scholarly journals EVALUATION OF EXPERIENTIAL MARKETING WEBSITE FOR ATTRACTING FOREIGN STUDENTS TO LATVIAN HIGHER EDUCATIONAL INSTITUTIONS

2021 ◽  
Vol 6 ◽  
pp. 506-516
Author(s):  
Natālija Sotikova ◽  
Renāte Cāne
Keyword(s):  
Higher Education ◽  
Social Networks ◽  
Foreign Students ◽  
Sales Promotion ◽  
Educational Institutions ◽  
Consumer Experience ◽  
Higher Educational Institutions ◽  
Experiential Marketing ◽  
Special Groups ◽  
Higher Educational

Today experience marketing is attracting greater attention of researchers and practitioners, considering it an innovative approach to be used by companies and brands for development and retainment of their competitive advantage. This experience can develop online or as a result of offline activities. It is widely thought that many marketing instruments can be used in experiential marketing as long as they guarantee high engagement of consumers. The main instruments for sales promotion include mobile content and exclusive online content. Under the following topic, these can be special groups in social networks, mobile applications, websites of higher educational institutions etc. Unfortunately, there is a lack of research on consumer experience and its management in higher education, especially about education obtained abroad, as well as the usage of experiential marketing for attracting foreign students to Latvian higher educational institutions. These factors explain the importance and rationale of the chosen topic. The aim of the research is to evaluate the contents, availability and usage of foreign students’ interactive communication websites for attracting foreign students in Latvia in experiential marketing context. Method of research: content analysis of foreign students’ groups in social networks, websites and social network profiles of higher education institutions. In general, it can be concluded that the number of interactive online groups for foreign students in Latvia was insignificant, mainly the groups were inactive, the members of these groups provided negative comments or reacted openly to different publications. However, it is important to admit that personal publications received more “likes” and comments indicating the necessity of building a personal dialogue with students on websites.  

scholarly journals CONSUMER EXPERIENCE AS A FACTOR OF STUDENT LOYALTY IN HIGHER EDUCATION

2021 ◽  
Vol 6 ◽  
pp. 494-505
Author(s):  
Natalija Sotikova
Keyword(s):  
Higher Education ◽  
Educational System ◽  
Foreign Students ◽  
Educational Institution ◽  
Positive Influence ◽  
Educational Institutions ◽  
Consumer Experience ◽  
Higher Educational Institutions ◽  
Higher Educational ◽  
The Impact

Intensive competition in contemporary education market makes higher educational institutions choose market focused strategy in order to make their offer outstand their other competitors. Defining the factors of experience development, their impact on satisfaction and loyalty of foreign students would help higher educational institutions to create positive experience for foreign students that would later, thanks to this experience, can become loyal and spread positive information about the higher educational institution. Research of these factors is especially topical for Latvia because one of the main directions for development of the state educational system is integration in international educational system. The objective of research is to study the impact of experience developing factors on forming satisfaction and loyalty in higher education. Survey has been used as a research method, questionnaire covered foreign students in Latvia. Data analysis has been conducted with frequency analysis, calculations of central tendency indicators, correlation analysis and path analysis. As a result, it was found that satisfaction with higher educational institution was mainly formed with its capability to fulfil its obvious functions, that is provide qualitative education corresponding with expectations of foreign students. The analysis of impact of general satisfaction with higher educational institution on loyalty demonstrated very strong positive influence: the higher the satisfaction, the more likely foreign students would consider studies in particular higher educational institution to be useful for other foreign students and advise it.  

scholarly journals Psychological barriers in the process of working with foreign students and mechanisms for overcoming them

2018 ◽  
Vol 5 (3) ◽  
pp. 56-61
Author(s):  
V.A. Kornev ◽  
O.M. Dedova
Keyword(s):  
Higher Education ◽  
Russian Federation ◽  
Foreign Students ◽  
Educational Institutions ◽  
Higher Educational Institutions ◽  
Psychological Barriers ◽  
The Russian Federation ◽  
Higher Educational ◽  
Different Cultures

The article is devoted to the problem of overcoming prejudices and stereotypes in the process of communication between representatives of different cultures during receipt by them of higher education in higher educational institutions of the Russian Federation.

scholarly journals FACTORS FORMING THE EXPERIENCE OF FOREIGN STUDENTS AND THEIR ROLE IN THE EXPORT OF HIGHER EDUCATION

2021 ◽  
Vol 12 ◽  
pp. 176-192
Author(s):  
Natālija Sotikova ◽  
◽  
Renāte Cāne ◽  
Keyword(s):  
Higher Education ◽  
International Students ◽  
Foreign Students ◽  
Academic Staff ◽  
Educational Institutions ◽  
Higher Educational Institutions ◽  
Safety Level ◽  
Higher Educational ◽  
Local Students ◽  
The Impact

There is intense competition in the modern education market, which forces higher educational institutions to choose a market‐ oriented strategy. As local student numbers shrink, universities are actively recruiting foreign students. Therefore, it isimportant to determine the factors shaping the experiences of international students while obtaining higher education abroad, and the impact of these factors on the development of higher education exports. The aim of thisstudy isto assessthe factorsforming the experience of international students in the export of education. Surveys, frequency analysis, calculations of central tendency measures, and correlational analysis were used as the research methods. This study concludes that among the factors surveyed, students considered the following asthe most important ones: opportunity to travel to different countries during the studies, price level in the country, safety level in the country, good opportunities for leisure and entertainment, and the friendliness of locals. The most important factors for higher educational institutions included quality of education, interesting student life, good relationships with local students and with other foreign students, good relationships with academic staff, and interactive lectures. These results are important for higher educational institutions because they help to determine how to shape positive experiences for the development of higher education export.

Scientific and Informational Almanac about Libraries, Publishing Houses and Higher Educational Institutions

2010 ◽  
pp. 122-124
Author(s):  
Valerii P. Leonov ◽  
Mariya G. Bokan ◽  
Nina V. Ponomareva
Keyword(s):  
Higher Education ◽  
Publishing House ◽  
Educational Institutions ◽  
State University ◽  
Higher Educational Institutions ◽  
Eastern State ◽  
Publishing Houses ◽  
Higher Educational ◽  
Far Eastern

On the publishing of scientific and informational almanac «Power of a Book: Library. Publishing House. Institute of Higher Education» by Far Eastern State University.

scholarly journals Limits of exercising the rights to leasing out property by public institutions of higher education

2020 ◽  
pp. 7-12
Author(s):  
Mykola Moroz
Keyword(s):  
Higher Education ◽  
Real Estate ◽  
Educational Institution ◽  
Public Institutions ◽  
Educational Institutions ◽  
Institutions Of Higher Education ◽  
Higher Educational Institutions ◽  
The Public ◽  
Higher Educational ◽  
The Right

Problem setting. Leasing out property that is involved in educational, academic, training and production, scientific activities by the public institutions of higher education often leads to violation of the rights of other participants in educational activities. They are sure to be a result of violating the limits, established by the current legislation, of exercising the rights to leasing out property by the public institutions of higher educational. Analysis of recent researches and publications. The issues of state property lease have been studied by many scholars. Basic research in this area has been conducted by I. Spasibo-Fatieieva, O. Lipetsker, Ye.Kazarenko, V. Steshenko, M. Pronina, S. Puhinsky, T. Potapenkova, Yu.Basin, D. levenson, N. Khashchivska, N. Milovska and other scientists. Target of research. The aim of the paper is a comprehensive study and analysis of the limits of exercising the rights by the public institutions of higher education to leasing out their own property. To achieve this goal the following tasks should be solved: 1) to define the limits of exercising the rights by the public institutions of higher education to leasing out their own property; 2) to determine the legal consequences of concluding lease agreements by the public higher educational institutions in violation of current legislation. Article’s main body. The article conducts a general study and analysis of the right of the public institutions of higher education to lease property. The author emphasizes that public higher educational institutions have the right to lease out only real estate and other individually identified property. The legal consequences of concluding lease agreements by public higher educational institutions in violation of the current legislation have been studied. Conclusions and prospects for the development. Summarizing the results of the study we can formulate the following conclusions. The public institutions of higher education have the right to lease out real estate and other individually determined property in the manner prescribed by law and subject to statutory restrictions (without the right of redemption and sublease, when it does not worsen the social and living conditions of persons studying or working in the educational institution). While leasing the property, the public higher educational institution realizes primarily their own property interests, at the same time, indirectly realizing the property interests of the state. If the lease agreement of real estate and other individually determined property of higher educational institutions is recognized as invalid, it may be recognized as invalid only for the future.

scholarly journals USE OF E-LEARNING TOOLS ON HIGHER EDUCATION INSTITUTIONS

2020 ◽  
Vol 8 (12) ◽  
pp. 805-810
Author(s):  
Alka Sharma ◽  
◽  
Hina Jain Gupta ◽  
Keyword(s):  
Higher Education ◽  
Quality Education ◽  
Educational Institutions ◽  
Learning Tools ◽  
Higher Educational Institutions ◽  
E Learning ◽  
Higher Educational ◽  
Almost All ◽  
The Impact ◽  
Quantitative And Qualitative Methods

In the last two decades, technology has evolved at a great pace and has influenced almost all spheres of life and education is no exception to it. Nowadays, most of the educational institutions are using various tools and equipments to impart education to the students. This paper has tried to explore the impact of e-education tools on thestudents in higher educational institutions. The sample consists of students enrolled in higher educational institutions. Both quantitative and qualitative methods have been adopted for data collection including questionnaires, semi-structured &open-ended interviews. Use of computer and internet was found to be one of the most important e-learning tools. The findings are expected to assist the higher educational institutions in framing their policies to impart quality education to the students.

scholarly journals Gender Disparity And Women Leadership In Educational Institutions

2019 ◽  
Vol 19 (1) ◽  
pp. 239-257
Author(s):  
Tayyaba Zarif ◽  
Safia Urooj ◽  
Abdul Nabi Gorchani
Keyword(s):  
Higher Education ◽  
Women Leaders ◽  
Research Study ◽  
Gender Disparity ◽  
Educational Institutions ◽  
Higher Educational Institutions ◽  
Health Politics ◽  
The World ◽  
Pakistani Women ◽  
Higher Educational

Since the world has rapidly turned into the global village in very short span of time by entering into the 21st Century. The advanced communication has made everything available at the door steps. Huge developments in every sphere of life have been taken place despite human beings have still been accomplishing much-more out of which the inequity and gender disparity is one of those concerns being faced by the world. Now days mostly Pakistani women are active to take part in every field like health, politics even in labor and especially in education sector from lower to higher education. Pakistani women are also playing the important role in the field of education specifically in educational administrative positions from lower to higher education. This research study intended to measure the magnitude of gender disparity in educational institutions of District Shaheed Benazirabad (SBA) of Province Sindh, Pakistan. This research study was quantitative by method and descriptive in nature. The population of this research study was, those women leaders working in educational institutions of District Shaheed Benazirabad, and were performing leadership role in one or other way. The sample of this study was 48 women leaders having proportion of seventy percent of the total population. The data was analyzed through SPSS software, 22 version. This research study found that women leaders working in higher educational institutions have least career related opportunities, they are also put on distance to possess managerial and administrative opportunities and have least support from their high ups and stakeholders as compare to their counter gender in higher educational institutions of District Shaheed Benazirabad. This research study recommended that the women leaders might be given career, managerial and administrative related opportuinities and support and encouragement from their high ups and stakeholders for carrying out their leadership responsibilities.

Modern sports as an effective means of developing motor skills and the formation of applied skills in higher education

2021 ◽  
Vol 7 (Extra-B) ◽  
pp. 568-574
Author(s):  
Mykhailo Liannoi ◽  
Olesia Dyshko ◽  
Serhii Melnyk ◽  
Mykola Chckailo ◽  
Andrii Hrybinichenko ◽  
...  
Keyword(s):  
Higher Education ◽  
Physical Education ◽  
Motor Skills ◽  
Effective Means ◽  
Practical Significance ◽  
Educational Institutions ◽  
Higher Educational Institutions ◽  
Academic Achievements ◽  
Higher Educational ◽  
Applied Skills

The practical significance of the work is to develop and implementation the methodology for the motor qualities development of the cadets of military higher educational institutions by means of military pentathlon; the criteria for assessing the academic achievements of cadets during physical education at military higher educational institutions.

INFLUENCE OF ECONOMIC DIGITALIZATION ON THE ORGANIZATION OF THE EDUCATIONAL PROCESS AT HIGHER EDUCATION INSTITUTIONS

2020 ◽  
Vol 13 (3) ◽  
pp. 45-51
Author(s):  
D.P. Melnik ◽  
Keyword(s):  
Higher Education ◽  
Higher Education Institutions ◽  
Digital Economy ◽  
Educational Process ◽  
Educational Activity ◽  
Educational Institutions ◽  
Higher Educational Institutions ◽  
Higher Educational ◽  
The Impact

This article discusses the impact of economic digitalization on the educational process in higher educational institutions of Russia. The most important role is given to improving the methodology of the managerial process in order to improve the digitalization process. The problematic issues of educational activity associated with the transition to the digital economy are identified and the corresponding conclusions are made.

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