Online to Offline Expansion Strategy of Digital Contents: A Case study of Chinese Digital Animation Boonie Bears

2019 ◽  
Vol 39 ◽  
pp. 114-129
Author(s):  
Jaeyoung Son
Keyword(s):  
Digital Content ◽  
Product Portfolio ◽  
Chinese Market ◽  
Expansion Strategy ◽  
Transmedia Storytelling ◽  
Digital Animation ◽  
Digital Contents ◽  
The Media ◽  
The Way

<Boonie Bears> has been one of the most successful digital animation products in China since 2012. The reason why we focus on this animation series is that the IP holder Huaqiang group make the animation a bigger business through combining it with “space business” in offline. This article tried to analyze <Boonie Bears> case as a strategy of expansion from online digital content to offline space business and license merchandise, based on case study research methodology of Dr. Robert K Yin. I summarized two theories of online and offline cross marketing and transmedia storytelling as the research framework. And I made a conclusion of 5 strategies of <Boonie Bears> for its expansion from online to offline. The result of the research shows as below. First, the players widened the audience and customer pool via multimedia expansion. Second, they took transmedia storytelling as the expansion strategy rather than traditional OSMU. Third, all the media contents are enough to be understood and are able to be entry point of content consumers. These are the way of product portfolio planning. Fourth, media contents of online and offline are related each other and are planned to make bigger contents world. Fifth, digital contents were empowered to be used as marketing activities for offline goods in the process of marketing funnel. Those results imply that digital content products that aim Chinese market should be designed considering online and offline transmedia expansion. And further, the way to Chinese market should be a transmedia storytelling strategy rather than traditional (or simple) OSMU strategy especially in the media channel acquisition.

scholarly journals Art, Technology, Education: Synergy of Modes, Means, Tools of Communication

2019 ◽  
Vol 9 (3) ◽  
pp. 237
Author(s):  
Agnes Papadopoulou
Keyword(s):  
Secondary Schools ◽  
Technology Education ◽  
Digital Content ◽  
Art And Technology ◽  
Dynamic Field ◽  
Use Of Technology ◽  
The Media ◽  
Participatory Practice ◽  
The Way ◽  
Creative Production

The purpose of this article is to highlight the fact that the fertile learning circle of creative production/cultivation and technology in the organization and implementation of school projects by secondary schools for students aged 12–18, is aimed at the management of digital content, not just by using ready-made applications, but also by emphasizing the “we” in the use of technology. This entails focusing on a pedagogical notion of the efficacy of art, and also expanding the concept of the artwork by investigating it as a participatory practice, studying the relations between multiple nodes, the dynamic potentials and practices of composition in the media. Artwork as a rhizome, complex, pluralistic emerges as an open-ended assemblage and reorients the way of teaching. The dynamic field ‘Art and Technology’ as a field of synthesis, convergence, a modality of happening, and as a means of acquiring the skills and extensive knowledge necessary to bring about change, is based on technological, experimental, interactive and procedural technologies that involve the actions and/or influences and input of multiple persons as well as the machines. A new reality is built, encoded, recorded, and students are actively involved.

Implementation and Formalization of the Digital Contents’ Data Using OWL and DL into the Reasoning Modules

2014 ◽  
Vol 644-650 ◽  
pp. 1759-1763
Author(s):  
Khamis Abdul Latif Khamis ◽  
Luo Zhong ◽  
Hua Zhu Song
Keyword(s):  
Multimedia Data ◽  
Basic Principles ◽  
Digital Contents ◽  
Methods And Techniques ◽  
The Media ◽  
Ontology Languages ◽  
Object Ontology ◽  
Media Data ◽  
The Way

There are different methods and techniques for representing ontology domain, and each domain is bound with one suitable language that can support the ideology and methods based on the way we choose to represent them, which also depends upon the nature of the data we intends to use. So as we move on, the big question is that “how can we represent data based on events’ entities or multimedia data using object ontology, for what extends does the two common ontology languages OWL and RDF/RDF's support multimedia data? ” and how do we infer the media ontology. Those questions are reasonable and acceptable. In this paper, we introduce the basic principles to construct and express media data using ontology techniques, we also examine the capability of OWL in standardizing the rules and restriction based on the media ontology data and finally, we introduces a reasoning module as a solution for the OWL model to support multimedia data during the query and inferencing of media ontology

scholarly journals POTENTIAL ANALYSIS AND SUPERVISION OF VAT ON THE UTILIZATION OF DIGITAL CONTENTS (CASE STUDY: STEAM PLATFORM)

2020 ◽  
Vol 1 (3) ◽  
pp. 342-352
Author(s):  
Suparna Wijaya ◽  
Naufal Nur Setyo ◽  
Waidatin Nur Azizah
Keyword(s):  
Research Method ◽  
Digital Content ◽  
Potential Analysis ◽  
Permanent Establishment ◽  
Digital Contents ◽  
Before And After ◽  
Directorate General ◽  
World Class ◽  
The Government

Steam is a world-class company for marketing applications and games. The imposition of VAT on steam has become an interesting thing because  there has not been a Permanent Establishment in Indonesia till now. The purpose of this study is to describe the VAT funding before and after the establishment of PE on Steam, the constraints of imposing VAT on Steam, and the steps that the Government can take regarding Steam. The research method used is descriptive qualitative. The results of this study prove that when Steam does not have PE in Indonesia, Steam consumers in Indonesia are required to make their VAT for the use of digital content provided by Steam. However, if BUT already exists for Steam, Steam will become a Taxable Entrepreneur (PKP), which is obliged to collect VAT on the delivery of intangible taxable goods or services provided. This certainly makes it difficult in terms of supervision because it is very difficult for the Directorate General of Taxes to supervise anyone, what is the Taxpayer Identification Number.

Beyond Jackie Chan

2017 ◽  
Author(s):  
Murali Balaji
Keyword(s):  
Culture Industry ◽  
Asian Men ◽  
Alternative Masculinities ◽  
The Media ◽  
Political Economic ◽  
The Way ◽  
Western Media

This chapter examines the way the media implicitly frames Asian masculinities. It sketches how the portrayals of Asian masculinity in Western media are informed by Eurocentric and Orientalist ideologies as well as the economics of identity. It shows how Western media producers frame Asian masculine Otherness as a means of enhancing the normativity of white European masculinity. It argues that instead of industry producing culture, industry produces caricature in order to uphold notions of Asian masculinity. The chapter argues that creating alternative masculinities for Asian men in Western media has not been economically beneficial for media producers. Using the Rush Hour films as a case study, and guided by postcolonial and political economic frameworks, it analyzes how images of Asian masculinity conform to or cultivate notions of Otherness.

When the media get in the way

1982 ◽  
Author(s):  
Harvey A. Goldstein
Keyword(s):  
The Media ◽  
The Way

Development and regional planning within the decentralized administrative frame: case study (the Jordanian Experiment)

2018 ◽  
Vol 1 (2) ◽  
pp. 60-72
Author(s):  
Mansour Safran
Keyword(s):  
Regional Planning ◽  
The Other ◽  
Negative Effects ◽  
Administrative Procedures ◽  
The Way

This aims to review and analyze the Jordanian experiment in the developmental regional planning field within the decentralized managerial methods, which is considered one of the primary basic provisions for applying and success of this kind of planning. The study shoed that Jordan has passed important steps in the way for implanting the decentralized administration, but these steps are still not enough to established the effective and active regional planning. The study reveled that there are many problems facing the decentralized regional planning in Jordan, despite of the clear goals that this planning is trying to achieve. These problems have resulted from the existing relationship between the decentralized administration process’ dimensions from one side, and between its levels which ranged from weak to medium decentralization from the other side, In spite of the official trends aiming at applying more of the decentralized administrative policies, still high portion of these procedures are theoretical, did not yet find a way to reality. Because any progress or success at the level of applying the decentralized administrative policies doubtless means greater effectiveness and influence on the development regional planning in life of the residents in the kingdom’s different regions. So, it is important to go a head in applying more steps and decentralized administrative procedures, gradually and continuously to guarantee the control over any negative effects that might result from Appling this kind of systems.   © 2018 JASET, International Scholars and Researchers Association

IMAGE OF THE REPUBLIC OF MORDOVIA IN THE MEDIA VOLGA FEDERAL DISTRICT (BASED ON CONTENT ANALYSIS OF NEWS PUBLICATIONS)

2020 ◽  
Vol 10 (4) ◽  
pp. 44-52
Author(s):  
LARISA ZAITSEVA ◽  
Keyword(s):  
Content Analysis ◽  
Information Content ◽  
Federal District ◽  
Information Space ◽  
Political News ◽  
Social Sphere ◽  
The Media ◽  
The Republic ◽  
Number Of Publications

The territorial image is formed both purposefully by the subjects of image-making, and spontaneously-based on the influence of information content published in various media. The purpose of the research is to analyze the image of the Republic of Mordovia in the information space of the Volga Federal district. The image of the territory formed by external target audiences by means of news materials is studied using the method of case study and content analysis of publications: “Volga news”, “Federal Press” news of the PFD, “Pravda PFD”. The authors conclude that modern reality is perceived through the prism of the information field created by mass media. The media creates images filled with certain data, facts, colored by emotions, on the basis of which representations, opinions, judgments, and assessments are subsequently formed. The media play a significant role in shaping the territorial image, especially for external target audiences who are not familiar with the region and do not have their own assessment knowledge and experience. Most of the information content about the Republic in the studied media is related to the main thematic blocks: politics, economy, social sphere, culture (art, sports). Moreover, if in the publications “Volga news” and “Pravda PFD” mention of the region prevails in the economic block, then in the publications “Federal Press” and “Nezavisimaya Gazeta” - in the political one. The Volga news publication significantly dominates the rest in terms of the number of publications about Mordovia. The content of publications is mostly positive and neutral related to the issues of economic development of the territory and the preparation and holding of the world football championship. Pravda PFD mentions the Republic in the context of news from neighboring territories, most of the publications date back to 2018, but here the context is related to the Republic's positions among the regions of the PFD in various ratings. The publication “Federal-Press” forms a generally reflective image of the territory, focusing on the negative aspects of regional life. “Nezavisimaya Gazeta”, giving priority to political news, maintains a neutral and reflective context of publications, paying attention to the key problems of the territory. Thus, the desired image of the region is counter-dictated to the image broadcast by the media through various information channels, so it is necessary to constantly monitor the information space and timely correction of the broadcast materials.

Marketing communication objectives through digital content marketing on social media

2020 ◽  
pp. 79-104
Author(s):  
Janice J. Nieves-Casasnovas ◽  
Frank Lozada-Contreras
Keyword(s):  
Social Media ◽  
Marketing Strategies ◽  
Brand Awareness ◽  
Digital Content ◽  
Media Content ◽  
Marketing Communication ◽  
Case Study Design ◽  
Multiple Case ◽  
Content Marketing

The purpose of this study was to determine what type of marketing communication objectives are present in the digital content marketing developed by luxury auto brands with social media presence in Puerto Rico, particularly Facebook. A longitudinal multiple-case study design was used to analyze five luxury auto brands using content analysis on Facebook posts. This analysis included identification of marketing communication objectives through social media content marketing strategies, type of media content and social media metrics. Our results showed that the most used objectives are brand awareness, brand personality, and brand salience. Another significant result is that digital content marketing used by brands in social media are focused towards becoming more visible and recognized; also, reflecting human-like traits and attitudes in their social media.

Investigating English Teacher Candidate’s Use of Instructional Media During the Teaching Practicum: A Case Study

2020 ◽  
Vol 9 (2) ◽  
Author(s):  
Rachel Ratih Ayu T ◽  
Zakiyah Tasnim ◽  
Annur Rofiq
Keyword(s):  
Teaching And Learning ◽  
Qualitative Case Study ◽  
Teacher Candidate ◽  
Visual Media ◽  
English Teacher ◽  
Instructional Media ◽  
Teaching Practicum ◽  
Case Study Design ◽  
The Way

This study analyzes the English teacher candidate’s use of instructional media in the teaching practicum. The English teacher candidate who became the participant in this study was doing their teaching practicum in MTsN 5 Jember. This study applied the qualitative case study design. Interview and observation were done one time to select the participant. The four-times classroom observations and questionnaires were used in order to collect the data. This study employed the model of Creswell in analyzing the data. The findings of this study showed that the English teacher candidate applied one type of instructional media namely Visual Media. Those were Picture and Whiteboard. The way the teacher candidate implemented the instructional media was almost the same in each meeting of the teaching and learning process. However, the students’ participation and response were not always the same in every meeting. It depended on the way the teacher candidate managed the class activity.

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