scholarly journals Online Marketing Counseling and Assistance for MSMEs Dakota Convection

2022 ◽  
Vol 4 (2) ◽  
Author(s):  
Anita Primastiwi ◽  
Desy Tri Inayah ◽  
Diki Sandi Andrian ◽  
Sri Indah Ergina ◽  
Indra Pratama ◽  
...  
Keyword(s):  
Community Service ◽  
Online Marketing ◽  
Life Transition ◽  
The Media ◽  
Product Marketing ◽  
Almost All ◽  
And Training ◽  
Special Region

Sleman Regency is one of the regencies located in the Special Region of Yogyakarta Province, the beauty and natural wealth that is served even attracts the attention of many tourists, both local and international. In addition to the beautiful natural panorama, Sleman Regency also has many MSME actors so that it really supports the completeness of tourism in Sleman Regency, but due to the Covid-19 pandemic that has hit almost all countries, the tourism and MSME sectors have paralyzed so that a new life transition is needed, one of which is change the marketing of MSME products from offline to online. The presence of the community service team at Bachelorwiyata Tamansiswa University aims to foster the spirit of MSME actors by providing online marketing counseling and assistance to MSME actors. This activity consisted of socialization, counseling and training on online marketing which took place on Tuesday, September 15, 2020. In general, most of the employees at Dakota Convection were enthusiastic to further promote online product marketing through the media website, Instagram, Facebook, and various marketplaces. .

scholarly journals PENGGUNAAN WEBSITE SEBAGAI MEDIA PROMOSI HOME INDUSTRY PADA TIM PENGGERAK PKK

2019 ◽  
Vol 2 (2) ◽  
pp. 113-118
Author(s):  
Realize Realize ◽  
Tukino Tukino
Keyword(s):  
Community Service ◽  
The Internet ◽  
Internet Media ◽  
Household Products ◽  
Main Target ◽  
Long Time ◽  
The Media ◽  
The Government ◽  
Use Of The Internet ◽  
Almost All

Home industry production results are only traditionally managed as promoted by word of mouth, and sometimes rely solely on the number of visitors to the sales place of the product, so the product takes a long time to increase sales volume. Now with capitalize a set of computers or smartphones that have been equipped with the Internet network can be used as a tool or media to publish all activities / promotional activities undertaken by the domestic business actors. In this activity, business activists will be given material about what the website, especially weblog and its benefits, how to make it, and how to use and manage it properly to support and improve the ability in promoting the product. This is not without reason, because almost all citizens who already have a household business is less understand the use of the internet let alone use the Internet media as one of the media to promote household products that they produce. The main target in the implementation of community service activities is to improve the ability of the community in the utilization of the Internet as a powerful medium as a partner of the government in moving the economic factors.

scholarly journals PENDAMPINGAN PEMASARAN DAN PENINGKATAN PENJUALAN MELALUI DARING PADA UD. EVARIO MANDIRI JAYA

Al-Khidmat ◽  
2021 ◽  
Vol 4 (2) ◽  
pp. 106-112
Author(s):  
Evana Andriani ◽  
Faridhatun Faidah ◽  
Etni Marliana
Keyword(s):  
Social Media ◽  
Community Service ◽  
Online Marketing ◽  
Brand Awareness ◽  
Sales Channels ◽  
The World ◽  
Service Activity ◽  
Considerable Impact ◽  
The Media

AbstrakCovid-19 yang saat ini mewabah di seluruh belahan dunia memberikan dampak yang cukup besar untuk perekonomian di Indonesia, khususnya bagi para pengusaha kecil. Keterbatasan modal yang dimiliki, ditambah tingkat penjualan yang menurun drastis, membuat para pengusaha harus berimprovisasi berbagai cara agar produk mereka tetap dapat terjual. Salah satu cara paling efektif untuk meningkatkan penjualan bagi mereka pengusaha kecil yang memiliki modal terbatas, yaitu beralih dari pemasaran dan penjualan secara luring menjadi pemasaran dan penjualan daring. Pemasaran dan penjualan daring dapat dilakukan dengan menggunakan media marketplace maupun sosial media.  Tujuan dari pengabdian ini adalah memberikan pendampingan kepada UD. Evario Mandiri Jaya untuk mengembangkan saluran pemasaran dan penjualan dari luring ke saluran pemasaran dan penjualan secara daring, lalu dapat meningkatkan kesadaran merek lebih luas dari para calon konsumennya Setelah kegiatan pengabdian masyarakat ini dilakukan, UD. Evario Mandiri Jaya dapat melaksanakan kegiatan pemasaran dan penjualan secara daring menggunakan marketplace dan media sosial. AbstractThe Covid-19, which is currently endemic in all parts of the world, has had a considerable impact on the economy in Indonesia, especially for small entrepreneurs. The limited capital they have, coupled with a drastic drop in sales, have forced entrepreneurs have to improve in various ways to make their products can still be sold. One of the most effective ways to increase sales for those small entrepreneurs who have limited capital is to switch from offline marketing and sales to online marketing and sales. Online marketing and sales can be done using the media marketplace and social media. The purpose of this service is to provide training to UD. Evario Mandiri Jaya to develop marketing and sales channels from offline to online, then can increase brand awareness more broadly from potential consumers After this community service activity was carried out, UD. Evario Mandiri Jaya can start doing marketing and sales activities online using the marketplace and social media.

scholarly journals Pemberdayaan Perempuan melalui Pengembangan Usaha Minuman Tradisional Wedang Uwuh di Desa Muntuk, Dlingo, Bantul, Yogyakarta

2019 ◽  
Vol 4 (2) ◽  
pp. 61-67
Author(s):  
Tanto Lailam ◽  
Awang Daru Murti
Keyword(s):  
Social Media ◽  
Community Service ◽  
Business Development ◽  
Communication Training ◽  
Industrial Products ◽  
Development Tools ◽  
The People ◽  
Product Marketing ◽  
Special Region

The focus of community service is the empowerment of women through the business development of wedang uwuh traditional beverage. Wedang uwuh is a traditional beverage that is famous among the people of the Special Region of Yogyakarta. Wedang uwuh is a hot or warm beverage that has a sweet and spicy taste with bright red and fragrant aroma. This community service is motivated by the problems: the wedang uwuh business does not yet have a permit for household industrial products (PIRT), the manager does not understand how to market and make branding of wedang uwuh, wedang uwuh does not have packaging that fits the market target tourism, and others. To overcome this problem, in this service a variety of wedang uwuh business development activities were carried out: (1) efforts to manage PIRT permits, product marketing, and branding communication training, marketing training via social media, wedang uwuh packing training, and facilitation of business development tools and appropriate packaging tourist target

scholarly journals MEMANFAATKAN LIMBAH PLASTIK MENJADI PAVING BLOCK

2020 ◽  
Vol 2 (1) ◽  
pp. 1-4
Author(s):  
TEGUH ◽  
HARTATI ◽  
Steven ANTHONY ◽  
Bonita HIRZA ◽  
Yetty HASTIANA
Keyword(s):  
Environmental Pollution ◽  
Community Service ◽  
Science And Technology ◽  
Production Equipment ◽  
Plastic Waste ◽  
Implementation Phase ◽  
Garbage Disposal ◽  
Entrepreneurial Innovation ◽  
Product Marketing ◽  
And Training

Plastic waste becomes one of the sources of environmental pollution problems. Landfill in the final landfill in Palembang, will be a serious problem if it is not sought solution. This community service is in the form of counseling and processing training of plastic waste into paving block given to the partners of the community in the location where the garbage disposal. The provision of counseling and training is expected to be the process of utilizing science and technology in the utilization of plastic waste so it is economically beneficial for the community because it has a high selling value. The implementation phase of this activity in the form of 1) establishment of partnership by determining the community, 2) fulfillment of production equipment, 3) counseling on the innovation of entrepreneurship and marketing of products, 4) training of paving block making. The result of this activity is that partners can make paving blocks from plastic waste and have entrepreneurial innovation and product marketing

scholarly journals Pelatihan GeoGebra Sebagai Media Pembelajaran Inovatif

2021 ◽  
Vol 2 (2) ◽  
pp. 164-174
Author(s):  
Erawati Ni Ketut ◽  
Ni Kadek Rini Purwati ◽  
Ni Wayan Suardiati Putri ◽  
I Wayan Gede Wardika
Keyword(s):  
Community Service ◽  
Mathematics Learning ◽  
Learning Tools ◽  
Ongoing Activity ◽  
Technological Advances ◽  
Training Materials ◽  
Innovative Learning ◽  
The Media ◽  
Training Activities ◽  
And Training

Learning media is one of the most important learning tools in helping a teacher in delivering material, especially abstract material such as mathematics.Making learning media needs to follow technological advances, to obtain innovative learning media. One of the IT-based mathematics learning media is GeoGebra. Therefore, as a form of lecturer concern in helping teachers develop their abilities and skills in utilizing IT-based media, community service activities are carried out in the form of GeoGebra training as an innovative learning media. Training activities carried out at SMP N 4 Sukawati was in the form of introduction and training as well as GeoGebra assistance. Based on the training activities that have been carried out, it can be seen that the teacher shows an enthusiastic attitude and is willing to learn using GeoGebra software. Teachers quickly receive training materials and can operate or design the media, so the training provides positive feedback. Therefore, this training activity is expected to become an ongoing activity to improve the ability of teachers, especially in designing an IT-based learning media. As well as spreading the willingness of teachers to train skills in developing IT-based media to other schools.

scholarly journals Pelatihan Tata Kelola Webinar Bagi Pengurus dan Anggota UKK KSR PMI Unit Iain Pekalongan

2021 ◽  
Vol 1 (2) ◽  
pp. 30-50
Author(s):  
Hendri Hermawan Adinugraha ◽  
Muhlisin Muhlisin
Keyword(s):  
Online Learning ◽  
Community Service ◽  
Management Training ◽  
Training Methods ◽  
Educational Activities ◽  
Training Event ◽  
Governance Training ◽  
Almost All ◽  
Effective Use ◽  
And Training

Currently, technological sophistication brings new innovative ideas to educational activities. Webinars are a solution for the effective use of online learning media. Webinar governance training For administrators and members of the KSR PMI IAIN Pekalongan unit, it really needs to be delivered with an interesting method adapted to the Z generation of internet generation. This community service aims to provide assistance on webinar governance as an introductory program on How to conduct online webinars and to explore digital programs during the Covid 19 pandemic which consists of training on making registration landing pages, training on making certificates quickly and training in zoom governance. Carried out by training or training methods as well as live appearances to carry out online activities. The participants were very enthusiastic in carrying out the webinar governance training event which was shown by 40 participants or 100% of the participants were happy to take part in the management training event and the results of observations made by the service team also showed that almost all participants 87% (35 participants) were able create a registration landing page, able to create certificates and e-certificates quickly and be able to operationalize the zoom application.

scholarly journals Pelatihan Teknik Pemasaran Online Produk Kerajinan Pada Pusat Dakwah Komunitas Muhammadiyah

2020 ◽  
Vol 4 (2) ◽  
pp. 257-261
Author(s):  
Wida Purwidianti ◽  
Tri Septin Mujirahayu
Keyword(s):  
Online Marketing ◽  
Training Methods ◽  
Training Activities ◽  
Product Marketing ◽  
And Training

This article is entitled Training on Marketing Techniques of Handicraft Products at the Muhammadiyah Community Da'wah Center. Craft Product Marketing Technique Training was held on Friday, July 24, 2020 at the preaching center of the Muhammadiyah community in Srirahayu Village, South Purwokerto. The number of participants who took part in the training was 15 people. Training activities are carried out by extension and training methods. The results obtained in this activity are in the form of entrepreneurship materials, online marketing techniques and online marketing media.

scholarly journals Utilization of Patchwork and Online Marketing as a Means to Increase Entrepreneurial Creativity for Students of SMAN 21 Bekasi

2021 ◽  
Vol 2 (3) ◽  
pp. 305-311
Author(s):  
Ani Interdiana Candra Sari ◽  
Elin Karlina ◽  
Kanaria Herwati
Keyword(s):  
Social Media ◽  
Community Service ◽  
Online Marketing ◽  
Entrepreneurial Spirit ◽  
And Training

Abstract: the purpose of community service is that students have skills in the recycling of used cloth waste, especially the use of patchwork and students can produce creative works and have an entrepreneurial spirit. The methods used are observation, interview, and training. Based on the training that has been carried out the following results are obtained: 1) Students have been able to assemble patchwork into crafts (bross). 2) Students are able to make attractive packaging in marketing. 3) Students are able to market bross through social media. 4) Students are able to motivate themselves in making patchwork crafts. 5) Students show an interest in entrepreneurship.

scholarly journals Pelatihan Pembuatan Eco-enzyme sebagai Handsanitizer di RT.001/008 Kelurahan Bulakrejo Kecamatan Sukoharjo Kabupaten Sukoharjo dalam Upaya Mewujudkan Desa Mandiri Tangguh Covid-19

2022 ◽  
Vol 4 (4) ◽  
Author(s):  
Ratna Dewi Eskundari ◽  
Tri Wiharti ◽  
Nur Rokhimah Hanik
Keyword(s):  
Community Service ◽  
Negative Impact ◽  
Situation Analysis ◽  
Community Partners ◽  
The World ◽  
Service Activity ◽  
Almost All ◽  
And Training

The Covid-19 pandemic which has lasted for about 2 years has had a negative impact in almost all parts of the world, including in this partner communities. This community service activity aims to provide training to partner communities regarding the manufacture of one of the ecoenzyme diversification products in the form of an eco-handsanitizer. This activity has a sequence of situation analysis of partner communities, counseling and training on making eco-handsanitizer, and evaluation. The evaluation results showed that the community partners can make eco-handsanitizers after this outreach.

scholarly journals Bon Cabai Sebagai Alternatif Produk Olahan Cabai dan Peningkatan Pendapatan Petani di Saat Pandemi Covid-19

2021 ◽  
Vol 6 (4) ◽  
pp. 391-399
Author(s):  
Heri Akhmadi ◽  
Pujastuti Sulistyaning Dyah
Keyword(s):  
Community Service ◽  
Women Farmers ◽  
Added Value ◽  
Daily Consumption ◽  
Group Activities ◽  
Cultivated Plant ◽  
Chili Powder ◽  
Processed Products ◽  
And Training ◽  
Special Region

Chili is a widely cultivated plant by farmers in the Ngentak sub-village, Seloharjo Village, Pundong District, Bantul Regency, Special Region of Yogyakarta. In general, chili is sold as a fresh product or utilized for daily consumption. However, chili price fluctuation, especially during the harvest season and exacerbated by the Covid-19 pandemic, sometimes causes farmers to experience losses since there is a limited alternative of chili processed products. This community service aims to find an alternative of chili processed products to increase the added value of chili and as an alternative to increasing farmers' income during a pandemic. The methods used are survey, observation, and training. The result of this community service program is the development of processed chili products in the form of chili powder which can be an alternative to processed chili-based products when the chili price falls. This activity involves the Women Farmers Group as well as enlivens the group activities. Besides being an alternative to processed chili products, the development of this chili powder product can also be part of an effort to increase farmers' income, especially during a pandemic.

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