scholarly journals The Impact of Risk Perception on the Destination Image and Visit Intention: COVID-19 Pandemic and Wuhan Tourism

2021 ◽  
Vol 2 (5) ◽  
Author(s):  
Lu Chen

This study aims to explore the relationship between risk perceptions and destination image and visit intentions with Chinese domestic tourists. This article divides the destination image into cognitive and affective dimensions. The current study also examines how three risk perceptions, including physical, financial and performance risks, influence the intention to visit a destination. Evidence from 336 Chinese domestic tourists who visited Wuhan after COVID-19 pandemic suggest that perceived risk negatively and significantly influences cognitive and affective images. At the same time, cognitive and affective images positively influence the intention to visit.

2020 ◽  
Vol 26 (3) ◽  
pp. 334-353 ◽  
Author(s):  
Meltem Caber ◽  
M Rosario González-Rodríguez ◽  
Tahir Albayrak ◽  
Biagio Simonetti

In spite of its importance in understanding tourist behaviour, the scientific knowledge about risk perceptions about a destination has begun to expand especially after 1960s. Especially, far more research is yet needed for exploring the role of risk on potential tourists’ travel motivations, destination image perceptions and visit intentions. This study, therefore, attempts to clarify the moderated impact of risk perception in the relationship among travel motivations, destination image and travel intentions. With this purpose, two survey studies were conducted on German tourists visiting Turkey, whereas the participants evaluated their perceptions about Spain or Greece. The results in both cases showed a high direct influence of travel motivations on destination image perception and a significant direct impact of destination image perception on travel intention. The findings also revealed that risk perception has a negative moderated effect on travel motivations, destination image and travel intention relationships.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Rita Rosa Carballo ◽  
Carmelo Javier León ◽  
María Magdalena Carballo

Purpose This paper aims to study the influence of gender on the theoretical and empirical relationships between tourists’ risk perceptions and both destination image and behavioural intentions. Design/methodology/approach An empirical study was carried out with potential tourists at home in Germany and the UK considering travelling to Spain, Egypt, Morocco, Brazil, Colombia and Indonesia. Data were analysed using structural equation modelling with multi-group analysis. Findings Results show that gender moderates the theoretical relationships between risk perception and both destination image and behavioural intentions. Risk perception is higher for women than for men and depends on the type of risks and the characteristics of the destination. Women are more likely than men to reduce their visit to a destination whenever there is an increase in their risk perceptions. However, the influence of risk perception on destination image is higher for men than for women. Thus, results prove there are significant gender differences in the theoretical relationships between risk perceptions and destination image and visiting intentions. Originality/value This paper provides new evidence on the gender differences in risk perceptions in tourism and their impact on destination image and visiting intentions, showing that whenever there are higher risks at a tourist destination women do change more than men their behavioural intentions. The results are useful for designing risk management and promotion policies at destinations that avoid the masculinisation bias, thereby considering the impact of gender differences on travel behaviour and consumption decisions.


2020 ◽  
Vol 35 (1) ◽  
pp. 76-96
Author(s):  
Zhihong Li ◽  
Yongzhong Sha ◽  
Xuping Song ◽  
Kehu Yang ◽  
Kun ZHao ◽  
...  

Purpose Risk perception is an essential factor affecting how individuals evaluate risk, make decisions and behave. The impact of risk perception on customer purchase behavior has been widely studied; however, the association has been debated. Therefore, the purpose of this paper is to examine the relationship between risk perception and customer purchase behavior and to examine factors that could moderate it. Design/methodology/approach This study conducted a meta-analysis of this relationship and examined factors that could moderate it. Six databases were comprehensively searched. Two reviewers independently selected the studies for inclusion, extracted data and assessed quality. Pearson's r was used as the effect estimate. A total of 33 studies were included in the meta-analysis. Findings The results revealed a negative relationship between risk perception and customer purchase behavior. The geographical region, purchase channel and country development level affected the relationship. The correlation between perceived risk and purchase behavior in European consumers was the highest, followed by the correlation in American consumers; the weakest correlation was found in Asian consumers. For consumers in developed countries, perceived risk had a stronger negative influence on customer purchase behavior than that for consumers in developing countries. The perceived risk of online purchase channels had a stronger negative impact on customer purchase behavior than that of offline purchase channels. Research limitations/implications Risk perception is a useful context in which to explain barriers to customer purchase behavior. In addition, reducing consumers’ risk perception and perfecting the market transaction process with respect to buying behavior should be further studied. Originality/value The findings of this review indicate a direct negative relationship between risk perception and customer purchase behavior. To the best of the authors’ knowledge, this review is the first to meta-analytically summarize the impact of risk perception on customer purchase behavior in social sciences research, and it also illuminates new perspectives for future studies.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kwanhatai Thongpalad ◽  
Sushil Koirala ◽  
Anil Kumar Anal

PurposeSafe food from animal origins rely on preventive measures adopted at the farm level. However, farmers' awareness on the food safety risk is limited, affecting their on-farm activities. Thus, this study was conducted to assess and compare the farmers' perceptions on food safety issues and risks caused by the management and practices at layer farms.Design/methodology/approachFarmers from 143 farms certified by National Good Agricultural Practices (GAP) standard and 59 non-GAP farms were interviewed using a structured questionnaire for risk perception evaluation. Their level of perceived risk was compared using a scoring system.FindingsThe food safety hazards in eggs seem to be fairly recognized by both groups of farmers. GAP farmers demonstrated a higher risk of food safety incidences caused by inappropriate management and practices in farms than non-GAP farmers (p < 0.001). Although the results did not confirm the strong connection between risk perception and risk reduction behavior, these findings are beneficial to the food safety policy implementers to evaluate the critical issues for risk communication and for knowledge dissemination activities. The influence of other internal and external factors on farmers' food safety-related behavior should be further investigated.Research limitations/implicationsThe impact limitation was identified due to the restriction of scope on a specific population and region. The target respondents did not cover all scales, especially the backyard and smallholder farmers nor other rearing systems, such as free-range productions.Originality/valueThe knowledge regarding the food safety practices by egg producing farmers in Thailand is limited. Notably, this study contributes to the literature in elucidating the preventive behavior of food handlers and all stakeholders in the Thai food supply chain. The implementations of food safety preventive measures by two groups of farmers, GAP-certified and non-GAP-certified farmers, will guide policymakers to intervene more successfully regarding the appropriate changes needed.


Author(s):  
Ahmet Gurbuz

Consumers prefer certain brands like price, quality, image, environment and personal expectations, and therefore it is important to determine the reasons that are effective in brand loyalty in terms of both producers and intermediary institutions. In recent years, there have been many studies on brand loyalty. Investigations are generally carried out on the condition of showing brand affiliation and on the stages of the formation of this commitment. The relationship between consumers’ risk perceptions of cosmetic products and brand dependency will be examined in our research. This study aiming to determine the effect of consumers’ cosmetic product risk perception on brand dependency will be realised in Karabuk. Within the scope of the research, the data obtained by the questionnaire method will be analyzed with statistical methods and interpreted in tables. Keywords: Perceived risk, brand, brand dependence.


2018 ◽  
Vol 3 (2) ◽  

Background: Early perceptions of risk for chronic non-communicable diseases have been seen to be attributed to unhealthy lifestyles from as early as the stage of late adolescence; this relationship, however, has not been examined in the context of dietary patterns. This study investigated the relationship between risk perception for colorectal cancer (CRC) and dietary patterns among university students. Methods: A cross-sectional study of 1056 university students was conducted collecting data on demographics, lifestyle, and dietary patterns were obtained using a structured paper-based questionnaire. Principle component analysis (PCA) was used to identify dietary patterns and logistic regression models were used to examine the relationship between perceived risk for CRC and dietary patterns adjusting for confounders. Results: PCA analysis identified three main dietary patterns- westernized, prudent and dairy. The majority of participants (90%) perceived their risk for CRC as none/low. No significant differences were observed between dietary (western and prudent) patterns and risk perceptions (p>0.05). Higher consumptions of westernized diets were significantly associated with higher risk perceptions (OR= 1.13, p=0.022). Greater adherence to prudent (OR= 1.01, p=0.94) and dairy (OR=0.97, p=0.642) patterns didn’t significantly influence risk perceptions for CRC. Conclusion: Diets influenced highly on westernized patterns may increase one’s subjective perception of risk for developing CRC in the future. Cancer prevention marketing strategies are needed at the university level in assisting to combat the rise of the incidence of cancer globally.


2009 ◽  
Vol 23 (5) ◽  
pp. 339-342 ◽  
Author(s):  
Janice M. Barnhart ◽  
Natania D. Wright ◽  
Katherine Freeman ◽  
Frank Silagy ◽  
Nereida Correa ◽  
...  

Purpose. Examine the relationship among risk perceptions, health behaviors, and a measure for actual risk of coronary heart disease (CHD). Design. Cross-sectional survey. Setting/Subjects. Adults from three outpatient medical clinics with at least one CHD risk factor. Measures. Perceived risk using the new Coronary Risk, Individual Perception (CRIP) scale, an index of CHD risk, and summary scores for self-reported diet and exercise. Analysis. Bivariate associations using Spearman rank and Kruskal-Wallis; multiple regression models for outcomes (health behaviors). Results. The 16-item CRIP scale had acceptable internal consistency (α = 0.76; interitem total correlation = 0.34 ± 0.17). The response rate was 80.3%, and the mean age of 256 respondents was 56.6 (± 9.9) years; 70 % were women, 63% Hispanic, and 27% black. CRIP scores were inversely associated with low fat/high fiber intake (r = −0.17; p = .007) and exercise (r = −0.19; p = .003). Among respondents with three or more CHD risk factors (n = 132), 44 % perceived themselves to be at low risk for CHD. In multivariable models, men with high CRIP scores had higher fat intake than women (p = .02), but men exercised more (p = .04). Conclusions. In this study, gender moderated the relationship between risk perception and health behaviors, and many respondents underestimated their risk of CHD. Behavioral intervention research aimed at reducing cardiometabolic risk in minority populations should resolve differences between perceived and actual risk of CHD to foster lifestyle changes and examine temporal relationships between risk perception and health behaviors.


2019 ◽  
Vol 10 (2) ◽  
pp. 144-151
Author(s):  
Noora Ahmed Lari ◽  

The State of Qatar has implemented several family policies in order to improve the wellbeing of Qatari families and ensure fair distribution of development benefits for both men and women. However, there is a linkage between female employment outside the home and instability in the marriages of Qatari families. This paper investigates the impact of female employment on marital stability, based on the results of primary data collected in Qatar, a questionnaire that consisted of several sections such as challenges in the workplace, supervisor, family and spouse relations, work motivation and performance. Of the 824 questionnaires that were returned, 807 were completed and valid for analysis. Regression analysis and an ANOVA test have been used to test the relationship between the variables. The results of the research have produced mixed findings about how wives’ employment increases marital instability and have yielded few significant differences on mean scores of discuss on work demands, insufficient time together, housework, financial matters, communication, relatives and rearing children. The results indicates that in general Qatar working women face several challenges in relation to their marital life as part of cultural and social constraints.


Author(s):  
Kaijing Xue ◽  
Shili Guo ◽  
Yi Liu ◽  
Shaoquan Liu ◽  
Dingde Xu

Individual perception of disaster risk is not only the product of individual factors, but also the product of social interactions. However, few studies have empirically explored the correlations between rural residents’ flat social networks, trust in pyramidal channels, and disaster-risk perceptions. Taking Sichuan Province—a typical disaster-prone province in China—as an example and using data from 327 rural households in mountainous areas threatened by multiple disasters, this paper measured the level of participants’ disaster-risk perception in the four dimensions of possibility, threat, self-efficacy, and response efficacy. Then, the ordinary least squares method was applied to probe the correlations between social networks, trust, and residents’ disaster-risk perception. The results revealed four main findings. (1) Compared with scores relating to comprehensive disaster-risk perception, participants had lower perception scores relating to possibility and threat, and higher perception scores relating to self-efficacy and response efficacy. (2) The carrier characteristics of their social networks significantly affected rural residents’ perceived levels of disaster risk, while the background characteristics did not. (3) Different dimensions of trust had distinct effects on rural residents’ disaster-risk perceptions. (4) Compared with social network variables, trust was more closely related to the perceived level of disaster risks, which was especially reflected in the impact on self-efficacy, response efficacy, and comprehensive perception. The findings of this study deepen understanding of the relationship between social networks, trust, and disaster-risk perceptions of rural residents in mountainous areas threatened by multiple disasters, providing enlightenment for building resilient disaster-prevention systems in the community.


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