scholarly journals DIDACTIC SEGMENT OF SOCIAL NETWORKS IN THE CONTEXT OF IMPLEMENTATION OF THE NEW FORMAT TEACHING OF LANGUAGE DISCIPLINES TO FOREIGN STUDENTS AT HIGHER EDUCATIONAL INSTITUTIONS

2020 ◽  
Vol 7.1 (83.1) ◽  
Author(s):  
Tetiana Leshchenko ◽  
◽  
Maryna Zhovnir ◽  
Maryna Aslamova ◽  
◽  
...  
Keyword(s):  
Social Networks ◽  
Foreign Students ◽  
Educational Institutions ◽  
Higher Educational Institutions ◽  
Higher Educational

scholarly journals EVALUATION OF EXPERIENTIAL MARKETING WEBSITE FOR ATTRACTING FOREIGN STUDENTS TO LATVIAN HIGHER EDUCATIONAL INSTITUTIONS

2021 ◽  
Vol 6 ◽  
pp. 506-516
Author(s):  
Natālija Sotikova ◽  
Renāte Cāne
Keyword(s):  
Higher Education ◽  
Social Networks ◽  
Foreign Students ◽  
Sales Promotion ◽  
Educational Institutions ◽  
Consumer Experience ◽  
Higher Educational Institutions ◽  
Experiential Marketing ◽  
Special Groups ◽  
Higher Educational

Today experience marketing is attracting greater attention of researchers and practitioners, considering it an innovative approach to be used by companies and brands for development and retainment of their competitive advantage. This experience can develop online or as a result of offline activities. It is widely thought that many marketing instruments can be used in experiential marketing as long as they guarantee high engagement of consumers. The main instruments for sales promotion include mobile content and exclusive online content. Under the following topic, these can be special groups in social networks, mobile applications, websites of higher educational institutions etc. Unfortunately, there is a lack of research on consumer experience and its management in higher education, especially about education obtained abroad, as well as the usage of experiential marketing for attracting foreign students to Latvian higher educational institutions. These factors explain the importance and rationale of the chosen topic. The aim of the research is to evaluate the contents, availability and usage of foreign students’ interactive communication websites for attracting foreign students in Latvia in experiential marketing context. Method of research: content analysis of foreign students’ groups in social networks, websites and social network profiles of higher education institutions. In general, it can be concluded that the number of interactive online groups for foreign students in Latvia was insignificant, mainly the groups were inactive, the members of these groups provided negative comments or reacted openly to different publications. However, it is important to admit that personal publications received more “likes” and comments indicating the necessity of building a personal dialogue with students on websites.  

scholarly journals ACTIVITIES OF HIGHER EDUCATIONAL INSTITUTIONS AND PUBLIC ORGANIZATIONS OF THE REPUBLIC OF MORDOVIA ON ADAPTATION OF MIGRANT STUDENTS TO THE NEW SOCIO-CULTURAL SPACE: HISTORY AND MODERNITY

2020 ◽  
Vol 1 (3) ◽  
pp. 81-89
Author(s):  
Natalia V. Akhanteva ◽  
Nazirjon N. Abduganiev
Keyword(s):  
Foreign Students ◽  
Public Organizations ◽  
Climatic Conditions ◽  
Educational Institutions ◽  
Modern World ◽  
Higher Educational Institutions ◽  
Migrant Students ◽  
Long Time ◽  
Higher Educational ◽  
The Republic

The Russian Federation is a multinational state. Globalization of the modern world leads to an increase in international ties. All this is reflected in the main directions of the state policy in the field of strengthening international cooperation and forming respect for historical values and cultural heritage of the peoples of the Russian state. The authors consider the main directions of activities carried out by regional higher educational institutions and public organizations in the field of adaptation of migrant students in the sociocultural space which is new for them. Since migrant students are a special category of population because of their age and social status, it is characterized by a number of special problems. Migrant students face many stressful effects of their new life environment. The quicker they adapt to new conditions, the more successful their learning process will be. Adaptation of international students has a long time character, as it is a very complex process. Students-migrants face great difficulties, among which are: a new sociocultural environment, unusual climatic conditions, an unfamiliar language and educational system. As practice shows, for a large number of foreign students, getting education in Russia is the so-called “launching pad” into future life. When receiving Russian education, foreign students hope to relocate to Russia for permanent residence, taking the citizenship of our state. Mordovian higher educational institutions continue to increase the export of educational services. Every year the geography of countries is expanding, admission of students from abroad increases. This trend will continue, as one of the objectives of the national project “Education” is to increase the number of foreign students.

New type of learning environment based on a cross-platform learning model: methodology and testing

2021 ◽  
pp. 57-75
Author(s):  
Andrey Andreevich Kuznetsov
Keyword(s):  
Foreign Students ◽  
Online Courses ◽  
Educational Institution ◽  
Educational Institutions ◽  
Higher Educational Institutions ◽  
Web Resource ◽  
New Type ◽  
Cross Platform ◽  
The Russian Federation ◽  
Higher Educational

The author presents a multi-component practical study of a new type of electronic educational environment on the example of the author’s cross-platform project Langteach-online, aimed at teaching foreign students Russian. A new type of elearning environment will allow you to create online courses without the use of Western learning management systems, such as LMS Moodle, Schoology, and others with the integration of mobile devices that are trained in the learning process in mixed and distance formats. The methodology of this study will allow creating multidisciplinary online courses for teachers without special training in information technology and programming, which is especially relevant in the context of the Covid-19 pandemic. Russian cross-platform project Langteach-online is used in teaching foreign citizens Russian at the bachelor’s and master’s levels in a number of higher educational institutions of the Russian Federation in order to form a creative professional personality of a foreign graduate. The multi-format of organized tasks and materials (text, video, audio, graphics, presentations) allows us to talk about the possibility of using cross-platform projects of this type not only for teaching practical courses in foreign languages and RFL, but also other disciplines that are taught in schools and higher educational institutions. Training based on this model can be carried out both in blended and distant formats. The system of technical and methodological organization of a cross-platform project has the fexibility to use it inside the personal web resource of a teacher or educational institution.

scholarly journals Potential of the Use of Social Networks in Teaching a Foreign Language in Higher Educational Institutions

2020 ◽  
Vol 19 (5) ◽  
pp. 260-275
Author(s):  
Iryna M Zvarych ◽  
Natalia М Lavrychenko ◽  
Nataliya H Zaitseva ◽  
Olena M Chaika ◽  
Oksana M Skorobahata
Keyword(s):  
Social Networks ◽  
Foreign Language ◽  
Educational Institutions ◽  
Higher Educational Institutions ◽  
Higher Educational

scholarly journals Psychological barriers in the process of working with foreign students and mechanisms for overcoming them

2018 ◽  
Vol 5 (3) ◽  
pp. 56-61
Author(s):  
V.A. Kornev ◽  
O.M. Dedova
Keyword(s):  
Higher Education ◽  
Russian Federation ◽  
Foreign Students ◽  
Educational Institutions ◽  
Higher Educational Institutions ◽  
Psychological Barriers ◽  
The Russian Federation ◽  
Higher Educational ◽  
Different Cultures

The article is devoted to the problem of overcoming prejudices and stereotypes in the process of communication between representatives of different cultures during receipt by them of higher education in higher educational institutions of the Russian Federation.

scholarly journals UKRAINIAN AS A FOREIGN LANGUAGE MANUAL AS A DIDACTIC MODEL OF SOCIAL, CULTURAL AND PROFESSIONAL COMPETENCE FORMATION FOR A MEDICAL STUDENT

2019 ◽  
pp. 205-213
Author(s):  
S. M. Lustak ◽  
A. V. Ilkiv
Keyword(s):  
Medical Students ◽  
Foreign Language ◽  
Foreign Students ◽  
Teaching Effectiveness ◽  
Professional Competence ◽  
Educational Institutions ◽  
Higher Educational Institutions ◽  
Ministry Of Health ◽  
Medical Specialties ◽  
Higher Educational

The article deals with the problem of professional communicative competence development in foreign students of medical specialties while their learning of the Ukrainian language. Teaching effectiveness mostly depends on purposeful and consistent consideration of the prospects of professionally oriented communication development in the structure of educational content of the textbooks in the subject «Ukrainian as a Foreign Language». Review of the available textbooks and manuals in the Ukrainian Language for foreign students have proved that they don’t always meet modern methodical concepts and don’t fully satisfy educational demand in the comprehensive professionally oriented communicative material. Nation wide textbook in Ukrainian as a Foreign Language, compiled by the composite authors of one-field departments on the initiative of the Reference Department of Linguistics of Ivano-Frankivsk National Medical University and filed for publication to the printing house «Medicine», is aimed to fill in the mentioned above gap in the scope of higher educational institutions of the Ministry of Health of Ukraine. The fundamental conceptual framework, methodical approaches and material presentation in the novel textbook “Ukrainian as a Foreign Language” for the students of higher educational institutions of the Ministry of Health of Ukraine have been analyzed in this article. It has been proved that the aim of the textbook is developing in foreign medical students of communicative, linguistic, sociocultural and professionally oriented competence thus ensuring the efficient use of the Ukrainian language in various situations of educational, social and professional communication. In the process of textbook compilation, the composite authors have defined communicative e pragmatic and competent approaches, which are based on the application of simulated situations, i.e. doctor-patient conversation, as the principle ones for the development of future doctors’ communicative skills. While elaborating the tasks in all types of speech activity (reading, writing, listening, and speaking) and distributing vocabulary and communicative material in conformity with the education specialty, the textbook authors have adhered to the principle of successive consistency thus assuring implementation of the principle of adjustment of the training content to the communicative needs of the medical students.

scholarly journals FACTORS FORMING THE EXPERIENCE OF FOREIGN STUDENTS AND THEIR ROLE IN THE EXPORT OF HIGHER EDUCATION

2021 ◽  
Vol 12 ◽  
pp. 176-192
Author(s):  
Natālija Sotikova ◽  
◽  
Renāte Cāne ◽  
Keyword(s):  
Higher Education ◽  
International Students ◽  
Foreign Students ◽  
Academic Staff ◽  
Educational Institutions ◽  
Higher Educational Institutions ◽  
Safety Level ◽  
Higher Educational ◽  
Local Students ◽  
The Impact

There is intense competition in the modern education market, which forces higher educational institutions to choose a market‐ oriented strategy. As local student numbers shrink, universities are actively recruiting foreign students. Therefore, it isimportant to determine the factors shaping the experiences of international students while obtaining higher education abroad, and the impact of these factors on the development of higher education exports. The aim of thisstudy isto assessthe factorsforming the experience of international students in the export of education. Surveys, frequency analysis, calculations of central tendency measures, and correlational analysis were used as the research methods. This study concludes that among the factors surveyed, students considered the following asthe most important ones: opportunity to travel to different countries during the studies, price level in the country, safety level in the country, good opportunities for leisure and entertainment, and the friendliness of locals. The most important factors for higher educational institutions included quality of education, interesting student life, good relationships with local students and with other foreign students, good relationships with academic staff, and interactive lectures. These results are important for higher educational institutions because they help to determine how to shape positive experiences for the development of higher education export.

scholarly journals CONSUMER EXPERIENCE AS A FACTOR OF STUDENT LOYALTY IN HIGHER EDUCATION

2021 ◽  
Vol 6 ◽  
pp. 494-505
Author(s):  
Natalija Sotikova
Keyword(s):  
Higher Education ◽  
Educational System ◽  
Foreign Students ◽  
Educational Institution ◽  
Positive Influence ◽  
Educational Institutions ◽  
Consumer Experience ◽  
Higher Educational Institutions ◽  
Higher Educational ◽  
The Impact

Intensive competition in contemporary education market makes higher educational institutions choose market focused strategy in order to make their offer outstand their other competitors. Defining the factors of experience development, their impact on satisfaction and loyalty of foreign students would help higher educational institutions to create positive experience for foreign students that would later, thanks to this experience, can become loyal and spread positive information about the higher educational institution. Research of these factors is especially topical for Latvia because one of the main directions for development of the state educational system is integration in international educational system. The objective of research is to study the impact of experience developing factors on forming satisfaction and loyalty in higher education. Survey has been used as a research method, questionnaire covered foreign students in Latvia. Data analysis has been conducted with frequency analysis, calculations of central tendency indicators, correlation analysis and path analysis. As a result, it was found that satisfaction with higher educational institution was mainly formed with its capability to fulfil its obvious functions, that is provide qualitative education corresponding with expectations of foreign students. The analysis of impact of general satisfaction with higher educational institution on loyalty demonstrated very strong positive influence: the higher the satisfaction, the more likely foreign students would consider studies in particular higher educational institution to be useful for other foreign students and advise it.  

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