scholarly journals Audience Study as Catalyst in Sustainable Nollywood Yoruba Film Industry

2021 ◽  
Vol 5 (1.2) ◽  
pp. 1-14
Author(s):  
Adejoke Adetoun Ademuyiwa ◽  
Eunice Uwadinma-Idemudia

 Nollywood is the representation of the socio-cultural apparatus of Nigeria in the world cinema. Tis paper evaluates generally, film audience’s perspective in Nollywood films, and in particular non-native actors in native films. Most often, stakeholders in the film industry do not access, or are flagrantly ignorant of viewer’s feedback on the state of their production in all media of communication. Some determine this with the profit margins. Tis paper therefore evaluates the audience’s perception of non-native actors in Nollywood Yoruba native films. The area of concentration is on the quality of audience reception on native films by non-native actors. Cluster sample method is the tool of research for this paper, in which questionnaire samples were distributed among film viewers in the Yoruba speaking area in Nigeria. This is done in order to determine the performance ratings of non-Yoruba native actor’s skill of character interpretation in cultured films. Theoretical framework is anchored on Bandura’s Social Learning theory, which concentrates on impact of artistic models on the audience’s psyche. Findings reveal that audience ratings of non-native actors in Yoruba cultured films is poor, compared with their characterization in non-native setting, and this is due to wrong casting by directors who cast them against all odds in order to improve their profit margin. Findings also reveal the importance of audience study as a necessity in pre-production considerations of film shooting.

2021 ◽  
Vol 9 (3) ◽  
pp. 28-33
Author(s):  
Mary Raymer ◽  
Neha Mahawar

Oliver Goldsmith’s The Man in Black is a brilliant literary illustration of an unspoken social evilhypocrisy. There is nothing without a reason, thus, hypocrisy was dissected to reveal the inner truth and various practical ways were found to get some more essence of humanity back to its true owners, humans. The depth of hypocrisy within the society and how it manages to continue to prevail was also discussed in detail with a strong affirmation of the essay, hypocrisy and Albert Bandura’s “Social Learning Theory”. It is intriguing how a literary text lies in complete understanding of a theory put up more than a century later.The research paper has a psychological, philosophical and literary attributes orchestrated to highlight the social reformations needed in the world. With the world getting smaller, our souls need to get bigger to live a life worth living.


Humaniora ◽  
2014 ◽  
Vol 5 (1) ◽  
pp. 1
Author(s):  
Rahmat Edi Irawan

Studies on the presence and the role of women in film industry are interesting to observe. Physically, women exist and play role in the world of film industry, as old as the film itself. In terms of quantity, the number of women seen on screen is also not inferior to men seen in the film. The issue is precisely whether the presence and nearly with the same quantity with men, women are enough to give meaning to the quality of the film itself. Article used literature study, to see how the literatures interrelate several theories of mass communication, especially those raised on the issue of representation. Conclusions or results of the study for this paper are women’s presence and participation as well as comparable quantity of them with men in film industry do not have a lot contribution to the improvement of the quality of the film industry itself. This relates to the women who exist and participate in the film industry rely only on certain physical size of the body and woman is only as a complement to sweeten the mere presence of a movie. 


2020 ◽  
Vol 2 (2) ◽  
pp. 151-162
Author(s):  
Ashaq Hussain

This paper intends to discuss the inter-religious dialogue and the Prophet’s engagement with the ‘Other’. Both dialogue and faith-based reconciliation provide a way to mankind by which the world will become peaceful place to live. In this violence torn world, reconciliation on the basis of faith is needed, so that unity may be created out of diversity. This paper argues that interfaith dialogical theory profits from a deep understanding of moral psychology and social learning theory. The paper highlights that reconciliation belongs to Abrahamic legacy, and also focuses on how Islam established and come up with advanced civilizations characterized by relatively harmonious co-existence between Muslims, Christians and Jews. It is through reconciliation that we regain our humanity. To work for reconciliation is to live and to show others what their humanity is. The paper also shed light on faith-based reconciliation in its Islamic perspective. It is this context the present paper has been drafted.


2018 ◽  
Vol 3 (1) ◽  
pp. 29-36
Author(s):  
Tarsono Tarsono

One of many ways of conceiving individual personality is by observing and analyzing his or her behavior. Bandura said that we need to know how people interact with the world around them. Sometimes any actions and his or her interaction with environment can be contrary to values that holds by their society. However—Bandura was also point out and human behavior can be predicted and modified by altering their behavior through learning. This learning processes must also considering the capacity of each person according to each own ability to think and how they interact with their surrounding environment. Based on social learning theory, behavior can be altered and modified through modeling, which is used to shape and molding a new behavior that can be approved by society and eliminating any unwanted behavior. Basic principle from this modeling is a goal that client can create, shape and mold new behavior through imitation or copying someone else’s behavior or people that become a model figure for them.


2016 ◽  
Vol 4 (1) ◽  
pp. 4-14
Author(s):  
Dirk Hoyer

Abstract This article investigates the contradictory information about the Estonian identity of the filmmaker Dimitri Kirsanoff (1899–1957) and examines the archival material that provides final confirmation of his birth and childhood in Tartu. In addition, Kirsanoff’s substantial contribution to silent cinema and his significance in the context of French avant-garde impressionism are discussed. Kirsanoff’s most acclaimed film Ménilmontant (France, 1926) was released 90 years ago. It is still frequently screened all over the world, due to its experimental montage techniques, the early use of handheld cameras, its innovative use of actual locations and the actors’ performances that still resonate with contemporary audiences. Ménilmontant is also influential because of its elliptical narrative style. However, with the advent of sound film, Kirsanoff’s career declined because the reorganisation of the film industry limited the creative freedom he enjoyed in the 1920s. This article attempts to contribute to a wider acknowledgement of Dimitri Kirsanoff’s Estonian origins, his films and his important place in the world cinema.


Matatu ◽  
2016 ◽  
Vol 48 (2) ◽  
pp. 435-449
Author(s):  
Elo Ibagere ◽  
Osakue Stevenson Omoera

The Nigerian film industry, otherwise known as Nollywood, has been acknowledged to be the second-largest in the world in terms of volume of production. This fact presents an interesting vista worthy of investigation, especially with regard to the quality of the films produced. It is in respect of this premise that this article examines the plot of the Nigerian film—a feature capable of affecting the popularity of the film. The essay, having dwelt on what plot is, critically examines the Nigerian film plot and finds that Nollywood films mostly adopt an episodic structure, thereby making them unnecessarily long. Besides (and this is systemically related to episodic structure and to a natural tendency in Nigerian rhetoric), many of the films tend to be too wordy, too chatty, over-padded, thus often earning them scathing criticism. The challenges of scriptwriting in this regard are examined, culminating in recommendations for how to improve the quality of scripts through plot construction in this vibrant film culture.


Author(s):  
Keith Withall

This chapter details how, from the end of the World War I until the end of the silent era in 1927 (and beyond), Hollywood dominated the international film industry. The Hollywood studios reached their peak, both in their organisation and efficiency, and in the sheer quality of their product. But this quality was fed from both within and without. Part of the response to Hollywood dominance was for other film industries to develop and exploit their own distinctive features, ranging from English idiosyncrasy, through art films in Germany and France, to complete contradiction in the Soviet Union. The chapter discusses those cinemas which were part of an international industry dominated by commerce. Of the other European industries, the country with most material available on DVD is Germany, in particular the expressionist cinema. This has the advantage that the influence of its conventions can still be seen clearly in modern horror, one reason being the long shelf life of Nosferatu (1922), directed by F. W. Murnau.


2020 ◽  
pp. 83-108
Author(s):  
Moon Hwy-Chang ◽  
Wenyang Yin

Although North Korea is one of the most closed countries in the world, it has long been pursuing international cooperation with other countries in order to upgrade the quality of its film industry to international standards. Preceding studies on this topic have mainly focused on the political influences behind filmmaking in general and very few studies have exclusively dealt with North Korea’s international co-productions. In this respect, in order to develop a comprehensive understanding of the internalization strategy of North Korea’s film productions, this paper uses the global value chain as a framework for analysis. This approach helps understand the internationalization pattern of each value chain activity of film co-productions in terms of the film location and the methods for collaborating with foreign partners. By dividing the evolution of North Korea’s international co-productions into three periods since the 1980s, this paper finds that although North Korea has shown mixed results with different aspects of the film value chain, it has generally improved its internationalization over the three periods. This paper further provides strategic directions for North Korea by learning some of the successful Chinese experiences in the film sector regarding collaboration with foreign partners—to foster a win-win situation for all involved parties.


2019 ◽  
Vol 1 (6) ◽  
pp. 53-55
Author(s):  
M. S. Turchina ◽  
M. V. Bukreeva ◽  
L. Yu. Korolyova ◽  
Zh. E. Annenkova ◽  
L. G. Polyakov

Currently, the problem of early rehabilitation of stroke patients is important, since in terms of the prevalence of cerebrovascular diseases and disability after suffering a stroke, Russia is one of the first places in the world. The complex of medical rehabilitation of such patients should provide for the early and most complete restoration of all body functions, patient education for lost skills, re-socialization of the patient and improvement of the quality of life. One of the factors contributing to a significant reduction in the quality of life after a stroke is the development of chronic constipation. The article reflects the modern methods of correction of chronic constipation in patients with limited mobility.


2013 ◽  
Vol 1 (1) ◽  
pp. 100
Author(s):  
Selçuk Yurtsever

It has been known that both in the world and in Turkey a continuous change has been experienced in the provision of health services in recent years. In this sense by adopting the customer(client) focused approach of either public or private sector hospitals; it has been seen that they are in the struggle for presenting a right, fast, trustuble, comfy service. The purpose of this research is to measure the satisfaction degree, expectations and perceptions of the patients in Karabük State Hospital through comparison. In this context, the patient satisfaction scale which has been developed as a result of literature review has been used and by this scale it has been tried to measure the satisfaction levels of the patients in terms of material and human factors which are the two main factors of the service that was presented. In the study, with the scales of Servqual and 0-100 Points together, in the part of the analysis MANOVA have been used. The expectations and the perceptions of the patient has been compared first by generally and then by separating to different groups according to the various criterias and in thisway it has been tried to be measured their satisfaction levels. According to the results that were obtained, although, the satisfaction levels of the patients who have taken service from Karabük State Hospital are high in terms of thedoctors and the nurses; it has been reached to the result that their satisfaction levels are low in terms of the materials that have been used at the presenting of the service and the management.


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