scholarly journals Effects of Advertising Through Different Digital Marketing Channels on Consumer Buying Behavior in Bosnia and Herzegovina: A Research Project

2021 ◽  
Vol 4 (2) ◽  
pp. 49-56
Author(s):  
Dzenita Sljivo ◽  
Mersid Poturak
Keyword(s):  
Bosnia And Herzegovina ◽  
Electronic Devices ◽  
Marketing Channels ◽  
Digital Marketing ◽  
Purchasing Behavior ◽  
Buying Behavior ◽  
Digital Devices ◽  
Online Advertisement ◽  
Primary Form ◽  
Consumer Buying Behavior

Advertising today is different from what is used to be before the revelation of digital marketing channels. The ultimate switch from traditional advertising channels to digital marketing channels has seen a vast expansion, expansion that has been observed in the amount of time users spend on digital devices. We can easily say that advertising is everywhere around us today, with the help of increased usage of technology, smartphones and other electronic devices that are constant during the day-to-day basis of people’s lives. Therefore, it becomes very interesting to research and conclude whether this constant exposure of advertisements on different digital marketing channels have an effect on consumer’s buying behavior towards advertisements of products or services. The main aim of this study is to identify and explain whether through different digital marketing channels advertisements can change the attitude of people regarding products or services and there purchasing behavior from a stand point view of consumers in Bosnia and Herzegovina. To achieve this goal, the analysis of data is based on qualitative data derived from a survey as a primary form of data collection. A research model with three independent variables (social media marketing, email marketing, and mobile phone marketing) and one dependent variable (consumer buying behavior) was developed based on the literature review. The outcomes of this research are going to provide insights of what effects through online advertisement can make changes on the consumer buying behavior.

Factors Affecting Online Consumer Buying Behavior Towards Essential Oils in Penang

2021 ◽  
pp. 279-302
Author(s):  
Jia Wen Goh ◽  
Alex Hou Hong Ng
Keyword(s):  
Essential Oils ◽  
Reasoned Action ◽  
Brand Image ◽  
Buying Behavior ◽  
Factors Affecting ◽  
Factors Influencing ◽  
Online Advertisement ◽  
Online Consumer ◽  
The Relationship ◽  
Consumer Buying Behavior

The purpose of this chapter is to determine the factors influencing the online consumer buying behavior towards essential oils in Penang as there is dissonance between what the consumers want and what has been made available in the purchase of essential oils. There are four factors influencing the online consumer buying behavior that are being evaluated in this research which are brand image, price, quality, and online advertisement. Past literatures have been reviewed on the factors to understand consumers' preferences that leads to consumer buying decision. This study adopted the theory of reasoned action (TRA) as the grounded theory. Questionnaires will be used to collect consumers' response for further testing and analysis to test the relationship and strength of factor variables by using the outlined research methodology.

scholarly journals Ill Consequences of Social Media in Intepreting Customers Buying Opinion

2019 ◽  
Vol 9 (2S4) ◽  
pp. 178-180
Keyword(s):  
Social Media ◽  
Word Of Mouth ◽  
Vital Role ◽  
Demographic Variables ◽  
Brand Awareness ◽  
Purchasing Behavior ◽  
Buying Behavior ◽  
Result Show ◽  
The Impact ◽  
Consumer Buying Behavior

This research aims to study the interaction between the companies and the consumers directly. Now a day’s social media is playing a vital role for the marketers. It creates curiosity, brand awareness. Social media is the fastest way to get in touch with the consumers. The traditional word-of-mouth publicity has been replaced by word-of-web as consumers are increasingly referring to social media sites before making a purchase, greatly influencing buying behavior. This Study is focusing on the factors which influence the impact of social media on consumer buying behavior. To analyse the impact of demographic variables on purchasing behavior using social media. The survey has been conducted by randomly selecting 50 respondents who are using Social Media. Result show that Social Media influences consumer buying behavior.

INTERNET MARKETING: “A STUDY OF ITS IMPACT AND EFFECTIVENESS ON CONSUMER”

2014 ◽  
Vol 6 (01) ◽  
Author(s):  
S. K. PANDEY
Keyword(s):  
Online Advertising ◽  
Internet Marketing ◽  
Research Paper ◽  
Purchasing Behavior ◽  
Buying Behavior ◽  
Theoretical Frameworks ◽  
Different Types ◽  
Online Advertisements ◽  
Definition Of ◽  
Consumer Buying Behavior

The purpose of the study was to conduct a thorough analysis of the consumer's behavior in the emerging field: online advertising. This research paper is analyzing different types of online advertising and how it affects consumers purchasing behavior. This work summarizes the definition of advertising while explaining how online advertising has grown up and accessing which method of online advertising is the most effective. The paper explores new grounds as it examines of users response towards online advertising and if this perception affects the brand of the website that hosts the ads. The theoretical frameworks used in this paper are the instant gratification theory along and the means end theory. The method used to obtain the data is through a survey. This research paper analyzes the consumer buying behavior towards online advertising. Along with that, it is also examined which online advertising is the most effective. The research conducted in this paper was seeing if online advertisements effect user's perception towards online advertising with respect to their demography.

scholarly journals The Impact of Promotional Tools on Consumer Buying Behavior: A Study from Pakistan

2014 ◽  
Vol 4 (3) ◽  
pp. 402 ◽  
Author(s):  
Aurangzeb Mughal ◽  
Asif Mehmood ◽  
Ammar Mohi-ud-deen ◽  
Bilal Ahmad
Keyword(s):  
Natural Environment ◽  
Significant Relationship ◽  
Business Plan ◽  
Sales Promotion ◽  
The Other ◽  
Purchasing Behavior ◽  
Buying Behavior ◽  
Maximum Profit ◽  
The Impact ◽  
Consumer Buying Behavior

The main purpose of this research was to investigate the effect of sales promotion and natural environment that is casual factor in consumer buying behavior. The survey found that there was an insignificant relationship between coupons and buying behavior. On the other hand the buy-one-get-one free, Physical surrounding has a significant relationship with the purchasing behavior.. The consequences of this research will help marketers to recognize the most excellent kind of promotional tools that significantly influence the purchasing behavior of consumers. Traders can develop their business plan more effectively through the results of this study and plans help entrepreneurs and traders to gain a competitive benefit over their competitors and enable businesses to gain maximum profit.

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