scholarly journals Increased Purchase Decision of Le Minerale through Perceived Quality and Brand Image

2021 ◽  
Vol 8 (2) ◽  
pp. 295-302
Author(s):  
Achmad Ramadhani ◽  
Arry Widodo
Keyword(s):  
Structural Equation Model ◽  
Structural Equation ◽  
Brand Image ◽  
Descriptive Analysis ◽  
Perceived Quality ◽  
Equation Model ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Perception Of Quality ◽  
Positive Effect

This research determines the perceived quality effect on Le Minerale purchasing decisions through brand image in Bogor Regency. The method is quantitative with causal and descriptive types. The population is people of Bogor Regency who purchased Le Minerale and needed 100 respondents. The descriptive analysis and Structural Equation Model with SmartPLS are the research techniques. The results, perception of quality as a whole is included in good category (78.18%), brand image as a whole is included in good category, 86.80%, and overall purchasing decisions are included in good category, 78.96%. It means perceived quality has a positive effect on brand image, brand image has a positive effect on purchasing decisions and perceived quality affects purchasing decisions.

scholarly journals Upaya Brand Salience untuk Mendorong Terjadinya Brand Resonance

2020 ◽  
Vol 5 (1) ◽  
pp. 122-135
Author(s):  
Guruh Taufan Hariyadi ◽  
Imam Nuryanto ◽  
Michaela Pratiwi Wijaya
Keyword(s):  
Structural Equation Model ◽  
Structural Equation ◽  
Perceived Quality ◽  
Integrated Model ◽  
Equation Model ◽  
Purchasing Decisions ◽  
Confirmatory Analysis ◽  
Causality Relationship ◽  
Brand Resonance

This study aims to examine an integrated model of brand salience, perceived quality, buying decision, brand feeling, and brand resonance to the readers of Suara Merdeka Newspaper in Semarang. The sample of this study was 135 readers of Suara Merdeka Newspaper in Semarang. Exogenous and endogenous measurements have been approved using confirmatory analysis. Furthermore, it is analyzed with the Structural Equation Model to examine the causality relationship between the variables that influence and are measured by brand salience, purchasing decisions, perceived quality, brand feelings and brand resonance. Conclusions from the results of this study indicate that to increase brand resonance can be obtained through brand feelings obtained from the confidence of the purchase results due to brand excellence (Brand Salience).Keywords: : Brand Resonance; Brand Salience; Brand Feeling; buying decision; Perceived Quality 3Penelitian ini bertujuan untuk menguji model terintegrasi brand salience, perpsepsi kualitas, keputusan pembelian, brand feeling, brand resonance kepada para pembaca Surat Kabar Suara Merdeka di Semarang. Sampel penelitian ini adalah 135 pembaca Surat Kabar Suara Merdeka di Semarang. Pengukuran eksogen dan endogen telah diuji dengan menggunakan analisis konfirmatori. Selanjutnya dianalisis dengan Structural Equation Model untuk pengujian hubungan kausalitas antar variabel-variabel yang mempengaruhi dan dipengaruhi oleh brand salience, keputusan pembelian, perceived quality, brand feeling dan brand resonance. Simpulan dari hasil penelitian ini menunjukkan bahwa untuk meningkatkan Brand Resonance dapat dicapai melaui Brand Feeling yang diperoleh dari keyakinan keputusan pembelian karena kemenonjolan merek (Brand Salience).Kata Kunci: Brand Resonance; Brand Salience; Brand Feeling; Keputusan Pembelian; Perceived Quality

Suppliers Administrative Attributes on Supplier Selection and Its Effect on Production Process and Marketing Benefits

2019 ◽  
pp. 1-25
Author(s):  
José Roberto Mendoza-Fong ◽  
Jorge Luis García-Alcaraz ◽  
Cuauhtemoc Sánchez Ramírez ◽  
Giner Alor Hernández
Keyword(s):  
Production Process ◽  
Structural Equation Model ◽  
Latent Variables ◽  
Supplier Selection ◽  
Structural Equation ◽  
Selection Process ◽  
Descriptive Analysis ◽  
Equation Model ◽  
Daily Activities ◽  
Positive Effect

The supplier selection process is one of the daily activities of purchasing departments in the maquiladora industries, but traditionally the attributes analyzed are those that can be quantified, ignoring others because its impact on the production process or on the company's revenues is unknown. This article presents a structural equation model in which three latent variables associated with administrative attributes are integrated, the benefits obtained along production process and marketing, where three hypotheses which relate them are exposed. The information is derived from a survey of 253 managers who work in maquiladoras in Mexico, thus, a descriptive analysis of the sample and the items are obtained. The hypotheses were validated according to a structural equation model and the results indicate that there is a direct and positive effect between the variables analyzed, but the most interesting due to its size, is between the profits made by the production process and the marketing benefits.

scholarly journals Pengaruh Kualitas Pesan Iklan Bakpia Kukus Tugu Jogja Terhadap Niat Beli Dengan Citra Merek Sebagai Variabel Pemediasi

2018 ◽  
Vol 9 (2) ◽  
Author(s):  
Chriswardana Bayu Dewa
Keyword(s):  
Structural Equation Model ◽  
Purchase Intention ◽  
Structural Equation ◽  
Brand Image ◽  
Equation Model ◽  
Purposive Sampling ◽  
Advertising Message ◽  
Positive Effect

Abstract - This research aims to examine the effect of quality of the advertising message to the buying intention and mediated by brand image. Subjects are tourist who buy Bakpia Kukus Tugu Jogja in Yogyakarta. In this study developed a theoretical mode of the proposed four hypotheses to be tested using Structural Equation Model (SEM) by AMOS software 18. This research was conducted by distributing questionnaires to survey 150 respondents. Respondents were obtained through purposive sampling tehnique, the respondents were selected based on certain goals established researcher. The results of this study show that quality of the advertising message has positive effect to brand image, brand image has positive effect to buying intention, quality of the advertising message has positive effect to buying intention and brand image can partially mediated the positive effect of quality of advertising message toward buying intention. Keyword : Quality of Advertising message, Purchase Intention, Brand Image Abstraks - Penelitian ini bertujuan untuk menguji pengaruh kualitas pesan iklan terhadap minat beli dengan dimediasi oleh citra merek. Subyek adalah wisatawan yang membeli Bakpia Kukus Tugu Jogja kota Yogyakarta. Dalam penelitian ini dikembangkan suatu model teoritis dengan mengajukan empat hipotesis yang akan diuji dengan menggunakan Structural Equation Model (SEM) melalui software AMOS 18. Penelitian ini dilakukan dengan metode survei melalui penyebaran kuesioner kepada 150 responden. Responden diperoleh melalui teknik purposive sampling, yaitu responden dipilih berdasarkan tujuan-tujuan yang ditetapkan peneliti. Hasil penelitian menunjukkan bahwa kualitas pesan iklan berpengaruh positif terhadap citra merek, citra merek berpengaruh positif terhadap minat beli, kualitas pesan iklan berpengaruh positif terhadap minat beli dan citra merek memediasi secara parsial hubungan positif antara kualitas pesan iklan terhadap minat beli. Kata Kunci : Kualitas Pesan Iklan, Minat beli, Citra Merek

scholarly journals Pengaruh Brand Experience dan Brand Image terhadap Brand Loyalty pada Pelanggan BonCabe di Jakarta: Customer Satisfaction debagai Variabel Mediasi

2021 ◽  
Vol 5 (1) ◽  
pp. 16
Author(s):  
Cindy Irawati
Keyword(s):  
Customer Satisfaction ◽  
Structural Equation Model ◽  
Brand Loyalty ◽  
Structural Equation ◽  
Brand Image ◽  
Equation Model ◽  
Partial Least Square ◽  
Least Square ◽  
Brand Experience ◽  
Positive Effect

The purpose of this study is to explore the effect of Brand Experience, Brand Image, Customer Satisfaction on Brand Loyalty for BonCabe customers in Jakarta. Variables used are Brand Experience, Brand Image, Customer Satisfaction, Brand Loyalty. This is a descriptive research that use non-probabilistic sampling method (240 data closed-questions questionnaires, 7 scale of Likert, compiled in 2019-2020 from BonCabe customers in Jakarta). The data analysis technique is using SEM (Structural Equation Model) methodology (using software: Partial Least Square 3) with α = 0,05. The results are: (1) a) brand experience and b) brand image has a significant and positive effect toward customer satisfaction of BonCabe in Jakarta. (2) a) brand experience and b) brand image has a significant and positive effect toward brand loyalty of BonCabe in Jakarta. (3) customer satisfaction has a significant and positive effect toward brand loyalty of BonCabe in Jakarta. (4) customer satisfaction could mediate a) brand experience and b) brand image so that they have significant and positive effect toward brand loyalty of BonCabe in Jakarta. Penelitian ini bertujuan untuk mengetahui pengaruh Brand Experience, Brand Image, Customer Satisfaction terhadap Brand Loyalty pada produk bernama BonCabe di wilayah Jakarta. Variabel yang digunakan adalah Brand Experience, Brand Image, Customer Satisfaction, Brand Loyalty. Data yang digunakan adalah data yang dikumpulkan di tahun 2019-2020. Teknik pengumpulan data menggunakan kuesioner tertutup 7 skala Likert, yang menggunakan metode SEM (Structural Equation Model) diolah menggunakan software PLS (Partial Least Square 3) dengan nilai α = 0,05. Hasil analisis menyimpulkan bahwa (1) Terdapat pengaruh a) brand experience dan b) brand image terhadap customer satisfaction BonCabe di Jakarta. (2) Terdapat pengaruh a) brand experience dan b) brand image terhadap brand loyalty BonCabe di Jakarta. (3) Terdapat pengaruh customer satisfaction terhadap brand loyalty BonCabe di Jakarta. (4) Terdapat customer satisfaction yang dapat memediasi pengaruh a) brand experience dan b) brand image terhadap brand loyalty BonCabe di Jakarta.

scholarly journals The Intervening of Purchase Decision Between Marketing Mix, Consumer Behaviour and Brand Image on Costumer Statisfaction

2021 ◽  
Vol 8 (2) ◽  
pp. 382-396
Author(s):  
Ramli S ◽  
Abdul Rahman Mus ◽  
Hasanuddin Damis ◽  
Amir Mahmud
Keyword(s):  
Consumer Behavior ◽  
Consumer Satisfaction ◽  
Structural Equation ◽  
Brand Image ◽  
Marketing Mix ◽  
Equation Model ◽  
Significant Positive Effect ◽  
Purchasing Decisions ◽  
Data Collection Instrument ◽  
Positive Effect

The purpose of this study is to analyze the influence of the marketing mix, consumer behavior and brand image on consumer satisfaction through purchasing decisions of bottled water products in west Sulawesi province. A sample of 164 respondents where the sample withdrawal technique used accediantial sampling, a data collection instrument using questionnaires. Data analysis method uses structural equation model (SEM) with confirmatory factor analysis (CFA) AMOS 21.0 program.  The results of the study prove that: 1) The marketing mix has a significant positive effect on purchasing decisions. 2) Consumer behavior has a significant positive effect on purchasing decisions. 3) The brand image has no significant positive effect on purchasing decisions. 4) The marketing mix has no significant positive effect on consumer satisfaction. 5) Consumer behavior has a significant positive effect on consumer satisfaction. 6) Brand image has a significant positive effect on consumer satisfaction. 7) Purchasing decisions have a significant positive effect on consumer satisfaction. 8) The marketing mix affects consumer satisfaction through purchasing decisions. 9) Consumer behavior affects consumer satisfaction through purchasing decisions.10) Brand image has no effect on consumer satisfaction through purchasing decisions.

The Impact of Supplier's Administrative Attributes on Production Process and Marketing Benefits

2017 ◽  
pp. 73-91 ◽  
Author(s):  
José Roberto Mendoza Fong ◽  
Jorge Luis García-Alcaraz ◽  
Cuauhtemoc Sánchez Ramírez ◽  
Giner Alor-Hernández
Keyword(s):  
Production Process ◽  
Structural Equation Model ◽  
Latent Variables ◽  
Structural Equation ◽  
Selection Process ◽  
Descriptive Analysis ◽  
Equation Model ◽  
Daily Activities ◽  
The Impact ◽  
Positive Effect

Supplier selection process is one of the daily activities of purchasing departments in the maquiladora industries, but traditionally the attributes analyzed are those that can be quantified, ignoring others because its impact on the production process or on the company's revenues is unknown. This article presents a structural equation model in which three latent variables associated with administrative attributes are integrated, the benefits obtained along production process and marketing, where three hypotheses which relate them are exposed. The information is derived from a survey of 253 managers who works in maquiladoras in Mexico, thus a descriptive analysis of the sample and the items are obtained. The hypotheses were validated according to a structural equation model and the results indicate that there is a direct and positive effect between the variables analyzed, but the most interesting due to its size, is between the profits made by the production process and the marketing benefits.

scholarly journals The Influence of Servicescape, Brand Experience and Social Media Marketing on Purchase Decisions through Brand Image as Variables Intervening in the Filosofi Kopi Medan

2021 ◽  
Vol 8 (12) ◽  
pp. 569-579
Author(s):  
Muhammad Ridwan Verinanda ◽  
Endang Sulistya Rini ◽  
R Hamdani Harahap
Keyword(s):  
Social Media ◽  
Indirect Effect ◽  
Brand Image ◽  
Descriptive Analysis ◽  
Social Media Marketing ◽  
Purchase Decision ◽  
Brand Experience ◽  
Purchasing Decisions ◽  
Indirect Influence ◽  
Positive Effect

This study aims to determine the effect of servicescape, brand experience and social media marketing on purchasing decisions through brand image as an intervening variable in the Filosofi Kopi Medan. The type of research in this study is associative research, namely research that connects two or more variables using quantitative descriptive with the number of samples taken in this study as many as 150 people as respondents who are consumers who have visited the Filosofi Kopi Medan and the data analysis techniques used to test the hypothesis in this study is descriptive analysis and analysis using SEM-lisrel. The results of this study on testing the direct effect show that the variable Servicescape influence on Brand Image is concluded to have no significant effect, the Brand Experience variable on Brand Image has a positive effect, Social Media Marketing has a positive and significant effect on Brand Image, Brand Image variable on Purchase Decision has a positive and positive effect. significant, Servicescape variable on Purchase Decision has no significant effect, Social Media Marketing variable on Purchase Decision has a positive and significant effect, Brand Experience variable on Purchasing Decision has a positive and significant effect, while the results of the indirect effect test show that, Brand Experience variable, through Brand Image on consumer purchasing decisions has an indirect effect, Servicescape variable through Brand Image on consumer purchasing decisions does not have an indirect influence, Social Media Marketing variables through Brand Image on consumer purchasing decisions do not have an indirect influence. For more details have been presented in this study. Keywords: Servicescape, Brand Experience, Social Media Marketing, Brand Image, Consumer Decisions, Marketing Management.

scholarly journals Pengaruh Word Of Mouth dan Brand Awareness terhadap Keputusan Pembelian Xing Fu Tang di Indonesia

Prologia ◽  
2020 ◽  
Vol 4 (1) ◽  
pp. 18
Author(s):  
Jessica Tee ◽  
Rezi Erdiansyah ◽  
Sisca Aulia
Keyword(s):  
Data Analysis ◽  
Structural Equation Model ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Equation Model ◽  
Brand Awareness ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Know How ◽  
The Times

Along with the development of the times, food and drinks also develop with new innovations and new brands that have their own characteristics. The existence of a new brand is intended to attract consumers by making purchasing decisions. In this research, researchers want to know how much the influence of word of mouth and brand awareness so that purchasing decisions occur. Researchers are interested in drinks with a new innovation, the bubble tea brand Xing Fu Tang in Indonesia. Researchers took consumer samples of Xing Fu Tang by using Google forms with a total of 120 respondents in three branches namely Lippo Mall Puri, Lippo Mall Kemang, and Pluit Village. Data analysis was performed by researchers using statistical product and service solutions (SPSS) version 15 and Lisrel 8.70 software as software from the Structural Equation Model (SEM). SEM in this study is used to determine the extent of the influence of word of mouth and brand awareness on purchasing decisions. The results of this study indicate that word of mouth significantly influences the purchase decision with a t-value of 2.11 and brand awareness influences the purchase decision with a t-value of 2.38. With these results, entrepreneurs especially bubble tea drinks need to increase word of mouth and brand awareness to increase consumer purchases. Seiring berkembangnya zaman, makanan dan minuman juga ikut berkembang dengan adanya inovasi baru dan adanya merek baru yang memiliki ciri khas tersendiri. Dengan adanya merek baru dimaksudkan untuk menarik konsumen dengan melakukan keputusan pembelian. Pada penelitian ini, peneliti ingin mengetahui seberapa besar pengaruh word of mouth dan brand awareness sehingga terjadinya keputusan pembelian. Peneliti tertarik dengan minuman dengan inovasi baru yaitu bubble tea merek Xing Fu Tang di Indonesia. Peneliti mengambil sampel konsumen Xing Fu Tang dengan menggunakan google form dengan total 120 responden di tiga cabang yaitu Lippo Mall Puri, Lippo Mall Kemang, dan Pluit Village. Analisis data yang dilakukan dengan menggunakan program statistical product and service solutions (SPSS) versi 15 dan software Lisrel 8.70 sebagai piranti lunak dari Structural Equation Model (SEM). SEM dalam penelitian ini digunakan untuk mengetahui sejauh mana pengaruh word of mouth dan brand awareness terhadap keputusan pembelian. Hasil penelitian ini menunjukkan bahwa word of mouth berpengaruh terhadap keputusan pembelian dengan nilai t-value sebesar 2.11 dan brand awareness berpengaruh terhadap keputusan pembelian dengan nilai t-value sebesar 2.38. Dengan hasil tersebut, para pengusaha khususnya minuman bubble tea perlu meningkatkan word of mouth dan brand awareness untuk meningkatkan pembelian dari konsumen.

scholarly journals Investigations of Customer Loyalty: Strengthening Product Quality, Brand Image and Customer Satisfaction

2021 ◽  
Vol 11 (1) ◽  
pp. 78
Author(s):  
Enjang Sudarman ◽  
Harries Madiistriyatno ◽  
Ikbal Sudarman
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Structural Equation Model ◽  
Customer Loyalty ◽  
Random Sampling ◽  
Structural Equation ◽  
Brand Image ◽  
Research Result ◽  
Equation Model ◽  
Stratified Random Sampling

Abstract. The purpose of this study is to help make decisions about winning the smartphone market through product differentiation to increase customer loyalty for the OPPO Brand. The study population was 1050 students of the faculty of education and the faculty of economics, the sampling technique using the stratified random sampling method was obtained by 550 students. Data analysis was performed using Structural Equation Model (SEM) statistical analysis using Amos Graphic v.22 Software. The result of the research obtained product differential strategy, brand image and customer satisfaction can increase customer loyalty. Brand image and customer satisfaction factor are mediators of product quality on customer loyalty factors. The implication of this research is that brand image is the biggest factor affecting customer satisfaction. Furthermore, the contribution of research result to the OPPO company must make product changes in order to improve brand image, customer satisfaction and customer loyalty. Abstrak. Tujuan dari penelitian ini adalah untuk meningkatkan loyalitas pelanggan melalui penguatan kualitas produk, citra merek dan kepuasan pelanggan. Populasi penelitian ini adalah Mahasiswa di Kabupaten Karawang dari 12 Perguruan tinggi sebanyak 27,378 mahasiswa, teknik pengambilan sampel menggunakan stratified random sampling diperoleh sebanyak 550 orang. Analisis data dilakukan dengan menggunakan analisis statistik Structural Equation Model (SEM) menggunakan perangkat lunak Amos Graphic versi 22. Hasil penelitian yang diperoleh bahwa penguatan kualitas produk memiliki efek secara langsung terhadap loyalitas pelanggan, citrak merek dan kepuasan pelanggan adalah mediator faktor kualitas produk pada faktor loyalitas pelanggan. Implikasi dari penelitian ini bahwa citra merek merupakan faktor terbesar yang mempengaruhi kepuasan pelanggan. Selanjutnya, kontribusi hasil penelitian terhadap perusahaan OPPO adalah untuk pertimbangan kebijakan bagi manajemen dalam hal penguatan kualitas produk yang dilakukan melalui inovasi teknologi dari sisi penggunaan bahan, fitur-fitur, serta komponen berkualitas tinggi agar meningkatkan citra merek, kepuasan pelanggan sehingga berdampak positif terhadap loyalitas pelanggan.

Perceived Quality of an Intermediary and Its Relations with Image and Perceived Value

2017 ◽  
pp. 286-316
Author(s):  
Vikrant Janawade
Keyword(s):  
Decision Making ◽  
Structural Equation ◽  
Perceived Value ◽  
Perceived Quality ◽  
Purchase Decision ◽  
Airline Alliances ◽  
Perception Of Quality ◽  
Dramatic Shift ◽  
Airline Alliance

Whilst globalisation has offered a fertile ground for businesses to offer several services from all sides of the compass, it appears that this landscape has attracted new avenues for service provisions and transactions. All these aspects have resulted in dramatic shift in consumers' purchase decision making process. This research presents some insights of customers' perception of quality offered by intermediaries working in networked environments. The principal hypotheses are that, after experiencing services delivered by an intermediary, customers synthesise their perceptions, in terms of the quality perceived. Furthermore, this assessment will determine its image and the perceived value. A quantitative survey was conducted in an airline alliance context, to verify if the hypotheses are acceptable. A structural equation modelling tested using the PLS-SEM method demonstrates the influence of alliance wide perceived quality on airline alliances' image and perceived value.

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