scholarly journals DECISION-MAKING FACTORS IN CONSUMER BEHAVIOUR ON THE MARKET WITH DECORATIVE COSMETICS

2021 ◽  
Vol 11 (2) ◽  
pp. 177-181
Author(s):  
VERONIKA MACHOVÁ ◽  
VERONIKA ŠANDEROVÁ ◽  
DOMINIKA MRKVIČKOVÁ
Keyword(s):  
Decision Making ◽  
Consumer Behaviour ◽  
New Technologies ◽  
Rapid Development ◽  
Marketing Strategies ◽  
Structured Interviews ◽  
Decision Making Factors ◽  
Term Basis ◽  
Body Care

The article explores major decision-making factors in consumer behaviour when purchasing decorative cosmetics. The employed methods involve brainstorming and structured interviews. The most powerful internal stimuli are body care and looking good. On the other hand, a desire to try a new cosmetic product plays a rather subordinate role. The main external purchasing factors involve a recommendation from a friend or relative. On the contrary, aspects such as vegan composition of the product or its packaging do not attract much attention. However, research conclusions cannot apply on the long-term basis given to the rapid development of new technologies and marketing strategies in this branch. It is therefore imperative to monitor the current market trends.

Factors Affecting Customer Switching Behavior towards Hybrid Electrical Vehicles (HEV’s) from a Customer Perspective in Jordan

2018 ◽  
Vol 1 (3) ◽  
pp. 53
Author(s):  
Bushra Mahadin
Keyword(s):  
Decision Making ◽  
Consumer Behaviour ◽  
New Technologies ◽  
International Marketing ◽  
Current Trend ◽  
Switching Behavior ◽  
Future Research ◽  
Decision Making Process ◽  
Customer Switching ◽  
Electrical Vehicles

Purpose-This paper aims to investigate factors that affect customer switching from Internal Combustion Engine Vehicles (ICEV’s) to Hybrid Electrical Vehicles (HEV’s), in Jordan for the period of (2010-2014).Design/methodology/approach-A self-administered survey was hand-delivered to the targeted sample of car users in Jordan. The authors delivered 400 questionnaires to customers, from which 333 were deemed valid for the analysis, corresponding to the percentage of (83.25%) which indicates the validity of the study. Findings- There was no difference in switching behavior between (ICEV’s) and (HEV’s) based on gender in the Jordanian market. Fuel consumption efficiency was the number one variable that supports the switching behavior towards (HEV's), followed by Eco friendliness, lower taxes and technological features. Price and the current trend in the market were the least supporting factors. In addition to that the perception of the battery life of (HEV's), limited choices in the market, lack of information and fear of the relatively new technology were the major hindering factors of choosing an (HEV).Research limitations-Future research needs to investigate other factors that may affect customers’ behavior such as perceived image, trust, and subjective norms. Future research should investigate into the importance of environmental awareness and new technologies, and gender differences in behavior. From an international marketing standpoint, comparative studies between Jordanian and non-Jordanian customers are potential areas of future research for international marketing strategies and cross-cultural consumer behaviour analysis. Practical implications-The paper identifies the determinants of switching behavior. marketers should focus addressing customers concerns in terms of providing enough information and building awareness towards the technology and it's benefits towards the society and the environment.Originality/value-Our study is one of the few in Jordan that investigates the switching behavior towards vehicles technology. Our study is thought to have made a modest contribution to consumer behaviour literature and, specifically, for decision making process. It offers marketers insights into the determinants of switching behavior towards the hybrid vechicle technology and how this contribute to consumers’ decision making process and attitudes to achieve the intended behavioural outcomes

scholarly journals Specifics of Management of Enterprise Innovation Activities in the Czech Republic – The Decision-Making Mechanism

2018 ◽  
Vol 26 (3) ◽  
pp. 137-142
Author(s):  
Jindra Peterková ◽  
Jiří Franek
Keyword(s):  
Decision Making ◽  
New Technologies ◽  
Innovation Management ◽  
Analytic Hierarchy ◽  
The Czech Republic ◽  
Innovation Activities ◽  
Enterprise Innovation ◽  
Technical Solutions ◽  
Hierarchy Process

Abstract The majority of Czech managers are aware that the long-term competitiveness of the company depends primarily on the use of innovative technical solutions and investments in new technologies. Despite awareness of the importance of innovation, many companies do not know how to manage, implement, and evaluate them. Empirical research showed that most innovation firms implement, but do not systematically manage the implementation of innovative projects and the allocation of funds. There is a contradiction between companies’ ability to orientate themselves in the approaches available in the area of innovation management and the existence of a large number of approaches that can be used to address a particular type of innovation problem. A set of innovation concepts has been created to solve those challenges. Practical steps of the decision-making mechanism for selecting innovation concepts have been proposed. The decision-making mechanism is based on the analytic hierarchy process (AHP) and serves primarily for managers of medium and large enterprises.

Analysis Social Media Based Brand Communities and Consumer Behavior

2018 ◽  
Vol 14 (1) ◽  
pp. 37-53 ◽  
Author(s):  
Monireh Hosseini ◽  
Afsoon Ghalamkari
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Consumer Behaviour ◽  
Marketing Strategies ◽  
Consumer Decision Making ◽  
Business Managers ◽  
Analysis Software ◽  
Brand Communities ◽  
User Comments ◽  
Decision Making Styles

In today's highly competitive markets, business managers are always looking for new ways to increase awareness of their products and promote their brands. As such, they use a variety of marketing strategies to attract more customers. This study was implemented using a qualitative research method known as netnography in conjunction with MAXQDA data analysis software. Three smartphone brand communities were studied, and their popular brand pages (Samsung, Sony, and Huawei) were targeted on Instagram. This study consists of two parts. First, the researchers analyse the content of user comments to explore the consumer's brand attitude, purchase decision-making process, and consumer decision-making styles. In the second part, the content of posts of brands was coded in order to examine creative social media strategies used by these brands and measure their efficiency. Results offer valuable guidelines to brands with regards to consumer behaviour on social media.

Consumer Decision-making at the Base of the Pyramid: Synthesis of Literature and an Integrative Framework

2018 ◽  
Vol 18 (3) ◽  
pp. 270-306
Author(s):  
Nanda Choudhury ◽  
Srabanti Mukherjee ◽  
Biplab Datta
Keyword(s):  
Decision Making ◽  
Literature Review ◽  
Consumer Behaviour ◽  
Marketing Strategies ◽  
Decision Making Process ◽  
Consumer Decision Making ◽  
Base Of The Pyramid ◽  
Consumer Decision ◽  
Integrative Framework ◽  
New Perspective

As a pioneering effort, this study analyses the consumer decision-making process at the Base of the Pyramid (BoP). This study proposes consumer vulnerability, bounded rationality, locking-in effect and opportunism as major constructs influencing the consumer decision-making process at the BoP. Using a Systematic Literature Review (SLR), this study has integrated the transaction cost perspective into the consumer decision-making process at the BoP, which is a novel contribution to the literature of consumer behaviour. This work has recognised the importance of the retailer and its role in the decision-making process, and adds a new perspective to the study of BoP as well as to consumer behaviour theories. This study will be helpful to businesses while serving the BoP segment by crafting appropriate marketing strategies for this segment.

Retirement housing for sale and differences in the decision to purchase that are determined by gender or marital status

2006 ◽  
Vol 24 (1) ◽  
pp. 7-19 ◽  
Author(s):  
Martin Livette
Keyword(s):  
Decision Making ◽  
Married Couples ◽  
Sheltered Housing ◽  
Decision Making Process ◽  
Structured Interviews ◽  
Content Type ◽  
For Profit ◽  
Not For Profit ◽  
Decision Making Factors ◽  
Retirement Housing

PurposeVarious studies have shown that nearly three‐quarters of older people living within retirement housing are female single persons, leading some researchers to argue that sheltered housing is essentially a gender or health‐related issue, which can be explained demographically. Possible differences in the buyer behaviour of men and women or single people and married couples are ignored. If differences exist, the approaches adopted by not‐for‐profit agencies to improve the decision‐making process may need to differentiate between the sexes and marital states. The purpose of this paper, therefore, is to comment on the differences in the process and contrast some of the results of the research.Design/methodology/approachA sample of about 200 respondents was selected from all purchasers of retirement housing in the West Midlands region of England. Semi‐structured interviews were undertaken with 20 respondents.FindingsThe findings demonstrate that differences exist of less than one‐fifth of the decision‐making factors explored in the study.Originality/valueDifferences can limit the number of suitable options for the purchaser. Therefore, not‐ for‐profit agencies, when providing information and offering advice about housing alternatives, need to appreciate differences between the sexes and marital states in terms of the provision of stairs, the garden, loneliness and problems or difficulties associated with bereavement; the number of builders contacted and schemes known; and the awareness and consideration stages of the decision‐making process relating to a number of housing alternatives.

scholarly journals Culture, Sexuality and Indigenous Healing in Pakistan: Exploring Sexual Health Care through Hakeems and Herbalists

2020 ◽  
Vol 1 (4) ◽  
pp. 7
Author(s):  
Abdul Qadar ◽  
Zia Ur Rehman
Keyword(s):  
Sexual Health ◽  
Participant Observation ◽  
Structured Interviews ◽  
Indigenous Healing ◽  
Cultural Logic ◽  
Sexual Health Care ◽  
Cultural Order ◽  
Term Basis

Objective: This paper aims to understand the relationship between sexuality, culture, and male sexual health through the role of hakeems as an indigenous healing framework in Pakistan. Study Design: Participant observation (by first author) and personal practice (by second author). Place and Duration of Study: At a matab where second author practices hikmat is located in Islamabad. The fieldwork in the form of collaborative learning has been going on since September 2019 to date. Materials and Methods: This research is based on the participant observation at the matab where people come to seek herbal medicine and consultancy from the hakeem. Narrative account of anthropologist and practice of certified hakeem, through an interactive exchange of ideas about questions of the study, was employed. The study has taken information in the form of semi-structured interviews from the patients who either gave consent or asked to remain anonymous. Results: Results have shown that the nature of the relation between sexuality and cultural order have compelled people to seek hikmat as indigenous healing on a long-term basis. The framework of indigenous healers has helped to understand the cultural logic of sexuality, which is embedded more closely in the practice of hakeems than the biomedical regime. Conclusion: Cultural competence, in this case the same cultural background of the hakeem and patients, adds to our understanding of the indigenous healing framework, sexuality, and culture.

scholarly journals GPs’ insights about discontinuing long-term antidepressant use: a qualitative study

2021 ◽  
pp. BJGP.2020.0913
Author(s):  
Maria Donald ◽  
Riitta Partanen ◽  
Leah Sharman ◽  
Johanna Lynch ◽  
Genevieve A Dingle ◽  
...  
Keyword(s):  
Decision Making ◽  
Prescribing Practices ◽  
Structured Interviews ◽  
Relational Context ◽  
Qualitative Interview Study ◽  
Complex Decision Making ◽  
Complex Decision ◽  
Antidepressant Use ◽  
Set Up

Background: There is considerable concern about increasing antidepressant use, with Australians among the highest users in the world. Evidence suggests this is driven by patients on long-term rather than new prescriptions. Most antidepressant prescriptions are generated in general practice and it is likely that attempts to discontinue are either not occurring or are proving unsuccessful. Aim: To explore GPs’ insights about long-term antidepressant prescribing. Design and Setting: A qualitative interview study with Australian GPs. Method: Semi-structured interviews explored GPs’ discontinuation experiences, decision-making, perceived risks and benefits, and support for patients. Data were analysed using reflexive thematic analysis. Results: Three overarching themes were identified from interviews with 22 GPs. The first, ‘Not a simple deprescribing decision’, speaks to the complex decision-making GPs undertake in determining whether a patient is ready to discontinue. The second, ‘A journey taken together’ captures a set of steps GPs take together with their patients to initiate and set-up adequate support before, during and after discontinuation. The third: ‘Supporting change in GPs’ prescribing practices’ describes what GPs would like to see change to better support them and their patients to discontinue antidepressants. Conclusions: GPs see discontinuation of long-term antidepressant use as more than a simple deprescribing decision. It begins with considering a patients’ social and relational context and is a journey involving careful preparation, tailored care and regular review. These insights suggest interventions to redress long-term use will need to take these considerations into account and be placed in a wider discussion about the use of antidepressants.

Strategic Development of a Decision Making Support System in a Public R&D Center

2011 ◽  
Vol 3 (2) ◽  
pp. 32-43 ◽  
Author(s):  
Carlos E. Escobar-Toledo ◽  
Héctor A. Martínez-Berumen
Keyword(s):  
Decision Making ◽  
New Technologies ◽  
Systems Approach ◽  
Decision Makers ◽  
Strategic Development ◽  
Organizational Functions ◽  
Transition Plan ◽  
Reliable Methods

Decision making in new technologies is a crucial activity to raise competitiveness, especially for technology organizations. The decision-making process requires the use of information technology tools, since the information amount is large and requires reliable methods for collecting, accessing, storing, processing, distributing, and evaluating, in order to provide reliable information to decision makers. The strategy of an organization must take into account the integration of this aspect with other organizational functions. This paper presents a proposal to integrate new elements into the IT strategy, considering the interactions with other organizational functions, defining an implementation and transition plan that takes into account the organization dynamics, which has limited resources and, therefore, requires a gradual and long term transition plan. This paper refers as case study to a Mexican Public R&D Center, which has re-engineered its operating model with a systems approach.

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