scholarly journals PROMOTION MIX NAHDLATUL ULAMA UNIVERSITY OF SURABAYA TO INCREASE NEW STUDENT’S INTEREST

2021 ◽  
Vol 5 (2) ◽  
pp. 1-14
Author(s):  
Joko Kristanto ◽  
Achmad Khudori Soleh ◽  
Salim Al-Idrus ◽  
Moch Khafidz Fuad Raya
Keyword(s):  
Qualitative Case Study ◽  
Direct Marketing ◽  
Personal Selling ◽  
Marketing Education ◽  
Study Approach ◽  
New Students ◽  
Nahdlatul Ulama ◽  
Promotional Strategies ◽  
Religious Higher Education

The mushrooming number of PTKI (Perguruan Tinggi Keagamaan Islam - Islamic Religious Higher Education) clusters has made competition between universities even tighter, thus using promotional strategies to increase public trust. The increase in the interest of new students is an indicator of the success of the college in marketing education. This research is devoted to UNUSA as an Islamic organization-based PTKI (NU) that carries out promotional strategies to increase the interest of new students. This research uses a qualitative case study approach. The results showed that UNUSA used a promotion mix through advertising, such as; national television, personal selling, publications, and direct marketing. UNUSA's branding as PTNU (Nahdlatul Ulama' College) using a promotion mix has implications for increasing the number of new students by 21% over the last five years with a total achievement of 6,035 new students from 49% of the Nahdliyin community segment.

STRATEGI PEMASARAN PAKAN SATWA UNGGUL BLITAR

2016 ◽  
Vol 10 (1) ◽  
pp. 7
Author(s):  
Handika Rifki W.P ◽  
Yuli Arif Tribudi ◽  
Agustina Widyaworo Kunharjati
Keyword(s):  
Case Study Research ◽  
Personal Selling ◽  
Marketing Strategies ◽  
Pricing Strategy ◽  
Brand Awareness ◽  
Analytic Method ◽  
Distribution Strategy ◽  
Promotion Strategies ◽  
Promotional Strategies

This study analyzes the marketing strategies of Pakan in PS SatwaUnggulBlitar views of the concept of the marketing mix.This case study research using descriptive analytic method with purposive sampling technique.Marketing mix strategy being conducted by PS Satwa Unggul are strategies related products (such as brand awareness on brand), pricing strategy (in the form of rebates), the distribution strategy (in the form of three patterns of distribution), and promotion strategies (in the form of veterinary inspection and a free counseling service) can be considered to have successfully accommodate the needs of customers with a variety of facilities and corporate excellence. Based on the research it was concluded that the strategy used in the form of improved relationships with customers through personal selling, promotion price, free inspection, extension livestock and other facilities. Suggestions for the company should maintain an edge marketing strategies implemented in the form of personal selling and promotional strategies, but it is also the company should conduct regular research on consumer behavior animal drugs that strategy actually implemented in accordance with market conditions.

scholarly journals Coping with English for Academic Purposes Provision during COVID-19

2021 ◽  
Vol 13 (15) ◽  
pp. 8642
Author(s):  
Lucas Kohnke ◽  
Andrew Jarvis
Keyword(s):  
Hong Kong ◽  
Collaborative Learning ◽  
Online Teaching ◽  
Qualitative Case Study ◽  
English For Academic Purposes ◽  
Teacher Perspectives ◽  
Case Study Approach ◽  
Study Approach ◽  
University Studies

COVID-19 and the shift to online teaching necessitated a change in approach for English for Academic Purposes (EAP) teachers in preparing their students for university studies. This study explored how EAP instructors coped with and adapted their provision for emergency remote teaching. The study was conducted at an English-medium university in Hong Kong and a qualitative case study approach was adopted. The results revealed two overarching themes of opportunity and challenge. While the sudden shift to online teaching forced innovation and fostered collaborative learning and feedback, teachers experienced difficulties in communicating with students and monitoring their learning. The study voices teacher perspectives in delivering EAP courses online and highlights important implications for the successful delivery of future online EAP provisions.

scholarly journals Grade 9 learners’ understanding of fraction concepts: Equality of fractions, numerator and denominator

Pythagoras ◽  
2021 ◽  
Vol 42 (1) ◽  
Author(s):  
Methuseli Moyo ◽  
France M. Machaba
Keyword(s):  
Qualitative Case Study ◽  
Equivalent Fractions ◽  
Written Responses ◽  
Whole Numbers ◽  
Study Approach ◽  
Complex Concept ◽  
Physical Manipulatives ◽  
Fraction Concepts ◽  
Developmental Intervention

Our research with Grade 9 learners at a school in Soweto was conducted to explore learners’ understanding of fundamental fraction concepts used in applications required at that level of schooling. The study was based on the theory of constructivism in a bid to understand whether learners’ transition from whole numbers to rational numbers enabled them to deal with the more complex concept of fractions. A qualitative case study approach was followed. A test was administered to 40 learners. Based on their written responses, eight learners were purposefully selected for an interview. The findings revealed that learners’ definitions of fraction were neither complete nor precise. Particularly pertinent were challenges related to the concept of equivalent fractions that include fraction elements, namely the numerator and denominator in the phase of rational number. These gaps in understanding may have originated in the early stages of schooling when learners first conceptualised fractions during the late concrete learning phase. For this reason, we suggest a developmental intervention using physical manipulatives to promote understanding of fractions before inductively guiding learners to construct algorithms and transition to the more abstract applications of fractions required in Grade 9.

scholarly journals Professional Behavior In Physical Therapist Educational Programs: Perspectives of Selected Senior Faculty

2014 ◽  
Author(s):  
Tamara Phelan
Keyword(s):  
Physical Therapists ◽  
Physical Therapist ◽  
Qualitative Case Study ◽  
Individual Case ◽  
Educational Programs ◽  
Professional Behavior ◽  
Senior Faculty ◽  
Study Approach ◽  
Cross Case Analysis

Purpose: The purpose of this study was to analyze how selected senior instructors in physical therapist educational programs define and seek to impart information on professional behavior. Methods: A qualitative case study approach was used to gather data from eight instructors teaching in four physical therapist educational programs in a selected region. Each interview was analyzed as an individual case study, followed by a cross case analysis to identify common themes. Results: Interpretational analysis using a process of constant comparison revealed nine common themes: 1) Instructors found it difficult to broadly define professional behavior. 2) Instructors expect students to be on time. 3) Instructors expect students to speak and act with courtesy and respect. 4) Instructors expect students to communicate appropriately. 5) Instructors expect students to dress appropriately. 6) Instructors expect students to participate in class. 7) Instructors consciously model professional behavior as a way to communicate their expectations. 8) Instructors give instructions and provide students with feedback about professional behavior. 9) Instructors do not attach a specific grade to professional behavior. Conclusions: Although instructors indicated a lack of confidence in consistency regarding professional behavior expectations, the themes that emerged in this study fit within existing descriptions of professional behavior for clinical physical therapists. Instructor perceptions of strategies for conveying information about professional behavior to students were consistent with existing literature on modeling and explicit teaching. .

scholarly journals Peran Guru Madrasah dalam Menanaman Nilai-Nilai Pendidikan Lingkungan Hidup Perspektif Pendidikan Islam (Studi Kasus di Madrasah Aliyah Negeri 7 Keboan Jombang)

2020 ◽  
Vol 8 (1) ◽  
pp. 7
Author(s):  
Auliyaaurohmah Auliyaaurohmah ◽  
Khoirul Umam
Keyword(s):  
Qualitative Case Study ◽  
Educational Process ◽  
Positive Behavior ◽  
Educational Institutions ◽  
Case Study Approach ◽  
Study Approach ◽  
Surrounding Environment ◽  
Research Show

The effort to preserve the beauty of the environment is an obligation for every social creature that lives on this earth. These efforts are carried out and planned so that every human being has a caring attitude and responsibility with the surrounding environment. In educational institutions the role of a teacher cannot be separated in the educational process. To realize students as quality resources cannot be separated from the environment. This article intends to explain about environmental education in Madrasah Aliyah Negeri 7 Jombang. With a qualitative case study approach, this research was carried out through observation, interviews and documentation. The results of the discussion from the research show that, in the implementation of their roles and participation in forming and increasing environmental awareness by teachers, students are well implemented. Most of them have a caring attitude to their environment, which is proven by their daily habits, which is to dispose of waste according to the space provided. It's just that for minorities who are still indifferent to the environment, support and encouragement from teachers need to be increased so that all madrasa residents, especially students, have positive behavior, be aware and care about the surrounding environmen

scholarly journals Opposing Gazes: Racism and Xenophobia in South African Schools

2016 ◽  
Vol 52 (1) ◽  
pp. 68-81 ◽  
Author(s):  
Saloshna Vandeyar ◽  
Thirusellvan Vandeyar
Keyword(s):  
South African ◽  
Research Study ◽  
Immigrant Students ◽  
Qualitative Case Study ◽  
Moral Integrity ◽  
African Students ◽  
Black South African ◽  
Study Approach ◽  
To Come

Utilising a qualitative case study approach, this research study set out to understand discrimination experienced by immigrant students in their interactions with South African students and the prejudice immigrant students expressed against Black South African students. Findings reveal that the discrimination experienced by immigrant students could be clustered into four broad themes, namely categorisations and prototypes; practised stereotypes; academic and social exclusion; and work ethic. Furthermore, statements immigrant students make about South African students seem to fall into two broad categories, namely lack of value for moral integrity and lack of value for education. Educating students to value human dignity and to view each other as cosmopolitan citizens of the world could be a way to ensure social cohesion and harmony of future generations to come.

Leadership in Pedagogical Integration of Emerging Technologies

2021 ◽  
pp. 201-214
Author(s):  
Walimbwa Michael ◽  
Shopi M. Julius ◽  
Nampijja Diana
Keyword(s):  
Emerging Technologies ◽  
Qualitative Case Study ◽  
Educational Institutions ◽  
Case Study Approach ◽  
Institutional Leadership ◽  
Study Approach ◽  
Access To Technology ◽  
Pedagogic Practices ◽  
Integrate Technology

Pedagogical integration of technologies is a fairly new concept in education. Educational institutions need to have prerequisite planning for leadership in pedagogical integration of emerging technologies. This chapter investigates institutional leadership that enables educators to build capacity to effectively integrate technology into pedagogy. Using a qualitative case study approach, leaders were interviewed and official documents analyzed. The data analyzed indicate that institutional leadership facilitates increased acquisition of and access to technology devices and facilities. It is found that institutional leadership is pivotal in supporting, training, and innovatively exploring various ways of integrating technologies into the curriculum. It is thus concluded that in this era institutions need leaders who proactively engage in planning for integration of technologies for transformed pedagogic practices.

scholarly journals Blended Learning Experience of Students Participating Pedagogical Formation Program: Advantages and Limitation of Blended Education

2016 ◽  
Vol 6 (1) ◽  
pp. 63 ◽  
Author(s):  
Fatih Saltan
Keyword(s):  
Online Education ◽  
Qualitative Case Study ◽  
Learning Experience ◽  
Teaching Profession ◽  
Face To Face ◽  
Arts And Sciences ◽  
Study Approach ◽  
Self Confidence ◽  
Group Interviews

The aim of this study was to investigate the learning experience of students studying pedagogic formation in blended design with regard to attendance, self confidence, and attitudes toward both Pedagogic Formation Program (PFP) and the teaching profession. In order to achieve this aim, a qualitative case study approach was carried out. The participants of this study consisted of 154 graduated Faculty of Arts and Sciences students who were enrolled in the first blended PFP in Turkey. A qualitative case study was conducted. Data were obtained through an open-ended questionnaire (n=154) and focus group interviews (n=8). The qualitative data were analyzed by using content analysis techniques. Overall, the results indicated that blended PFP was highly promising regarding professional development, self-confidence, accessibility and eliminating some disadvantages of distance education. Specifically, inherent problems of online education continued to take place in blended design but a balanced blended approach could minimize these weaknesses. Participants indicated that face-to-face sections were more applied, authentic and effective than the online part. On the other hand, most of the participants preferred to attend the online lessons regularly.  It was mainly because of availability concerns, travelling, and comfort of their home.

Half-Widows: Invisible Victims of the Enforced Disappearances and Their Status in Kashmir

2019 ◽  
Vol 4 (2) ◽  
pp. 209-221
Author(s):  
Kislay Kumar Singh
Keyword(s):  
Armed Conflict ◽  
Social Economic ◽  
Qualitative Case Study ◽  
Young Men ◽  
Psychological Problems ◽  
Armed Conflicts ◽  
Case Study Approach ◽  
Secondary Sources ◽  
Study Approach

The disappearance of young men in on-going armed conflict over the last 3 decades in Kashmir has given birth to a new identity to the women. This identity is called half-widows. The term, half-widows, signifies those women whose husbands have disappeared in armed conflict but are not declared dead yet. Men are directly involved in the armed conflicts and are the direct victims of it, but women are the ones who have been going through all the consequences of armed conflict. This article contextualizes the phenomenon of enforced disappearance in Kashmir and its grave consequences on women. Based on the qualitative case-study approach, 15 half-widows were interviewed in 2017 to examine their social, economic and psychological problems. Information from secondary sources was also incorporated.

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