◽  
pp. 121-130
Author(s):  
Rinabi Tanamal
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Linear Regression Analysis ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Analysis Tool ◽  
Perceived Ease Of Use ◽  
Independent Variables ◽  
Transportation Applications

In this modern communications era where many transportation applications in used by the community, competition seeking customers is the main focus by the app makers. In this study discussed the factors that most influenced by the decision to use Grab application. The respondent of this research is for Grab users in Surabaya area. This study used Intention to Use as Dependent Variable and used Independent Variables Perceived Usefulness, Perceived Ease of Use, Computer Self Efficacy and Trust. The methods which were done in this research by distributing questionnaire using non purposive sampling and processed with SPSS program with linear regression analysis tool

scholarly journals PENGARUH KOMPETENSI, REWARD DAN PENGEMBANGAN KARIR TERHADAP KINERJA DOSEN STIE TRISNA NEGARA

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Helisia Margahana
Keyword(s):  
Career Development ◽  
Sampling Method ◽  
Linear Regression Analysis ◽  
Total Sample ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Analysis Method ◽  
Independent Variables ◽  
Quantitative Descriptive ◽  
Positive Effect

The purpose of this study was to determine and prove the effect of the independent variables, namely competence, reward and career development, on the dependent variable, namely the performance of Lecturer STIE Trisna Negara simultaneously and partially. The methodology of this research uses quantitative descriptive. The research was conducted at STIE Trisna Negara, Belitang with a population of 55 and a total sample of 45 respondents. The sampling method uses saturated samples. Measurement in the questionnaire uses a Likert scale. The data analysis method used in this research is instrument test, classical assumption test and hypothesis testing (multiple linear regression analysis, F test, t test, and coefficient of determination) with the help of SPSS version 24 program. The results of this study indicate that the competency variable, Rewards and career development have a positive effect simultaneously on the lecturer performance of STIE Trisna Negara, Belitang. Competence partially has a positive and significant effect. Meanwhile, rewards and career development partially do not affect the performance of STIE Trisna Negara lecturers. Keywords: Performance, Competence, Career Development, Reward

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