Online to Offline Expansion Strategy of Digital Contents: A Case study of Chinese Digital Animation 〈Boonie Bears〉

2019 ◽  
Vol 39 ◽  
pp. 114-129
Author(s):  
Jaeyoung Son
Keyword(s):  
Expansion Strategy ◽  
Digital Animation ◽  
Digital Contents

Online to Offline Expansion Strategy of Digital Contents: A Case study of Chinese Digital Animation Boonie Bears

2019 ◽  
Vol 39 ◽  
pp. 114-129
Author(s):  
Jaeyoung Son
Keyword(s):  
Digital Content ◽  
Product Portfolio ◽  
Chinese Market ◽  
Expansion Strategy ◽  
Transmedia Storytelling ◽  
Digital Animation ◽  
Digital Contents ◽  
The Media ◽  
The Way

<Boonie Bears> has been one of the most successful digital animation products in China since 2012. The reason why we focus on this animation series is that the IP holder Huaqiang group make the animation a bigger business through combining it with “space business” in offline. This article tried to analyze <Boonie Bears> case as a strategy of expansion from online digital content to offline space business and license merchandise, based on case study research methodology of Dr. Robert K Yin. I summarized two theories of online and offline cross marketing and transmedia storytelling as the research framework. And I made a conclusion of 5 strategies of <Boonie Bears> for its expansion from online to offline. The result of the research shows as below. First, the players widened the audience and customer pool via multimedia expansion. Second, they took transmedia storytelling as the expansion strategy rather than traditional OSMU. Third, all the media contents are enough to be understood and are able to be entry point of content consumers. These are the way of product portfolio planning. Fourth, media contents of online and offline are related each other and are planned to make bigger contents world. Fifth, digital contents were empowered to be used as marketing activities for offline goods in the process of marketing funnel. Those results imply that digital content products that aim Chinese market should be designed considering online and offline transmedia expansion. And further, the way to Chinese market should be a transmedia storytelling strategy rather than traditional (or simple) OSMU strategy especially in the media channel acquisition.

scholarly journals The Effects of Preschoolers’ Media Usage Habits on Their Daily Life and Sustainability

2019 ◽  
Vol 10 (2) ◽  
pp. 112-128
Author(s):  
Begum Canaslan Akyar ◽  
Özkan Sapsaglam
Keyword(s):  
Home Environment ◽  
Negative Impact ◽  
Electronic Devices ◽  
Media Usage ◽  
Case Study Design ◽  
Digital World ◽  
Digital Contents ◽  
Reported Study ◽  
Different Levels

Abstract Today’s children are born into a digital world and are exposed to various electronic devices and digital contents both in the home environment and other environments since the first years of life. Children, who are a natural recipient of the environment in which they live, are exposed to the effects of the digital world at different levels and reflect these effects in different ways. The purpose of the reported study is to investigate if preschoolers’ daily media usage habits affects their drawings. This study is planned according to the case study design of qualitative research methods. The study was conducted with 15 preschoolers and their parents. There were nine boys and six girls in the study. The preschoolers’ drawings and their parents’ interview data were analyzed by using the descriptive analyzing method. The study result shows that there are differences between boys and girls media usage habits. Boys spend more time with media tools than girls. Additionally, boys are exposed to more inappropriate content because of their preferences. The analysis of their drawings revealed that boys are more affected than girls from media contents since boys’ drawings include more characters from media than girls. It can thus be suggested that media tools might be harmful when they are used in a developmentally inappropriate way, and excessive media tool usage has negative impact on children. Therefore, the reported study recommends that parents and caregivers take some precautions to limit preschoolers from spending time with media tools and to control content of children’s activity.

scholarly journals Emerging Market or Neighbourhood Country? A Case Study of Aura Light’s Market Expansion Strategy

2019 ◽  
Vol 2 (2) ◽  
pp. 69
Author(s):  
Ria Triwastuti ◽  
Robert J. Poulter
Keyword(s):  
International Business ◽  
Emerging Market ◽  
Theoretical Frameworks ◽  
Operating Cycle ◽  
Expansion Strategy ◽  
Market Expansion ◽  
Financial Condition ◽  
Settling Up

Aura Light, a Swedish lighting company, is currently in a transforming phase from a lighting products company into lighting solution provider. This change requires considerable new investments that resulted in the company’s cash operating cycle longer. However, there are two ambitions to pursue by the management of Aura Light in the next five years. Firstly, expanding market to India and Brazil by selling traditional products that potentially double its revenue in five years. Secondly, focusing on building the transformation and settling up solutions and LED market in Europe. Meanwhile, the long-term goal of Aura Light is to be a leader player of lighting solution and LED in Europe market. With current resources and financial condition, Aura Light can only choose one of those options instead of doing both at the same time. This study is aimed to answer Aura Lights dilemma by providing managerial recommendation based on international business theoretical frameworks.

scholarly journals The role of location in the functioning of a local currency: La Gonette case study

2021 ◽  
Vol 28 (1) ◽  
pp. 335-351
Author(s):  
Csaba Lakócai
Keyword(s):  
Spatial Distribution ◽  
Future Development ◽  
Statistical Tests ◽  
Decision Makers ◽  
Expansion Strategy ◽  
Business Partners ◽  
Local Currency ◽  
Complementary Currencies

The beginning of the 21st century was a proliferation of complementary currencies worldwide. Among them, a number of newly created local currencies were notable. France proved to be especially fertile in this regard from the early 2010s. La Gonette, operating in the metropolitan area of Lyon, is one of the biggest French local complementary currencies in terms of its users, providers (business partners), and money supply. For every scheme, the most important issue, which is also a challenge, is to provide enough spending options to be attractive for users, while also retaining their particular sociocultural identity. Besides a variety of spending options, their location features are also important in regards to future development, so decision-makers of a scheme can diversify the business expansion strategy accordingly in order to better achieve the desired socio-economic goals. Using la Gonette as a case study, the research objective of this paper is to uncover the implications of the providers’ location on the functioning of the scheme. To address this objective, I applied statistical tests for correspondence on the providers’ categorical and locational breakdowns. The results have shown heterogeneity in the spatial distribution of the types of providers in accordance with broader location characteristics, a fact which supports the need for territorial diversification of future development concepts.

scholarly journals OVERCOMING AUGMENTED REALITY ADOPTION BARRIERS IN DESIGN: A MIXED PROTOTYPING CONTENT AUTHORING TOOL SUPPORTED BY COMPUTER VISION

2021 ◽  
Vol 1 ◽  
pp. 2359-2368
Author(s):  
Eduardo Piñones ◽  
Gaetano Cascini ◽  
Giandomenico Caruso ◽  
Federico Morosi
Keyword(s):  
Computer Vision ◽  
Development Process ◽  
3D Model ◽  
Authoring Tool ◽  
Product Development Process ◽  
Digital Contents ◽  
Physical Prototype ◽  
Manual Tasks ◽  
Vision Algorithm

AbstractEnhancing the appearance of physical prototypes with digital elements, also known as mixed prototyping, has demonstrated to be a valuable approach in the product development process. However, the adoption is limited also due to the high time and competence required for authoring the digital contents. This paper presents a content authoring tool that aims to improve the user acceptance by reducing the specific competence required, which is needed for segmentation and UV mapping of the 3D model used to implement a mixed prototype. Part of the tasks related to 3D modelling software, in fact, has been transferred to simpler manual tasks applied onto the physical prototype. Moreover, the proposed tool can recognise these manual inputs thanks to a computer-vision algorithm and automatically manage the segmentation and UV mapping tasks, freeing time for the user in a task that otherwise would require complete engagement. To preliminarily evaluate effectiveness and potential of the tool, it has been used in a case study to build up the mixed prototype of a coffee machine. The result demonstrated that the tool can correctly segment the 3D model of a physical prototype in its relevant parts and generate their corresponding UV maps.

scholarly journals PHOTOGRAMMETRIC TECHNIQUES FOR PROMOTION OF ARCHAEOLOGICAL HERITAGE: THE ARCHAEOLOGICAL MUSEUM OF PARMA (ITALY)

2016 ◽  
Vol XLI-B5 ◽  
pp. 243-250
Author(s):  
E. Dall’Asta ◽  
N. Bruno ◽  
G. Bigliardi ◽  
A. Zerbi ◽  
R. Roncella
Keyword(s):  
Archaeological Site ◽  
3D Models ◽  
Archaeological Heritage ◽  
The Public ◽  
Public Projects ◽  
The Past ◽  
Digital Contents ◽  
Close Range ◽  
High Degree

In a context rich in history and cultural heritage, such as the Italian one, promotion and enhancement of historical evidences are crucial. The paper describes the case study of the Archaeological Museum of Parma, which, for the main part, conserves evidences found in the roman archaeological site of Veleia (Piacenza, Italy). To enhance the comprehension of the past, the project aims to promote the exhibits through new digital contents, in particular 3D models and AR applications, to improve their usability by the public. Projects like this pose some difficulties especially in data acquisition and restitution due to complexity of the objects and their dimension and position that are not always adequate for an easy survey. Furthermore, in this case, it was necessary to find a solution that takes into account, on one hand, the necessity of a high degree of detail to ensure high metric quality and, on the other hand, the need of producing small files, in order to easy load and consult them on the web or smartphone applications. For all these reasons, close-range photogrammetry was considered the most adequate technique to produce the major part of the models. In this paper, particular attention will be dedicated to the description of the survey campaign and data processing, underlining difficulties and adopted solutions, in order to provide a methodological summary of the actions performed.

scholarly journals The efficiency of a risk reduction program for debris-flow disasters – a case study of the Songhe community in Taiwan

2010 ◽  
Vol 10 (7) ◽  
pp. 1591-1603 ◽  
Author(s):  
S. C. Chen ◽  
C. Y. Wu ◽  
B. T. Huang
Keyword(s):  
Debris Flow ◽  
Risk Reduction ◽  
Water Conservation ◽  
Cost Ratio ◽  
Conservation Area ◽  
Expansion Strategy ◽  
Benefit Cost Ratio ◽  
Reduction Program ◽  
Benefit Cost

Abstract. A risk reduction program was developed after debris-flow disaster analysis is conducted using mitigation structures, evacuation measures and community restrained expansion strategy. The risk assessment method delineates hazard zones and analyzes vulnerability and the resilient capacity of an affected area, allowing the prediction of losses of properties and lives, and the corresponding risk. It can also be used to evaluate performance of a risk reduction program. The proposed method was applied to the Songhe community as a case study to assess debris-flow risk and performance of reduction programs consisting of mitigation structures, evacuation measures and a restrained expansion strategy. Total annual risk decreased to $0.01 million from $0.72 million for the No. 1 Torrent and to $0.36 million from $1.22 million for the No. 2 Torrent after mitigation structures were installed, and evacuation measures were implemented based on restrained expansion. Although mitigation structures are costly, they can reduce the size of hazard zones. Delimitating the Designated Soil and Water Conservation Area restrains community expansion and decreases possible losses. Although evacuation measures cannot reduce the size of hazard zones, they effectively increase the resilient capacity of residents. The benefit-cost ratio for mitigation structures exceeds 1.0 for both torrents with an average of 3.87; the benefit-cost ratio for evacuation measures is markedly greater than 1.0. Combining mitigation structures and evacuation measures increases the total benefit with a benefit-cost ratio of 4.38. Analytical results showed that the risk reduction program is cost-effective.

Development of a 2D Digital Animation for Yorùbá Folktale Narrative

2020 ◽  
Vol 9 (1) ◽  
pp. 47-61
Author(s):  
Alade Samuel Mayowa
Keyword(s):  
Cultural Heritage ◽  
Target Audience ◽  
Children's Education ◽  
Digital Animation ◽  
The Face ◽  
Children’S Education ◽  
Technology Resources ◽  
Civilized Society ◽  
Animation System

Yoruba folktales are endangered in the face of globalization, Westernization, and inter-ethnic interaction, with the few that are available not being competitive with foreign cartoons and movies. The purpose of this work is to develop a digital animation film using Yoruba folktale narrative as a case study with a view to providing a framework to enhance the production of animated folktales as well as supporting Africa's rich cultural heritage, using relevant technology resources. The resulting folktale animation was evaluated by both the target audience and multimedia experts. The formal digital animation system resulting from the study is useful for formal and informal children's education and enlightenment as well as a source of enlightenment for society on different sociocultural problems which invariably results in a more conscious and civilized society.

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