Museums and Digital Culture: From Reality to Digitality in the Age of COVID-19

Museums increasingly recognize the need to address advances in digital culture which impact the expectations and needs of their audiences. Museum collections of real objects need to be presented both on their own premises and digitally online, especially as digital and social media becomes more and more influential in people’s everyday lives. From interdisciplinary perspectives across digital culture, art, and technology, we investigate these challenges magnified by advances in digital and computational media and culture, looking particularly at recent and relevant reports on changes in the ways museums interact with the public. We focus on human digital behavior, experience, and interaction in museums in the context of art, artists, and human engagement with art, using the observational perspectives of the authors as a basis for discussion. Our research shows that the COVID-19 pandemic has accelerated many of the changes driving museum transformation, about which this paper presents a landscape view of its characteristics and challenges. Our evidence shows that museums will need to be more prepared than ever to adapt to unabated technological advances set in the midst of cultural and social revolution, now intrinsic to the digital landscape in which museums are inevitably connected and participating across the global digital ecosystem where they inevitably find themselves entrenched, underscoring the central importance of an inclusive integrative museum model between physical and digital reality.

Modern Details in Meaningful Architecture

Architecture is the art of shaping space, system, and technology. A close relationship is established between the building and its user, as the facility provides shelter and communicates with the inhabitants by meanings encoded in the form. The reception of architecture occurs through an ideological narrative and the quality of construction and material solutions. Contemporary pro-environmental postulates exert an increasingly clear influence on how architecture is shaped, especially on its aesthetic and semantic solutions. In this context, the article refers to the interdependence between art and technology in shaping the architecture of meanings through detail. The work aims to expand qualitative research on shaping contemporary detail in the context of pro-environmental trends in architecture. The detail was selected based on its clear message—its meaning provides the leading feature of the structure, both in technical (engineering solutions) and semantic (narrative) terms. The article provides an attempt to answer the question of how a semantic detail should be shaped, with the account to contemporary concepts on sustainable development architecture. A synthetic-comparative methodology was adopted; specific groups of completed objects were analyzed in the context of the indicated topics. The conclusions from this part of the work constitute case study guidelines, which was conducted on the example of an original project.

INTEGRATION OF ART AND TECHNOLOGY: HYBRID ART APPLICATIONS

Today, hybrid art applications attract attention as the integration of science, technology, new media and design. These art practices started with Modernism at the beginning of the 20th century, with the search for some changes in the understanding of art based on knowledge and talent, and a more determined search was started, especially since the 1960s. Artists collaborated with experts from different disciplines, and although these collaborations did not lead to a complete change in modern art, they aroused interest as hybrid applications that combine different competencies; It has been described as a necessity of modernism's search for innovation. Over time, it has been seen as interdisciplinary combinations, applications that combine experimental and research-based art, design and technology. In this study, it is aimed to clarify the definition, scope and blurriness of hybrid art by examining the application and theoretical infrastructure of today's hybrid art practices in the historical process, which combines different disciplines and stands out in unlimited processes and environments. The works, which have been put forward by the meeting of technology and art from the 1960s to the present, have been examined with examples through the theoretical framework. Keywords: Hybrid art, integration, interdisciplinary art, art and technology, new media

Artistic strategy and political communication

The main research narratives of the article are: the influence of artistic strategy on the political communication in the condition of post truth; political imagination and regime of post truth; art and regime of truth; rationality of illusions in the political communication; the techniques of artistic suggestion in public dialogue. It deals with the principle of reliability, the legitimacy rituals in the hunting for the voters. It is analyzed the mythological transformation, imitative mythology of the modern medias. It is discerned the technological integration of art in religion and politics, communication actions that make its “generic” feature and the “generic” burden at the same time. Such notions as poetry, art and technology are connected with the unfolding of the technological refinement in all spheres of human activity. The author explains the need of the mythological distortion as the basis for the building of reality. It deals with the PR- technology transformation as the particular case of the cultural-political project into undeniable social value. It is defined the role of the artistic and political projects as the communicative prosthesis. Simultaneously the author traces the ouster of illusion in public communication. He analyzes the modalities of the communicative practice and communicative experience reduction in the socialization process as well as the technological perfection in the mythological representation. The special features of the mythological absorption as the negation of law and social subject are determined here. It is also defined the sense of the law rationality regarding the rationality of myth.

ARTISTIC APPLICATION METHODS IN THE SCIENCE AND ART OF SYNTHESIS

Science and art are generally compared with each other in terms of their similarities and differences. Syntheses of science and art can be expressed with regards to terms art's contributions through imagination and scientific data's reflections on artistic applications. Research processes that begin with the sense of wonder also show similarity within the comparison between science and art. Also, evaluations are made in different perspectives with views concerning the differences between science and art. Nowadays, the applications that include interdisciplinary work with the convergence of fields of science and art have gained acceptance by a wide variety of research methods. Technology also plays a role in these applications through digitalization in obtaining scientific data and methods of visualization. Contribution to art and education fields is envisaged through application examples produced within the context of science-art synthesis and application-research methods guiding interdisciplinary education. The goal of this study is to reveal how the research methods of visual art works that contain scientific data created by scientist-artists become. The study has been carried out with the literature review. In the research, artistic applications that include scientific information were discussed under themes according to their different prominent characteristics. In the research, various viewpoints concerning application methods that artists who make use of scientific information and materials, that artists who are educated in science and art serve in these two areas, that are cooperative ones conducted through community participation and dual group or multiple groups having proficiency in various areas, and that are the multi-dimensional digital ones through the synthesis of science, art, and technology were revealed. In these practices, artists/scientists have demonstrated the holistic perspective of both fields by experiencing both the process of inquiry for scientific knowledge and aesthetic inquiry in their research paths. Keywords: Science, art, visual arts, artistic application methods

ARTIFICIAL INTELLIGENCE AND ISSUE OF AUTHORSHIP AND UNIQUENESS FOR WORKS OF ART (TECHNOLOGICAL RESEARCH OF THE NEXT REMBRANDT)

The purpose of the article is to explore the specifics and uniqueness of visual works created using AI technology. The research methodology is based on applying analytical, theoretical, and conceptual research methods of technological art and the interrelation between digital technologies and art in general. The scientific novelty lies in the fact that the art forms that created using digital technologies were analysed for the first time. In the article, we have considered the phenomenon of technological art due to integrating art and technology. Conclusions. It is revealed that due to the mathematical analysis of the artists’ artworks, certain algorithms of the author’s work can be found, the main components of the work of art can be analysed, and the sign system of art can be transformed into a system of a different order which is numerical one. Thus, the colour, shape, positioning of the objects on the canvas (composition) — everything turns into numerical formulas and combinations. The graphic drawing is transformed into digital, algorithmic. A certain number system is being built, which allows to group works (one artist, era, art movement) into single collection systems, analyse and identify similar algorithmic chains, and create new art products based on these algorithms using the obtained numerical combinations. It means that with algorithmic analysis, it is possible to compare and even combine different types of art within one plane, one form, and one art product.