scholarly journals Nilai yang Dirasakan Dari Produk Sepatu dan Niat Pembelian Kembali Konsumen

2019 ◽  
Vol 5 (2) ◽  
pp. 1-9
Author(s):  
Rika Isti Aisyah ◽  
Tintin Suhaeni
Keyword(s):  
Competitive Advantage ◽  
Perceived Value ◽  
Sampling Technique ◽  
Repurchase Intention ◽  
Repurchase Intentions ◽  
Purposive Sampling ◽  
Consumer Value ◽  
Descriptive Method

Abstract: The concept of perceived value has become a key to gain a competitive advantage to retain consumer in long term. The purpose of this study is to identify how much influence given by perceived value to repurchase intention of shoe product to consumer of PT Ganesha Brodo Indonesia in Bandung. This research was conducted on 100 respondents with purposive sampling technique and analyzed using descriptive method. From result of research shows that Brodo delivering superior consumer value that can enables a firm to achieve favorably repurchase intentions equal to 47,3%.

scholarly journals Nilai yang Dirasakan Dari Produk Sepatu dan Niat Pembelian Kembali Konsumen

2019 ◽  
Vol 5 (2) ◽  
pp. 1
Author(s):  
Rika Isti Aisyah ◽  
Tintin Suhaeni
Keyword(s):  
Competitive Advantage ◽  
Perceived Value ◽  
Sampling Technique ◽  
Repurchase Intention ◽  
Repurchase Intentions ◽  
Purposive Sampling ◽  
Consumer Value ◽  
Descriptive Method

The concept of perceived value has become a key to gain a competitive advantage to retain consumer in long term. The purpose of this study is to identify how much influence given by perceived value to repurchase intention of shoe product to consumer of PT Ganesha Brodo Indonesia in Bandung. This research was conducted on 100 respondents with purposive sampling technique and analyzed using descriptive method. From result of research shows that Brodo delivering superior consumer value that can enables a firm to achieve favorably repurchase intentions equal to 47,3%.

scholarly journals Repurchase Intentions on Zalora Indonesia: The Role of Trust, E-Commerce, and Product Evaluation

2021 ◽  
Vol 8 (2) ◽  
pp. 339-351
Author(s):  
Teguh Widodo ◽  
Ni Kadek Wahyu Utami
Keyword(s):  
Perceived Value ◽  
Sampling Technique ◽  
Product Evaluation ◽  
Perceived Benefits ◽  
Repurchase Intention ◽  
Online Questionnaire ◽  
Repurchase Intentions ◽  
Perceived Trust ◽  
Competitive Pricing ◽  
The Impact

The purpose of this study is to explore the impact of trust and e-commerce components, as well as the component of product evaluation, on repurchase intentions at Zalora Indonesia. Adoption of e-commerce is influenced by perceptions of no risk, perceived benefits, and web reputation, while product evaluation is influenced by perceptions of perceived value, product quality, and perceived competitive pricing. For 272 respondents who were distributed via an online questionnaire, convenience sampling with a non-probability sampling technique was used. The test was conducted using the software SmartPLS 3.2.9. The study's findings indicated that the component variables associated with e-commerce adoption were perceived as non-risky and had no effect on repurchase intentions. Perceived benefits and perceived value have the greatest influence on repurchase intention, while perceived trust online has the least. The study's findings have significant implications for understanding how technology adoption and product evaluation can influence repurchase intention.

scholarly journals Niat beli ulang mahasiswa terhadap kopi berkonsep coffee-to-go shop

2021 ◽  
Vol 20 (2) ◽  
pp. 185-196
Author(s):  
Nur Afifah Fibriyanti ◽  
La Diadhan Hukama
Keyword(s):  
Data Collection ◽  
Sampling Technique ◽  
Repurchase Intention ◽  
Coffee Shop ◽  
Experiential Marketing ◽  
Repurchase Intentions ◽  
Purposive Sampling ◽  
Insignificant Effect ◽  
Data Collection Technique ◽  
Coffee Shops

The competition for coffee shops in Indonesia is getting tighter, especially the coffee shop business with the coffee-to-go shop (take away) concept. The to-go coffee shop is a coffee shop that provides coffee drinks that are sold in packs that are ready to take (take away) so that they can be enjoyed in other places due to limited space. This study aims to analyze the effect of experiential marketing on repurchase intentions. The questionnaire in the study was distributed to 100 respondents with purposive sampling technique as a data collection technique. The findings in this study are that only the relate variable has a positive and significant effect on repurchase intention. Three other variables such as sensory, feel, and think have a positive but insignificant effect. While the act variable has a negative and insignificant effect. Thus, only a part of the experiential marketing dimension has an effect on the intention to repurchase students of the Faculty of Economics and Business, YARSI University.

scholarly journals Model Dan Strategi Pengembangan Makanan Lokal Daerah (Studi Kasus Pada Kabupaten Meranti & Kabupaten Bengkalis Provinsi Riau)

2018 ◽  
Vol 3 (1) ◽  
pp. 64
Author(s):  
Nofrizal Nofrizal
Keyword(s):  
Data Analysis ◽  
Natural Resources ◽  
Competitive Advantage ◽  
Local Food ◽  
Sampling Technique ◽  
Great Opportunity ◽  
Purposive Sampling

Abstrak : Local food can be a competitive advantage to develop the region by utilizing existing natural resources. Meranti and Bengkalis regencies in Riau province have a great opportunity to develop regional competitive advantage. The purpose of this study is to develop strategies for developing competitive advantage through local food. The object of this study was all local MSMEs in Meranti and Bengkalis Regency who were taken by purposive sampling technique. Data analysis using IFAS and EFAS analysis and SWOT 8K analysis. The results of this study found several options for developing regional competitive advantage strategies, namely stabilization strategies. Abstraksi : Makan lokal daerah dapat menjadi keunggulan bersaing untuk mengembangkan daerahnya dengan memanfaatkan sumber daya alam yang ada. Kabupaten Meranti dan Bengkalis di provinsi Riau memiliki peluang yang besar untuk mengembangkan keunggulan bersaing daerahnya. Tujuan dari penelitian ini adalah menyusun strategi pengembangan keunggulan bersaing melalui makanan lokal daerah. Objek penelitian ini adalah seluruh pelaku UMKM makan lokal di Kabupaten Meranti dan Kabupaten Bengkalis yang diambil dengan teknik purposive sampling. Analisis data menggunakan analisis IFAS dan EFAS serta analisis SWOT 8K. Hasil dari penelitian ini ditemukan beberapa pilihan strategi pengembangan keunggulan bersaing daerah yaitu strategi stabilisasi. 

scholarly journals Anteseden Kepuasan Pelanggan terhadap Niat Beli Ulang

Telaah Bisnis ◽  
2021 ◽  
Vol 21 (1) ◽  
pp. 31
Author(s):  
Shafira Fitri Cahyaning Ratri ◽  
Anas Hidayat
Keyword(s):  
Social Media ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Sampling Technique ◽  
Sem Analysis ◽  
Perceived Usefulness ◽  
Primary Data ◽  
Repurchase Intention ◽  
Repurchase Intentions ◽  
Program Data

This study aims to analyze the antecedents of repurchase intention on Apples smartphones. The population used in this study is the Indonesian people. While the sample taken from this study was 250 respondents. The data used in this research is primary data via google form which is distributed online through social media. The sampling technique used in this study was Convienence Sampling. The data were processed by SEM analysis using the AMOS program. Data variables used in this study consisted of variables of service quality, perceived usefulness, customer satisfaction and repurchase intention. The results of the data analysis conducted indicate that there is a positive and significant influence on service quality variables on perceived usefulness, service quality on customer satisfaction, service quality on repurchase intentions, perceived usefulness on customer satisfaction, perceived usefulness on repurchase intentions and satisfaction. customers against repurchase intentions.

scholarly journals ANALISIS HASIL BALAJAR MATEMATIKA SISWA PADA METERI MATRIKS MELALUI PEMBELAJARAN BERBASIS E-LEARNING

2021 ◽  
Vol 9 (1) ◽  
pp. 1-5
Author(s):  
Abdul Wahab Abdullah ◽  
Dewi Rahmawaty Isa ◽  
Nur Fajriani Podungge
Keyword(s):  
Data Collection ◽  
Learning Outcomes ◽  
Mathematics Learning ◽  
Matrix Material ◽  
Sampling Technique ◽  
Purposive Sampling ◽  
The Poor ◽  
E Learning ◽  
Descriptive Method

This study aims to describe students' mathematics learning outcomes in matrix material through e-learning based learning. This research was conducted at SMK Negeri 2 Limboto with a descriptive method involving 21 students as the research sample selected by purposive sampling technique. Data collection was obtained from the results of mathematics learning tests involving several indicators, namely: (1) understanding, (2) application, (3) analysis, (4) synthesis, and (5) evaluation. The results showed that students' mathematics learning results through e-learning-based learning were in the poor category, which was indicated by the percentage of scores achieved by students of 69%.

Effect of product attribute beliefs of ready-to-drink coffee beverages on consumer-perceived value and repurchase intention

2016 ◽  
Vol 118 (12) ◽  
pp. 2963-2980 ◽  
Author(s):  
Edward S.-T. Wang ◽  
Jia-Rong Yu
Keyword(s):  
Structural Equation ◽  
Perceived Value ◽  
Repurchase Intention ◽  
Product Attribute ◽  
Content Type ◽  
Repurchase Intentions ◽  
Hedonic Value ◽  
Value Perceptions ◽  
Utilitarian Value ◽  
Functional Attribute

Purpose The purpose of this paper is to explore the effect of the product attribute beliefs of ready-to-drink (RTD) coffee beverages (i.e. content sensory, packaging and branding, and content functional attributes) on perceived value (i.e. utilitarian and hedonic value) and repurchase intention. Design/methodology/approach In the study survey, 401 participants who had purchased RTD coffee beverages within the previous month were included. Structural equation modelling was employed to analyse the survey data. Findings The findings indicate that consumers of RTD coffee beverages form utilitarian and hedonic value perceptions through content sensory, packaging and branding, and content functional attribute beliefs. Furthermore, utilitarian value is one of the most crucial determinants of repurchase intentions. The findings further reveal that whereas content functional attribute beliefs have a dominant influence on utilitarian value, content sensory attribute beliefs have a greater influence on hedonic value. Originality/value The findings of this study can serve as a reference for RTD coffee beverage companies to develop new products and communication strategies.

scholarly journals PERAN KEPERCAYAAN DALAM MEMEDIASI PERSEPSI NILAI TERHADAP NIAT BELI ULANG GREEN COFFEE DI KOTA DENPASAR

2018 ◽  
Vol 8 (3) ◽  
pp. 1457
Author(s):  
Sabar Robintang Saragih ◽  
Ni Made Asti Aksari
Keyword(s):  
Perceived Value ◽  
Sampling Technique ◽  
Partial Least Square ◽  
Least Square ◽  
Green Coffee ◽  
Repurchase Intention ◽  
Value Perception ◽  
Partial Least Square Analysis ◽  
Value Perceptions ◽  
Data Source

The purpose of this study is to determine the effect of perceived value on trust and repurchase intention, the effect of trust on repurchase intention, and to determine the role of trust in mediating the effect of value perception on repurchase intention on Green coffee in Denpasar City. The population of this study are consumers of Green coffee products in Denpasar City. The samples of this study are Green coffee consumers residing in Denpasar City. The method to determine the sample used in this study is purposive sampling which is a data source sampling technique with certain considerations. The number of sample used is 100 who lives Denpasar City that have consumed Green coffee. PLS (Partial Least Square) analysis techniques is used to analyse the data. The results of this study indicate that value perception ??and beliefs have a positive and significant effect on Green coffee repurchase intention; value perceptions have a positive and significant influence on trust; and trust positively and significantly mediates the effect of perceived value on consumers' repurchase intention towards Green coffee in Denpasar City. Keywords: perception of value, trust, repurchase intention  

scholarly journals The effect of experience quality, perceived value, happiness and tourist satisfaction on behavioral intention

2021 ◽  
pp. 1023-1032 ◽  
Author(s):  
Sulfi Abdul Haji ◽  
Surachman Surachman ◽  
Kusuma Ratnawati ◽  
MintartiRahayu MintartiRahayu
Keyword(s):  
Analytical Method ◽  
Behavioral Intention ◽  
Perceived Value ◽  
Sampling Technique ◽  
The Other ◽  
Purposive Sampling ◽  
Behavior Intention ◽  
Tourist Satisfaction ◽  
Other Hand

This research aims at examining and determining the effect of experience quality on tourists’ behavioral intention either directly or by perceived value, happiness, and tourist satisfaction. The sample in this research includes 227 tourists visiting Dodola Island using purposive sampling technique. The analytical method to test the hypothesis in this research is SEM-PLS. The results show that Experience Quality, Tourist Satisfaction, and Happiness had positive and significant effects on Tourists’ Behavior Intention. Meanwhile, Perceived value did not have any significant effect on Tourist Behavioral Intention as Perceived Value was not able to act as a mediator on the effect of Experience Quality on Behavioral Intention. On the other hand, Perceived Value variable had a positive and significant effect on Tourist Satisfaction. Therefore, the increase in Tourist Satisfaction sourced from Perceived Value could affect behavioral intention. The results of further research also show that Tourist Satisfaction and Happiness could partially mediate the effect of Experience Quality on Behavioral Intention.

scholarly journals PERAN KEPERCAYAAN DALAM MEMEDIASI PENGARUH KUALITAS PRODUK DAN NILAI TERHADAP NIAT BELI ULANG PRODUK HIJAU (STUDI PADA PRODUK KOPI MEREK STARBUCKS)

2018 ◽  
pp. 449
Author(s):  
Ni wayan Chintia Pinaria ◽  
I Putu Gde Sukaatmadja ◽  
Putu Yudi Setiawan
Keyword(s):  
Sampling Method ◽  
Perceived Value ◽  
Perceived Quality ◽  
Partial Least Square ◽  
Least Square ◽  
Repurchase Intention ◽  
Repurchase Intentions ◽  
Analysis Technique ◽  
Study Population

The objective of the research is to know the role of trust in mediating the effect of product quality and value on the repurchase intention of buying green products (study on Starbucks coffee). Consumers who have purchased Starbucks coffee are the study population. The technique of determining the sample was done by using purposive sampling method with 130 respondents. Questionnaire as research instrument and analysis technique used is Partial Least Square with Sobel Test. Based on the result of research, green perceived quality and green perceived value have positive and significant effect on trust and repurchase intention. Furthermore, it was found an important role of trust that not only directly affects repurchase intention but also significantly mediates the effect of green perceived quality and green perceived value ??on repurchase intentions.

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