Measuring Consumer Engagement in Omnichannel Retailing: The Mobile In-Store Experience (MIX) Index

We draw insights from Activity Theory within the field of human-computer interaction to quantitatively measure a mobile in-store experience (MIX), which includes the suite of shopping activities and retail services that a consumer can engage in when using their mobile device in brick-and-mortar stores. We developed and validated a nine-item, formative MIX index using survey data collected from fashion consumers in the United States (n = 1,267), United Kingdom (n = 370), Germany (n = 362), and France (n = 219). As survey measures of consumer engagement in omnichannel retailing using a mobile device, the index items with stronger factor loadings described in-store shopping activities whereas those with weaker factor loadings described activities related to behavioral targeting and social networking. These results suggest that retailers should give consumers the autonomy to independently find, evaluate and purchase merchandise in brick-and-mortar stores, thereby enabling them to co-create personalized shopping experiences as active participants within an omnichannel retail servicescape. Our findings also suggest that retailers should provide consumers with more authentic ways to build community and brand affiliations than mobile marketing and social media promotions. In-store activities should not simply be a migration of pre-existing e-commerce capabilities onto mobile devices. An engaging mobile in-store experience should be an amalgam of physical and digital activities that produce a seamless shopping journey and leverage the unique properties of mobile devices – ultra-portability, location sensitivity, untetheredness, and personalization. Retail executives can use the validated MIX index to prepare strategic investments in mobile technology applications and capabilities for retail stores within their omnichannel operations. The nine-item MIX index is also well-suited for consumer surveys, which also makes it an attractive measure of consumer engagement in omnichannel retailing for future academic research.

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Mobile Phone Ownership, Health Apps, and Tablet Use in US Adults With a Self-Reported History of Hypertension: Cross-Sectional Study (Preprint)

10.2196/preprints.12228 ◽

2018 ◽

Author(s):

Aisha T Langford ◽

Craig A Solid ◽

Ebony Scott ◽

Meeki Lad ◽

Eli Maayan ◽

...

Keyword(s):

Mobile Phone ◽

Mobile Devices ◽

Health Care Providers ◽

Mobile Device ◽

The United States ◽

Medical Decision ◽

Care Providers ◽

Health Apps ◽

Health Related ◽

History Of

BACKGROUND Mobile phone and tablet ownership have increased in the United States over the last decade, contributing to the growing use of mobile health (mHealth) interventions to help patients manage chronic health conditions like diabetes. However, few studies have characterized mobile device ownership and the presence of health-related apps on mobile devices in people with a self-reported history of hypertension. OBJECTIVE This study aimed to describe the prevalence of smartphone, tablet, and basic mobile phone ownership and the presence of health apps by sociodemographic factors and self-reported hypertension status (ie, history) in a nationally representative sample of US adults, and to describe whether mobile devices are associated with health goal achievement, medical decision making, and patient-provider communication. METHODS Data from 3285 respondents from the 2017 Health Information National Trends Survey were analyzed. Participants were asked if they owned a smartphone, tablet, or basic mobile phone and if they had health apps on a smartphone or tablet. Participants were also asked if their smartphones or tablets helped them achieve a health-related goal like losing weight, make a decision about how to treat an illness, or talk with their health care providers. Chi-square analyses were conducted to test for differences in mobile device ownership, health app presence, and app helpfulness by patient characteristics. RESULTS Approximately 1460 (37.6% weighted prevalence) participants reported a history of hypertension. Tablet and smartphone ownership were lower in participants with a history of hypertension than in those without a history of hypertension (55% vs 66%, P=.001, and 86% vs 68%, P<.001, respectively). Participants with a history of hypertension were more likely to own a basic mobile phone only as compared to those without a history of hypertension (16% vs 9%, P<.001). Among those with a history of hypertension exclusively, basic mobile phone, smartphone, and tablet ownership were associated with age and education, but not race or sex. Older adults were more likely to report having a basic mobile phone only, whereas those with higher education were more likely to report owning a tablet or smartphone. Compared to those without a history of hypertension, participants with a history of hypertension were less likely to have health-related apps on their smartphones or tablets (45% vs 30%, P<.001) and report that mobile devices helped them achieve a health-related goal (72% vs 63%, P=.01). CONCLUSIONS Despite the increasing use of smartphones, tablets, and health-related apps, these tools are used less among people with a self-reported history of hypertension. To reach the widest cross-section of patients, a mix of novel mHealth interventions and traditional health communication strategies (eg, print, web based, and in person) are needed to support the diverse needs of people with a history of hypertension.

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Digitizing Library Outreach

Advances in Library and Information Science - Digitizing the Modern Library and the Transition From Print to Electronic ◽

10.4018/978-1-5225-2119-8.ch008 ◽

2018 ◽

pp. 193-203

Author(s):

Somaly Kim Wu ◽

Marc Bess ◽

Bob R. Price

Keyword(s):

United States ◽

College Students ◽

Academic Success ◽

Mobile Devices ◽

Mobile Device ◽

Word Of Mouth ◽

New Technologies ◽

The United States ◽

Information Resources ◽

Library Users

As technologies change, library outreach must similarly evolve to better meet the needs and expectations of library users. Mobile device ownership has steadily increased among all demographics over the past several years in the United States, but particularly among college students. This trend provides libraries with new avenues for outreach. Lack of awareness and access may complicate students' ability to use the information, resources, and services necessary for academic success. Libraries must leverage new technologies and tools, such as Bluetooth beacons and smartphone applications, to increase awareness of resources and services. Rather than relying on solely word-of-mouth outreach methods to increase awareness of resources and services, academic libraries can experiment with marketing technologies that reach users directly through their mobile devices. The ubiquity of mobile devices can make it easier for libraries to serve their users and empower students to become more independent as they seek, analyze, and synthesize information.

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B2C (Business-To-Consumer) mobile marketing for Canadian apparel retailers

10.32920/ryerson.14653221.v1 ◽

2021 ◽

Author(s):

Leticia Zertuche

Keyword(s):

Mobile Devices ◽

Mobile Device ◽

Quantitative Research ◽

Mobile Marketing ◽

Business Practices ◽

Online Questionnaire ◽

Cross Sectional ◽

Probabilistic Sampling ◽

Greater Toronto Area ◽

Apparel Retailers

The mobile device industry has changed dramatically over the last 10 years. The world is swiftly adopting mobile devices, and Apple and Google have become major players in an industry that now encompasses a burgeoning mobile-fashion marketing business. This research project sought to help apparel retailers understand more about apparel consumers’ usage of mobile devices and perceptions of mobile marketing strategies, and to shed light on better business practices. The study used a quantitative research method, along with cross-sectional, descriptive, and non-probabilistic sampling techniques. An online questionnaire survey was designed to collect data with a sample of 390 mobile device users in the Greater Toronto Area. SPSS was used for coding and analyzing the information.

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B2C (Business-To-Consumer) mobile marketing for Canadian apparel retailers

10.32920/ryerson.14653221 ◽

2021 ◽

Author(s):

Leticia Zertuche

Keyword(s):

Mobile Devices ◽

Mobile Device ◽

Quantitative Research ◽

Mobile Marketing ◽

Business Practices ◽

Online Questionnaire ◽

Cross Sectional ◽

Probabilistic Sampling ◽

Greater Toronto Area ◽

Apparel Retailers

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Towards an interdisciplinary knowledge exchange model

Conference Proceedings of the Academy for Design Innovation Management ◽

10.33114/adim.2019.c09.116 ◽

2019 ◽

Vol 2 (1) ◽

Author(s):

Santiago DE FRANCISCO ◽

Diego MAZO

Keyword(s):

Design Research ◽

Knowledge Exchange ◽

Academic Research ◽

Innovation Process ◽

The United States ◽

Design Environment ◽

Interdisciplinary Knowledge ◽

One Year ◽

The University ◽

Common Situation

Universities and corporates, in Europe and the United States, have come to a win-win relationship to accomplish goals that serve research and industry. However, this is not a common situation in Latin America. Knowledge exchange and the co-creation of new projects by applying academic research to solve company problems does not happen naturally.To bridge this gap, the Design School of Universidad de los Andes, together with Avianca, are exploring new formats to understand the knowledge transfer impact in an open innovation network aiming to create fluid channels between different stakeholders. The primary goal was to help Avianca to strengthen their innovation department by apply design methodologies. First, allowing design students to proposed novel solutions for the traveller experience. Then, engaging Avianca employees to learn the design process. These explorations gave the opportunity to the university to apply design research and academic findings in a professional and commercial environment.After one year of collaboration and ten prototypes tested at the airport, we can say that Avianca’s innovation mindset has evolved by implementing a user-centric perspective in the customer experience touch points, building prototypes and quickly iterate. Furthermore, this partnership helped Avianca’s employees to experience a design environment in which they were actively interacting in the innovation process.

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An Analysis of Mathematics Requirements and Recommendations for Admission to PhD Programs in Economics

The American Economist ◽

10.1177/0569434517746389 ◽

2017 ◽

Vol 63 (1) ◽

pp. 110-114

Author(s):

Martin Milkman ◽

Riza Marjadi

Keyword(s):

United States ◽

Research Council ◽

Academic Research ◽

National Research Council ◽

The United States ◽

Prospective Students ◽

Research Activity ◽

Mathematics Courses ◽

Phd Programs ◽

Jel Classifications

This article presents an analysis of the mathematics course requirements and recommendations for prospective students seeking entry into economics PhD programs in the United States. We find that applicants must complete seven mathematics courses to safely assume that they have enough math credits for admission to most programs. Using National Research Council (NRC) rankings of economics departments according to the level of research activity, we find no strong evidence that the mathematics courses required and recommended are dependent upon the level of academic research conducted by the faculty in the respective PhD programs. JEL Classifications: A22, A23

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The Effectiveness of Branded Mobile Apps on User’s Brand Attitudes and Purchase Intentions

Review of Economic and Business Studies ◽

10.1515/rebs-2016-0029 ◽

2016 ◽

Vol 9 (1) ◽

pp. 141-154 ◽

Cited By ~ 7

Author(s):

Victoria A. Seitz ◽

Nada M. Aldebasi

Keyword(s):

United States ◽

Correlation Analysis ◽

Mobile Device ◽

Mobile Apps ◽

The United States ◽

Purchase Intentions ◽

Smart Phones ◽

Brand Attitudes ◽

Limited Impact ◽

The Past

AbstractThe mobile device market, particularly for smart phones, has experienced incredible growth over the past five years. What sets this market apart is the use of applications or apps for just about anything from information to purchases. The purpose of the study was to examine the effectiveness of branded apps on consumers’ attitudes toward brands as well as purchase intentions. The sample was drawn from students enrolled at a southwestern university in the United States, resulting in 50 usable questionnaires. Results of Pearson’s correlation analysis indicated that using branded apps strongly influenced users’ attitudes toward brands; however, using branded apps had a smaller impact on purchase intentions. As well, attitudes towards the branded apps, although significant, had a limited impact on purchase intentions. Implications of the findings were then discussed.

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The Influence of the Frequency of the Internet Use on the Behavioral Relationship Model of the Mobile Device-Based Shopping

International Journal of Business and Management ◽

10.5539/ijbm.v11n6p32 ◽

2016 ◽

Vol 11 (6) ◽

pp. 32 ◽

Cited By ~ 1

Author(s):

Shwu-Ing Wu ◽

Rou Jyun Chen

Keyword(s):

Mobile Devices ◽

Mobile Device ◽

Internet Use ◽

Information Quality ◽

Positive Influence ◽

The Other ◽

The Internet ◽

Relationship Model ◽

Significant Positive Influence

<p class="ArticleTitle">In recent years, the increasingly innovative and diverse mobile devices have significantly promoted the mobile device-based shopping. What factors influence this kind of shopping? Will consumers purchase things with mobile devices? These are two topics that need to be explored. Through the literature analysis and the empirical research, this study aims to analyze the quality of information, system, service and mobile devices on the mobile device-based shopping platform. Moreover, it studies the attitude of consumers towards mobile device-based shopping, their willingness to adopt the shopping method and the behavioral relationship model in the actual mobile device-based shopping as well as compares the groups of different frequencies of the Internet use in terms of the relationship model.</p>　　With the convenient sampling, this study made an investigation among some of those who had experienced shopping on such mobile devices as tablets or smart phones. The 765 retrieved valid copies of questionnaire were divided into three groups—“often”, “average” and “seldom” according to the frequency consumers undertook mobile device-based shopping and were then compared. The results showed that there were significant differences among the three groups in four relationship paths, including: 1) the information quality of the mobile device-based shopping platform has more significant positive influence on consumers’ attitude path of mobile device-based shopping in the “average” group than in the other two; 2) the service quality of the mobile device-based shopping platform has more significant positive influence on consumers’ attitude path of mobile device-based shopping in the “seldom” group than in the other two; 3) the preference for mobile device-based shopping has much significant positive influence on the behavior path of mobile device-based shopping in the “often” group. According to the research results, different groups have different behavior models. These results can serve as reference information in the decision-making of those who establish mobile device-based shopping platforms and manufacture mobile devices.

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Suggested Research Agenda for the Railroad Industry

Journal of Transportation Management ◽

10.22237/jotm/1157069160 ◽

2006 ◽

Vol 17 (2) ◽

pp. 38-45

Author(s):

Barton Jennings

Keyword(s):

Research Agenda ◽

Academic Research ◽

The United States ◽

Regulatory Agencies ◽

Degree Programs ◽

Safety Issues ◽

Railroad Industry ◽

Transportation Infrastructures ◽

Research Initiatives ◽

Service Standards

The railroad industry is experiencing a worldwide resurgence. International trade is booming as populations continue to grow and transportation infrastructures are nearing capacity. In the United States, the industry is being pressured to provide more services, while at the same time traffic levels are skyrocketing on a network that is much smaller than it was just fifty years ago. Additionally, security and safety issues are challenging the industry, as well as the regulatory agencies associated with railroading. To help with these problems, the industry is calling for more academic involvement through new degree programs and research initiatives. This paper reviews five major areas where academic research could assist the railroad industry in these challenges: capacity expansion, service standards, safety, security, and data management and analysis.

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Trojan horses in mobile devices

Computer Science and Information Systems ◽

10.2298/csis090330027f ◽

2010 ◽

Vol 7 (4) ◽

pp. 813-822 ◽

Cited By ~ 3

Author(s):

Daniel Fuentes ◽

Juan Álvarez ◽

Juan Ortega ◽

Luis Gonzalez-Abril ◽

Francisco Velasco

Keyword(s):

Mobile Devices ◽

Mobile Device ◽

Trojan Horse ◽

Malicious Software ◽

Loss Of Information ◽

Malicious User ◽

Communication Links

This paper focuses on the behavior of Trojan horses in mobile devices. This malicious software tries to steal information from a mobile device while the user is unaware. We describe the communication links through a Trojan horse installed into a mobile device. To demonstrate the effects of a Trojan horse infection we present a practical example on a PDA. Via SMS, the malicious user can access a user?s contacts information through the previous installation of the Trojan horse. The results show that this process means a loss of information and a quantified cost to the attacked user too. This paper proposes different solutions to avoid this malware and its effects.

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