scholarly journals Development of Business Management and Marketing of Handy Crafts Products Based on Online Marketing Partnership Strategy

2020 ◽  
Vol 3 (2) ◽  
pp. 1-7
Author(s):  
Prihandoko Prihandoko ◽  
Dyah Mieta Setyawati ◽  
Sigit Widiyanto
Keyword(s):  
Information Technology ◽  
Rapid Growth ◽  
Business Management ◽  
Online Marketing ◽  
Marketing Effort ◽  
Digital Platform ◽  
Product Marketing

The rapid growth of information technology and the emergence of marketplace open a lot opportunities to the micro-entrepreneurs. The purpose of this study is to assist an actor of micro-entrepreneur in dealing with broader and massive marketing effort through digital platform. Ngasti Shop is one of the micro-entrepreneur business that needs to broaden its markets. The study conducted a counselling and discussion with the owner in the development of business management and product marketing. An online shop has been created in one of the big marketplaces in the country. A good result was received, that the order of souvenirs in Ngasti Shop is increasing. It means that the use of digital platform for product marketing is valuable and urgently needed.

FAKTOR KESIAPAN DAN ADOPSI TEKNOLOGI INFORMASI DALAM KONTEKS TEKNOLOGI SERTA LINGKUNGAN PADA UMKM DI JAKARTA

2019 ◽  
Vol 5 (1) ◽  
pp. 49-56 ◽  
Author(s):  
Asrul Sani ◽  
Ninuk Wiliani
Keyword(s):  
Information Technology ◽  
Technology Adoption ◽  
Quantitative Study ◽  
Business Management ◽  
Technology Readiness ◽  
Business Sector ◽  
Research Model ◽  
Information Technology Adoption ◽  
Technology Adoption Model ◽  
Adoption Model

Use of information technology in general is very important for the development of the organization. Likewise, if the development of information technology can be applied to the small and medium business sector, so that it can increase the selling value of the sector. This research was conducted to answer the readiness of the SMEs sector in adopting information technology developments in business management. In this case the researcher develops the research model by adopting the technology readiness model and information technology adoption model in the context of technology and environment, combining and adjusting it according to the development of SMEs in Jakarta. This quantitative study involved 67 samples from MSME workers. Data was processed and analyzed using the PLS-SEM method using SmartPLS 2.0 software. The study also explained the results of the readiness factor which has a significant relationship to the utilization of information technology in SMEs in Jakarta

Pelatihan Manajemen Usaha Untuk Meningkatkan Daya Saing Kepada Para Pelaku Usaha Industri Kecil Dan Menengah (UIKM) Keripik Talas Beneng Di Kampung Cinyurup Kecamatan Karangtanjung Kabupaten Pandeglang

2020 ◽  
Vol 1 (2) ◽  
pp. 77-83
Author(s):  
Suhandi Suhandi ◽  
Ulfi Jefri
Keyword(s):  
Human Resources ◽  
Key Words ◽  
Business Management ◽  
Monitoring And Evaluation ◽  
Online Marketing ◽  
Product Innovations ◽  
Small Industries

ABSTRACT The majority of the residents of Cinyurup village are beneng taro farmers and entrepreneurs of beneng taro chips, but the management is still simple and is not managed systematically and well-planned, so that it cannot provide maximum results. The aim of this training is to increase competitiveness for the small and medium entrepreneurs of taro chips into independent small industries. The method of implementation is through : seminars of material delivery, discussion, practice, mentoring, monitoring and evaluation. The results of this training show that not all small and medium industrial entrepreneurs are taro beneng chips those in Cinyurup village who have not implemented business management, have not processed distribution permits, halal certificates, produced product innovations and online marketing, due to limited funds and human resources. Key words: training, business management, competitiveness, UIKM   ABSTRAK Mayoritas penduduk warga kampung Cinyurup adalah petani talas beneng dan pelaku usaha keripik talas beneng, akan tetapi pengelolaannya masih sederhana dan tidak di kelola dengan sistematis dan terencana dengan baik, sehingga belum bisa memberikan hasil yang maksimal. Tujuan dari pelatihan ini untuk meningkatkan daya saing kepada para pelaku usaha industri kecil dan menengah keripik talas beneng menuju industri kecil yang mandiri. Metode pelaksanaan melalui : seminar penyampaian materi, diskusi, praktek, pendampingan, monitoring dan evaluasi. Hasil dari pelatihan ini menunjukan belum semua para pelaku usaha industri kecil dan menengah keripik talas beneng yang ada di kampung Cinyurup yang  belum menerapkan manajemen usaha, belum mengurus surat ijin edar, sertifikat halal, memproduksi inovasi produk dan pemasaran online, karena keterbatasan dana dan sumber daya manusia. Kata kunci: pelatihan, manajemen usaha, daya saing, UIKM

Cloud Computing in Tourism

2020 ◽  
pp. 141-155
Author(s):  
Vipin Nadda ◽  
Harminder Singh Chaudhary ◽  
Ian Arnott
Keyword(s):  
Information Technology ◽  
Sustainable Development ◽  
Cloud Computing ◽  
Rapid Growth ◽  
Small Businesses ◽  
Growth And Development ◽  
Tourism Industry ◽  
Easy Access ◽  
Global Business ◽  
Web Platform

With rapid growth and development in technology, cloud computing has become a dominant platform for small businesses as well as major enterprises. Cloud computing streamlines the overall delivery of services and resources, helps keeping the costs in control, and global business is set for a huge change in the way businesses are done. The substantial transformation over the past few years has evolved tourism industry towards Tourism 3.0, where the consumers can easily connect to travel websites and interact by sharing their experiences. This considerably influences the perceptions, expectations and decisions both the actual as well as and potential travelers. This provides sufficient reasons for the tourism industry players to adopt and adept themselves with the latest advancements in the information technology, and the adoption of cloud computing is key in this regard as it provides easy access to a web platform that offers more productive, efficient, and competitive services to promote tourism as a vehicle of sustainable development.

Standardization, Not Standards, Matters

2015 ◽  
pp. 18-32
Author(s):  
Carl Frederick Cargill
Keyword(s):  
Information Technology ◽  
Business Management ◽  
Effect Change ◽  
Cooperative Action ◽  
Technology Sector ◽  
Information Technology Sector ◽  
Commercial Organization

This chapter looks at ways to actually use the art of Standardization (since there is not enough data to make this a discipline yet) within the Information Technology sector and within a commercial organization to effect change of some type. Note that this is not about Standards - which are relatively sterile documents - but rather a description of how to manage (some might say manipulate) cooperative action which will result, in some manner, in a Standard which can be used to create Standardization to further a defined policy, legal, social, or business management goal.

Factor Analysis in Data Mining

2011 ◽  
pp. 498-502 ◽  
Author(s):  
Zu-Hsu Lee ◽  
Richard L. Peterson ◽  
Chen-Fu Chien ◽  
Ruben Xing
Keyword(s):  
Data Mining ◽  
Information Technology ◽  
Factor Analysis ◽  
Rapid Growth ◽  
Data Warehousing ◽  
Analytical Techniques ◽  
Information Resources ◽  
Business People ◽  
New Information

The rapid growth and advances of information technology enable data to be accumulated faster and in much larger quantities (i.e., data warehousing). Faced with vast new information resources, scientists, engineers, and business people need efficient analytical techniques to extract useful information and effectively uncover new, valuable knowledge patterns.

scholarly journals Online Marketing Counseling and Assistance for MSMEs Dakota Convection

2022 ◽  
Vol 4 (2) ◽  
Author(s):  
Anita Primastiwi ◽  
Desy Tri Inayah ◽  
Diki Sandi Andrian ◽  
Sri Indah Ergina ◽  
Indra Pratama ◽  
...  
Keyword(s):  
Community Service ◽  
Online Marketing ◽  
Life Transition ◽  
The Media ◽  
Product Marketing ◽  
Almost All ◽  
And Training ◽  
Special Region

Sleman Regency is one of the regencies located in the Special Region of Yogyakarta Province, the beauty and natural wealth that is served even attracts the attention of many tourists, both local and international. In addition to the beautiful natural panorama, Sleman Regency also has many MSME actors so that it really supports the completeness of tourism in Sleman Regency, but due to the Covid-19 pandemic that has hit almost all countries, the tourism and MSME sectors have paralyzed so that a new life transition is needed, one of which is change the marketing of MSME products from offline to online. The presence of the community service team at Bachelorwiyata Tamansiswa University aims to foster the spirit of MSME actors by providing online marketing counseling and assistance to MSME actors. This activity consisted of socialization, counseling and training on online marketing which took place on Tuesday, September 15, 2020. In general, most of the employees at Dakota Convection were enthusiastic to further promote online product marketing through the media website, Instagram, Facebook, and various marketplaces. .

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