scholarly journals PREFERENSI LABEL, DAN PERSEPSI KEMUDAHAN MEMPEROLEH PRODUK TERHADAP KEPUTUSAN PEMBELIAN SAYURAN ORGANIK

2019 ◽  
Vol 5 (2) ◽  
pp. 235
Author(s):  
Euis Dasipah ◽  
Dety Sukmawati ◽  
Rahmah Sofiatin
Keyword(s):  
Direct Effect ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Vegetable Products ◽  
Organic Vegetables ◽  
Total Influence

This study aims to determine the effect of label preference on purchasing decisions, the influence of perceived ease of obtaining organic vegetables on purchasing decisions and the influence of label preferences and perceived ease of obtaining organic vegetables on purchasing decisions.The results of the study showed that the perception of ease of obtaining products had a positive and significant effect on purchasing decisions with a total influence of 23,6%. The direct effect of the perception of the ease of obtaining a product for a purchasing decision is 17%, This means that the more easily consumers get organic vegetables, the decision of consumers to buy organic vegetable products is higher

MEREK SEBAGAI PENDORONG KEPUTUSAN PEMBELIAN PRODUK KOSMETIK MAKE OVER DI KOTA BLITAR

2018 ◽  
Vol 11 (2) ◽  
pp. 20-27
Author(s):  
Denok Wahyudi Setyo Rahayu
Keyword(s):  
Consumer Behavior ◽  
Driving Force ◽  
Cosmetic Products ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Cosmetic Product ◽  
The City

Consumer behavior has become a consumer habit in shopping. This affects the pattern of product purchasing decision. The purpose of the study was to find out whether the brand could be a driver of buying Make Over cosmetics product in the city of Blitar. The variables used are brands and purchasing decisions with samples of seller and buyers of Make Over cosmetic product in the city of Blitar. The resut of the study found that cosmetics brands Make Over became the driving force for purchasing cosmetic products in the city of Blitar. 

scholarly journals Pengaruh Produk dan Harga terhadap Keputusan Pembelian Tepung Bumbu Mamasuka

2018 ◽  
Vol 2 (1) ◽  
pp. 106-117
Author(s):  
Dodi Agusra
Keyword(s):  
Consumer Behavior ◽  
Product Quality ◽  
Linear Analysis ◽  
Improve Product Quality ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Improve Product ◽  
Competitive Price

Companies must be responsive in addressing consumer behavior by anticipating changes and retaining consumers so that consumers are loyal. The aim of this research was to determine the effect of products and prices on consumer’s purchasing decisions Mamasuka spacy flour at PT Jico Agung in Pekanbaru. There were 60 consumers used as population and sample in this research. They are the consumers from shops and grocers selling Mamasuka spicy flour of PT Jico Agung in Pekanbaru. While the method used in this research was multiple linear analysis. The result showed that both products and prices affected each other in consumers’ decision to buy Mamasuka spicy flour. Product and prices also affected positively consumers’ purchasing decision in buying Mamasuka spicy flour at PT Jico Agung in Pekanbaru. The contribution of product and prices to consumers’ purchasing decisions in buying Mamasuka was 41,6%, while the rest is equal to 58,4% influenced by other variables not examined in this research. PT Jico Agung was expected to improve product quality and provide competitive price as well as concern about promotion strategi used.Keywords: Products, Prices, Purchasing Decisions

scholarly journals Pengaruh Store Atmosphere, Lokasi, Dan Keragaman Produk Terhadap Keputusan Pembelian Pakaian

2017 ◽  
Vol 1 (1) ◽  
pp. 40-51
Author(s):  
Sufyan Lutfi ◽  
Jesi Irwanto
Keyword(s):  
Significant Influence ◽  
Quantitative Research ◽  
Internet Services ◽  
Purchasing Decisions ◽  
Product Diversity ◽  
Purchasing Decision

This study aims to determine the of store atmosphere, location, and product diversity on the purchasing influence decision to buy clothes on the general market of Pasirian Lumajang. This research is a quantitative research by finding associative ssociation which is causal. The results of this study showes that partially store tmosphere has no significant effect on purchasing decisions, location has a significant influence on purchsing decisions, and product diversity has a significant effect on purchasing decisions. Simultaneously store atmosphere, location, and product diversity have a significant effect on purchasing decision of garment at general market of Pasirian Lumajang. The limitations of this study is to research of store atmosphere, ocation, and product diversity as a factor influencing purchasing decisions, while ther variables that can influence purcasing decisions are expected to be examined by subsequent researchers in different periods and internet services.

scholarly journals ANALYSIS OF PRICE FACTORS AND PRODUCT QUALITY ON PURCHASE DECISIONS THROUGH CONSUMER SATISFACTION OF MINROSE PRODUCTS IN TEACHING FACTORY PROCESSING DIVISION OF TEGALAMPEL 1 STATE VOCATIONAL SCHOOL OF BONDOWOSO VOCATIONAL SCHOOL

2019 ◽  
Vol 10 (1) ◽  
pp. 23
Author(s):  
Mirza Marditasari ◽  
Hariadi Subagja ◽  
Kasutjianingati Kasutjianingati
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Indirect Effect ◽  
Consumer Satisfaction ◽  
Vocational School ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Processed Products ◽  
Processing Division

Rosela (Hibiscus sabdariffa L.) is used for drinks because it contains organic acids, polysaccharides, and flavonoids that are useful in preventing cancer, controlling blood pressure, promoting blood circulation, and promoting defecation, so it is feasible to be developed. Teaching Factory Tegalampel Bondowoso Processing Division of the PP Negeri 1 Vocational School captures the potential for the development of rosella by producing Minrose processed products, ready-to-drink and healthy packaging drinks from Rosela flowers as one of the superior products suitable for consumption for all people. Sales fluctuations assume that managers need to conduct studies by conducting price policies and building positive perceptions about product quality through customer satisfaction for purchasing decisions. Researchers used samples to consumers or buyers of Minrose products at the age of 15 to 60 as many as 70 people. This study uses path analysis analysis method that shows the results that the price affects consumer satisfaction (ρX1.Z = 0.387 with Sign. 0.001), product quality has an effect on customer satisfaction (ρX2.Z = 0.294 with Sign. 0.009), the price has no effect on purchasing decision (ρX1.Y = 0.046 with Sign. 0.630 and Indirect effect = 0.157 and Total Coefficient = 0.203), product quality affects purchasing decisions (ρX2.Y = 0.457 with Sign. 0,000 and Indirect effect = 0.117 and Total Coefficient = 0.576 ), consumer satisfaction affects the purchasing decision (ρZ.Y = 0.407 with Sign. 0,000) Minrose products at the Teaching Factory of the Processing Division of SMK PP Negeri 1 Tegalampel Bondowoso.

scholarly journals Pengaruh Periklanan Islami terhadap Keputusan Pembelian Produk Shampoo Hijab Sunsilk Clean And Fresh pada Mahasiswi Universitas Islam Riau

2019 ◽  
Vol 1 (1) ◽  
pp. 59-73
Author(s):  
Zulkifli Zulkifli ◽  
Boy Syamsul Bakhri ◽  
Maysuri Maysuri ◽  
Ficha Melina
Keyword(s):  
Linear Regression Analysis ◽  
Secondary Data ◽  
Sampling Technique ◽  
Primary Data ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
The Subject ◽  
Quantitative Descriptive ◽  
Data Collection Technique ◽  
Descriptive Method

The purpose of the research was to determine the effect of Islamic advertising on purchasing decision for Clean and Fresh Sunsilk Hijab Shampoo. The subject of this research was students of Riau Islamic University. While the object of this study was the effect of Islamic advertising on purchasing decision for Clean and Fresh Sunsilk Hijab Shampoo. The data sources used in this study were primary data and secondary data. The sampling technique used was proportional stratified random sampling, while the data collection technique used was a questionnaire. To analyze the data, quantitative descriptive method was used. In analyzing quantitative data, simple linear regression analysis was used where the calculation process used SPSS for windows version 23. The sample of this study was 96 people. The result of the research showed Islamic advertising on purchasing decision for Clean and Fresh Sunsilk Hijab Shampoo had a strong or high relationship, this was related to the correlation coeffisien which was 0.763. The result of the research, the result of partial test related to the significant influence between Islamic advertising on purchasing decisions for Clean and Fresh Sunsilk Hijab Shampoo, it was known from  the value of tcount (11.452) which was bigger than t table (1.661). Conclusion, there was a significant effect between Islamic advertising on purchasing decisions for clean and fresh sunsilk hijab Shampoo to students of  Riau Islamic University Keywords: Islamic Advertising, Purchasing Decision

PENGARUH ELECTRONIC WORD OF MOUTH (e-WOM) DI MEDIA SOSIAL FACEBOOK TERHADAP KEPUTUSAN PEMBELIAN

2021 ◽  
Vol 14 (1) ◽  
pp. 63-76
Author(s):  
Antonio E.L. Nyoko ◽  
Anthonia Debora Dila Semuel
Keyword(s):  
Social Media ◽  
Word Of Mouth ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
The Internet ◽  
Electronic Word Of Mouth ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Questionnaire Method ◽  
Word Of Mouth Communication

The development of information technology and the internet is currently developing very widely. This greatly affects the lifestyle of most humans at this time. The internet is an important part of everyday life in terms of accessing existing social media. Changes also occur in WOM (Word Of Mouth) communication. Through e-WOM communication, WOM behavior in social media, consumers can obtain information and exchange opinions about products and services. The purpose of this research is to investigate the effect of e-WOM in social media Facebook towards Purchasing Decision on Muca Cafe Kupang. The variables in this study are the independent variable; e-WOM (Intensity, Valence of Opinion, Content) and the dependent variable; Purchasing Decision. The population in this study were consumers who befriended in social media Facebook with Muca Cafe, with a sample of 100 respondents conducted by purposive sampling method. Data collection techniques in this study using the questionnaire method. The instruments were applied Validity Test, Reliability Test, Classic Assumption Test, and Hypothesis Testing using t-Test and F Test. Data analysis techniques used Descriptive Statistics, Multiple Linear Regression, and Coefficient of Determination. The result of this study indicates e-WOM through social media Facebook has a significant effect on Purchasing Decision. Thus, Muca Café should optimize its social media Facebook to attract many consumers. Keywords: Content, Electronic Word Of Mouth, Intensity, Purchasing Decisions, Valence of Opinion

scholarly journals BRAND IMAGE MEMEDIASI KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK SMARTPHONE OPPO DI KOTA DENPASAR

2018 ◽  
Vol 8 (1) ◽  
pp. 142
Author(s):  
I Gusti Ngurah Bagus Hagita Indra Mas Setiadi ◽  
Ni Wayan Ekawati
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
Mediating Effect ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Analysis Technique ◽  
The Many ◽  
Relationship Of

Indonesian smartphone users are growing rapidly. Oppo is one of the many smartphone manufacturers entering the Indonesian smartphone market. The purpose of this study is to explain the effect of product quality on brand image, product quality to purchase decision, brand image to purchasing decision, and role of brand image in mediating effect of product quality to purchasing decision. The theory used in this research is product quality, brand image and purchase decision. This research was conducted on consumer of Oppo smartphone which domiciled in Denpasar City. The sample size taken as many as 120 people with purposive sampling method. The analysis technique used is path analysis and sobel test. The results of the study found that product quality has a positive and significant effect on brand image. The study also found that each variable of product quality and brand image significantly positively affects purchasing decisions, in addition to the brand image also significantly mediates the relationship of product quality to purchasing decisions   Keyword: product quality, brand image, purchase decisions

scholarly journals INFLUENCE DIVERSITY OF PRODUCTS, PRICE, PROMOTION AND LOCATION TOWARDS CUSTOMER SATISFACTION WITH PURCHASE DECISION AT TRANSMART CARREFOUR PLAZA MEDAN FAIR

2019 ◽  
Vol 8 (2) ◽  
Author(s):  
Syilvana Dwi Novianti
Keyword(s):  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Positive Influence ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Product Diversity ◽  
Location Factor ◽  
Purchasing Decision ◽  
Buying Decisions

<p>The research aims to know and identify: (1) The positive influence of product diversity on purchasing decisions, (2) The positive influence of price diversity on consumer buying decisions, (3) positive influence on the promotion of decisions Consumer Purchase, (4) positive influence of location against consumer purchase decisions, (5) positive influence of product diversity to consumer satisfaction through consumer buying decisions, (6) positive influence of price diversity towards consumer satisfaction Through consumer purchase decisions, (7) positive influence of promotion to consumer satisfaction through consumer purchase decisions, (8) positive influence of location towards consumer satisfaction through consumer buying decisions, and (9) positive influence Decision to purchase customer satisfaction. Research conducted at the Transmart Carrefour Plaza Medan Fair. Types of research is quantitative research with research methods is a survey method.  The population in this research is the consumer Transmart Carrefour Plaza Medan Fair as much as 100 respondents.  The data collection instruments used are polls. The analysis of the data used is path analysis. Research findings Show: (1) There is a positive influence of product diversity on consumer purchasing decisions with a coefficient of 0.204 so that it can be determined that a variation of 20.40% in the purchase decision is decided by Diversity of products, (2) there is a positive influence on the price diversity of consumer purchasing decisions with a coefficient of 0.297, so that it can be determined that a variation of 29.70% on the purchase decision is defined by a diversity of prices, (3) There is a positive influence on the promotion to the consumer purchase decision with a coefficient of 0.175, so it can be determined that a variation of 17.50% on the purchase decision set by the promotion, (4) there is a positive influence of location To the consumer purchase decision with a coefficient of 0.327, so it can be determined that a variation of 32.70% on the purchase decision is defined by an easily accessible location factor, (5) There is a positive influence of product diversity to customer satisfaction through a consumer purchase decision with a coefficient of 0.128 so that it can be determined that a variation of 12.80% on consumer satisfaction is defined by factors Product diversity through consideration of the purchasing decision factor, (6) There is a positive influence of price diversity towards consumer satisfaction through the decision of consumer purchase by coefficient. Amounting to 0.148 so that it can be determined that a variation of 14.80% on consumer satisfaction is defined by the price diversity factor through consideration of the purchase decision Factor, (7) there is a positive influence promotion to customer satisfaction Through a consumer purchase decision with a coefficient of 0.157 so that it can be determined that a variation of 15.70% on consumer satisfaction is defined by the promotion factor through consideration of the purchasing decision factor, (8) There is a positive influence on location to customer satisfaction through the decision of consumer purchase with a coefficient of 0.114 so that it can be determined that a variation of 11.40% in consumer satisfaction is defined by the location factor through Decision factor considerations, and (9) there is a positive influence on purchasing decisions positively affect the customer satisfaction with a coefficient of 0.548 so that it can be interpreted that there is a variation of 54.80% on satisfaction Determined by the purchasing decision factor.</p>

scholarly journals The Factors Affecting Purchasing Decision through Pegipegi Application by Customers of Dian Nuswantoro University

2021 ◽  
Vol 1 (2) ◽  
Author(s):  
Diana Aqmala ◽  
Febrianur Ibnu Fitroh Sukono Putra
Keyword(s):  
Product Quality ◽  
Direct Effect ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Equation Model ◽  
Positive Contribution ◽  
Electronic Word Of Mouth ◽  
Purchasing Decisions ◽  
Factors Affecting ◽  
Price Perception

Objective: This study aims to analyse the factors that influence online purchasing decisions through Pegipegi application.Research Design & Methods: This research method is quantitative with sample of 170 respondents of students of Universitas Dian Nuswantoro. The sample collecting technique is purposive sampling through questionnaires distributed personally using Likert scale. The technique of Analysis used is structural equation model. Findings:The finding results showed that 1) Electronic Word of mouth has a significant direct effect on purchasing, 2) price perception has a direct effect on purchasing decisions, 3) product quality has a direct effect on purchasing decisions, 4) brand awareness is able to mediate the influence of electronic word of mouth, price perception, and product quality on purchasing decisions.Implications & Recommendations:This research has managerial implications for the marketing policies implemented by the Pegipegi application in order to increase customer awareness, thereby increasing the desire to immediately make purchasing decisions when they need appropriate service products.Contribution & Value Added:This study provides a positive contribution to decision making on marketing policies in order to increase market share and company competitiveness in the industry.

scholarly journals The Effect of Ease of Transaction and Service Quality on Purchasing Decisions Mediated by Consumer Satisfaction (Studies on Okeped Jabodetabek Users).

2021 ◽  
Vol 19 (2) ◽  
pp. 33
Author(s):  
Melitina Tecoalu ◽  
Soegeng Wahyoedi ◽  
Edward Kustiawan
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Consumer Satisfaction ◽  
Structural Equation ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Data Collection Process

This study aims to determine the effect of ease of transaction and service quality on customer satisfaction in purchasing decision making. In this study using a sample of 100 respondents using convience sampling non profitability. Data obtained through questionnaires, the data collection process in this study is Structural Equation Modeling (SEM) with the SmartPLS (Partial Least Square) 3.0 program to determine the relationship between the effect of Ease of Transaction, Service Quality on Purchasing Decisions and Consumer Satisfaction as a mediating variable.The results of the hypothesis that there are 4 accepted and 3 rejected after being tested by hypothesis testing is done using the probability value and the t statistic. So in the hypothesis acceptance criteria t-statistic> t-table. Ease of transaction affects customer satisfaction, so the hypothesis is accepted. Service quality affects customer satisfaction, so the hypothesis is accepted. Ease of transaction affects purchasing decisions, so the hypothesis is accepted. Service quality affects purchasing decisions, so the hypothesis is accepted. Consumer satisfaction has no effect on purchasing decisions, so the hypothesis is rejected. The service quality on purchasing decisions is not mediated by consumer satisfaction well so that the hypothesis is rejected. Ease of transaction on purchasing decisions is not mediated in consumer satisfaction well, so the hypothesis is rejected. In this study, it is explained that the purchasing decision is not well mediated by consumer satisfaction so that consumers who do not reach their expectations feel dissatisfied, which leads to not making purchasing decisions on Okeped.

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