scholarly journals The Impact Of Adopting The Social Responsibility On Marketing Performance An Applied Study on NAFTAL Company

2020 ◽  
Vol 26 (123) ◽  
pp. 53-70
Author(s):  
BENDJIMA Omar ◽  
BENLAKHDAR Mohamed Larbi ◽  
NEFFAH Zakariya

This research paper aims at studying the effect of adopting the corporate social responsibility on marketing performance indicators, where the study adopted the descriptive method for theoretical concepts, in addition to the statistical approach by using the SPSS v25 program to analyze the questionnaire and test the hypotheses of the study. The results showed that there is a positive correlation between social responsibility and marketing performance indicators, and the study found that it is better for NAFTAL Company to mix the environmental and social responsibilities in order to improve its marketing performance. Also, the study recommended that Naftal should adopt the four responsibilities equally, correctly and make its workers more aware of environmental and social responsibility through establishing it as a belief in its mission and vision, in order to gain a global position.

Author(s):  
N.K. Gupta ◽  
Shilki Bhatia

In India, corporate social responsibility and its disclosure got attention during the eighties and have been gaining importance with time in present economic environment, especially after adoption of liberalization, privatization, and globalization (LPG) (Goswami, 2011). Guidelines, principles, and codes are being developed by various regulatory bodies in India and across the globe to increase transparency and accountability about both a companys daily operations and the impact of these operations on society (Tran, 2014) In this paper, the author has studied the CSR guidelines laid down by Global Reporting Initiative G3.1 (GRI-G-3) and The National Voluntary Guidelines by Ministry of Corporate Affairs (NVG-MCA) and has compared them with a self-composed CSR Disclosure Index (CSRDI). The social responsibility initiatives taken by select Indian Automotive Companies have been analyzed and the companies have been rated as per the disclosures made by them. The main focus of the research is to compare the CSR Rankings of companies as per CSRDI with the companies rankings as per GRI-G-3 and NVG-MCA. It was observed that out of 30 sensex companies, Maruti Suzuki and TATA Motors have been the pioneers in contribution towards CSR initiatives. The top five rated companies were TATA Motors, Maruti Suzuki, Mahindra and Mahindra, Hero Motocorp, Bajaj Auto, and Apollo Tyres.


Author(s):  
Mohamed Abualhaija DBA

Many believe that Corporate Social Responsibility (CSR) is irrelevant and bad for businesses, while others swear of its strategic importance for the overall growth of local and global economies. This paper examines the impact of technology on corporates morals and social responsibility. Companies like GE and Nike direct resources and strategies to strengthen the environment and local and global communities. Through improving education programs and investing in technology, these companies attempt to fulfill their social responsibilities to all communities. Companies use corporate social responsibility to build a reputation and a brand name. Through technology exports, the world’s economy is synchronized. Creating and sharing technology enhances the world’s productivity and economy, mainly because developing countries are incapable of investing much in R&D. As the infusion of technology contributes to the growth of the global economy, the question remains to what degree the technological breakthroughs create ethical and moral concerns when exploring new frontiers, and to what degree scientists consider the social and ethical consequences when testing and investigating. This paper explores some of the ethical, social, and legal circumstances related to different controversial research fields to include creating the atomic bomb, human cloning, and the research of synthetic biology science.  


2013 ◽  
Vol 2 (1) ◽  
pp. 26-35
Author(s):  
Mirela Matei ◽  
Marian Catalin Voica

The concept of corporate social responsibility is in constant development. It passes from the sphere of large transnational companies to the smaller sized companies, in the field of SMEs. Although SMEs don’t have the impact of great corporations, they have a duty to carry out social responsibility programs. An SME, as a singular unit, does not have the social impact of transnational corporations, but the large number of SMEs creates a social impact comparable to the one generated by large corporations. Due to competitive pressures, large transnational companies have outsourced some activities. SMEs that have taken over these activities have taken over responsibility for social programs to offset the negative effects arising


2016 ◽  
Vol 12 (4) ◽  
pp. 388-412 ◽  
Author(s):  
Frank Jan de Graaf

Purpose Using the global financial crisis as a critical event and based on institutional theory and stakeholder theory, this paper aims to explore the relationship between corporate governance and corporate social responsibility (CSR). The question is how stakeholders can influence corporate responses to societal change by using their position in the governance structure. Design/methodology/approach The analysis is based on a historical analysis of data collected mainly between 2002 and 2004. The historical perspective enables an understanding of the response of the company to environmental changes. Findings The approach enables researchers to relate the normative component of CSR to specific governance mechanisms. These governance mechanisms are specified in direct and indirect influence pathways. Historical data shed light on how, in the upbeat of the crisis, stakeholders have influenced the principles and policies of the ING Group, a Dutch financial company. Research limitations/implications The paper suggests that stakeholders influence principles – normative assumptions that guide corporate decisions – mainly in dialogue-based meetings (direct influence pathways). Companies are made accountable in indirect influence pathways such as regulations. The author also demonstrates that a historical approach enables an understanding of long-term historical developments and the linking of corporate policies to the normative assumptions of stakeholders. Practical implications If stakeholders wish to assess the social responsibility of a company, then they should assess the governance structure in relation to the principles and policies. The power structure within a company and that within the institutional framework in which the company operates (the governance system) strongly influences how a company executes its social responsibilities. Social implications The paper demonstrates how stakeholders can use the governance structure to influence a bank. If society – or a specific group in society – wants banks to play a different role, this paper points to what could be the levers of change in the governance system and the governance structure. Originality/value Insights into the complex relationship between corporate governance and the processes in which the social responsibilities of a company are developed.


Corporate interpersonal responsibility (CSR) has been debated and practiced in one form or another for a more than 4,000 years. For instance, the historic Vedic and Sutra texts of Hinduism and the Jatakas of Buddhism consist of ethical admonitions on usury (the charging of excessive curiosity), and Islam offers a long-advocated Zakat, or an abundance taxi. The current idea of CSR could be more obviously traced to the midto-late 1800s, with industrialists like John H. Patterson of National CHECK OUT seeding the commercial welfare motion and philanthropists like John D. Rockefeller establishing a charitable precedent that was followed more than a century later with famous businessmen Bill Gates. The primary goals of the analysis are to discover the social responsibility and dedication of workers in the Agro market.


TEM Journal ◽  
2021 ◽  
pp. 226-237
Author(s):  
Abderrazak Ahmed Laghouag ◽  
Faycal Farhi ◽  
Faiz Bin Zafrah

Corporation social responsibility (CSR) practices are, nowadays, inescapable and more needed than ever considering the growing environmental institutional requirements as well as performance indicators that are increasingly including CSR issues to evaluate companies. CSR should not be considered as cost center, it is a vital source of company value and reputation. Actually, companies operating in KSA are not an exception of this CSR matter. This paper aims mainly to evaluate and analyze the maturity of CSR practices through an empirical study for Telecom companies in KSA, namely STC, Zain and Mobily. From a deepen literature review, four main CSR practices have been identified, namely: economic, ethical, legal and philanthropic practices. A questionnaire has been developed to test and validate research hypothesis. The results show a high level of CSR practices, except for the philanthropic practices.


Organization ◽  
2013 ◽  
Vol 20 (3) ◽  
pp. 349-371 ◽  
Author(s):  
Dominik van Aaken ◽  
Violetta Splitter ◽  
David Seidl

Drawing on Pierre Bourdieu’s theory of social practice, this article develops a novel approach to the study of corporate social responsibility (CSR). According to this approach, pro-social activities are conceptualized as social practices that individual managers employ in their efforts to attain social power. Whether such practices are enacted or not depends on (1) the particular features of the social field; (2) the individual managers’ socially shaped dispositions and (3) their stock of different forms of capital. By combining these theoretical concepts, the Bourdieusian approach we develop highlights the interplay between the economic and non-economic motivations that underlie CSR, acknowledging influences both on the micro- and the macro-level, as well as deterministic and voluntaristic aspects of human behaviour.


Author(s):  
Xin Zhao ◽  
Hong Zhao

For the study of corporate social responsibility, the most fundamental problem is the relationship between Social Responsibility and Financial Performance on enterprises, which is related to whether the enterprise should bear social responsibility directly. For a long time, state-owned enterprises of China as the backbone of social responsibility, to shoulder a large number of policy burden. When corporates’ social responsibility rises to the height of the national strategic development level and becomes the focus of government attention, what is the impact of state-owned enterprise social responsibility on financial performance? Will the impact of social responsibility on financial performance in our country be different between private enterprises and state-owned enterprises? This article attempts to study these issues. The study shows that the social responsibility of Chinese enterprises has reduced its financial performance significantly. The more concerned on different aspects of social responsibility, the lower the financial performance. Secondly, compared with the private enterprises, the social responsibility of the state-owned enterprises will reduce its Financial performance, and especially in the areas where government intervention more.


2018 ◽  
Vol 14 (2) ◽  
pp. 302-320 ◽  
Author(s):  
Denni I. Arli ◽  
Fandy Tjiptono

Purpose In the past few years, companies have made significant contributions towards Corporate Social Responsibilities (CSR) as a strategy to improve business image. Nonetheless, many of these strategies have been unsuccessful because companies have failed to recognise the importance of consumers’ ethical beliefs and their religiosity in forming their perception towards CSR. Thus, the purpose of this study is to explore the level of importance of consumers’ ethical beliefs and social responsibilities (CnSR) and to examine the impact of consumers’ religiosity and ethical beliefs on CnSR. Design/methodology/approach Data were derived from a sample of undergraduate and postgraduate students at three large universities (i.e. one public and two private universities) in Yogyakarta, Indonesia (N = 416). Indonesia is the largest Muslim population in the world. Findings 7The study found that consumers value social responsibilities differently and that not all dimensions are important. Moreover, consumer ethical beliefs and religiosity significantly influence CnSR. The results of this study will contribute to the debate on consumer ethics and social responsibility research. Research limitations/implications The current study has some limitations which, in turn, provide avenues for future research. The research context (one city in one country) may limit its generalizability. Future studies may focus on more cities and/or cross-country sections (developed versus developing countries) as well as use non-student populations. Practical implications Companies operating in Indonesia need to respect and value religiosity in Indonesia. Collaborating with a faith-based institution may help improve the effectiveness of CSR programmes launched by companies. Originality/value This is one of the first few studies exploring CSR in Indonesia.


2012 ◽  
Vol 53 (4) ◽  
pp. 10-14 ◽  
Author(s):  
Bettina Lis ◽  
Christian Neßler

Der Beitrag soll auf die wachsende ökonomische Relevanz von Corporate Social Responsibility (CSR) im Rahmen der Unternehmensberichterstattung (UB) Bezug nehmen. Es soll ein Überblick über das CSR-Konzept und dessen Einfluss hinsichtlich der qualitativen Anforderungen an die UB dargestellt werden. In diesem Sinn wird der Bedeutungszuwachs nichtfinanzieller Leistungsindikatoren skizziert und Grenzen der traditionellen UB aufgezeigt. Die Arbeit soll daher zur theoretischen Fundierung von qualitativen Berichterstattungspraktiken beitragen. The paper reviews the growing economic importance of corporate social responsibility (CSR) in financial reporting and overviews the concepts of CSR management. The impact of CSR regarding the qualitative requirements of corporate reporting is exhibited. In this sense the growing relevance of extra-financial performance indicators is demonstrated and the limitations of reporting get outlined. The paper contributes to a theoretical foundation of qualitative reporting practice. Keywords: shareholder value ansatz, publizitätsgrundsatz, nicht monetäre berichterstattung, csr


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