THE INCOME OF BROILER CHICKEN FARMERS WITH PARTNERSHIP PATTERNS IN HARAU DISTRICT, FIFTY CITY REGENCY

This study aims to analyze the costs, revenues and income of broiler breeders with a partnership pattern in Harau District, Lima Puluh Kota Regency. The study used survey methods and direct field observations using questionnaires, with 30 farmers who partnered. Data analysis was carried out using cost, total revenue and profit analysis. Based on the results of the research that has been done, the production costs of broiler chickens with a partnership pattern are Rp. 162,319,201/period and Rp. 33,420/head. The total revenue is Rp. 174,638,833/period and Rp. 35,956/head. The income of broiler breeders for one period is Rp. 12,319,633/period and Rp. 2,536/head.

Analisis Bioekonomi Sumberdaya Ikan Baung di Perairan Umum Kabupaten Kampar Provinsi Riau

Kabupaten Kampar memiliki potensi yang dapat dimanfaatkan yaitu salah satunya adalah kegiatan perikanan tangkap. Salah satu hasil tangkapan yang memiliki produksi tertinggi yaitu ikan baung. Kelestarian sumberdaya ikan baung akan terancam jika upaya pemanfaatan yang terus meningkat, dan tidak diupayakan langkah pengendalian. Tujuan dari penelitian adalah untuk menganalisis tingkat optimum pemanfaatan sumber daya perikanan tangkap ikan baung secara biologi dan ekonomi di perairan umum kabupaten Kampar. Penelitian ini dilaksanakan pada bulan Juli-Agustus 2020. Hasil penelitian menunjukkan produksi optimal (Copt) pada MSY sebesar 61.510 ton/tahun dengan effort optimum (Eopt) 116.764 unit/tahun dan rente ekonomi sebesar Rp2.353.594.693.969. Produksi optimal (Copt) pada MEY sebesar 61.489 ton/tahun dengan effort optimum (Eopt) 114.567 unit/tahun dan rente ekonomi sebesar Rp2.354.461.065.478.

ANALISIS NILAI TAMBAH SANTAN KELAPA DI KECAMATAN TEMBILAHAN KABUPATEN INDRAGIRI HILIR

Salah satu produk turunan kelapa yang diusahakan oleh masyarakat di Kecamatan Tembilahan adalah santan kelapa. Adanya usaha pengolahan santan kelapa diharapkan dapat memberikan solusi bagi pemasaran buah kelapa dan mampu meningkatkan nilai tambah dari buah kelapa. Tujuan penelitian ini adalah (1) mengetahui besarnya penerimaan dan keuntungan usaha pengolahan santan kelapa di Kecamatan Tembilahan Kabupaten Indragiri Hilir. (2) Mengetahui besarnya nilai tambah usaha pengolahan santan kelapa di Kecamatan Tembilahan Kabupaten Indragiri Hilir. Analisis data yang digunakan adalah analisis biaya, penerimaan, keuntungan dan nilai tambah. Hasil penelitian ini menunjukan bahwa: (1) Rata-rata biaya total pada usaha pengolahan santan kelapa sebesar Rp. 28.234.959,56 per bulan, rata-rata penerimaan sebesar Rp. 34.339.200,00 per bulan, rata-rata keuntungan sebesar Rp. 6.104.240,44 per bulan. (2) Nilai tambah yang diperoleh pada usaha pengolahan santan kelapa sebesar Rp. 1.654,17. Rasio nilai tambah yang diperoleh adalah sebesar 32,34 %.

KELAYAKAN USAHATANI JAGUNG (Zae Mays L.) DI LAHAN TADAH HUJAN DESA GENENGSARI KECAMATAN POLOKARTO

Indonesia adalah negara agraris yang mayoritas penduduknya hidup dibidang pertanian. Pertanian merupakan sektor yang mampu menopang sektor pembangunan dan meyumpang pendapatan nasional yang cukup besar. Salah satu komoditas pengan yang mempunyai peran stategis adalah jagung, permintaan terhadap jagung dari tahun ke tahun juga mengalami peningkatan. Tujuan penelitian ini adalah untuk mengetahui biaya, pendapatan dan kelayakan usahatani usahatani jagung (Zae Mays L.) di lahan tadah hujan. Metode analisis yang digunakan sebagai berikut, total biaya dihitung dengan menjumlahkan biaya tetap dengan biaya variabel, penerimaan dihitung dengan mengalikan harga produk dengan jumlah produk, pendapatan dapat dihitung dengan mengurangi total penerimaan dengan biaya total, R/C rasio dapat dihitung dengan membandingkan antara total penerimaan dengan total biaya. Biaya total usahatani jagung di lahan tadah hujan dengan luas 0,4 Ha per garapan besar Rp. 4.257.071,-. Penerimaan usahatani jagung Rp. 6.240.000,-. Tingkat pendapatan usahatani jagung sebesar Rp.1.982.929,-. Kelayakan usahatani jagung sebesar 1,46 artinya hal ini berarti perbandingan menghasilkan nilai di atas nilai 1 (R/C rasio > 1), artinya kegiatan usahatani jagung layak diusahakan karena usahatani jagung memperoleh keuntungan yang ekonomis bagi petani.

A Strategi Segmenting, Targeting dan Positioning Sawi Pakcoy Organik Brenjonk

Target of this research is to know segmenting, targeting and positioning of Brenjonk organic pakcoy mustard. The sampling technique used in this study was purposive sampling with 50 respondents as consumers. Data analysis for segmenting and targeting used cluster analysis and crosstab, while positioning data analysis used correspondence analysis. Methods of data collection carried out by observation, interviews and questionnaires.The results of this study indicate that there are 3 segments with a percentage of segment 1 (44), segment 2 (20%) and segment 3 (36%). Based on market attractiveness, the main target market for Brenjonk organic pakcoy mustard is segment 1 (44%). Product positioning based on correspondence analysis of Brenjonk organic pakcoy mustard has advantages in the attributes of price, freshness, texture and taste.

Penentuan Status Pemanfaatan Ikan Teri (Stolephorus sp) di Perairan Selat Lalang Kecamatan Sungai Apit Kabupaten Siak Provinsi Riau

The anchovies (stolephorus sp) need to be well managed, for although they are open access resources if not properly managed, fisheries resources are poorly maintained and sustainable. One approach to managing fish resources is with a production surplus model. As for the data method used is a secondary data analysis method, which USES a production surplus model. Analysis was done to acquire the best production model that could provide information on the extent of use and the completion of anchovies. Data from catch and catch fish were obtained from the registry service of siak district fisheries and livestock. Analysis suggests that the best surplus production model, which is used to assess the potential for anchovies, is the walter-hilborn model. The level of utilization for 2020 is 70 percent, with a 41% reduction rate. It shows that, anchovies in the lalang strait in the state of moderately expoited.

STRATEGI BAURAN PEMASARAN SAYURAN DALAM MENINGKATKAN MINAT BELI KONSUMEN

The purpose of this study is to look at the implementing of marketing mix of vegetbles from Agriculture Faculty University of Nusa Nipa in increasing consumer buying interest. The results of the study: consumers have different abilities in mentioning the characteristics or attributes of these products. Consumers try to satisfy a need by implementing a marketing mix for buying interests :1). Organic vegetable products located in the Garden faculty of agriculture, University of Nusa Nipa, very diverse, namely: onion, cayenne pepper, tomato, papaya, watermelon, cucumber, mustard and kale. Diverse products greatly influence consumer interest because the product has many health benefits, this is very attractive for consumers who will decide to buy and consume the product they want, 2). The specified price or sales price of vegetable products can be reached by consumers or housewives, buying at an affordable price but has great benefits, for yourself, family communities and life. 3). the location of the garden is very strategic, located on the side of the road and easily reachable to customers or consumers. 4). Promoting Organic Vegetables is done either orally or in writing also through whats App and facebook. Keywords : marketing mix, consumer buying interests The purpose of this study is to look at the implementing of marketing mix of vegetbles from Agriculture Faculty University of Nusa Nipa in increasing consumer buying interest. The results of the study: consumers have different abilities in mentioning the characteristics or attributes of these products. Consumers try to satisfy a need by implementing a marketing mix for buying interests :1). Organic vegetable products located in the Garden faculty of agriculture, University of Nusa Nipa, very diverse, namely: onion, cayenne pepper, tomato, papaya, watermelon, cucumber, mustard and kale. Diverse products greatly influence consumer interest because the product has many health benefits, this is very attractive for consumers who will decide to buy and consume the product they want, 2). The specified price or sales price of vegetable products can be reached by consumers or housewives, buying at an affordable price but has great benefits, for yourself, family communities and life. 3). the location of the garden is very strategic, located on the side of the road and easily reachable to customers or consumers. 4). Promoting Organic Vegetables is done either orally or in writing also through whats App and facebook. Keywords : marketing mix, consumer buying interests

STRATEGI PENGEMBANGAN USAHA KOPRA PUTIH DI KECAMATAN TEMBILAHAN HULU KABUPATEN INDRAGIRI HILIR

A good understanding of the internal and external environment of white copra business is expected to produce the right strategy in developing the business. This aims to increase profits and develop white copra business in the future. The aim of this study is to formulate a white copra business development strategy in Tembilahan Hulu District, Indragiri Hilir Regency. The method used are matrix IFAS, EFAS, IE and SWOT. The results of this study indicate that the white copra business in Tembilahan Hulu District was in cell V with a strategy of hold and maintain. Several strategies that can be used based on a SWOT analysis are increasing production, cooperating with consumers outside the region, increasing quality and expanding market share.

PENGARUH HARGA, KUALITAS PRODUK DAN GAYA HIDUP TERHADAP WILLINGNESS TO PAY (WTP) SEMANGKA ORGANIK

People's food consumption patterns are increasingly shifting towards healthy lifestyle changes. The emergence of awareness of the dangers of chemical substances makes people more selective in choosing a product for their consumption. one food alternative that refers to a healthy lifestyle is organic watermelon. The price of organic watermelon is relatively expensive to create its own attraction for consumers of a certain class. This study aims to find out the influence of product prices, product quality, and lifestyle on willingness to pay (WTP) organic watermelon. The data analysis used is descriptive analysis, and Multiple Linear Regression Analysis. The research was conducted in the Practice Garden of the Faculty of Agriculture, University of Nusa NipaIndonesia for 2 months from 01 October – 04 December 2020. Sampling techniques using Accidental Sampling with the number of respondents as many as 38 people. The results showed lifestyle variables had a partially significant effect on willingness to pay organic watermelon. Meanwhile, all variables (Product price, Product Quality, and Lifestyle) have a significant effect simultaneously (together) on willingness to pay organically in the Garden of the Faculty of Agriculture, University of Nusa Nipa Indonesia.

PROMOSI JAJANAN TRADISIONAL DUMBLEG KHAS GONDANG, NGANJUK DENGAN MEMANFAATKAN MEDIA SOSIAL

Social media today is a technology that is connected to the internet, there are many benefits, and now often used by the various micro-market, small or medium units for the goal marketing strategies, especially as a promotion. But unfortunately, until now, social media has not been used by all micro-market places, UMKM (micro traditional market) dumbleg as traditional food in Gondang, Nganjuk. So research is needed on the use of social media as, a means of promoting traditional dumbleg food for consideration strategies of dumbleg producers. The purpose of this study was to 1) analyze the benefits of social media as a means of promotion for producers and consumers of dumblegs traditional food, and 2) to analyze the relationship between social media and the number of dumblegs purchased. The method used is descriptive quantitative with interviews with producers and consumers of dumbleg traditional food, and d ta analysis to determine the relationship between social media and the number of purchases using the chi-square. Research results 1) social media as a means of promotion is very useful for producers and consumers of traditional dumbleg foods, and 2) there is a relation between social media as a means of promotion with the number of purchases of dumbleg traditional food, as evidenced by the results of the chi-square analysis X2 count is greater than X2 table (13.459>12.592) or the sygn value. 0.036<0.05. Keywords: Dumbleg, Promotion, Benefits, Social Media