scholarly journals Research on Consumer purchasing Preference and Marketing Strategy of Electric vehicle industry in China

2021 ◽  
Vol 14 ◽  
pp. 177-186
Author(s):  
Haifeng Jin ◽  
Xiyuan Mei ◽  
Zhaolei Sun

Electric vehicles are the future. All countries around the world are promoting the construction of new energy vehicles. China is one of the big countries that even set a goal to achieve 100% electric car in 2050. Recently, China’s new energy vehicles appear spurt growth phenomenon, and countless manufacturers frantically expand their turf into the electric vehicle competition. Among many manufacturers, BYD and Tesla, as the two major brands in China, are in fierce competition. In this paper, consumers’ purchasing preferences are investigated through a questionnaire survey, and the current product characteristics of different new energy vehicle companies are also analyzed. Besides, the advantages and disadvantages of Tesla and BYD are mainly analyzed by comparing the marketing strategies. This paper aims to find the development direction and marketing strategies of future new energy vehicles.

Author(s):  
Menghan TAO ◽  
Ning XIAO ◽  
Xingfu ZHAO ◽  
Wenbin LIU

New energy vehicles(NEV) as a new thing for sustainable development, in China, on the one hand has faced the rapid expansion of the market; the other hand, for the new NEV users, the current NEVs cannot keep up with the degree of innovation. This paper demonstrates the reasons for the existence of this systematic challenge, and puts forward the method of UX research which is different from the traditional petrol vehicles research in the early stage of development, which studies from the user's essence level, to form the innovative product programs which meet the needs of users and being real attractive.


2018 ◽  
Vol 10 (10) ◽  
pp. 3560 ◽  
Author(s):  
Xian Zhao ◽  
Siqi Wang ◽  
Xiaoyue Wang

In order to satisfy the increasing energy demand and deal with the environmental problem caused by the conventional energy vehicle; the new energy vehicle (NEV), especially the electric vehicle (EV), has attracted increasing attention and the corresponding research has developed rapidly in recent years. The electric vehicle requires a battery with high energy density and frequent charging. In order to ensure high performance of the electric vehicle; the reliability of its charging system is extremely important. In this paper; an overview of the research on electric vehicle charging system reliability from 1998 to 2017 is presented from a bibliometric perspective. This study provides a comprehensive analysis of the current research climate and the emerging trends from the following four aspects: basic characteristics of publication outputs; including annual publication outputs and document types; collaboration analysis of countries/territories; institutions and authors; co-citation analysis of cited authors and cited references; co-occurrence analysis of subjects and keywords. By using CiteSpace; the collaboration relationship; co-citation and co-occurrence networks are shown clearly. According to the analysis results; studies in this research field will keep developing rapidly in the near future and several future research directions are proposed in the conclusions.


2021 ◽  
Vol 235 ◽  
pp. 01002
Author(s):  
Xiaohua Mao

In recent years, in order to promote the independent development of the new energy vehicle industry, Chinese government has decided to reduce the consumption subsidies for new energy vehicles until the subsidies are completely withdrawn. The reduction of consumption subsidy has a great impact on the production and sales of new energy vehicles in the whole vehicle market. However, does the reduction of this subsidy also have an impact on other enterprises in the new energy vehicles industry chain? This paper tests this problem using data from 2016 to 2018, and finds, through empirical analysis, that during the period of subsidy decline, the profitability of component enterprises is significantly positively correlated with this subsidies, while the r&d investment of enterprises is significantly negatively correlated with this subsidies. The results show that in terms of profitability, the reduction of consumer subsidies not only has an impact on the whole vehicle industry of new energy vehicles, but also has an adverse impact on the core component companies in the industrial chain. However, in terms of r&d, the reduction of subsidies has more negatively strengthened the input and attention of R&D in component companies.


2014 ◽  
Vol 686 ◽  
pp. 639-642
Author(s):  
Wei Li ◽  
Ming Yuan Ma

With pm2.5 and environmental pollution problem of urban smog, energy conservation and environmental protection has become an important subject in the current car development, so the new energy vehicles get more and more favor from the government and enterprises. But the new energy vehicles’ market share in our country is still small and the technology is not mature. This paper summarizes the experience and lessons in the development of new energy vehicles at home and abroad, and then based on which analyses the reasons that restrict the development of the new energy vehicles, finally puts forward the countermeasures of new energy vehicles development from the government's macro policy, battery technology, management mechanism, public participation and so on. In addition, it also puts forward a new opinion that encourages and guides the social capital to participate in the operation of the new energy vehicle infrastructure construction and operation, then provides a model for our country’s new energy vehicles future development.


2021 ◽  
pp. 0958305X2110443
Author(s):  
Qiu-Su Wang ◽  
Chi-Wei Su ◽  
Yu-Fei Hua ◽  
Muhammad Umar

From the perspective of crude oil price, this paper investigates the effects of new energy vehicles on air quality by applying a time-varying parameter–stochastic volatility–vector autoregression model. NEVs benefits from the continuous adjustment and improvement of subsidy standards by the Chinese government, and the share of new energy vehicles in the market has been continuously improved. The empirical results show that the increase in new energy vehicles can reduce PM2.5 emissions, which is also consistent with the energy and environment theoretical model, and replacing traditional energy with new energy is helpful for controlling environmental pollution. Oil price has a direct negative impact on PM2.5 concentration, and the influence of new energy vehicles on air quality is also regulated by changes in oil price. A high oil price leads to an increase in driving costs, and consumers are more inclined to purchase new energy vehicles, which achieves the purpose of improving air quality to a certain extent. To improve the air quality, the relevant departments should adjust the subsidy policy of new energy vehicles according to the change in oil price and appropriately increase gasoline or diesel consumption taxes to provide development space for the new energy vehicle market.


2012 ◽  
Vol 512-515 ◽  
pp. 2607-2614 ◽  
Author(s):  
Li Fang Liu ◽  
Yan Jia ◽  
Zhu Qing Wu

In this paper, multidimensional evaluation model is made to select and analysis the new energy vehicles developing direction, namely to maturity, cost, energy resources, pollution and greenhouse gas emissions, energy efficiency and technical characteristics. And the research results show that, China should take the new energy vehicle technology line with "oil-electric hybrid, pure electric, improved hybrid- hydrogen fuel cell (hydrogen power), rechargeable hybrid" as the main line, and adjustment should be made with the technology innovation, industrial development, conditions and so on.


2021 ◽  
Vol 12 (3) ◽  
pp. 119
Author(s):  
Li Lv ◽  
Xi Li

The corporate average fuel consumption (CAFC) and new energy vehicle (NEV) credit policy (2021–2023) was officially released in June 2020. As a mandatory regulation for automobile manufacturers to produce new energy vehicles, its impact on the output of new energy vehicles needs to be systematically evaluated. In this study, we build an enterprise policy compliance model to simulate the dual-credit policy requirements for the production of new energy vehicles from 2021 to 2023 under different scenarios. The results show that the production of new energy vehicles from 2021 to 2023 is required to reach 1.78 to 3.97 million under different scenarios. Three factors, i.e., switching from New Europe Driving Cycle (NEDC) to World Light Vehicle Test Procedure (WLTP) fuel consumption improvement of conventional vehicles, and credit per new energy vehicle, have a more significant impact on the new energy vehicle production than others. Under the minimum guarantee scenario, a 10% change in the above three factors will lead to a 2.5%, 1.5%, and 0.5% reduction in the production requirement for new energy vehicles.


Author(s):  
Yuan Xu ◽  
Huazhang Wang ◽  
Jiacheng Li

The insulation performance of new energy vehicles is an important factor in the normal operation of vehicles. This paper designs a voltage injection-type insulation detection based on the traditional detection.Based on the python language combined with the library provided by NI-visa, it can achieve high integration and meet the national GB/T 18384.1-2015 standard. Experimental results show that the insulation detection system can accurately test the insulation performance of new energy vehicles and meet the new energy vehicle offline detection standards.


2021 ◽  
Vol 252 ◽  
pp. 03006
Author(s):  
Jun Yang

During pandemic, people’s lives are affected dramatically—more than 20 million people have been affected, and most companies have been affected by such virus. However, people may always consider that some industries with inelastic demands such as touring industries and new energy vehicles industries will not be affected by such crisis. By analyzing the data from specific companies, I found the difficulties and opportunities for these industries. For example, touring industry related companies can use several strategies such as promotional strategy and corporate with high-tech companies to tackle with the catastrophe. Besides, electric car industry related companies may set up their technical barriers to boost their sales. From my research, there is no real-inelastic demands for any industries, and the only method for them to survive at any time is always researching new technology and meet customers’ demands.


2019 ◽  
Vol 16 (08) ◽  
pp. 1950042
Author(s):  
Zhuhai Tao ◽  
Yang Jialin ◽  
Zhang Xianglei ◽  
Zhang Bing

Based on the crash test of new energy vehicles, the mechanical response data of power batteries during the collision process were collected, and the average impact strength curve of power batteries of typical new energy vehicles in China was obtained. The average impact strength curve was mathematically processed to obtain the impact strength characteristic value and tolerance by using the equivalent trapezoidal wave and the least square method, thereby determining the test conditions of the dynamic strength of the domestic new energy vehicle power battery. The differences are analyzed by comparing with ISO 12405-3 test conditions, which provides an important reference for the revision of power battery test standards in the future.


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