scholarly journals “Fake Brands” Studi Kasus Peniruan Identitas Visual pada Consumer Products Industry

2021 ◽  
Vol 7 (2) ◽  
pp. 363-374
Author(s):  
Baskoro Suryo Banindro

AbstrakPenelitian ini bertujuan untuk membahas maraknya kasus pemalsuan merek (fake brands) identitas visual produk industri rumah tangga (consumer products). Bermacam produk barang yang dipalsukan umumnya membonceng merek (passing off) yang sudah terkenal atau laku di pasaran. Penelitian ini adalah penelitian deskriptif, menafsirkan, dan menguraikan data yang ada bersamaan dengan situasi yang sedang terjadi. Jenis penelitian ini adalah kualitatif, merupakan pendekatan penelitian yang berlandaskan fenomenologi dan paradigma konstruktivisme dalam mengembangkan ilmu pengetahuan. Data dikumpulkan bersumber dari pustaka buku, jurnal, dan pustaka digital yang relevan. Selanjutnya data akan dikelompokkan untuk mengetahui prinsip identik antar variabel yang diteliti menggunakan pendekatan Doktrin Persamaan Merek, dan teori Imitation Fake Brands untuk menggolongkan jenis peniruan atas produknya. Hasil penelitian ini menyimpulkan bahwa maraknya produk dan merek tiruan (fake brands) produk consumer goods dilandasi itikad tidak baik, semata-mata untuk memperoleh keuntungan besar dengan melakukan jalan pintas numpang ketenaran identitas visual sebuah merek consumer good industry.  Kata Kunci: consumer product industry, identitas visual, merek palsu AbstractThis research objective is to discuss the growth of counterfeiting cases of legitimate brands on the visual identity of household industry products (consumer products). Various counterfeited goods generally piggyback on brands (passing off) that are already well known or sold in the market. This research is descriptive, interpreting and deciphering existing data along with the situation that is happening. This type of research is qualitative, is a research approach based on phenomenology and constructivism paradigm in developing science. The data collected is sourced from relevant book libraries, journals, and digital libraries. Furthermore, the data will group to find identical principles between variables studied using the Brand Equality Doctrine approach and the Type Fake Brands Motive theory to classify the type of imitation of its product. This study concluded that the growth of fake consumer goods products (fake brands consumer goods) based on bad faith, solely to gain significant profits by shortcutting the fame of the visual identity of an industrial product brand. Keywords: consumer product industry, fake brands, visual identity

2018 ◽  
Vol 11 (5) ◽  
pp. 102 ◽  
Author(s):  
Mohd Waliuddin Mohd Razali ◽  
Ng Sue Yee ◽  
Josephine Yau Tan Hwang ◽  
Akmal Hisham Bin Tak ◽  
Norlina Kadri

Remuneration is broadly used as an incentive that affects decisions made and strategies planned by directors which cause great impact on firm performance and profitability. This study aims to investigate the directors’ remuneration of the consumer products sector focusing particularly on Malaysian listed companies under Consumer Product Industry. These firm’s performances are measured by return on assets (ROA) and return on equities (ROE). This study consists a sample of 40 Malaysian listed companies for the period of 2012 to 2014. After controlling for board size, CEO duality, firm size, firm age, and leverage; the regression results show director remuneration has positive relationship with firm performance (measured by ROA and ROE). This suggests that high remuneration is able to motivate and retain directors in order to perform their duty and work harder for the best interest of shareholders. The result also shows all variables affect firm performance differently. For future research, we recommend that this study be expanded using more samples from other industries and other measurement of firm performances such as growth and ratings.


Author(s):  
Ni Wayan Dian Irmayani

Penelitian ini bertujuan untuk meneliti Dampak Pandemic COVID-19 sebagai bencana darurat nasional terhadap return pada saham sub sektor Consumer Good Industry di Bursa Efek Indonesia yang dilihat dari perbedaan average abnormal return saham sebelum dan sesudah Pandemic COVID-19 ditetapkan sebagai bencana darurat nasional pada tanggal 2 Maret 2020. Populasi dalam penelitian ini adalah perusahaan sub sektor Consumer Good Industry di Bursa Efek Indonesia dengan jumlah 44 perusahaan sub sektor Consumer Good Industry. Dengan menggunakan metode census sampling meliputi keseluruhan populasi. Penelitian difokuskan pada periode jendela, yaitu 10 hari sebelum dan 10 hari sesudah tanggal peristiwa. Data dianalisis dengan menggunakan uji paired sample t-test. Dari penelitian yang dilakukan diketahui bahwa tidak terdapat perbedaan sebelum dan sesudah Pandemic COVID-19 ditetapkan sebagai bencana darurat nasional terhadap return saham perusahaan sub sektor Consumer Good Industry di Bursa Efek Indonesia. Hal ini dapat diketahui dari adanya penurunan average abnormal return pada periode jendela sesudah ditetapkannya Pandemic COVID-19 sebagai bencana darurat nasional. Adapun nilai average abnormal return periode jendela sebelum peristiwa adalah 0,00949 dan periode jendala sesudah adalah peristiwa -0,00252.


2012 ◽  
Vol 19 (4) ◽  
pp. 999-1013 ◽  
Author(s):  
Hans Sanderson ◽  
William Greggs ◽  
Christina Cowan-Ellsberry ◽  
Paul DeLeo ◽  
Richard Sedlak

2020 ◽  
Vol 5 (1) ◽  
pp. 12-23
Author(s):  
Rendy Aziz Syahputra ◽  
Ijma Ijma

Abstract: This research aims to explanatory and analyze the influence of liquidity, solvability, effectivity and profitability on the dividend policy. Research subject at 12 Consumer Good Industry companies listed in Indonesia Stock Exchange (IDX) in the period 2014-2018. This research used the purposive sampling method. Data obtained from corporation annual reports which are available on the official site of Indonesia Stock Exchange. The analytical tool used is the multiple linear regression analysis with the help of statistical software IBM SPSS 26. The result of multiple linear regression analysis shows that Liquidity, Solvability, and Effectivity has’t influence on Dividend Policy, while Profitabilty is the only one variable that has positive influence and significant toward Dividend Policy.  Keywords: Liquidity, Solvability, Effectivity, Profitability, Dividend Policy Abstrak: Penelitian ini bertujuan untuk menjelaskan dan menganalisis pengaruh likuiditas, solvabilitas, efektivitas dan profitabilitas terhadap kebijakan dividen. Subjek penelitian pada 12 perusahaan Industri Barang Konsumsi yang terdaftar di Bursa Efek Indonesia (BEI) pada periode 2014-2018. Penelitian ini menggunakan metode purposive sampling. Data diperoleh dari laporan tahunan yang tersedia pada situs resmi Bursa Efek Indonesia. Alat analisis yang digunakan adalah analisis regresi linear berganda dengan bantuan program statistik IBM SPSS 26. Hasil analisis regresi linear berganda menunjukkan bahwa Likuiditas, Solvabilitas, dan Efektivitas tidak berpengaruh terhadap Kebijakan Dividen, sedangkan Profitabilitas hanya salah satu variabel yang berpengaruh positif dan signifikan terhadap Kebijakan Dividen. Kata kunci: Likuiditas, Solvabilitas, Efektivitas, Profitabilitas, Kebijakan Dividen


2020 ◽  
pp. injuryprev-2020-043677
Author(s):  
Anita Radovnikovic ◽  
Otmar Geiss ◽  
Stylianos Kephalopoulos ◽  
Vittorio Reina ◽  
Josefa Barrero ◽  
...  

The availability of data on consumer products-related accidents and injuries is of interest to a wide range of stakeholders, such as consumer product safety and injury prevention policymakers, market surveillance authorities, consumer organisations, standardisation organisations, manufacturers and the public. While the amount of information available and potentially of use for product safety is considerable in some European Union (EU) countries, its usability at EU level is difficult due to high fragmentation of the data sources, the diversity of data collection methods and increasing data protection concerns. To satisfy the policy need for more timely information on consumer product-related incidents, apart from injury data that have been historically collected by the public health sector, a number of 'alternative' data sources were assessed as potential sources of interest. This study explores the opportunities for enhancing the availability of data of consumer product-related injuries, arising from selected existing and 'alternative' data sources, widely present in Europe, such as firefighters’ and poison centres’ records, mortality statistics, consumer complaints, insurance companies’ registers, manufacturers’ incident registers and online news sources. These data sources, coupled with the use of IT technologies, such as interlinking by remote data access, could fill in the existing information gap. Strengths and weaknesses of selected data sources, with a view to support a common data platform, are evaluated and presented. Conducting the study relied on the literature review, extensive use of the surveys, interviews, workshops with experts and online data-mining pilot study.


Author(s):  
Pascal Le Masson ◽  
Kenza El Qaoumi ◽  
Armand Hatchuel ◽  
Benoit Weil

AbstractFor more than two decades, mobile phone industry has shown that innovation is not only functional optimization and combination but can also be a "functional expansion”. Sometimes called radical or disruptive innovation, this phenomenon leads to the development of new method for engineers and designers. However, the intensity remains undemonstrated: is functional expansion a rare phenomenon (few products during very short periods of time) – or is it an intense phenomenon, that even might have accelerated in the last decades? To answer these questions, the paper overcomes two main obstacles: how to measure functional expansion? And what would be a law of functional expansion, that would enable to test the importance and newness of the phenomena? Building on recent advances on the measurement of innovation and on new computational models of design derived from most advanced design theories, this paper presents unique data on functional expansion of 8 consumer products and tests that functional expansion significantly accelerated in the mid 1990s. The paper confirms quantitatively that our societies are now in a new design regime, a regime of innovative design.


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