scholarly journals CONSUMER EXPERIENCE AS A FACTOR OF STUDENT LOYALTY IN HIGHER EDUCATION

2021 ◽  
Vol 6 ◽  
pp. 494-505
Author(s):  
Natalija Sotikova
Keyword(s):  
Higher Education ◽  
Educational System ◽  
Foreign Students ◽  
Educational Institution ◽  
Positive Influence ◽  
Educational Institutions ◽  
Consumer Experience ◽  
Higher Educational Institutions ◽  
Higher Educational ◽  
The Impact

Intensive competition in contemporary education market makes higher educational institutions choose market focused strategy in order to make their offer outstand their other competitors. Defining the factors of experience development, their impact on satisfaction and loyalty of foreign students would help higher educational institutions to create positive experience for foreign students that would later, thanks to this experience, can become loyal and spread positive information about the higher educational institution. Research of these factors is especially topical for Latvia because one of the main directions for development of the state educational system is integration in international educational system. The objective of research is to study the impact of experience developing factors on forming satisfaction and loyalty in higher education. Survey has been used as a research method, questionnaire covered foreign students in Latvia. Data analysis has been conducted with frequency analysis, calculations of central tendency indicators, correlation analysis and path analysis. As a result, it was found that satisfaction with higher educational institution was mainly formed with its capability to fulfil its obvious functions, that is provide qualitative education corresponding with expectations of foreign students. The analysis of impact of general satisfaction with higher educational institution on loyalty demonstrated very strong positive influence: the higher the satisfaction, the more likely foreign students would consider studies in particular higher educational institution to be useful for other foreign students and advise it.  

scholarly journals EVALUATION OF EXPERIENTIAL MARKETING WEBSITE FOR ATTRACTING FOREIGN STUDENTS TO LATVIAN HIGHER EDUCATIONAL INSTITUTIONS

2021 ◽  
Vol 6 ◽  
pp. 506-516
Author(s):  
Natālija Sotikova ◽  
Renāte Cāne
Keyword(s):  
Higher Education ◽  
Social Networks ◽  
Foreign Students ◽  
Sales Promotion ◽  
Educational Institutions ◽  
Consumer Experience ◽  
Higher Educational Institutions ◽  
Experiential Marketing ◽  
Special Groups ◽  
Higher Educational

Today experience marketing is attracting greater attention of researchers and practitioners, considering it an innovative approach to be used by companies and brands for development and retainment of their competitive advantage. This experience can develop online or as a result of offline activities. It is widely thought that many marketing instruments can be used in experiential marketing as long as they guarantee high engagement of consumers. The main instruments for sales promotion include mobile content and exclusive online content. Under the following topic, these can be special groups in social networks, mobile applications, websites of higher educational institutions etc. Unfortunately, there is a lack of research on consumer experience and its management in higher education, especially about education obtained abroad, as well as the usage of experiential marketing for attracting foreign students to Latvian higher educational institutions. These factors explain the importance and rationale of the chosen topic. The aim of the research is to evaluate the contents, availability and usage of foreign students’ interactive communication websites for attracting foreign students in Latvia in experiential marketing context. Method of research: content analysis of foreign students’ groups in social networks, websites and social network profiles of higher education institutions. In general, it can be concluded that the number of interactive online groups for foreign students in Latvia was insignificant, mainly the groups were inactive, the members of these groups provided negative comments or reacted openly to different publications. However, it is important to admit that personal publications received more “likes” and comments indicating the necessity of building a personal dialogue with students on websites.  

scholarly journals FACTORS FORMING THE EXPERIENCE OF FOREIGN STUDENTS AND THEIR ROLE IN THE EXPORT OF HIGHER EDUCATION

2021 ◽  
Vol 12 ◽  
pp. 176-192
Author(s):  
Natālija Sotikova ◽  
◽  
Renāte Cāne ◽  
Keyword(s):  
Higher Education ◽  
International Students ◽  
Foreign Students ◽  
Academic Staff ◽  
Educational Institutions ◽  
Higher Educational Institutions ◽  
Safety Level ◽  
Higher Educational ◽  
Local Students ◽  
The Impact

There is intense competition in the modern education market, which forces higher educational institutions to choose a market‐ oriented strategy. As local student numbers shrink, universities are actively recruiting foreign students. Therefore, it isimportant to determine the factors shaping the experiences of international students while obtaining higher education abroad, and the impact of these factors on the development of higher education exports. The aim of thisstudy isto assessthe factorsforming the experience of international students in the export of education. Surveys, frequency analysis, calculations of central tendency measures, and correlational analysis were used as the research methods. This study concludes that among the factors surveyed, students considered the following asthe most important ones: opportunity to travel to different countries during the studies, price level in the country, safety level in the country, good opportunities for leisure and entertainment, and the friendliness of locals. The most important factors for higher educational institutions included quality of education, interesting student life, good relationships with local students and with other foreign students, good relationships with academic staff, and interactive lectures. These results are important for higher educational institutions because they help to determine how to shape positive experiences for the development of higher education export.

scholarly journals Limits of exercising the rights to leasing out property by public institutions of higher education

2020 ◽  
pp. 7-12
Author(s):  
Mykola Moroz
Keyword(s):  
Higher Education ◽  
Real Estate ◽  
Educational Institution ◽  
Public Institutions ◽  
Educational Institutions ◽  
Institutions Of Higher Education ◽  
Higher Educational Institutions ◽  
The Public ◽  
Higher Educational ◽  
The Right

Problem setting. Leasing out property that is involved in educational, academic, training and production, scientific activities by the public institutions of higher education often leads to violation of the rights of other participants in educational activities. They are sure to be a result of violating the limits, established by the current legislation, of exercising the rights to leasing out property by the public institutions of higher educational. Analysis of recent researches and publications. The issues of state property lease have been studied by many scholars. Basic research in this area has been conducted by I. Spasibo-Fatieieva, O. Lipetsker, Ye.Kazarenko, V. Steshenko, M. Pronina, S. Puhinsky, T. Potapenkova, Yu.Basin, D. levenson, N. Khashchivska, N. Milovska and other scientists. Target of research. The aim of the paper is a comprehensive study and analysis of the limits of exercising the rights by the public institutions of higher education to leasing out their own property. To achieve this goal the following tasks should be solved: 1) to define the limits of exercising the rights by the public institutions of higher education to leasing out their own property; 2) to determine the legal consequences of concluding lease agreements by the public higher educational institutions in violation of current legislation. Article’s main body. The article conducts a general study and analysis of the right of the public institutions of higher education to lease property. The author emphasizes that public higher educational institutions have the right to lease out only real estate and other individually identified property. The legal consequences of concluding lease agreements by public higher educational institutions in violation of the current legislation have been studied. Conclusions and prospects for the development. Summarizing the results of the study we can formulate the following conclusions. The public institutions of higher education have the right to lease out real estate and other individually determined property in the manner prescribed by law and subject to statutory restrictions (without the right of redemption and sublease, when it does not worsen the social and living conditions of persons studying or working in the educational institution). While leasing the property, the public higher educational institution realizes primarily their own property interests, at the same time, indirectly realizing the property interests of the state. If the lease agreement of real estate and other individually determined property of higher educational institutions is recognized as invalid, it may be recognized as invalid only for the future.

scholarly journals USE OF E-LEARNING TOOLS ON HIGHER EDUCATION INSTITUTIONS

2020 ◽  
Vol 8 (12) ◽  
pp. 805-810
Author(s):  
Alka Sharma ◽  
◽  
Hina Jain Gupta ◽  
Keyword(s):  
Higher Education ◽  
Quality Education ◽  
Educational Institutions ◽  
Learning Tools ◽  
Higher Educational Institutions ◽  
E Learning ◽  
Higher Educational ◽  
Almost All ◽  
The Impact ◽  
Quantitative And Qualitative Methods

In the last two decades, technology has evolved at a great pace and has influenced almost all spheres of life and education is no exception to it. Nowadays, most of the educational institutions are using various tools and equipments to impart education to the students. This paper has tried to explore the impact of e-education tools on thestudents in higher educational institutions. The sample consists of students enrolled in higher educational institutions. Both quantitative and qualitative methods have been adopted for data collection including questionnaires, semi-structured &open-ended interviews. Use of computer and internet was found to be one of the most important e-learning tools. The findings are expected to assist the higher educational institutions in framing their policies to impart quality education to the students.

INFLUENCE OF ECONOMIC DIGITALIZATION ON THE ORGANIZATION OF THE EDUCATIONAL PROCESS AT HIGHER EDUCATION INSTITUTIONS

2020 ◽  
Vol 13 (3) ◽  
pp. 45-51
Author(s):  
D.P. Melnik ◽  
Keyword(s):  
Higher Education ◽  
Higher Education Institutions ◽  
Digital Economy ◽  
Educational Process ◽  
Educational Activity ◽  
Educational Institutions ◽  
Higher Educational Institutions ◽  
Higher Educational ◽  
The Impact

This article discusses the impact of economic digitalization on the educational process in higher educational institutions of Russia. The most important role is given to improving the methodology of the managerial process in order to improve the digitalization process. The problematic issues of educational activity associated with the transition to the digital economy are identified and the corresponding conclusions are made.

scholarly journals Environmental Impact of Educational Quality Preparation of Students in Higher Education

2017 ◽  
pp. 17-21
Author(s):  
Yu. Atamanchuk
Keyword(s):  
Higher Education ◽  
Information Technologies ◽  
Professional Competence ◽  
Educational Institution ◽  
Educational Environment ◽  
Educational Process ◽  
Educational Institutions ◽  
Learning Tools ◽  
Higher Educational Institutions ◽  
Higher Educational

The article deals with the creation of unified information-educational environment of an educational institution, requirements to it, the organization of the educational process based on it, as well as all its constituent parts presented in an educational institution. A promising field of research of the problem of information technologies usage in students' learning activities can become the experimental study of the beliefs of students, scientific-pedagogical and pedagogical staff of higher education institutions on e-learning tools and their application in the educational environment. Moreover, it is worthwhile to mention that the problem of effective use of modern ICT disciplines is studied by many professors of higher educational institutions. However, its incorrect usage leads to the substitution of the learning objectives. Nowadays it is possible to reduce the educational process in universities not only by knowledge mastering, but also teaching students to learn and apply their new knowledge and information as effective, as it is possible. Numerous theoretical and practical research characteristics of the information technology in the students’ educational process claim that this approach is a response to students’ social demands and needs, since it contributes to the formation of professional competence of future professionals. One of the most important factors that significantly effects the quality of education is the usage of modern information technologies. Modern graduate students should have special professional tools and solve working problems, using information systems. Thus, the introduction of innovative information technologies in higher educational institutions enables future professionals to expand their potential abilities and encourages active learning.

scholarly journals HUMANISTIC CONCEPT OF IVAN ZIAZIUN IN CURRENT AND FUTURE PROSPECTS

2018 ◽  
pp. 20-31
Author(s):  
Mykola Stepanenko
Keyword(s):  
Higher Education ◽  
Professional Training ◽  
Educational Institution ◽  
Educational Institutions ◽  
Significant Feature ◽  
Higher Educational Institutions ◽  
State Pedagogical ◽  
Pedagogical Institute ◽  
State Pedagogical Institute ◽  
Higher Educational

The article describes the humanistic paradigm of Ivan Ziaziun on the harmonious synthesis of art and pedagogy in teacher training. In particular, the philosophical and pedagogical and organizational and managerial ideas of a scientist- philosopher and teacher, a long-time rector of Poltava V. G. Korolenko State Pedagogical Institute have been discovered. Pedagogy of humanity of Academician I.   Ziaziun through the system of professional training in Poltava V. G. Korolenko State Pedagogical Institute – the formation of a person, the formation of a strategy for person’s development and self-development, the basis of which is the value-semantic constituency of a man have been estimated from the diachronic-synchronous positions. A significant feature in the research is given to the ideas of the personal subject-subject and environment approaches to the training of the future teacher, the idea of forming the image of a higher educational institution as a leader of the region, self-management and autonomy of higher education institutions. Moreover, the system of professional training (careful selection and individual work with young people who show a tendency to pedagogical activity) through the establishment (on the initiative and with the direct participation of Ivan Ziaziun) a comprehensive target program «Teacher» (School – teacher – school), and its implementation into schools with the help of introduction of an optional course «Young teacher», with the help of selecting institutions that interviewed university entrants, and recommended those who are capable to study in higher educational institutions. The constituents of Ivan Ziaziun's humanistic conception are presented in the projection on the basis of the continuity of education postulates: formal, nonformal, and informal. In this aspect, the following priorities were determined such as training at Poltava Pedagogical Institute, first of all through the introduction of the special course «Fundamentals of Pedagogical Teaching Excellence», the opening of blended majors, additional qualifications at the Faculty of Public Professions, through the development of informal artistic and educational activities in higher education, which has its contemporary creative sustainable development. Exclusive attention was paid to Poltava Pedagogical Institute as a leader of higher educational institutions during the rectorship of Ivan Ziaziun and the rector himself.

scholarly journals Role of free choice disciplines in the formation of applicants of higher education "soft skills"

2021 ◽  
Keyword(s):  
Higher Education ◽  
Free Choice ◽  
Soft Skills ◽  
Educational Institution ◽  
Educational Process ◽  
Educational Institutions ◽  
Higher Educational Institutions ◽  
Educational Work ◽  
Higher Educational

The article analyzes the role of free choice disciplines in the formation of universal or functional competencies, which are also called soft skills. It has been proven that mastering soft skills ensures both personal success in life and professional implementation, as well as further career growth of a modern graduate of a higher educational institution. Based on the analysis of scientific sources, the main approaches to defining the essence and classification of soft skills in the works of both domestic and foreign scientists are determined and characterized. The publication analyzes and summarizes the ways of forming soft skills among students in the practice of higher educational institutions of Ukraine. Among them: the creation of a special educational environment, the restructuring of the educational process, which is dominated by such types of learning as project, problem-based, etc.; variety of forms and methods of teaching; extracurricular system, etc. It has been proven that a cycle of selective disciplines or author's courses plays an important role in ensuring the formation of soft skills. A significant place among them is occupied by the course "Pedagogy of Success", which in the 2020-2021 academic year was chosen by applicants for the first (bachelor's) level of higher education. The course is aimed at increasing the productivity of independent educational work and a positive attitude towards it among students of higher educational institutions, equipping them with strategies of self-esteem, the formation of a positive "I-concept"; effective distribution of time (time management); search, evaluation and information processing; active reading; improved memorization; submitting your own educational achievements; communication, ways to ensure personal work ability, etc.

scholarly journals Work-Life Balance and Job Stress Among Female Faculties in India’s Higher Education Institutions

2019 ◽  
Vol 8 (2S11) ◽  
pp. 846-852
Keyword(s):  
Higher Education ◽  
Job Stress ◽  
Higher Education Institutions ◽  
Work Life ◽  
Work Life Balance ◽  
Educational Institutions ◽  
Higher Educational Institutions ◽  
Life Balance ◽  
Higher Educational ◽  
The Impact

Job stress is present in all types of organizations, even in higher educational institutions. There are various factors that cause stress in the workplace including unwarranted demands and apparent pressures of the work situation and aptitude of the individuals to balance their professional and personal lives. The aim of this paper is to identify the causes of job stress along with studying the impact of stress in maintaining work life balance among female faculties in India’s higher education institutions. This study selected a sample of 208 women faculty members employed in higher educational institutions in Northern India in order to collect primary quantitative data from them using structured close-ended questionnaires. The collected data was analysed using SPSS Software and it was found that improper pay structure and hectic work schedules were the main causes of stress in workplace. In addition, it was also found that due to these stresses has caused a financial problem as well as a decrease in the productivity of the female faculties affecting their work life. Thus, it was implicated that there is a positive relationship between stress and work life

New type of learning environment based on a cross-platform learning model: methodology and testing

2021 ◽  
pp. 57-75
Author(s):  
Andrey Andreevich Kuznetsov
Keyword(s):  
Foreign Students ◽  
Online Courses ◽  
Educational Institution ◽  
Educational Institutions ◽  
Higher Educational Institutions ◽  
Web Resource ◽  
New Type ◽  
Cross Platform ◽  
The Russian Federation ◽  
Higher Educational

The author presents a multi-component practical study of a new type of electronic educational environment on the example of the author’s cross-platform project Langteach-online, aimed at teaching foreign students Russian. A new type of elearning environment will allow you to create online courses without the use of Western learning management systems, such as LMS Moodle, Schoology, and others with the integration of mobile devices that are trained in the learning process in mixed and distance formats. The methodology of this study will allow creating multidisciplinary online courses for teachers without special training in information technology and programming, which is especially relevant in the context of the Covid-19 pandemic. Russian cross-platform project Langteach-online is used in teaching foreign citizens Russian at the bachelor’s and master’s levels in a number of higher educational institutions of the Russian Federation in order to form a creative professional personality of a foreign graduate. The multi-format of organized tasks and materials (text, video, audio, graphics, presentations) allows us to talk about the possibility of using cross-platform projects of this type not only for teaching practical courses in foreign languages and RFL, but also other disciplines that are taught in schools and higher educational institutions. Training based on this model can be carried out both in blended and distant formats. The system of technical and methodological organization of a cross-platform project has the fexibility to use it inside the personal web resource of a teacher or educational institution.

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