scholarly journals ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PERPINDAHAN PELANGGAN PADA TOKO RETAIL KOMPUTER USAHA DAGANG MITRAKOM YOGYAKARTA

2019 ◽  
Vol 4 (3) ◽  
pp. 54-65
Author(s):  
Mardianto ◽  
Beni Agus Sulistyo ◽  
Alfredi Rumanjaya ◽  
Aftoni Sutanto ◽  
Salamatun Asakdiyah
Keyword(s):  
Regression Analysis ◽  
Hypothesis Testing ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Retail Store ◽  
Coefficient Of Determination ◽  
Test Results ◽  
Validity And Reliability ◽  
Descriptive Research ◽  
Retail Business

Abstract This study aims to analyze the influence of satisfaction (X1), transfer barriers (X2) and complaints (X3) on the transfer of customers at the Mitrakom Yogyakarta retail business retail store. The analytical method in this study is descriptive research with a quantitative approach that uses regression analysis methods, while the testing stages include validity, reliability, classical assumptions, multiple linear regression analysis, determination coefficient (rsquare), regression coefficients together (f test ) and hypothesis testing (t test ). The population of this research is customers who has conducted transactions at the Mitrakom Yogyakarta retail retail store. The technique of taking research samples is using purposive sampling method. The number of questionnaires distributed amounted to 136 copies. Validity and reliability test results are valid and reliable. Hypothesis testing provides results that simultaneously show the influence of the three variables studied proved to significantly affect the dependent variable of customer displacement. These results indicate that the ups and downs of customer movements at the Mitrakom Yogyakarta trading business shop does not depend on the ups and downs of satisfaction levels, transfer hurdles and complaints obtained by customers. The coefficient of determination (adjusted rsquare) is obtained by 0.630 which indicates that 63% of customer transfers can be explained by its independent variables and the remaining 37% is explained by other factors outside the variables not included in this study. Furthermore, the results of research through statistical analysis have proven the truth of the four hypotheses in this study. Keywords: Satisfaction, transfer barriers, complaints and customer transfers  

PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MOBIL MITSUBISHI PADA PT. KRAMA YUDHA MOTORS AND MANFACTURING

2018 ◽  
Vol 6 (1) ◽  
Author(s):  
Nuridin, SE., MM. ◽  
Dwi Ardika Prayudha
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Test Results ◽  
Analysis Method ◽  
Validity And Reliability ◽  
Image Variables

This research is aimed to examine the influence of brand image and product quality to car purchase decision at PT. Mitsubishi Krama Yudha Motors and Manufacturing. Data analysis method was used, is quantitative analysis, by using validity and reliability test, coefficient of determination, and multiple linear regression analysis. Result of regression equation is: Y = 0,665 + 0,517 X1 + 0,416 X2 Simultaneously testing of brand image variables and product quality to purchase decision, shown by F count equal to 85,955 bigger than F table 3,159 or with sig. F 0.000 is smaller than alpha 0.005. Based on the test results simultaneously, can be seen that the independent variables (brand image and product quality) have a positive and significant impact on the car purchase decision at Mitsubishi cars At PT. Krama Yudha Motors and Manufacturing. Suggestions which can be given for future developments and determinations of policy are, companies should pay attention to brand image, product quality, to make customers more satisfied and keep using Mitsubishi cars as their choice.

scholarly journals Pengaruh Kualitas Pelayanan Dan Promosi Terhadap Kepuasan Pelanggan OVO (Studi Kasus Pada Mahasiswa STIE Eka Prasetya)

2020 ◽  
Vol 6 (2) ◽  
pp. 9-20
Author(s):  
Muammar Rinaldi
Keyword(s):  
Regression Analysis ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Personal Selling ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Validity And Reliability ◽  
Quantitative Descriptive

The purpose of this study is to determine the effect of Service Quality and Promotion on OVO Customer Satisfaction. The research methodology used is quantitative descriptive method, the unit of analysis in this study is STIE Eka Prasetya and the observation unit is students from STIE Eka Prasetya. The population in this study were 993 respondents from STIE Eka Prasetya. The technique of determining the number of samples used in this study is the Slovin formula and amounted to 91 respondents. The research method used is the technique of data collection through the distribution of questionnaires that conducted systematically based on research objectives. The analytical method used to solve problems and prove hypotheses is descriptive analysis and regression analysis. This analysis includes validity and reliability, classic assumption tests, multiple linear regression analysis, hypothesis testing through t and F tests, and the coefficient of determination (R2) test. The results of the t test show that the variable Service Quality has a positive and significant effect on OVO Customer Satisfaction, and the Promotion variable has a positive and significant effect on OVO Customer Satisfaction. The results of the F test show that the Service Quality and Promotion simultaneously effect the Customer Satisfaction. The result of coefficient of determination test results (R2) shows that Customer Satisfaction was effected by Service Quality and Promotion variables, while the remaining is explained by other variables such as perception, digital marketing and personal selling that are not discussed in this study.

scholarly journals The Effect of Advertising, Perception and Consumer Knowledge on Purchasing Products

2021 ◽  
Vol 11 ◽  
Author(s):  
Wahyu Annas ◽  
Misti Hariasih
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Hypothesis Testing ◽  
Multiple Linear Regression ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Analytical Tool ◽  
Consumer Knowledge ◽  
Validity And Reliability ◽  
Validity Test

This study aims to determine the Effect of advertising, perceptions and consumer knowledge on product purchases at PT. Javas Tripta Mandala. The analytical tool used is tabulating the questionnaire, collecting data in the form of validity and reliability tests. The hypothesis in this study is the Effect of advertising, perceptions and knowledge of consumers on product purchases to test this hypothesis used multiple linear regression analysis tools.The results of the research instrument obtained based on the validity test showed that all questions in the questionnaire were declared valid. To test the reliability of all variables, the Cronbach’s Alpha value is obtained> 0.6, so it is declared reliable. Hypothesis testing based on the F test, t test and Adjusted R2 shows that there is a significant effect of advertising, perceptions and consumer knowledge on product purchases.

scholarly journals Pengaruh Kualitas Produk, Harga dan Promosi terhadap Keputusan Pembelian Konsumen Sepeda Motor Honda Beat di Dealer MPM Motor Kalisat - Jember

2019 ◽  
pp. 161-169
Author(s):  
Ahmad Fambang Hermawan ◽  
Retno Endah Supeni ◽  
Akhmad F. Rozi
Keyword(s):  
Regression Analysis ◽  
Product Quality ◽  
Linear Regression Analysis ◽  
Test Validity ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Reliability Test ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Normality Test

ABSTRACT This study examines the Effect of Product Quality, Prices, and Promotions on Purchasing Decisions of Honda Beat Motorcycle Consumers at the Kalisat-Jember Motor MPM Dealer. The purpose of the research is to find out and analyze the influence of product quality, price, and promotion on purchasing decisions both partially and simultaneously. The study was conducted on consumers who use Honda Beat Motors in the District of Kalisat. The population in this study were all users of Honda Beat Motorbikes in the District of Kalisat as many as 100 respondents. The technique of collecting data using a questionnaire. The analysis used included the research instrument test (validity and reliability test), multiple linear regression analysis, classic assumption test (multicollinearity test, heteroscedasticity test and normality test) and hypothesis testing (t test, F test and coefficient of determination). Data is processed using IBM SPSS 20. The results of the analysis using regression can be seen that the variables of product quality, price, and promotion have a significant effect on the decision to buy Honda Beat motorbikes in Kalisat sub-district. ABSTRAK Penelitian ini menguji Pengaruh Kualitas Produk, Harga, dan Promosi Terhadap Keputusan Pembelian Konsumen Sepeda Motor Honda Beat di Dealer MPM Motor Kalisat-Jember. Tujuan penelitian adalah untuk mengetahui dan menganalisis pengaruh kualitas produk, harga, dan promosi terhadap keputusan pembelian baik secara parsial maupun simultan. Penelitian dilakukan pada konsumen yang menggunakan Motor Honda Beat di Kecamatan Kalisat. Populasi dalam penelitian ini adalah seluruh pengguna Sepeda Motor Honda Beat di Kecamatan Kalisat sebanyak 100 orang responden. Teknik pengumpulan data menggunakan kuesioner. Analisis yang digunakan meliputi uji instrumen penelitian (uji validitas dan uji reliabilitas), analisis regresi linier berganda, uji asumsi klasik (uji multikolinearitas, uji heteroskedastisitas dan uji normalitas) dan uji hipotesis (uji t, uji F dan koefisien determinasi). Data diolah menggunakan IBM SPSS 20. Hasil analisis menggunakan regresi dapat diketahui bahwa variabel kualitas produk, harga, dan promosi berpengaruh signifikan terhadap keputusan pemebelian sepeda motor honda beat di kecamatan kalisat.

scholarly journals Pengaruh Pengetahuan Wajib Pajak, Kesadaran Wajib Pajak, dan Sanksi Perpajakan terhadap Kepatuhan Wajib Pajak Kendaraan Bermotor

2021 ◽  
Vol 15 (2) ◽  
pp. 143-154
Author(s):  
Utami Widya Karlina ◽  
Mukhlizul Hamdi Ethika
Keyword(s):  
Regression Analysis ◽  
Statistical Analysis ◽  
Sampling Method ◽  
Linear Regression Analysis ◽  
Tax Compliance ◽  
Multiple Linear Regression Analysis ◽  
Test Results ◽  
Validity And Reliability ◽  
Positive Effect ◽  
Descriptive Statistical Analysis

This study aims to prove the effect of knowledge, awareness and tax sanctions on vehicle taxpayer compliance in  Kabupaten Kerinci and Sungai Penuh City. Respondents who participated in this study were 100 respondents and the samples were taken using accidental sampling method. The data was collected using a questionnaire and the data was tested using descriptive statistical analysis, validity and reliability tests, classical assumption tests and multiple linear regression analysis. The test results show that knowledge and awareness of taxpayers have a positive effect on tax compliance, while tax sanctions have no effect on  vehicle taxpayer compliance.

scholarly journals Pengaruh Kualitas Produk, Harga, Cita Rasa Dan Promosi Terhadap Kepuasan Konsumen Di Rumah Makan Mbak Siti

2021 ◽  
Vol 3 (1) ◽  
pp. 22-33
Author(s):  
Amir Hamzah Siregar, Susana, Zuriani Ritonga, Desmawati Hasibuan, Elvina
Keyword(s):  
Regression Analysis ◽  
Product Quality ◽  
Consumer Satisfaction ◽  
Hypothesis Test ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Test Results ◽  
Independent Variable

The purpose of this study was to determine the effect of product quality, price, taste and promotion on consumer satisfaction at Mbak Siti's restaurant in Sosopan Village, Kotapinang District, Labuhanbatu Selatan Regency. The sample in this study amounted to 30 people. The analytical method used is descriptive analysis, classical assumption test, multiple linear regression analysis, t test, f test, and coefficient of determination and this data is processed using the IBM SPSS Statistics 21 program. Hypothesis test results show that partially the product (X1) has a positive and significant effect on consumer satisfaction, this can be seen from the tcount value for product quality is tcount 0.009> ttable 2.05954, with a significant value of 0.993 <0.05. Hagra (X2) has a positive and significant effect on consumer satisfaction, this can be seen from the tcount value for price is tcount 2.273> ttable 2.05954, with a significant value of 0.32 <0.05. Taste (X3) has a positive and significant effect on consumer satisfaction, this can be seen from the tcount value for taste is tcount 0.541> ttable 2.05954, with a significant value of 0.593 <0.05. Promotion (X4) has a positive and significant effect on customer satisfaction, this can be seen from the tcount value for promotion is tcount 6.794> ttable 2.05954, with a significant value of 0.000 <0.05. The value of Ftable in the 4: 26 distribution is 2.74, so based on table 4.14 it can be seen that the Fcount value is 36.656> 2.70, and a significant value is 0.000 <0.05, this shows that simultaneously the Independent Variable has a positive and significant effect on the Dependent Variable.

scholarly journals PENGARUH PENERAPAN SISTEM ABSENSI FINGER PRINT TERHADAP DISIPLIN PEGAWAI PADA MARKAS KOMANDO DIREKTORAT PENGAMANAN BADAN PENGUSAHAAN BATAM

2019 ◽  
Vol 3 (1) ◽  
pp. 53-63
Author(s):  
Risfa Fadila ◽  
Maryani Septiana
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Reliability Testing ◽  
Analysis Method ◽  
Validity And Reliability ◽  
Employee Discipline

This study aims to examine and analyze the effect of the application of fingerprint attendance on employee discipline in Markas Komando Direktorat Pengamanan Badan Pengusahaan Batam. Data collected through distributing questionnaires to 55 respondents. A sampling technique uses a saturation sampling. The data analysis method used is quantitative analysis using validity and reliability testing, classic assumption test, F test, t test, coefficient of determination and multiple linear regression analysis. The results of data analysis show that 1) the practical dimensions of fingerprint attendance have a positive but not significant effect on employee discipline, 2) the accurate dimension of fingerprint attendance has a positive but not significant effect on employee discipline, 3) high securities fingerprint attendance has a positive and significant effect on employee discipline, 4) the dimensions of fingerprint attendance hardware have a positive but not significant effect on employee discipline, 5) practical, accurate, high security, and fingerprint attendance hardware simultaneously have a positive and significant effect on employee discipline.

scholarly journals ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI HARGA SAHAM KELOMPOK LQ45 DI BURSA EFEK INDONESIA

2012 ◽  
Vol 2 (1) ◽  
pp. 9
Author(s):  
Slamet Prayogi Hatna Wijaya ◽  
Tina Sulistiyani
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Stock Prices ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Company Size ◽  
Analysis Tool ◽  
Test Results

This study aims to determine how the influence of Earning per Share, Beta, Company Size, and dividends on stock prices LQ45 groups in Indonesia Stock Exchange, either simultaneously or partially. Factors to be the independent variable is the Earning per Share (EPS), beta (BETA), company size (SIZE), and dividends (DIV) and the dependent variable in this study is the stock price (Y). This study took data belonging to the group companies LQ45 of the year 2008-2010. Analysis tool used is Multiple Linear Regression Analysis performed using Classical Test Assumptions in advance. From the test results of Multiple Linear Regression Analysis using the  5%, it can be concluded that there is simultaneous influence of the EPS, BETA, SIZE, and DIV on stock prices. As for the partial regression analysis all influence on stock prices. Coefficient of determination of test results, obtained by the Adjusted R Square of 0,605.

scholarly journals Kepuasan Pelanggan Gerai Batik Keris di tinjau dari Diferensiasi Produk, Brand Image dan Pelayanan

2020 ◽  
Vol 4 (01) ◽  
Author(s):  
Nura Iudita Kartikaningtyas ◽  
Eny Kustiyah ◽  
Djumali Djumali
Keyword(s):  
Regression Analysis ◽  
Quantitative Analysis ◽  
Customer Satisfaction ◽  
Product Differentiation ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Validity And Reliability ◽  
Quantitative Descriptive

This study aims to determine customer satisfaction at the Keris Batik Outlet. This type of research is quantitative descriptive. The population in this study used sample 100. Then the researchers used SPSS version 21 with quantitative analysis which included validity and reliability tests, classic assumption tests, multiple linear regression analysis, hypothesis testing with the F test and t test and the coefficient of determination. Keywords: Customer Satisfaction, Product Differentiation, Brand Image, Service.

scholarly journals The effect of work motivation and work discipline on the work achievement in the Camat Munte Office Karo District

2021 ◽  
Vol 10 (1) ◽  
pp. 140
Author(s):  
Elisabet Girsang
Keyword(s):  
Hypothesis Testing ◽  
Work Motivation ◽  
Linear Regression Analysis ◽  
Field Research ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Regression Equations ◽  
Test Results ◽  
Positive Direction ◽  
Library Research

This study aims to determine the effect of motivation and work discipline on employee achievement at Kantor Camat Munte Kabupaten Karo. The number of samples in this study were 22 respondents who were Civil Servants at the Office of the Sub-District Head of Munte Karo Regency. Library research and field research were used in this research. Data were analyzed using multiple linear regression analysis, and hypothesis testing was performed using ttest, Ftest and determination coefficient test. The results of the study obtained multiple regression equations Y=-0,20+1,990X₁-0,688X₂, which explains that the regression coefficients possessed by the variables of motivation and work discipline give a positive direction to the achievement of the employees of the Karo District Head Office. Based on hypothesis testing, it is found that motivation has a positive and significant effect on employee achievement, with a tcount (7,040)> ttable value (2.085), or a sig value (0.000) < alpha (0.05). Work discipline has a positive and significant effect on employee achievement, with a tcount (-2,55) by the value of Fcount (39,026) > Ftable (3.49) and a significance of 0.000 <α=0.05. The coefficient of determination test results also showed that 80,4% of employee achievement variables could be explained by the variables of motivation and work discipline. While the remaining 19,6% is explained by other variables not examined in this study

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