scholarly journals ANALISIS PERSEPSI KEMUDAHAN, SOCIAL INFLUENCE DAN PERSEPSI KEAMANAN TERHADAP MINAT PENGGUNAAN MARKETPLACE OLEH UMKM DI JABODETABEK

account ◽  
2021 ◽  
Vol 8 (1) ◽  
Author(s):  
Novita Sari ◽  
Mia Sari
Keyword(s):  
Social Influence ◽  
Descriptive Analysis ◽  
Ease Of Use ◽  
Digital Marketing ◽  
Perceived Ease Of Use ◽  
Policy Makers ◽  
The Public ◽  
Technology Platforms ◽  
Analysis Technique ◽  
New Business

ABSTRACT   The fast growing of digital technology updates and development have created many  technology platforms in the business field. Marketplace, is one  of platform resulted from the online buying and selling market revolution which is now increasingly in demand by the public. Th is development have impacted on the increasing numbers of transactions for Indonesia market. The presence of a marketplace have expanding new business areas for business people or entrepreneurs, especially MSME's who uses the marketplace as a means of thei r digital marketing. By seeing this phenomena, it motivates the authors to analyze factors that influenced the use of marketplace by MSME's. This study aims to analyze the interest in the use of the marketplace by MSME's in Jabodetabek cities area based on their perceived ease of use, social influences and perceived of risk. It is hoped the results of this research can contribute to the digital economy business players, especially MSME's and able to provide suggestions for improvements to the policy makers and ECommerce companies providing market. The object of this research is the owners of MSME's in Jabodetabek cities. The analysis technique is descriptive analysis. The results of the study can be described that the interest for using the marketplace by MSME's in Jabodetabek cities were influenced by the variables of perceived ease of use, social influence and perceived of risk. This can be seen from the responses, as many as 91.9% of MSME's actors/players responded that they were strongly agreed with to t he perceived ease of use. As many as 80.75% of MSME's actors/players gave an agreed respond to the variable of social influence and as many as 88.2% of MSME's actors/players gave also an agreed respond to the perceived of risk.    Keywords: marketplace; interest in use; social influence; descriptive analysis; MSMEs    ABSTRAK Pembaruan dan perkembangan teknologi digital yang begitu cepat dan cerdas banyak melahirkan platform di bidang bisnis. Marketplace, menjadi salah satu platform hasil dari revolusi pasar jual beli online yang sekarang ini semakin diminati oleh masyarakat. Perkembangan ini ditandai dengan jumlah transaksi di marketplace di Indonesia yang menunjukan data yang terus meningkat. Kehadiran marketplace memperluas lahan bisnis baru bagi para pelaku usaha, terutama UMKM yang memanfaatkan marketplace sebagai sarana digital marketing. Melihat fenomena tersebut, melatarbelakangi penulis untuk menganalisis faktor-faktor yang mempengaruhi penggunaan marketplace oleh UMKM. Penelitian ini bertujuan untuk menganalisa minat penggunaan marketplace oleh UMKM di Jabodetabek berdasarkan persepsi kemudahan, social influence dan persepsi keamanan. Diharapkan hasil penelitian ini dapat memberikan kontribusi bagi pelaku usaha ekonomi digital, khususnya UMKM dan mampu memberikan  saran perbaikan untuk para pembuat kebijakan maupun perusahaan E-Commerce penyedia marketplace. Objek penelitian ini adalah para pemilik UMKM di Jabodetabek. Teknik analisis yang digunakan dengan menggunakan teknik analisis deskriptif. Hasil penelitian dapat dideskripsikan bahwa minat penggunaan marketplace oleh UMKM di Jabodetabek di pengaruhi oleh variabel persepsi kemudahan, social influence dan persepsi keamanan. Hal ini terlihat dari tanggapan responden, sebanyak 91,9% pelaku UMKM memberikan tanggapan sangat setuju atas persepsi kemudahan, sebanyak 80,75% pelaku UMKM memberikan tanggapan sangat setuju atas variabel social influence dan sebanyak 88,2% pelaku UMKM memberikan tanggapan sangat setuju atas persepsi keamanan.   Kata Kunci: marketplace; minat penggunaan; social influence; analisis deskriptif; UMKM

scholarly journals Technical Resources in E-training Acceptance

2019 ◽  
Vol 5 (1) ◽  
pp. 201-212
Author(s):  
Zainab Bello
Keyword(s):  
Technology Acceptance ◽  
Civil Service ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Policy Makers ◽  
Technological Infrastructure ◽  
The Public ◽  
Predictive Role ◽  
Acceptance Model

Purpose: This paper examines the role of availability of resources in the acceptance of e-training in the Nigerian civil service. Perceived ease of use (PEOU) and Perceived usefulness (PU) of Technology Acceptance Model (TAM) was used as the base for consideration Design/methodology: Questionnaires were used to collect data from 450 heads of departments. The framework of the paper made up of technological infrastructure, internet facility, PEOU and PU was tested with SmartPLS 2.0 M3 software. Findings- This paper found both that PU and PEOU indicated strong predictive role in e-training acceptance. In addition, technological infrastructure was found significant. However, internet facility had in significant effect in e-training acceptance.   Practical implications: This paper showed that availability of resources can help in the acceptance of e-training in the Nigerian civil service. This will help to improve the outlook and overall performance in the civil service. It will be beneficial to policy makers and government agencies in developing policies regarding e-training, create awareness of the benefits of accepting e-training in the public sector leading to better performance and efficiency. Originality: Relationships of technological infrastructure and internet facility which are necessary in the acceptance of e-training in the Nigerian civil service were examined in this paper

Adoption of Mobile Wallet During Covid-19 Outbreak: The Consumer Perspective

2021 ◽  
Vol 6 (2) ◽  
pp. 27
Author(s):  
Lim Kah Boon ◽  
Yeo Sook Fern ◽  
Lim Chiou Fen
Keyword(s):  
Social Influence ◽  
Structural Equation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
The Public ◽  
Perceived Security ◽  
Managerial Implications ◽  
Consumer Perspective ◽  
Contact Free

Government authorities have encouraged the public to use the contactless payment method in accordance with the new norm practised during the COVID-19 pandemic outbreak. Malaysians will receive RM50 in mobile wallet credit as part of a Penjana Economic Recovery Plan initiative in July 2020 to encourage safe and contact-free payment. Hence, this paper aimed to study the factors influencing consumer adoption of mobile wallets during the COVID-19 outbreak. The independent variables included in this study are perceived usefulness, perceived ease of use, perceived social influence and perceived security. A total of 250 Malaysians from three states of Malaysia are given a set of self-administered questionnaires to be answered. The response rate is 94%, with 235 sets of completed questionnaires used for analysis. The Partial Least Squares Structural Equation Modelling (PLS-SEM 3.3.3) is used to analyse the model. The hypothesis testing results concluded that perceived usefulness, social influence and perceived security have a significant relationship with mobile wallet adoption during the COVID-19 outbreak. Nonetheless, this research is useful for mobile wallet developers and other researchers. Lastly, the findings of this study provide some managerial implications for mobile wallet developers, which can help developers produce a better mobile wallet in the marketplace.

Analisa Faktor-Faktor Yang Mempengaruhi Penggunaan E-Filing Wajib Pajak Orang Pribadi

2018 ◽  
Vol 9 (2) ◽  
pp. 15-32
Author(s):  
Adisti Putri Utami ◽  
Maria Stefani Osesoga
Keyword(s):  
Information Technology ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Security And Privacy ◽  
Primary Data ◽  
Perceived Ease Of Use ◽  
The Public ◽  
Analysis Technique ◽  
Convenience Sampling ◽  
Selection Of

The objective of this research was to examine the effect of perceived usefulness, perceived ease of use, satisfaction, security and privacy, and taxpayers readiness of information technology toward e-Filing usage. The main purpose of e-Filing implementation was to improve services to the public by facilitating the reporting of SPT electronically through the internet to the taxpayer. The object of this research was individual taxpayers in Tangerang City. The selection of the sample was determined based on convenience sampling method. Data used in this study was primary data. The respondent in this study were 160 individual taxpayers. Data analysis technique in this research was using multiple linier regression. The result of this study were (1) perceived usefulness had significant effect to e-Filing usage; (2) perceived ease of use had significant effect to e-Filing usage; (3) satisfaction had significant effect to e-Filing usage; (4) security and privacy had no effect to e-Filing usage; (5) taxpayers readiness of information technology had significant effect to e-Filing usage. Furthermore, perceived usefulness, perceived ease of use, satisfaction, security and privacy, and taxpayers readiness of information technology had influence simultaneously to e-Filing usage. Keywords: e-Filing usage, perceived ease of use, perceived usefulness, satisfaction, security and privacy, taxpayers readiness of information technology.

Pengaruh Persepsi Kegunaan, Persepsi Kemudahan, Kecepatan, Keamanan 75 dan Kerahasiaan Serta Kesiapan Teknologi Informasi Wajib Pajak terhadap Penggunaan e-Filing Bagi Wajib Pajak Orang Pribadi Di Kota Tangerang, Kecamatan Karawaci

2016 ◽  
Vol 8 (1) ◽  
pp. 75-91 ◽  
Author(s):  
Shelby Devina ◽  
Waluyo Waluyo
Keyword(s):  
Ease Of Use ◽  
Perceived Usefulness ◽  
Security And Privacy ◽  
Primary Data ◽  
Perceived Ease Of Use ◽  
Analysis Technique ◽  
Convenience Sampling ◽  
The Individual ◽  
Tax Payers ◽  
Selection Of

The objective of this research was to examine the effect of perceived usefulness, perceived ease of use, speed, security and privacy and readiness technology tax payers information to e-Filing usage. The object of this study is the individual tax payers in Tangerang City, Karawaci District. The selection of the sample is determined based on convenience sampling method. Data used in this study was primary data, id est: questionnaires. The respondent in this study were 110. Data analysis technique in this study using multiple linear regression. The result of this study were (1) perceived usefulness have a significant impact towards e-Filing usage; (2) perceived ease of use have a significant impact towards e-Filing usage; (3) speed does not have a significant impact towards e-Filing usage; (4) security and privacy does not have a significant impact towards e-Filing usage; (5) readiness technology tax payers information does not have a significant impact towards e-Filing usage; (6) perceived usefulness, perceived ease of use, speed, security and privacy and readiness technology tax payers information all simultaneously, have a significant impact towards e-Filing usage. Keywords: e-Filing usage, perceived usefulness, perceived ease of use, readiness technology tax payers information, security and privacy.

Factors Influencing the Adoption of Payment Banks in India Using an Extended TAM

2021 ◽  
pp. 2319510X2110135
Author(s):  
Japneet Kaur ◽  
Sawraj Kaur ◽  
Amanjot Singh Syan ◽  
Rishi Raj Sharma
Keyword(s):  
Social Influence ◽  
Technology Acceptance ◽  
Self Efficacy ◽  
Structural Equation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Initial Trust ◽  
Behavioural Intentions ◽  
Facilitating Conditions

The purpose of this study is to investigate the factors that shape behavioural intentions of customers towards the adoption of payment banks in India. The conceptual framework of study is based upon integration of technology acceptance model with initial trust, facilitating conditions and social influence. Further, the study tests the moderating role of age, income and self-efficacy on the relationships between dependent variable and associated predicted variable. A total of 507 responses were collected from the state of Punjab (India), using convenient sampling technique and were analysed using the structural equation modelling (SEM). The results revealed that perceived ease of use had the highest impact on the behavioural intentions, followed by initial trust and social influence. Facilitating conditions and perceived usefulness showed lower impact on the behavioural intentions towards the adoption of payment banks. Also, moderation analysis revealed that self-efficacy moderates the relation of perceived ease of use and perceived usefulness with behavioural intentions. Results imply that marketers should collaborate with developers to provide the customers with easy-to-operate solutions along with robust customer support mechanism to escalate the adoption intention of those having lower self-efficacy levels.

A Study on Behavior Intention to Adopt Mobile Banking Apps

2021 ◽  
Vol 13 (2) ◽  
pp. 60-72
Author(s):  
Phan Dai Thich
Keyword(s):  
Social Influence ◽  
Perceived Risk ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Influential Factor ◽  
Mobile Banking ◽  
Perceived Ease Of Use ◽  
Behavior Intention ◽  
Intention To Adopt ◽  
Tam Model

This study aims to examine the factors influencing consumers' behavior intention to adopt mobile banking apps. The research uses the TAM model with additional variables such as social influence and perceived risk to evaluate how these factors impact the behavior intention of young customers toward adopting mobile banking services. PLS-SEM was used as the main research method. The findings from this paper reaffirmed that perceived usefulness and social influence are the most influential factor in behavior intention, but perceived ease of use and perceived risk showed insignificant impacts on young consumers' behavior intention in Vietnam. This paper also found that perceived ease of use had no direct impact on behavior intention but an indirect impact through facilitating perceived usefulness. This subject makes a practical and academic contribution in the context of a developing country where is lacking research in mobile banking apps.

scholarly journals From offline shopping to online shopping in Nigeria: evidence from African emerging economy

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ambrose Ogbonna Oloveze ◽  
Chinweike Ogbonna ◽  
Emmanuel Ahaiwe ◽  
Paschal Anayochukwu Ugwu
Keyword(s):  
Social Influence ◽  
Direct Effect ◽  
Indirect Effect ◽  
Online Shopping ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Consumer Attitude ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Content Type

PurposeThe study builds on studies in online shopping. Existing studies in online shopping proved that it is an attraction to shoppers. In Nigeria's emerging economy the increasing Internet penetration does not equate with intention to use online shopping because it is not really used by users for online shopping. Consumers are considering it unattractive because of serious concerns that border on product quality of online shops and poor know-how on e-tech. The study sought to explore factors that could mitigate challenges to successful online shopping in Nigeria's emerging economy.Design/methodology/approachOnline survey method was used to sample 246 respondents. Measurement items were adapted from related literature. Confirmatory factor analysis and content validity were used to check the reliability and validity. A set of fit indices were used to check the goodness of fit. Data was analysed using structural equation model.FindingsResults indicate direct effects of consumer attitude, perceived usefulness and social influence on intention to use online shopping with consumer attitude shown to have a greater degree of importance towards intention to use online shopping. Thus, consumers' attitude of browsing online and going offline for purchases is dependent on attitude of like or dislike. Perceived ease of use, social influence and perceived usefulness had an indirect positive effect on consumer attitude to intention to use online shopping. Social influence is indicated to have a direct positive effect on perceived ease of use. Also perceived ease of use had a positive and direct effect on perceived usefulness.Research limitations/implicationsThe sample size is not large enough and the use of snowball sampling limits representativeness.Practical implicationsThe study indicated vital factors African emerging economies like Nigeria can use to improve consumer confidence towards intention to use online shopping and drive cashless policies. Several studies have missed the indirect effect of referents (social influence) on adoption of technology. The study proved that it can produce indirect effect as well as direct effect on intention to use online shopping.Originality/valueSeveral studies have missed the indirect effect of referents (social influence) on adoption of technology. The study proved that it can produce indirect effect as well as direct effect on online shopping.

scholarly journals Pengaruh Persepsi Kemudahan Penggunaan, Manfaat Dan Risiko Terhadap Minat Menggunakan Uang Elektronik Di Surabaya

2020 ◽  
Vol 17 (2) ◽  
Author(s):  
Hendra Prasetya ◽  
Scenda Erka Putra
Keyword(s):  
Perceived Risk ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Ease Of Use ◽  
Public Understanding ◽  
Perceived Benefits ◽  
Perceived Ease Of Use ◽  
Electronic Money ◽  
Analysis Technique ◽  
Negative Effect

The problem examined in this study is whether the perceived ease of use, perceived benefits and perceived risk partially have asignificant effect on the interest in using electronic money in Surabaya. This study aims to determine the significance of the effect of perceived ease to use, perceived benefits and perceived risk of interest in using electronic money in Surabaya. There are three independent variable studied, namely perceived ease to use, perceived benefits and perceived risk. The dependent variable is interest in using. The population is people in Surabaya who know electronic money. Determination of the sample using purposive sampling with criteria at minimal 18 year old and using electronic money. The number sample processed was 94 samples. The analysis technique uses multiple linear regression analysis. The hypothesis testing using t test. The result is that perceived ease of use and perceived benefits partially have a significant positive effect and risk perception has a significant negative effect on interest in using electronic money in Surabaya. The implication is that electronic money issuers should continue to innovate electronic money by increasing or adding service features found in application on smartphones and making their operation easier and opening more places to fill electronic money. Public understanding of electronic money needs to be improved again.

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