scholarly journals STRATEGI BAURAN PEMASARAN SAYURAN DALAM MENINGKATKAN MINAT BELI KONSUMEN

2021 ◽  
Vol 10 (1) ◽  
pp. 53-59
Author(s):  
Rofinus Kanisius Wangge ◽  
Sarlina Noni
Keyword(s):  
Health Benefits ◽  
Marketing Mix ◽  
Sales Price ◽  
Consumer Interest ◽  
The Road ◽  
Vegetable Products ◽  
Organic Vegetables

The purpose of this study is to look at the implementing of marketing mix of vegetbles from Agriculture Faculty University of Nusa Nipa in increasing consumer buying interest. The results of the study: consumers have different abilities in mentioning the characteristics or attributes of these products. Consumers try to satisfy a need by implementing a marketing mix for buying interests :1). Organic vegetable products located in the Garden faculty of agriculture, University of Nusa Nipa, very diverse, namely: onion, cayenne pepper, tomato, papaya, watermelon, cucumber, mustard and kale. Diverse products greatly influence consumer interest because the product has many health benefits, this is very attractive for consumers who will decide to buy and consume the product they want, 2). The specified price or sales price of vegetable products can be reached by consumers or housewives, buying at an affordable price but has great benefits, for yourself, family communities and life. 3). the location of the garden is very strategic, located on the side of the road and easily reachable to customers or consumers. 4). Promoting Organic Vegetables is done either orally or in writing also through whats App and facebook. Keywords : marketing mix, consumer buying interests The purpose of this study is to look at the implementing of marketing mix of vegetbles from Agriculture Faculty University of Nusa Nipa in increasing consumer buying interest. The results of the study: consumers have different abilities in mentioning the characteristics or attributes of these products. Consumers try to satisfy a need by implementing a marketing mix for buying interests :1). Organic vegetable products located in the Garden faculty of agriculture, University of Nusa Nipa, very diverse, namely: onion, cayenne pepper, tomato, papaya, watermelon, cucumber, mustard and kale. Diverse products greatly influence consumer interest because the product has many health benefits, this is very attractive for consumers who will decide to buy and consume the product they want, 2). The specified price or sales price of vegetable products can be reached by consumers or housewives, buying at an affordable price but has great benefits, for yourself, family communities and life. 3). the location of the garden is very strategic, located on the side of the road and easily reachable to customers or consumers. 4). Promoting Organic Vegetables is done either orally or in writing also through whats App and facebook. Keywords : marketing mix, consumer buying interests

scholarly journals Strategi Marketing Mix Dalam Menghadapi Pandemi Covid-19 (Studi Kasus Pada Jolly Coffee Surabaya)

2021 ◽  
Vol 4 (1) ◽  
pp. 20-34
Author(s):  
Siti Nur Wahyu Ningsih ◽  
Aida Octavia Milasari ◽  
Muchammad Saifuddin
Keyword(s):  
Qualitative Methods ◽  
Marketing Strategy ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Marketing System ◽  
Consumer Interest

The cafe business in Indonesia is increasingly increased its growth. This is a business field for business activists. Surely a cafe has its own marketing system or what we can call a Marketing Mix. The purpose of this study is to identify the implementation of marketing strategies in cafes in Indonesia, especially in Surabaya. This research uses qualitative methods, namely through observation, document study and interviews with several relevant informants. The results of this study indicate that Cafe Jolly Coffee Surabaya uses a marketing strategy which I believe is appropriate to attract consumer interest and is also used to compete in the cafe sector.

scholarly journals ANALISIS STRATEGI MARKETING MIX DAN VOLUME PENJUALAN PADA USAHA SAOS SAMBAL GANDA SARI MUARA BULIAN

2017 ◽  
Vol 1 (1) ◽  
pp. 171
Author(s):  
Jasasila Jasasila
Keyword(s):  
Volume Growth ◽  
Marketing Mix ◽  
Sales Volume ◽  
Sources Of Information ◽  
Literature Study ◽  
Promotion Strategy ◽  
The Road ◽  
Marketing Mix Strategy ◽  
On The Road ◽  
Strategy Marketing

This study aims to determine the development of sales volume on the business of Sambal Ganda Sari Muara Bulian, to know the application of marketing mix strategy on Saos Sambal Ganda Sari Muara Bulian and to analyze Marketing Mix Strategy and Sales Volume on Saos Sambal Ganda Sari Muara Bulian. In this study the authors use descriptive and inductive data collection methods. To complete the accuracy of the results of research then in this study the authors use literature study, where the authors look for sources of information through writing both in the form of journals and articals associated with the research topic undertaken. From the analysis result, it can be seen that in general the product of sambal sauce has a good sales growth, where in the year of 2013 there is an increase of sales volume 13.65%, so also in the year 2014 there was an increase of 15.95%, significant sales volume growth occurred in 2015 where the increase reached 20.42% compared to the previous year, although in 2016 the development of Saal Sambal Ganda Sari Muara Bulian sales was not as much as the previous year which was 13.65% but the sales volume increased by 41,000 units. Strategy Marketing Mix on the road Strategy by saos sambal Ganda Sari business consists of, product strategy, Pricing Strategy, Promotion Strategy and Promotional Channel StrategyKeywords: Strategy; Marketing Mix; sales

scholarly journals The road to Cybathlon 2016 - Functional electrical stimulation cycling Team IRPT/SPZ

2017 ◽  
Vol 27 (4) ◽  
Author(s):  
Marco Laubacher ◽  
Efe Anil Aksöz ◽  
Ines Bersch ◽  
Kenneth James Hunt
Keyword(s):  
Spinal Cord ◽  
Spinal Cord Injury ◽  
Electrical Stimulation ◽  
Functional Electrical Stimulation ◽  
Health Benefits ◽  
Surface Electrode ◽  
The Road ◽  
Stimulation Parameters ◽  
Cord Injury ◽  
Good Possibility

Functional electrical stimulation (FES) provides a good possibility to activate paralysed muscles and it has been shown to elicit substantial physiological and health benefits. For successful application of FES, a perfect symbiosis of the bike and the pilot has to be achieved. The road to the Cybathlon 2016 describes the different pieces needed for FES cycling in spinal cord injury. The systematic optimisation of the stimulation parameters and the Cybatrike, and sophisticated training contributed to the team’s success as the fastest surface-electrode team in the competition.

scholarly journals PREFERENSI LABEL, DAN PERSEPSI KEMUDAHAN MEMPEROLEH PRODUK TERHADAP KEPUTUSAN PEMBELIAN SAYURAN ORGANIK

2019 ◽  
Vol 5 (2) ◽  
pp. 235
Author(s):  
Euis Dasipah ◽  
Dety Sukmawati ◽  
Rahmah Sofiatin
Keyword(s):  
Direct Effect ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Vegetable Products ◽  
Organic Vegetables ◽  
Total Influence

This study aims to determine the effect of label preference on purchasing decisions, the influence of perceived ease of obtaining organic vegetables on purchasing decisions and the influence of label preferences and perceived ease of obtaining organic vegetables on purchasing decisions.The results of the study showed that the perception of ease of obtaining products had a positive and significant effect on purchasing decisions with a total influence of 23,6%. The direct effect of the perception of the ease of obtaining a product for a purchasing decision is 17%, This means that the more easily consumers get organic vegetables, the decision of consumers to buy organic vegetable products is higher

scholarly journals IMPLEMENTASI BAURAN PEMASARAN TERHADAP MINAT PEMBELIAN RUMAH (STUDI KASUS PADA PT KALIMASADA DI BERAU)

2021 ◽  
Vol 3 (1) ◽  
pp. 23-26
Author(s):  
Fajriani Fajriani ◽  
Hasanuddin Remmang ◽  
Chahyono Chahyono
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Linear Regression Analysis ◽  
Physical Appearance ◽  
Multiple Linear Regression Analysis ◽  
Marketing Mix ◽  
Primary Data ◽  
Consumer Interest

Penelitian tersebut dianalisis dengan menggunakan analisis regresi linear berganda dengan menggunakan data primer yang diperoleh dari jawaban responden sebanyak 100 orang pembeli dan user perumahan kalimasada. Penelitian ini bertujuan untuk mengetahui implementasi bauran pemasaran secara simultan berpengaruh signifikan terhadap minat beli konsumen di perumahan kalimasada Berau. Berdasarkan hasil uji penelitian ini, bauran pemasaran dengan variabel orang, promosi dan tampilan fisik berpengaruh secara signifikan terhadap minat pembelian di perumahan kalimasada. Untuk variabel yang lain tidak berpengaruh signifikan terhadap minat beli konsumen pada perumahan Kalimasada. This study was analyzed using multiple linear regression analysis, using primary data obtained from respondents' answers as many as 100 buyers and users of Kalimasada housing. This study aims to determine whether the implementation of the marketing mix simultaneously has a significant effect on consumers’ interest in buying a house in Kalimasada residence, Berau. Based on the testing results of this study, the marketing mix with the variables of people, promotion, and physical appearance has a significant effect on the interest in buying a house in Kalimasada residence. Meanwhile, other variables do not have a significant effect on consumer interest in buying a house in Kalimasada residence.

scholarly journals Marketing Mix Strategy to Increase Consumer Interest in Choosing Educational Institutions

2020 ◽  
Vol 7 ◽  
Author(s):  
Suwidiyanti Suwidiyanti ◽  
Renny Oktafia ◽  
Budi Haryanto
Keyword(s):  
Public Transportation ◽  
Case Study Research ◽  
Marketing Mix ◽  
Online News ◽  
Educational Institutions ◽  
Research Approach ◽  
Education Standards ◽  
Consumer Interest ◽  
National Education ◽  
Marketing Mix Strategy

In order to create high quality educational institutions that be able to compete with other educational institutions and increase consumer interest in choosing these institutions, the proper marketing strategy is needed, for example marketing mix. The purpose of this study is to describe how marketing mix strategy increase consumer interest in choosing educational institutions. This study used a qualitative research method with a case study research approach. The results of this study are the marketing mix strategy in Sidoarjo SMAMDA consisting of 7P, namely (1) Product, the products offered to consumers are adjusted in the school's vision, namely Islamic, Excellent, and Synergy with boarding school and regular programs; (2) Price (cost), the amount of costs adjusted to the operational costs of the school. The school also provides scholarships for tuition fees and achievements; (3) Place (location), the location of the school is very strategic because it is easy to reach and access both private vehicles and public transportation; (4) Promotion, school promotion activities through social media, online news, magazines, banners, brochures, socialization in junior high schools, and developing a network of partnerships with several schools and universities in Thailand; (5) Human Resources, educational activities are supported by teachers and education staff that corrsponding with their competencies and qualifications; (6) Pshycal evidence, schools have complete, good, and well-maintained facilities and satisfied all of their students' needs; (7) Process, the learning process applies a holistic education model and satisfied the National Education Standards.

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