scholarly journals Repurchase Intentions on Zalora Indonesia: The Role of Trust, E-Commerce, and Product Evaluation

2021 ◽  
Vol 8 (2) ◽  
pp. 339-351
Author(s):  
Teguh Widodo ◽  
Ni Kadek Wahyu Utami
Keyword(s):  
Perceived Value ◽  
Sampling Technique ◽  
Product Evaluation ◽  
Perceived Benefits ◽  
Repurchase Intention ◽  
Online Questionnaire ◽  
Repurchase Intentions ◽  
Perceived Trust ◽  
Competitive Pricing ◽  
The Impact

The purpose of this study is to explore the impact of trust and e-commerce components, as well as the component of product evaluation, on repurchase intentions at Zalora Indonesia. Adoption of e-commerce is influenced by perceptions of no risk, perceived benefits, and web reputation, while product evaluation is influenced by perceptions of perceived value, product quality, and perceived competitive pricing. For 272 respondents who were distributed via an online questionnaire, convenience sampling with a non-probability sampling technique was used. The test was conducted using the software SmartPLS 3.2.9. The study's findings indicated that the component variables associated with e-commerce adoption were perceived as non-risky and had no effect on repurchase intentions. Perceived benefits and perceived value have the greatest influence on repurchase intention, while perceived trust online has the least. The study's findings have significant implications for understanding how technology adoption and product evaluation can influence repurchase intention.

scholarly journals Nilai yang Dirasakan Dari Produk Sepatu dan Niat Pembelian Kembali Konsumen

2019 ◽  
Vol 5 (2) ◽  
pp. 1-9
Author(s):  
Rika Isti Aisyah ◽  
Tintin Suhaeni
Keyword(s):  
Competitive Advantage ◽  
Perceived Value ◽  
Sampling Technique ◽  
Repurchase Intention ◽  
Repurchase Intentions ◽  
Purposive Sampling ◽  
Consumer Value ◽  
Descriptive Method

Abstract: The concept of perceived value has become a key to gain a competitive advantage to retain consumer in long term. The purpose of this study is to identify how much influence given by perceived value to repurchase intention of shoe product to consumer of PT Ganesha Brodo Indonesia in Bandung. This research was conducted on 100 respondents with purposive sampling technique and analyzed using descriptive method. From result of research shows that Brodo delivering superior consumer value that can enables a firm to achieve favorably repurchase intentions equal to 47,3%.

scholarly journals Peran Sales Promotion dan Brand Equity dalam Memengaruhi Re-purchase Intention Produk Fashion di Marketplace

2021 ◽  
Vol 9 (4) ◽  
pp. 1582-1591
Author(s):  
Yudhistira Rangga Paksi ◽  
Tias Andarini Indarwati
Keyword(s):  
Brand Equity ◽  
Purchase Intention ◽  
Sampling Method ◽  
Sampling Technique ◽  
Sales Promotion ◽  
Primary Data ◽  
Observation Data ◽  
Repurchase Intention ◽  
Repurchase Intentions ◽  
The Impact

Indonesia's e-commerce growth in 2020 has increased quite a lot compared to 2019. Fashion is rising and safe to shop online at Indonesian e-commerce and Shopee as one of the largest E-commerce in Indonesia. Erigo, as a local Indonesian brand, competes with competitors to get customers repurchase intentions. The article examines the impact of sales promotion and brand equity on customer intention to repurchase Erigo local brand products by studying the Shopee marketplace. The sample of this research is respondents who have purchased Erigo products at Shopee. This primary data was collected by questionnaire and observation. Data analysis with multiple linear regression and sample used was 121 respondents. The sampling method used nonprobability sampling, and the sampling technique was judgmental sampling. The results showed that Sales Promotion and Brand Equity had a significant influence on the repurchase intention of Erigo products. This study recommends Erigo to maintain brand equity. Erigo also must keep their unique promotions, such as low prices at the end of the month and get free items for the purchase. Erigo can also use the findings for its brand evaluation.

scholarly journals Nilai yang Dirasakan Dari Produk Sepatu dan Niat Pembelian Kembali Konsumen

2019 ◽  
Vol 5 (2) ◽  
pp. 1
Author(s):  
Rika Isti Aisyah ◽  
Tintin Suhaeni
Keyword(s):  
Competitive Advantage ◽  
Perceived Value ◽  
Sampling Technique ◽  
Repurchase Intention ◽  
Repurchase Intentions ◽  
Purposive Sampling ◽  
Consumer Value ◽  
Descriptive Method

The concept of perceived value has become a key to gain a competitive advantage to retain consumer in long term. The purpose of this study is to identify how much influence given by perceived value to repurchase intention of shoe product to consumer of PT Ganesha Brodo Indonesia in Bandung. This research was conducted on 100 respondents with purposive sampling technique and analyzed using descriptive method. From result of research shows that Brodo delivering superior consumer value that can enables a firm to achieve favorably repurchase intentions equal to 47,3%.

scholarly journals Brand Loyalty Mediation in Brand Attachment and Customer Digital Experience towards Smartphone Repurchase Intentions

2020 ◽  
Vol 5 (2) ◽  
pp. 145-157
Author(s):  
Verina Cornelia ◽  
Yusepaldo Pasharibu
Keyword(s):  
Market Share ◽  
Brand Loyalty ◽  
Sampling Technique ◽  
Positive Influence ◽  
Online Questionnaire ◽  
Brand Attachment ◽  
Repurchase Intentions ◽  
The Impact ◽  
Significant Positive Influence

Brand loyalty is one of the most essential component that incumbent company to retain their customers, particularly in order to win the market share. The main reason is that incumbent firms need to maintain their market share and then upscale their market when they have a thorough understanding of the segmentation. Brand loyalty in this study is utilized as a mediating variable to confirm the impact of brand attachment and customer digital experience for the repurchase intention creation of smartphone users.  An online questionnaire was distributed to 100 respondents using a purposive sampling technique. The criteria of respondents in this study are those who are using Samsung smartphone for at least a year, and experience searching the brand using a digital platform. The statistical analysis showed that brand attachment and customer digital experience have a significant positive influence on brand loyalty. Furthermore, brand attachment shows direct and indirect effects to repurchase intentions indicating partial mediation existence of brand loyalty.  Customer digital experience indirectly affects repurchase intentions through brand loyalty. These results highlight the role of brand attachment and customer digital experience has to secure repurchase intentions of customers by utilizing brand loyalty.

scholarly journals Peran E-Service Quality, Kemudahan, Kepuasan dalam Membentuk Niat Beli Ulang Konsumen Lazada

2020 ◽  
Vol 8 (4) ◽  
pp. 1247
Author(s):  
Dhimas Bagus Dwicahyanto
Keyword(s):  
College Students ◽  
Service Quality ◽  
East Asia ◽  
Sampling Method ◽  
Sampling Technique ◽  
Repurchase Intention ◽  
Snowball Sampling ◽  
Online Questionnaire ◽  
Market Leader ◽  
Snowball Sampling Technique

Lazada is a market leader of e-commerce in Shout-East Asia. This study aims to analyze and discuss the effect of the e-service quality and eases on the repurchase intention through satisfaction. This study uses college students aged 18-25 years as respondents, which have purchased Lazada at least once, and their last purchase is in the last one month. The sampling method is non-probability sampling using a snowball sampling technique. The number of samples is 220 respondents. Data were collected by an online questionnaire and analyzed using AMOS. The result of this study indicates that e-service quality and ease have a significant effect on satisfaction and repurchase intention.

scholarly journals Anteseden Kepuasan Pelanggan terhadap Niat Beli Ulang

Telaah Bisnis ◽  
2021 ◽  
Vol 21 (1) ◽  
pp. 31
Author(s):  
Shafira Fitri Cahyaning Ratri ◽  
Anas Hidayat
Keyword(s):  
Social Media ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Sampling Technique ◽  
Sem Analysis ◽  
Perceived Usefulness ◽  
Primary Data ◽  
Repurchase Intention ◽  
Repurchase Intentions ◽  
Program Data

This study aims to analyze the antecedents of repurchase intention on Apples smartphones. The population used in this study is the Indonesian people. While the sample taken from this study was 250 respondents. The data used in this research is primary data via google form which is distributed online through social media. The sampling technique used in this study was Convienence Sampling. The data were processed by SEM analysis using the AMOS program. Data variables used in this study consisted of variables of service quality, perceived usefulness, customer satisfaction and repurchase intention. The results of the data analysis conducted indicate that there is a positive and significant influence on service quality variables on perceived usefulness, service quality on customer satisfaction, service quality on repurchase intentions, perceived usefulness on customer satisfaction, perceived usefulness on repurchase intentions and satisfaction. customers against repurchase intentions.

Effect of product attribute beliefs of ready-to-drink coffee beverages on consumer-perceived value and repurchase intention

2016 ◽  
Vol 118 (12) ◽  
pp. 2963-2980 ◽  
Author(s):  
Edward S.-T. Wang ◽  
Jia-Rong Yu
Keyword(s):  
Structural Equation ◽  
Perceived Value ◽  
Repurchase Intention ◽  
Product Attribute ◽  
Content Type ◽  
Repurchase Intentions ◽  
Hedonic Value ◽  
Value Perceptions ◽  
Utilitarian Value ◽  
Functional Attribute

Purpose The purpose of this paper is to explore the effect of the product attribute beliefs of ready-to-drink (RTD) coffee beverages (i.e. content sensory, packaging and branding, and content functional attributes) on perceived value (i.e. utilitarian and hedonic value) and repurchase intention. Design/methodology/approach In the study survey, 401 participants who had purchased RTD coffee beverages within the previous month were included. Structural equation modelling was employed to analyse the survey data. Findings The findings indicate that consumers of RTD coffee beverages form utilitarian and hedonic value perceptions through content sensory, packaging and branding, and content functional attribute beliefs. Furthermore, utilitarian value is one of the most crucial determinants of repurchase intentions. The findings further reveal that whereas content functional attribute beliefs have a dominant influence on utilitarian value, content sensory attribute beliefs have a greater influence on hedonic value. Originality/value The findings of this study can serve as a reference for RTD coffee beverage companies to develop new products and communication strategies.

Repurchase intentions in Y generation: mediation of trust and e-satisfaction

2020 ◽  
Vol 38 (4) ◽  
pp. 401-415 ◽  
Author(s):  
Shrawan Kumar Trivedi ◽  
Mohit Yadav
Keyword(s):  
Online Survey ◽  
Ease Of Use ◽  
Mediation Effect ◽  
Equation Modeling ◽  
Repurchase Intention ◽  
Content Type ◽  
Repurchase Intentions ◽  
Privacy Concerns ◽  
Gen Y ◽  
The Impact

PurposeResearch on online businesses has focused on the adoption of e-commerce and initial purchase behavior; repurchase intention and its antecedents remain underresearched. The present study develops an empirical model to explore the extent to which trust and e-satisfaction mediate the effect of vendor-specific attributes and customer intention to repurchase from the same online platform.Design/methodology/approachThe proposed model is tested and validated in the context of Generation Y in India. A self-administrated online survey was employed, and the students aged between 20 and 35 at universities in Northern India are selected as subject. The data is analyzed using SPSS 20.0 and AMOS 20.0, where structural equation modeling is used to examine the model and test the hypothesis.FindingsThe results of this study suggest that trust mediates fully between security concerns, privacy concerns, and repurchase intention. E-satisfaction mediates between security and ease of use (EOU).Practical implicationsThis study reveals the fact that security, EOU, and privacy concerns are the critical determinants that have the most impact on consumer's purchasing behavior. Gen Y consumers of India need some strong security features, an easy-to-use interface, a trusted privacy policy. Furthermore, it may be beneficial to observe e-satisfaction and trust as a mediator when identifying potential problems; online satisfaction is essential for the group in this study, and the results show that it impacts on the relation between repurchase intention and some determinant of repurchase intentions.Originality/valueThis research determines the impact of security, privacy concerns, EOU on the online repurchasing behavior of Gen Y in India. The mediation effect of e-satisfaction and trust has also been determined.

scholarly journals PERAN KEPERCAYAAN DALAM MEMEDIASI PERSEPSI NILAI TERHADAP NIAT BELI ULANG GREEN COFFEE DI KOTA DENPASAR

2018 ◽  
Vol 8 (3) ◽  
pp. 1457
Author(s):  
Sabar Robintang Saragih ◽  
Ni Made Asti Aksari
Keyword(s):  
Perceived Value ◽  
Sampling Technique ◽  
Partial Least Square ◽  
Least Square ◽  
Green Coffee ◽  
Repurchase Intention ◽  
Value Perception ◽  
Partial Least Square Analysis ◽  
Value Perceptions ◽  
Data Source

The purpose of this study is to determine the effect of perceived value on trust and repurchase intention, the effect of trust on repurchase intention, and to determine the role of trust in mediating the effect of value perception on repurchase intention on Green coffee in Denpasar City. The population of this study are consumers of Green coffee products in Denpasar City. The samples of this study are Green coffee consumers residing in Denpasar City. The method to determine the sample used in this study is purposive sampling which is a data source sampling technique with certain considerations. The number of sample used is 100 who lives Denpasar City that have consumed Green coffee. PLS (Partial Least Square) analysis techniques is used to analyse the data. The results of this study indicate that value perception ??and beliefs have a positive and significant effect on Green coffee repurchase intention; value perceptions have a positive and significant influence on trust; and trust positively and significantly mediates the effect of perceived value on consumers' repurchase intention towards Green coffee in Denpasar City. Keywords: perception of value, trust, repurchase intention  

scholarly journals PERAN KEPERCAYAAN DALAM MEMEDIASI PENGARUH KUALITAS PRODUK DAN NILAI TERHADAP NIAT BELI ULANG PRODUK HIJAU (STUDI PADA PRODUK KOPI MEREK STARBUCKS)

2018 ◽  
pp. 449
Author(s):  
Ni wayan Chintia Pinaria ◽  
I Putu Gde Sukaatmadja ◽  
Putu Yudi Setiawan
Keyword(s):  
Sampling Method ◽  
Perceived Value ◽  
Perceived Quality ◽  
Partial Least Square ◽  
Least Square ◽  
Repurchase Intention ◽  
Repurchase Intentions ◽  
Analysis Technique ◽  
Study Population

The objective of the research is to know the role of trust in mediating the effect of product quality and value on the repurchase intention of buying green products (study on Starbucks coffee). Consumers who have purchased Starbucks coffee are the study population. The technique of determining the sample was done by using purposive sampling method with 130 respondents. Questionnaire as research instrument and analysis technique used is Partial Least Square with Sobel Test. Based on the result of research, green perceived quality and green perceived value have positive and significant effect on trust and repurchase intention. Furthermore, it was found an important role of trust that not only directly affects repurchase intention but also significantly mediates the effect of green perceived quality and green perceived value ??on repurchase intentions.

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