scholarly journals A Miss-step of Innovation and Marketing Strategies Plan: Can OPPO Find a Way Out?

2020 ◽  
Vol 3 (3) ◽  
pp. 89-97
Author(s):  
Zhen Yang Jin ◽  
Mariam Ben Saif ◽  
Daisy Mui Hung Kee ◽  
Ghezlan Al Basis ◽  
Majdi Anwar Quttainah ◽  
...  
Keyword(s):  
Supply Chain ◽  
Mobile Phone ◽  
Red Sea ◽  
Marketing Strategies ◽  
The Public ◽  
Complete Product ◽  
Mobile Industry ◽  
Further Development

OPPO as a young Chinese mobile phone brand, it has to tackle many difficulties to survive in the competitive Red Sea of mobile industry, such as: lack of innovation of technology and core chips, short of complete product supply chain. All these factors may restrict and limit the further development of OPPO. The purpose of this paper is to examine and analyse how could OPPO find a way out of the competitive mobile industry. By researching the previous data, questionnaire for the public, and analysing the previous strategies of OPPO. Eventually we will provide some suggestions and idea for OPPO to tackle those problems and would benefit OPPO in the long-term.

scholarly journals Extent of Integration in Agriculture Supply Chain: The Public Sector Stakeholders perspective

2020 ◽  
Vol 6 (4) ◽  
pp. 1319-1334
Author(s):  
Nadir Munir Hassan ◽  
Muhammad Nauman Abbasi
Keyword(s):  
Supply Chain ◽  
Public Sector ◽  
Supply Chain Integration ◽  
Supply Chain Performance ◽  
Structured Interviews ◽  
The Public ◽  
Agriculture Sector ◽  
Reasonable Evidence ◽  
The Relationship

Purpose: Integrating network factors (i.e. Actors, Activities, and Resources), help organizations in achieving superior supply chain performance. Despite reasonable evidence on positive relationship between SCI and SCP, there exists sufficient contradiction on universal integration of chains. This paper is a qualitative exploratory study, which based on the network perspective intends to explore the current and required levels of supply chain integration among actors, activities, and resources in the agriculture supply chain of Pakistan. Design/Methodology/Approach: The data was collected through in depth semi-structured interviews from public sector stake holders of agriculture sector (i.e. From Thirteen wings of Ministry of Agriculture) across Pakistan. The current and required extent of supply chain integration was measured at three levels, i.e. strategic (long-term), tactical (medium-term) and operational (short-term) as suggested by (Childerhouse & Towill, 2011). Findings: The research results indicate that the relationship between supply chain integration and supply chain performance is a contextual phenomenon and significantly varies among Network factors. This study and its findings are expected to add into the literature of supply chain integration and its impact on supply chain performance.

scholarly journals Analyzing complexities in the Brazilian soybean supply chain: a systems thinking and modeling approach

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Monique Filassi ◽  
Andréa Leda Ramos de Oliveira ◽  
Arun Abraham Elias ◽  
Karina Braga Marsola
Keyword(s):  
Supply Chain ◽  
Public Sector ◽  
Systems Thinking ◽  
Structural Changes ◽  
Transport Infrastructure ◽  
Transport Systems ◽  
Loop Modeling ◽  
Content Type ◽  
The Public

Purpose This study aims to analyze the complexities of the Brazilian soybean supply chain (SSC) and develop strategic interventions to improve the origin system’s performance. Design/methodology/approach This study used stakeholder interviews to identify the SSC bottlenecks and determine and assess drivers of competitiveness. A methodological framework based on the systems thinking approach for developing long-term structural changes was used. The problem was structured using behavior over time graph and causal loop modeling to propose three investment strategies to solve the logistics problem in SSC. Findings This study highlights the gaps in coordination between stakeholders and the public sector regarding the public policy for infrastructure investment. Three strategic interventions were developed to address the agro-industrial logistical problem, namely, investment in storage, multimodal transport systems and improvements in existing transport infrastructure. To overcome transport and storage logistics limitations, the authors suggest different forms of partnerships, including public-private partnerships. Research limitations/implications This research is limited to evaluating an agricultural commodity (soybean) and does not include its by-products. The sample of stakeholders was limited and the boundary of analysis was Brazil. Nevertheless, the study showed how strategic interventions could be developed following a holistic analysis. Practical implications The proposed integrated approach illustrates the development of three strategic initiatives. It can be implemented by stakeholders, including the public sector, which is the basis for providing assertive long-term investments in Brazilian logistics. Social implications The SSC analysis could promote the implementation of systemically determined interventions and strategies. It could significantly improve the performance of agricultural systems and help the formulation of public policies aimed at rural development. Originality/value The use of system dynamics to identify intervention points is an essential contribution to mitigating the SSC’s hindrances. Moreover, the combining methodologies resulted in comprehensive intervention strategies.

scholarly journals Branch Campuses of State Universities and Colleges in Region III

2020 ◽  
Vol 8 ◽  
pp. 78-101
Author(s):  
Jerame Gamboa
Keyword(s):  
The Philippines ◽  
Marketing Strategies ◽  
Private Higher Education ◽  
State Universities ◽  
The Public ◽  
Branch Campuses ◽  
Campus Administrators ◽  
Adequate Funding ◽  
Evaluative Research

The whole world is one in making education accessible to all. It is in this mission that gives birth to the existence of different branch campuses. The guidelines in the establishment of the branch campuses are reflected on the Manual of Regulations for Private Higher Education of 2008 and CHED Memorandum Order no. 27 series of 2009. At present, there are 388 public branch campuses in the Philippines. However, it has to be emphasized that the public branch campuses in the Philippines are temporary and are not part of the charter of the SUCs. This study analyzed and evaluated the present conditions of the branch campuses of the State Universities and College in Region III. Evaluative research was employed, with the use of a questionnaire adopted from AACCUP, interview, documentary materials of Accreditation results to gather data from the campus administrators. Results showed that the branch campuses were built to make education accessible to the nearby communities. The SUCs Branch Campuses were outstanding in their administration, VMGO, faculty, curricular offerings and instruction, and support for students. The laboratories and facilities were evaluated as inadequate. Also, no variations were identified on the branch campuses’ researches and extension services. The area of library was found to be adequate. Funding was the main problem that led to some other problems, issues, and concerns.Policy makers should create a manual for the establishment of branch campuses where uniformity on operations and allocation of budget should be clearly stated so that improvement on their infrastructures, facilities, laboratories, and equipment can be planned and actualized. Also, marketing strategies should be effective and long-term development plan should be conceptualized to assure sustainability

scholarly journals Long term exposure of 900-1800 MHz mobile phone radiation on mice liver - A histological study

2016 ◽  
Vol 05 (04) ◽  
pp. 196-201
Author(s):  
N Mugunthan ◽  
K Shanmuga Samy ◽  
J Anbalagan ◽  
S Meenachi
Keyword(s):  
Mobile Phone ◽  
Structural Changes ◽  
Histological Study ◽  
Liver Parenchyma ◽  
Exposed Group ◽  
The Public ◽  
Radiation Induced ◽  
Mice Liver ◽  
Mobile Phone Radiation

Abstract Background and aims: Rapid developments in the telephone technology has made the communication faster and easier. The duration of the usage of mobile phones has also increased beyond the limits, which has raised the public concerns about their safety. This study was designed to investigate the long term exposure of 900 MHz to 1800 MHz mobile phone radiation induced structural changes in the mice liver at histological level. Materials & methods: After approval of institutional animal ethics committee, 36 mice were exposed to 20 (900-1800 MHz) mobile phone radiation, 48 minutes per day for a period of 30 to 180 days. The sham exposed group of 36 mice were kept under similar conditions without 20 exposure. The animals were sacrificed and the liver was removed after 1-6 months. The weight and volume of liver were recorded and the liver tissue was processed for histological study. The sections were studied under light microscope for structural changes. Two groups' data were compared and analyzed statistically. Results: Liver of 20 exposed groups showed the following findings in comparison to sham exposed group: Liver parenchyma and the periportal regions were infiltrated with lymphocytes, macrophages and neutrophil (mixed type of inflammation). Focal hemorrhages were found within the liver parenchyma. Hepatic sinusoids were congested and dilated. Many hepatocytes were swollen and showed pyknotic nuclei and vacuolations present in the cytoplasm. Conclusion: The long term exposure of ultra-high frequency radiation emitted from 20 cell phone can cause microscopic changes in the liver.

scholarly journals Social Innovations for the Disadvantaged Rural Regions: Hungarian Experiences of the New Type Social Cooperatives

2017 ◽  
Vol 23 (1) ◽  
pp. 27-49 ◽  
Author(s):  
Tésits Róbert ◽  
Alpek Levente
Keyword(s):  
National Level ◽  
Marketing Strategies ◽  
Local Economy ◽  
Self Sufficiency ◽  
The Social ◽  
Social Innovations ◽  
Market Opportunities ◽  
New Type ◽  
Further Development

Abstract The study explores the spatial specificities of the new type of social cooperatives, with an emphasis on assessing the dichotomy appearing in relation to advanced and disadvantaged areas. It also looks at the features of operation, employment role and long-term sustainability, proposing support and further development opportunities. The key goals initially set of the cooperatives have not yet been implemented uniformly. They could not have met the requirements of significant development in local economy, enhancement of self-sufficiency and the transit role entailing labour market reintegration. However, they have already fulfilled the social objectives; namely, long-term local employment almost completely. The problems are mainly caused by lack of capital resulting from the lack of creditworthiness and the difficulty of further expansion of market opportunities. For further development, new, preferably county or national level markets should thus be targeted. Hence, to achieve favourable changes, the development of well-founded marketing strategies will be necessary.

The Effect of Service Quality on Customers' Satisfaction in Mobile Phone Services in the UAE

2020 ◽  
Vol 8 (1) ◽  
pp. 75-94
Author(s):  
Emad Yusuf Masoud
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Mobile Phone ◽  
Service Providers ◽  
Mobile Service ◽  
Behavioural Difference ◽  
Mobile Industry ◽  
Quality Dimensions ◽  
Service Quality Dimensions ◽  
Network Quality

This study aims to determine the dimensions of mobile service quality and to examine their effect on customer satisfaction in UAE mobile phone service providers while also investigating the behavioural differences between mobile phone customers with prepaid and postpaid subscriptions. A combination of the SERVPERF model has been adopted as the main framework for analyzing service quality. A structured questionnaire instrument was designed for data collection. The present study concentrates on the level of customers’ satisfaction for leading service providers in the UAE mobile industry. Etisalat and Du were chosen for this study. A sample of (452) mobile phone users in Abu Dhabi city was selected at random using convenience-sampling. We found a positive effect of both functional and technical service quality (network quality) on customers’ satisfaction. Functional and technical dimensions were good predictors of customer satisfaction and confirmed the multidimensional nature of service quality. Also, the service quality dimensions; reliability, assurances, and responsiveness are found to be significant predictors of customer satisfaction. Behavioural difference between mobile phone customers is also significant in predicting customer satisfaction for postpaid subscribers. However, only reliability and network quality are significant predictors of customer satisfaction for prepaid subscribers. The model developed in this study provides marketers and researchers with a diagnostic tool to assess service quality from the perspectives of customers to meet the customer’s expectations and ensure customer satisfaction.

The Challenges in Dealing with Organized Crime and its Consequences in Modern Societies in Albania, Kosovo and Macedonia – the Balkan Peninsula

2015 ◽  
Vol 5 (1) ◽  
pp. 161
Author(s):  
Bashkim Selmani ◽  
Bekim Maksuti
Keyword(s):  
Organized Crime ◽  
Balkan Peninsula ◽  
Human Mind ◽  
Negative Consequences ◽  
The Public ◽  
Before And After ◽  
History Of ◽  
European Standards ◽  
Organized Crime Groups ◽  
Further Development

The profound changes within the Albanian society, including Albania, Kosovo and Macedonia, before and after they proclaimed independence (in exception of Albania), with the establishment of the parliamentary system resulted in mass spread social negative consequences such as crime, drugs, prostitution, child beggars on the street etc. As a result of these occurred circumstances emerged a substantial need for changes within the legal system in order to meet and achieve the European standards or behaviors and the need for adoption of many laws imported from abroad, but without actually reading the factual situation of the psycho-economic position of the citizens and the consequences of the peoples’ occupations without proper compensation, as a remedy for the victims of war or peace in these countries. The sad truth is that the perpetrators not only weren’t sanctioned, but these regions remained an untouched haven for further development of criminal activities, be it from the public state officials through property privatization or in the private field. The organized crime groups, almost in all cases, are perceived by the human mind as “Mafia” and it is a fact that this cannot be denied easily. The widely spread term “Mafia” is mostly known around the world to define criminal organizations.The Balkan Peninsula is highly involved in these illegal groups of organized crime whose practice of criminal activities is largely extended through the Balkan countries such as Kosovo, Albania, Macedonia, Serbia, Bosnia, Croatia, Montenegro, etc. Many factors contributed to these strategic countries to be part of these types of activities. In general, some of the countries have been affected more specifically, but in all of the abovementioned countries organized crime has affected all areas of life, leaving a black mark in the history of these states.

Evaluating the Financial Performance Through ‘Consumer Centric Decision’ Approach in Pharmaceutical Companies of Bangladesh: a Business Planning Perspective

2017 ◽  
Vol 9 (1) ◽  
pp. 168
Author(s):  
Md Mostafizur Rahman ◽  
Mahmud Uz Zaman
Keyword(s):  
Market Share ◽  
Swot Analysis ◽  
Financial Analysis ◽  
Pharmaceutical Companies ◽  
Short Term ◽  
The Public ◽  
Investment Choice ◽  
Good Investment ◽  
Business Analysis

Pharmaceuticals agglomerations consistently use their brand image and versatile product portfolios to consolidate their position in the financial sector, which is evident in their continuous profit making and expansion in market share. This paper explores the short-term and long-term investment attractiveness through ‘consumer centric decision’ approach in two selected pharmaceutical companies, Renata Limited and Orion Pharma Limited, of Bangladesh over the last three years’ period. This research adopts a systematic approach which primarily addresses the various concerns of investors to illustrate the decision-making process of the existing and future investors. Using primarily domestic transaction data, this study explores how the leading pharmaceuticals companies of Bangladesh effectively use the wide array of drug portfolios mix with appropriate branding techniques to increase their financial profit and market share simultaneously. Both SWOT analysis and Porters Five Forces Model explore the business analysis of Renata Limited in compare to Orion Pharma Limited that provides a conclusion regarding investors’ decision to invest in Renata Limited. Considering the financial analysis, Renata’s financial liquidity is not very satisfactory and could have been improved further if management is prudent on financial strategy settings. Findings of the business analysis indicate that Renata Limited would be a good investment choice for existing and prospective shareholders based on its opportunities for long term and short term growth and further expansion in developing the market. The results suggest that even lower liquidity coupled with higher interest borrowings can be balanced by posing positive picture to the public shareholders by returning the positive dividend to them.

PELAKSANAAN PROMOSI GUNA MENINGKATKAN VOLUME PENJUALAN

2020 ◽  
Vol 3 (1) ◽  
Author(s):  
Wahyuni Sri Astutik
Keyword(s):  
Marketing Strategy ◽  
Marketing Strategies ◽  
Sales Volume ◽  
Price Promotion ◽  
Product Strategy ◽  
The Public ◽  
Maximum Profit ◽  
Advertising Effort ◽  
Determining Factors ◽  
The Relationship

In the implementation of promotions in order to increase sales volume at the Pangkat - Kediri tile company, an analysis result of 6.00 was obtained which states that the relationship between promotion and sales volume is strong. Because promotion is one of the determining factors for the success of every company in producing to selling their products to consumers.Because the promotion includes many things starting from product strategy to product marketing / sales. However, companies certainly cannot only focus on promotional activities, because the four elements of marketing strategy (price, promotion, distribution and production) cannot be separated. So companies should be able to combine marketing strategies appropriately, so that the company is able to achieve the desired targets, namely achieving maximum profit. In order to introduce its company products to the public with advertising media is very important. Because with this advertising effort, society knows advantages that accompanied these products, so that the company's expectations for sales to increase will be even greater and its profits will also increase.Keywords:Promotion, sale, Marketing strategy and profit.

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