scholarly journals ESTRATÉGIAS DELIBERADAS OU EMERGENTES? REFLEXÕES SOBRE O PROCESSO DE FORMULAÇÃO DE ESTRATÉGIAS EM UMA EMPRESA FAMILIAR DE PEQUENO PORTE

Author(s):  
André Luiz Athayde ◽  
Carmem Lúcia Veloso Maciel

O presente estudo teve como objetivo geral analisar o processo de formulação de estratégias de uma empresa familiar de pequeno porte, gerando reflexões sobre a formulação de estratégias em empresas com essas características. Especificamente, os objetivos foram analisar a presença de estratégias deliberadas e emergentes na empresa e identificar os principais responsáveis pela elaboração de estratégias na organização sob análise. A pesquisa se caracterizou como um estudo de caso em que se realizaram entrevistas em profundidade com o proprietário e com o gerente geral da referida empresa. O material textual coletado foi analisado pela técnica de Análise de Conteúdo e interpretado à luz da teoria sobre a temática. Embora os resultados tenham evidenciado que as estratégias emergentes preponderam frente às deliberadas na empresa sob estudo, identificou-se que a elaboração estratégica na organização é deficitária até mesmo no que se refere a estratégias emergentes, destacando-se o poder de influência e de decisão do proprietário, típico de empresas familiares. O presente estudo se mostrou relevante por apresentar implicações teóricas, ao gerar reflexões acerca do processo de formulação de estratégias em empresas familiares de pequeno porte, as quais puderam ser dialogadas com achados de estudos similares prévios. Os resultados do presente estudo também apresentam implicações gerenciais, uma vez que os mesmos poderão ser analisados por gestores de empresas de mesmas características, subsidiando ajustes estratégicos em busca de vantagem competitiva. Palavras-Chave: Formulação de estratégias. Estratégias deliberadas. Estratégias emergentes. Empresas familiares. Empresas de pequeno porte.   Abstract: The present study had as a general objective to analyze the strategy formulation process in a small family business, generating reflections about strategy formulation in companies with these characteristics. Specifically, the objectives were to analyze the presence of deliberate and emerging strategies in the company and to identify the main employees responsible for strategy formulation in the organization under analysis. The research was characterized as a case study in which in-depth interviews were conducted with the owner and with the general manager of the company. The textual material collected was analyzed with the Content Analysis technique and interpreted in light of the theory on the subject. Although the results showed that the emerging strategies prevail over deliberate ones in the company under study, it was identified that strategy formulation in the organization is deficient even with regard to emerging strategies, highlighting the owner’s influence and decision power, typical of family businesses. The present study is relevant for presenting theoretical implications, by generating reflections on the process of strategy formulation in small family businesses, which can be dialogued with findings from previous similar studies. The results of the present study also have managerial implications, once they can be analyzed by managers in companies with the same characteristics, subsidizing strategic adjustments in search of competitive advantage. Keywords: Strategy formulation. Deliberate strategies. Emerging strategies. Family businesses. Small businesses.

Author(s):  
Fidelis Emuze ◽  
Chris Adendorf ◽  
Graham Ward

<p>Family businesses (FB) contribute between 45 and 90% to global gross domestic product (GDP). However, empirical research has raised the alarm pertaining to the need to prolong the longevity of such businesses. Findings indicate that within the next 5 years, over 50% of FB executives could retire from day to day running of such businesses. This highlights the significance of successful business successions. The dynamics around the succession process and the criteria influencing successful successions have thus engaged the attention of researchers. Therefore, the purpose of this study was to better understand the development of successors in FB. The study began with a literature survey through which a development model was identified. The study then went on to evaluate the model through an FB case study. The single qualitative case study was used to test whether the six (6) prepositions proposed in the model applied to the case that was studied. Through one-on one interviews and a qualitative data analysis, it was observed that the 6 prepositions were applicable to the FB. In other words, FB grappling with succession planning can be advised to endeavour to understand and take actions aligned with the prepositions.</p><strong>Keywords:</strong> Family businesses, Small businesses, Shareholders, Succession


2009 ◽  
Vol 34 (3) ◽  
pp. 49-56
Author(s):  
Guilia Sinatti

The increased interconnectedness and possibilities for travel and communication that characterise the current, global age have strongly affected scholarly ways of understanding contemporary forms of identification and belonging. Literature on the subject strongly challenges the notion of home as a fixed place, particularly where migration is concerned. The case study of Senegalese migration, however, contrasts this argument. Based upon ethnographic research and in depth interviews with migrants conducted in Senegal and in Italy between 2004 and 2007, this article shows that for many Senegalese the ultimate home still remains strongly identified with the country of origin. Questioned on the issue at stake, Senegalese migrants unanimously express the eventual goal of return to the home-land. The perceived importance of an anchorage in Senegal is expressed even more strikingly than in words, in the practices of migrant investment in housing. Migrants invest massively in the home country, significantly altering the landscape of local cities. This article shows that the intensity and features of construction activities undertaken by migrants in the capital city of Dakar are provoking a veritable process of urban makeover, which is transforming the physiognomy of the built environment. Alongside transforming the landscape of many peripheral neighbourhoods by altering mainstream architectural features of buildings and importing Western styles and taste in local construction practices, migrants are also contributing towards the creation of new symbols of success.


Author(s):  
Ray Titus ◽  
Bhavika Veeramachaneni

Understanding and responding to the quintessential customer is the only way marketers will survive high density competition in the market place. Giving the consumer what he needs, when he needs it and where he needs it is the key to smart marketing. Providing consumer solutions in turn require marketers to know their target consumers’ psyche and the sociological influences that bear down on them. This research study uses multiple qualitative tools like personality tests, perception tests, in depth interviews and projective techniques to understand the psyche, social cultural environment and the decision making framework of an individual research subject. The subject chosen for the single individual case study was a student at an MBA program in the metropolitan city of Bangalore. He is in his mid-20s looking to move on to a corporate job after the completion of graduate business program. The research primarily focussed on understanding the influences his social circumstances and his personal psyche had on consumption decision making.


2021 ◽  
Vol 19 (1) ◽  
pp. 185-197
Author(s):  
Anita Wijayanti ◽  
Massila Kamalrudin ◽  
Safiah Sidek ◽  
Kartika Hendra Titisari

Business transformation is essential to making the small-sized family business more sustainable. Technological and environmental changes have radically transformed the way of doing business. Business transformation into digital business is the key to success in these conditions. On the other hand, some of the previous studies of business transformation in several countries and industries show different empirical evidence. This study analyzes the transformation process in a small-sized family business. This is a case study of 15 small-sized family businesses with four different types of industry, with an interview and observation period of 12 months in 2019–2020. This study has formulated a business transformation model for a small-sized family business and presented the results of the transformation process carried out. The research results indicate that a business transformation model consists of several attributes and sub-attributes. Business transformation results indicate different processes and times between companies. In general, the transformation process can be grouped into the exploration, learning, and synchronizing stages. The industry with the fastest transformation process is the hospitality industry, while the manufacturing process for the industry takes a bit longer. The results of this study indicate that business transformation has improved the sustainability of a small-sized family business that is characterized by its ability to adapt to changing technology and environmental conditions.


Author(s):  
Muhammad Nuryanto

The research aimed to examine (1) the anxiety experienced by Pattani Students when they first mingled with Kembangarum residents, (2) the anxiety management used by Pattani Students, (3) the model of intercultural communication between Pattani students and Kembangarum residents. The type of the research used in this study is a case study. While the approach was qualitative approach. Data collection techniques used were in-depth interviews and participatory observation. The subject of the study is Pattani students and Kembangarum residents. The findings showed there was a cultural shock experienced by Pattani students when they first lived in Kembangarum. The cultural shock resulted in anxiety and uncertainty when they communicate with the locals. To overcome this anxiety, Pattani students used Gudykunst’s three anxiety management, those are the self-concept, motivation and, reaction to the locals. The communication model used by Pattani students was intercultural approaches by prioritizing dialectics and interpretation of community behavior.


The Winners ◽  
2018 ◽  
Vol 19 (1) ◽  
pp. 1
Author(s):  
Irene Teresa Rebecca ◽  
Anita Maharani

The purpose of this study was to show how small business owner reconstructed brand for its products through the concept of 7Ps. The research method used was qualitative, with in-depth interviews with the owner of the brand Keona. The results show that Keona products keep producing an updated model that is able to compete, supported by price and after-sales service. Then, consumers can find the products through the variety of channels. Results of this study encourages managerial implications that the business owner of bag Keona should keep up the quality assurance of its products, referring to standard operational procedures for service. Moreover, the owner should also optimize the features of social media as a means of marketing, and produce product line for any segments.


2018 ◽  
Vol 38 (9/10) ◽  
pp. 809-822 ◽  
Author(s):  
Alexander Chepurenko

Purpose The purpose of this paper is to deal with informal entrepreneurial activity of micro and small family businesses in the specific transitional environment. Design/methodology/approach The paper uses two cases – an informal micro business (“marginal” family business), and a formal retail small firm (“simpleton” family firm), respectively, of a panel conducted in 2013–2015 in Moscow. Findings First, the real distribution of responsibilities between family members is informal; it relies more on interpersonal trust and “common law.” Second, exactly the ease of governing such trust-based businesses for the founders’ generation sets limits of succession of small-scale family businesses. Third, as trust in the state is very low, the policy of Russian authorities to quickly force informal entrepreneurs to become legalized is substantially wrong; the results would be either a transformation of “simpleton” into “marginal” businesses or quitting business. Research limitations/implications Research limitations of the study are the number of observations and the localization of the panel only in the capital of Russia. Practical implications The fundamental failure of Russian State policy toward small-scale family businesses is its attempt to convince “marginal” to formalize and to oppress “simpleton” family businesses pushing them into informality. In fact, it should be designed vice versa: tolerate “marginal” businesses and let them to “live and die” while shaping a friendly environment for “simpleton” family firms. Originality/value The paper argues that the most important facet of informality in small family entrepreneurship is the informal property rights and governance duties’ distribution among the family members.


2022 ◽  
pp. 583-600
Author(s):  
Ben Akume ◽  
Osarumwense Iguisi

Though literature in family perpetuity and sustainability is well documented from the advanced economies, there is scarcity of insights from emerging markets where this research relates. The study, therefore, sought to investigate, understand, and interpret the underlying drivers of sustainability in small family businesses using the stewardship theory paradigm in the Nigerian family business environment. A qualitative method with 41 in-depth interviews involving owners and managers of family-owned small and medium businesses was conducted. The study empirically shows that there is an interrelationship between family structure and business sustainability; hence, the practice of polygamy was found to be inimical to family business success and sustainability. Building on the stewardship theory, the paper develops a model of sustainability for small and medium family businesses. The study contributes to the theoretical literature on stewardship and family business sustainability.


2010 ◽  
Vol 14 (1) ◽  
pp. 55-65 ◽  
Author(s):  
Juha Kansikas ◽  
Anne Laakkonen

AbstractThe aim of this qualitative research is to analyze university students’ attitudes toward family entrepreneurship. The theoretical framework of the study analyzes the interaction between family business, ownership, and entrepreneurship education. 211 students from the University of Jyväskylä participated in the study during the basic business study course “Introduction to Entrepreneurship and Business Operations” in September 2007. 143 of those wrote a one page essay, either in Finnish or English, on family entrepreneurship and family business ownership. The students were told to write about the phenomena in their own words. The results were analyzed with content analysis in order to understand how to improve the development of family business entrepreneurship education. The results of the study show that family businesses are perceived through the concept of family: a family owns, works in, and manages a family business. Students perceive family businesses as small businesses that employ people locally. Entrepreneurship motivates students, but owning a family business was perceived as unattractive. The results of the study can be utilized in family business entrepreneurship education.


1997 ◽  
Vol 10 (2) ◽  
pp. 115-134 ◽  
Author(s):  
John M. Haynes ◽  
Thomas M. Usdin ◽  
Ann Lee Begler ◽  
Kenneth Kaye ◽  
Florence Kaslow

This first section is a collaborative piece that introduces a new format for Family Business Review. The first article discusses how mediation could be utilized in family-business disputes and includes a brief case study. The second set of articles is composed of invited commentary from three practitioners: an attorneyqmediator, a conflict specialist, and a psychologistqmediator. Then the authors provide a brief response to the commentary. The intent of this piece is to both educate and discuss the advantages and disadvantages of how mediation could effectively be used by family businesses to resolve conflict. We hope you enjoy the debate that ensues.


Sign in / Sign up

Export Citation Format

Share Document