scholarly journals The role of marketing in promoting the profession of architecture: The environment of Iraqi architectural offices is a case study

2021 ◽  
Vol 28 (2) ◽  
pp. 19-36
Author(s):  
Jinan Hasan Madhlom
Keyword(s):  
Professional Practice ◽  
Theoretical Framework ◽  
Business Environment ◽  
Great Benefit ◽  
Marketing Plan ◽  
Research Hypothesis ◽  
Research Goal ◽  
Day By Day

All Marketing has a major role in professional practice, especially in architectural professing. The marketing provides a great benefit to the architect, especially if he develops this profession. Day by day, The architectural profession is becoming more competitive, as it needs to learn more about advanced marketing techniques. many architects are follow the old ways of gaining customers' reputation, and these methods do not correspond to the era of modernity in the architectural business environment and preparing competitors .So the problem surfaced(Lack of adoption of marketing as an important factor in the success of architectural offices, therefore it is necessary to search for the concept of marketing and what its plans and it’s strategies ) ,The research goal is "searching for the concept of marketing and determining what it’s plans and it’s strategies", Research hypothesis: "a successful marketing plan means getting more customers and thus more profits”. So must be three-stage approach, first: building a theoretical framework on marketing plans and strategies. Second: applying the vocabulary of the theoretical framework to an elected sample of architectural offices. Third: analyzing the results and extracting the conclusions, to conclude that there is a lack of awareness on the importance of marketing in the architectural business environment in Iraq, and the adoption of marketing as a method between offices and architectural companies to increase customers and thus increase profits.

scholarly journals The impact of the IS on the effectiveness of the sales funnel management as a part of CRM in an automotive company

2016 ◽  
Vol 4 (2) ◽  
pp. 74-92
Author(s):  
Tanja Grublješič ◽  
Nejc Čampa
Keyword(s):  
Business Environment ◽  
Customer Relationship ◽  
Case Study Analysis ◽  
Automotive Company ◽  
Mere Existence ◽  
Measures Of Effectiveness ◽  
Sales Funnel ◽  
The Impact

Sales Funnel Management (SFM) as a part of the Customer Relationship Management (CRM) is of great importance in the automotive industry when the companies want to attract new customers and retain the existing ones. Due to the complex and changing business environment customers are becoming more and more demanding and less loyal to their current brands. Existing research has shown that IT/IS play a crucial role throughout the execution of the CRM activities. However, the mere existence of an IS in a company is not enough. The ability and willingness of companies to use these IS in a sufficient manner plays a key role in the success and failure of CRM activities. Therefore, the objective of the article is to show how the role of the IS impacts on the effectiveness of the SFM through conducting a case study analysis in a leading German automotive company. The results show that IS has an important impact on improvements in execution of all phases of SFM and importantly contributes to primary goals and measures of effectiveness of the SFM in the automotive company, which are the increased number of vehicles sold and the lowest possible cost per vehicle sold, as well as higher level of customer satisfaction.

scholarly journals INVESTIGATING THE ROLE OF URBAN MANAGEMENT INSTITUTIONS IN THE DEVELOPMENT OF CITIES (CASE STUDY: PARS ABAD CITY)

2019 ◽  
Vol 8 (3) ◽  
Author(s):  
Gholam Reza Mirie ◽  
Mohsen Sadeghi
Keyword(s):  
Physical Space ◽  
Field Method ◽  
Business Environment ◽  
Popular Participation ◽  
Statistical Population ◽  
Urban Affairs ◽  
Management Institutions ◽  
The City

The purpose of the present study was to determine the performance of responsible organizations in urban affairs administration as an important factor in the development of the city of Pars Abad. The statistical population of this research includes inhabitants of Parasabad city and managers and experts of urban affairs in 1396. The method of this study is descriptive-practical study. For data collection, library and field method is used for urban data and questionnaire. These data are analyzed using SPSS software and also used to test the hypothesis of T-test. The results of this study show that the performance of the responsible unit in the affairs of the city has a significant relationship with the management and organization of the physical-space development process, equipping the service space and organizing facilities and facilities in the city of Parsabad. While the responsibility of the responsible authority in affairs of the city is not significantly related to the development of the employment and business environment and the establishment of effective communication channels with citizens and the development of popular participation

scholarly journals Indigenous Child Welfare in Canada

2019 ◽  
Vol 4 (1) ◽  
pp. 21-28
Author(s):  
Christian Zukowski
Keyword(s):  
Child Welfare ◽  
Social Reproduction ◽  
Nation Building ◽  
Indigenous Communities ◽  
Theoretical Framework ◽  
Perceived Threat ◽  
Canadian Identity ◽  
Indigenous Child

This paper is primarily a case study of the Canadian Human Rights Tribunal case Caring Society v Canada and seeks to accomplish three things. First, create a theoretical foundation built upon historic instances of discriminatory/assimilationist policies based upon theoretical understandings of social reproduction, biopolitics, and neoliberalism. Second, to situate Caring Society within said theoretical framework for the purpose of determining the context in which it occurs and the role of the case's context in producing discriminatory/assimilationist policy. Third is the application of both the theoretical framework as well as Caring Society to determine how the Canadian state engages in nation building through processes of othering and framing Indigenous peoples as a foreign threat to the security of the Canadian identity. In doing so, I not only argue that Indigenous child welfare is the perpetuation of residential schools, but that it systematically breaks down Indigenous children and Indigenous communities in response to their perceived threat through processes of othering and nation-building.

scholarly journals Role of On-Time & Honest Customer Services in the Success of Small Construction Companies in Saudi Arabia

2019 ◽  
Vol 13 (1) ◽  
pp. 182-188
Author(s):  
Abdulrahman Bageis ◽  
Abdullah Alshehri
Keyword(s):  
Saudi Arabia ◽  
Success Factors ◽  
Strong Association ◽  
Business Environment ◽  
Just In Time ◽  
Construction Companies ◽  
Study Approach ◽  
Customer Services

Background: The construction companies need to maintain their success levels to survive in the competitive business environment. The concept of just-in-time plays a significant role to reduce the costs and fulfill the needs of valued customers. Objective: The study aims to evaluate the role of honest customer services that are provided to the construction companies in Saudi Arabia. Methods: The study has used a case study approach to analyze the role of on-time and honest customer services in the success of small construction companies. Interviews were conducted to gather details and characteristics of the associated company. It mainly focused on the interactions and behaviors of participants, rather than calculations. Results: The results have provided a great understanding of the success of construction companies based on success factors. The organizational culture, delayed schedule, required quantity, and just-in-time purchasing are amongst the exceptional and highly effective factors on just-in-time delivery and customer experience. Moreover, organizing and planning were considered to be important factors contributing to company success. Conclusion: There is a strong association between the delivery of honest customer services and the success of construction companies in Saudi Arabia.

Information Technology for Relational Business Ecosystems

2002 ◽  
pp. 52-69
Author(s):  
Luiz Antonio Joia
Keyword(s):  
Information Technologies ◽  
Business Environment ◽  
Business Ecosystem ◽  
Technology Service ◽  
Engineering Company ◽  
Proposed Model ◽  
Business Ecosystems ◽  
New Business

This article presents a framework to integrate effectively different information technologies in order to coordinate a relational business ecosystem, an innovative business model. The information technologies needed to create this new business environment are presented, as well as an integrated model based on a technology-service-process-production taxonomy. A case study addressing a major engineering company in Brazil, now playing the role of an integrator within a relational business ecosystem is presented in order to validate the proposed model. Some conclusions in this realm are presented addressing the main obstacles and hurdles to accomplish a relational business ecosystem as well as the solutions to overcome them, so as to make the findings and concerns applicable to other countries.

scholarly journals Managing business networks for value creation in facilities and their external environments

Facilities ◽  
2017 ◽  
Vol 35 (1/2) ◽  
pp. 99-115 ◽  
Author(s):  
Karlos Artto ◽  
Tuomas Ahola ◽  
Riikka Kyrö ◽  
Antti Peltokorpi
Keyword(s):  
Network Formation ◽  
Business Environment ◽  
Business Networks ◽  
Business Network ◽  
Content Type ◽  
External Actors ◽  
Tenant Mix ◽  
Practical Implications

Purpose The purpose of this paper is to increase understanding of the logic of business network formation among the co-located and external actors of a facility. Design/methodology/approach The research adopts a theory-building approach through developing propositions inductively from the empirical case study on four purposefully sampled modern service station facilities. The focus is on analyzing how a facility and its inherent co-located actors represent an entity that forms a business network with external actors in the facility’s environment. Findings The findings propose that when co-located with a large number of actors, the facility and its actors represent an entity that is connected to a wide business network of multiple external actors. On the other hand, when co-located with a small number of actors, the facility becomes a part of the overall supply in the surrounding business environment with a differentiated offering for competitive advantage. Practical implications The research suggests that an appropriate co-locating strategy, for example, when planning the tenant mix of the facility, can contribute to creating a vivid business network in the external environment, which raises the facility to a role of a central entity in such a network. Originality/value The findings explaining how co-location affects the businesses within the facility and within a wider networked environment are novel to the scholarly knowledge on co-location. The research bridges the theories of co-location and business networks that have been treated as separate discourses in previous research.

scholarly journals O papel do diretor na perspectiva do planejamento estratégico de uma gestão escolar

2017 ◽  
Vol 1 (1) ◽  
pp. 59
Author(s):  
Manoela Da Rocha Atarão Saldanha ◽  
Cristine Hermann Nodari ◽  
Julice Salvagni
Keyword(s):  
Strategic Planning ◽  
School Principal ◽  
Educational Management ◽  
Semistructured Interviews ◽  
Research Goal ◽  
Executive Managers ◽  
The Moment ◽  
Job Profile

O presente artigo apresenta um estudo de caso realizado nos colégios da Rede Marista. O objetivo da pesquisa foi compreender o papel e a influência do diretor escolar na execução do planejamento estratégico. Para atingir este objetivo foram estudados os conceitos da gestão educacional com ênfase na liderança do diretor escolar e a compreensão de planejamento estratégico do ponto de vista de sua execução. A coleta e dados foi realizada por meio de pesquisa documental e entrevistas semiestruturadas, que foram aplicadas e quatro gestores dos colégios da Rede Marista, sendo dois deles gestores da estrutura executiva e os outros dois diretores. Ao analisar os dados foi possível conhecer e entender o planejamento estratégico dos colégios da Rede Marista, identificar as atribuições legais e civis de um diretor escolar, além de compreender o perfil de cargo e a influência do diretor escolar como gestor principal da execução do planejamento estratégico de seu colégio e da Rede Marista.Palavras-chave: planejamento estratégico, colégios da rede marista, gestão educacional, diretor escolar. THE ROLE OF THE DIRECTOR IN THE PERSPECTIVE OF THE STRATEGIC PLANNING OF A SCHOOL MANAGEMENTAbstractThis article presents a case study realized in the Marista Schools Network. The research goal is understanding the role and the influence of the school principal in the execution of the strategic planning. In order to reach this goal, some concepts were studied envolving educational management focusing in the leadership of the principal and the comprehension of the strategic planning at the moment of its execution. Data collection was made through documental research and semistructured interviews, which were applied considering four managers of the Marista Schools Network, being two of them top executive managers and two of them principals. Through the data analysis it was possible knowing and understanding the job profile and the influence of the principals as main leaders, facing the implementation of the strategic planning in their school and also considering the Marista Network as a whole.Key-words: strategic planning, Marista Schools, educational management, school principal.

Do adult-children dialogical interactions leave space for a full development of argumentation?

2017 ◽  
Vol 6 (2) ◽  
pp. 193-219 ◽  
Author(s):  
Sara Greco ◽  
Teuta Mehmeti ◽  
Anne-Nelly Perret-Clermont
Keyword(s):  
Adult Children ◽  
Theoretical Framework ◽  
Point Of View ◽  
Educational Context ◽  
Conceptual Clarification ◽  
Full Development ◽  
Opening Stage

Abstract This paper sets out to analyse a case study of adult-children interaction in an educational context from a perspective of argumentation. We select a case in which 3 argumentative discussions are opened and we analyse them with the aim of understanding whether they are fully developed from a point of view of argumentation; or whether they are cut short and why. Our focus is not on the children’s individual productions but on the process of interaction. We assume the pragma-dialectical model of argumentation and the AMT as a theoretical framework. Our findings show that none of the discussions opened gets to a concluding stage, either because the teacher shifts the discussion on a different issue, or because the opening stage is not clear, or because the argumentation stage is not adequately developed. These findings contribute to conceptual clarification about how to interpret the role of a teacher.

The Role of Business as a Force for Good

2018 ◽  
Vol 9 (7) ◽  
pp. 566-583
Author(s):  
Edgar Bellow ◽  
◽  
Lotfi Hamzi ◽  
Huai Yuan Han
Keyword(s):  
Best Practices ◽  
Social Engagement ◽  
Corporate Responsibility ◽  
Good Governance ◽  
Qualitative Case Study ◽  
Corporate Sustainability ◽  
Business Environment

Using a sustainable world orientation, this paper will examine the role of virtue ethics models (VE) in today’s globalized business environment in contrast to corporate responsibility models (CSR) of ethics. Examined through the lens of a qualitative case study framework using the coffee industry, the paper assesses and compares recent efforts to use VE and CSR models of social engagement and corporate sustainability, and vet their effects. Findings in terms of each firm’s sustainability, social weal, and good governance, as defined by the CSR and VE literature, are compared. Findings indicate that a VE approach to business ethics is one that will prove superior to CSR over the long term, but that it may be difficult for firms to interpret how to create best practices that will allow for a VE approach to sustainability to create the foundation for good governance. VE standards should be applied to a company’s employees and supply chain partners as well as leadership at the firm, because there must be an integration of ethics and leadership with practices and processes in each organization.

Information Technology for Intelligent Metabusiness

2001 ◽  
pp. 95-113
Author(s):  
Luiz A. Joia
Keyword(s):  
Information Technologies ◽  
Business Environment ◽  
Future Trends ◽  
Technology Service ◽  
Engineering Company ◽  
Proposed Model ◽  
New Business ◽  
Innovation Capital

This chapter presents a framework to integrate effectively different information technologies in order to raise the intelligence and manage the knowledge of a metabusiness, an innovative business model. The concept of intelligence in a metabusiness is analyzed and the information technologies needed to create this new business environment are presented, as well as an integrated model based on a technology-service-process-production taxonomy. A case study addressing a major engineering company in Brazil, now playing the role of an integrator within a metabusiness, is presented in order to validate the proposed model. The main obstacles and hurdles to accomplish an intelligent metabusiness are presented as well as the solutions to overcome them. Future trends and some conclusions in this realm are presented, mainly the ones regarding how to leverage the Human and Innovation Capital in a metabusiness.

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