To Tweet or not to Tweet? An analysis of Twitter use during the 2014 Belgian elections

2020 ◽  
Vol 8 (1+2-2017) ◽  
pp. 107-123
Author(s):  
Stéphanie De Munter ◽  
Philippe De Vries
Keyword(s):  
Social Media ◽  
Presidential Election ◽  
Election Campaigns ◽  
Traditional Media ◽  
Digital Revolution ◽  
Broadcast Media ◽  
Election Victory ◽  
The Relationship

Social media, and Twitter in particular, are playing an increasing role in the day-to-day activities of politicians (Weber Shandwick, 2014). Before the digital revolution, the relationship between the politician and the voter was intermediated by journalists and broadcast media. In contrast to traditional media, social media are presumed to enable politicians to engage directly with the electorate (Kruikemeier, Van Noort, Vliegenthart & De Vreese, 2015). In the last decade, there was a growing interest in the role of social media in election campaigns, triggered by Barack Obama’s electoral presidential election victory in 2008 and more recently by Donald Trumps’ triumph in 2016 (Rodriguez-Andres, 2018). The research presented in this article answers three main questions. First, who are the politicians using Twitter for campaigning purposes and what variables can predict Twitter use? Second, when do Belgian politicians use it and with which frequency? And third: do tweeting politicians perform better at the ballot box? The main findings reveal that a Flemish candidate has a higher probability of 18,7% to be present on Twitter compared to a candidate from the French community. Another important finding is that there is no significant association between the number of tweets and number of preferential votes, although a trend towards significance was observed for Flemish politicians.

The role of communication technology in political change and the freedom of digital media

2021 ◽  
Author(s):  
Ahmed Abdullah ◽  
Kurdistan Saeed ◽  
Kanaan Abdullah
Keyword(s):  
Social Media ◽  
Political Parties ◽  
Digital Media ◽  
Qualitative Method ◽  
Future Research ◽  
Traditional Media ◽  
New Information ◽  
Media Space ◽  
The Relationship

This study examines the nature of the relationship between journalists and politicians in the age of media entrepreneurship, with emphasis on the factors and challenges faced by both media entrepreneurs and politicians while using digital media. This study relies on an inductive approach through using the qualitative method, this involves conducting interviews (N: 41) with journalists to discover whether they work in traditional media organizations or/and own and manage digital media enterprises, it also brings to lights new information about politicians, especially those who have media inclinations. This study reveals that digital media provide journalists with opportunities to achieve professional and financial independence. However, their work in the context of Iraqi scope does not go beyond spreading propaganda and promoting various agenda of political parties and politicians. In terms of the content of media entrepreneurship, this study unveils anonymous social media which are affiliated with/ or supported by politicians which work as piracy for trolling political opponents and activists. It is assumed that such social media have serious repercussions for freedom and privacy. This worries activists and journalists that they are unable to express their opinions freely for fear of being attacked by anonymous social media working on behalf of politicians. Therefore, the ethics of social media and their ownership seems to be a major concern in the Iraqi political media space, and it should be taken into consideration in future research.

scholarly journals The Influence of Norm Perception on Pro-Environmental Behavior: A Comparison between the Moderating Roles of Traditional Media and Social Media

2020 ◽  
Vol 17 (19) ◽  
pp. 7164
Author(s):  
Ruixia Han ◽  
Yali Cheng
Keyword(s):  
Social Media ◽  
Online Survey ◽  
Environmental Behavior ◽  
Negative Relationship ◽  
Traditional Media ◽  
Environmental Behaviors ◽  
Norm Perception ◽  
Multi Level ◽  
The Relationship

The activation of norm perception can promote pro-environmental behavior. How does media, as important variables in activating norm perception, affect pro-environmental behavior? Through an online survey of 550 randomly selected Chinese citizens, this study examines the roles of traditional media and social media in influencing the relationship between norm perception and pro-environmental behavior. Based on multi-level regression analysis of data, this study found that (1) compared with traditional media, social media play a more significant role in moderating the relationship between norm perception and pro-environmental behavior; (2) the promotion of the perception of injunctive norms by traditional media has a negative relationship with pro-environmental behaviors; (3) the activation of subjective norm perception by social media will promote pro-environmental behaviors. According to this research, in the current media environment, we should carefully release pro-environmental information on social media and encourage relevant discussions, and appropriately reduce environment-relevant injunctive normative information on traditional media. The study also discusses the role of media in regulating norm perception and pro-environmental behavior in different cultural contexts.

The role of communication technology in political change and the freedom of digital media

2021 ◽  
Author(s):  
Ahmed Bali ◽  
Kurdistan Saeed ◽  
Kanaan Abdullah
Keyword(s):  
Social Media ◽  
Political Parties ◽  
Digital Media ◽  
Qualitative Method ◽  
Future Research ◽  
Traditional Media ◽  
New Information ◽  
Media Space ◽  
The Relationship

This study examines the nature of the relationship between journalists and politicians in the age of media entrepreneurship, with emphasis on the factors and challenges faced by both media entrepreneurs and politicians while using digital media. This study relies on an inductive approach through using the qualitative method, this involves conducting interviews (N: 41) with journalists to discover whether they work in traditional media organizations or/and own and manage digital media enterprises, it also brings to lights new information about politicians, especially those who have media inclinations. This study reveals that digital media provide journalists with opportunities to achieve professional and financial independence. However, their work in the context of Iraqi scope does not go beyond spreading propaganda and promoting various agenda of political parties and politicians. In terms of the content of media entrepreneurship, this study unveils anonymous social media which are affiliated with/ or supported by politicians which work as piracy for trolling political opponents and activists. It is assumed that such social media have serious repercussions for freedom and privacy. This worries activists and journalists that they are unable to express their opinions freely for fear of being attacked by anonymous social media working on behalf of politicians. Therefore, the ethics of social media and their ownership seems to be a major concern in the Iraqi political media space, and it should be taken into consideration in future research.

Indigenous language newspapers and the digital media conundrum in Africa

2021 ◽  
pp. 026666692098340
Author(s):  
Kevin Onyenankeya
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Digital Transformation ◽  
Qualitative Approach ◽  
Indigenous Language ◽  
Technological Determinism ◽  
Traditional Media ◽  
Digital Revolution ◽  
The Future ◽  
Major Factors

The future of journalism is being shaped by the convergence of technology and societal shifts. For indigenous language press in Africa battling to stay afloat amidst stiff competition from traditional media, the pervasive and rapidly encroaching digital transformation holds both opportunities and potential threats. Using a qualitative approach, this paper examined the implication of the shift to digital media for the future of the indigenous language newspaper in Africa and identifies opportunities for its sustainability within the framework of the theories of technological determinism and alternative media. The analysis indicates poor funding, shrinking patronage, and competition from traditional and social media as the major factors facing indigenous newspapers. It emerged that for indigenous language newspapers to thrive in the rapidly changing and technology-driven world they need to not only adapt to the digital revolution but also explore a business model that combines a futuristic outlook with a practical approach.

Study of Consumer Brand Following Intention on Instagram

2021 ◽  
Vol 11 (2) ◽  
pp. 32-51
Author(s):  
Simran Kaur Madan ◽  
Payal S. Kapoor
Keyword(s):  
Social Media ◽  
Consumer Motivation ◽  
Media Usage ◽  
Consumer Skepticism ◽  
Consumption Decisions ◽  
The Social ◽  
Media Platform ◽  
Relationship Of ◽  
The Relationship

The research, based on uses and gratifications theory, identifies consumer motivation and factors that influence consumers' intention to follow brands on the social media platform of Instagram. Accordingly, this study empirically examines the role of need for self-enhancement, the need for entertainment, and deal-seeking behaviour on the intention to follow brands on Instagram. Further, the study investigates the mediation of social media usage behaviour for consumption decisions on eliciting brand following behaviour. Moderation of consumer skepticism on the relationship of deal-seeking behaviour, and intention to follow brands is also investigated. Findings reveal a significant direct effect of need for self-enhancement, need for entertainment, and deal-seeking behaviour on intention to follow brands. Indirect effect of social media usage behaviour for consumption decisions was also significant; however, moderation of consumer skepticism was not found to be significant. The study will help marketers create engaging content that enables consumer-brand interactions.

Brand and influencer strategies in social media marketing of luxury brands in African cities

2021 ◽  
Vol 7 (1) ◽  
pp. 105-121 ◽  
Author(s):  
Mehita Iqani
Keyword(s):  
Social Media ◽  
Luxury Brands ◽  
African Cities ◽  
Global Brands ◽  
Global Brand ◽  
Critical Theories ◽  
The Social ◽  
The Relationship ◽  
Depth Interviews

This article explores the role of social media promotions in the marketing of luxury, from the perspectives of both representatives of global brands and the local influencers contracted to promote them online. It provides insights into role of social media in marketing luxury in ‘new’ markets (African cities) and the complexities attendant to the relationship between brand representatives and influencers. It reports on in-depth interviews with brand representatives and social media influencers working in the luxury sector in large anglophone African cities. Empirical findings show the role of social media in how luxury is promoted by those working in the industry. Three key complexities to do with value, trust and authenticity were evident in how global brand representatives and local influencers discussed social media. In terms of value, influencers emphasize strategies for monetizing visibility, while brand managers emphasize the need to get their money’s worth. Regarding trust, influencers express caution about brands trying to exploit them, while brands express scepticism about the extent of influencer’s abilities. On the topic of authenticity, influencers emphasize how the integrity of their personal brands is paramount, while brand representatives are mostly concerned with how genuine the social media posts seem. The article provides original empirical details about the relationships between brand managers and social media influencers, as well as to the nuances of social media luxury marketing in African cities. It contributes to critical theories of branding practice in media economies of the global south.

scholarly journals Political communication in post-truth society

2020 ◽  
Vol 14 (1) ◽  
pp. 73-87
Author(s):  
Nina Gorenc
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Presidential Election ◽  
Political Actors ◽  
2016 Election ◽  
Us Presidential Election ◽  
Definition Of ◽  
Political Apathy ◽  
The Impact

The research behind this paper is set in the context of the 2016 US presidential election that has come to symbolize the post-truth era. We conducted a literature review on the 2016 election, with the aim to better understand the impact of computational propaganda on the election outcome and on the behaviour of voters. The paper opens with a definition of post-truth society and related concepts such as fake news and computational propaganda. It explores the changes of political communication in a digital environment and analyses the role of social media in the 2016 election. It probes into phenomena such as the trivialization of politics and the loss of credibility of political actors, which are both common in post-truth societies. The reviewed literature seems to indicate that social media have become strong actors on the political stage, but so far not the predominant source of political information and influence on the behaviour of voters. The paper makes two important contributions. Firstly, drawing on the concept of post-truth society, it analyses the role of computational propaganda in the 2016 presidential election, and secondly, it attempts to explain the paradox of general political apathy on one hand, and increased political activism on the other. These are some of the challenges we are now facing, and in order to be able to cope with them it is important to acknowledge and understand them.

scholarly journals Państwo – polityka – Internet. Rola nowych mediów w funkcjonowaniu współczesnych systemów politycznych

1970 ◽  
Vol 40 ◽  
pp. 47-67
Author(s):  
Łukasz Rogowski
Keyword(s):  
Social Change ◽  
New Media ◽  
Collective Intelligence ◽  
Social Aspects ◽  
The Internet ◽  
Digital Citizenship ◽  
Election Campaigns ◽  
Top Down ◽  
The Relationship

The article presents the relationship between the Internet, the state and politics. It starts from describing similarities between politics and social aspects of the Internet. This is described in the context of Web 2.0, collective intelligence, informal circuits of cultural content and multitasking. Then two perspectives of the functioning of the Internet in the contemporary state and politics are shown. The first, which is a top-down perspective, describes the concepts of e-government and e-participation. The second one, which is bottom-up, refers to new types of election campaigns as well as the role of new media in social change. In conclusion, there are some questions regarding cyberdemocracy and digital citizenship.

The Role of Social Media in Adolescent Loneliness and Mental Health Problems: Current Evidence and Suggestions for Future Work

2021 ◽  
Author(s):  
Warner Myntti ◽  
Jensen Spicer ◽  
Carol Janney ◽  
Stacey Armstrong ◽  
Sarah Domoff
Keyword(s):  
Mental Health ◽  
Social Media ◽  
Mental Health Problems ◽  
Media Use ◽  
Current Evidence ◽  
Social Media Use ◽  
The Social ◽  
Future Work ◽  
The Relationship

Adolescents are spending more time interacting with peers online than in person, evidencing the need to examine this shift’s implications for adolescent loneliness and mental health. The current review examines research documenting an association between social media use and mental health, and highlights several specific areas that should be further explored as mechanisms within this relationship. Overall, it appears that frequency of social media use, the kind of social media use, the social environment, the platform used, and the potential for adverse events are especially important in understanding the relationship between social media use and adolescent mental health.

The Role of Social Media Strategies in Competitive Banking Operations Worldwide

2014 ◽  
pp. 304-340
Author(s):  
Nurdan Oncel Taskiran ◽  
Recep Yilmaz ◽  
Nursel Bolat
Keyword(s):  
Social Media ◽  
Banking Sector ◽  
Concept Development ◽  
Economic Capital ◽  
The Social ◽  
The Relationship ◽  
Banking Operations

Social media has rapidly taken its place among the important phenomenons of today. It has an important role in institutionalization and companies’ financial effectivness in many fields. This chapter discusses concept, development of social media, investigations about social media in different continents, its relation with institutionalization, and its role in the banking sector in the process of globalisation. In this study, social media strategies of a global bank on different continents are empirically analysed. Obtained data sheds light on the relationship between the social and economic capital in today’s world in an interdisciplinary platform.

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