The Impact of Risk Perception on the Destination Image and Visit Intention: COVID-19 Pandemic and Wuhan Tourism
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This study aims to explore the relationship between risk perceptions and destination image and visit intentions with Chinese domestic tourists. This article divides the destination image into cognitive and affective dimensions. The current study also examines how three risk perceptions, including physical, financial and performance risks, influence the intention to visit a destination. Evidence from 336 Chinese domestic tourists who visited Wuhan after COVID-19 pandemic suggest that perceived risk negatively and significantly influences cognitive and affective images. At the same time, cognitive and affective images positively influence the intention to visit.
2020 ◽
Vol 26
(3)
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pp. 334-353
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2020 ◽
Vol 35
(1)
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pp. 76-96
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2018 ◽
Vol 4
(10)
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pp. 164-171
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2019 ◽
Vol 10
(2)
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pp. 144-151
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2021 ◽
Vol 18
(4)
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pp. 2106
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