scholarly journals B2C (Business-To-Consumer) mobile marketing for Canadian apparel retailers

2021 ◽  
Author(s):  
Leticia Zertuche
Keyword(s):  
Mobile Devices ◽  
Mobile Device ◽  
Quantitative Research ◽  
Mobile Marketing ◽  
Business Practices ◽  
Online Questionnaire ◽  
Cross Sectional ◽  
Probabilistic Sampling ◽  
Greater Toronto Area ◽  
Apparel Retailers

The mobile device industry has changed dramatically over the last 10 years. The world is swiftly adopting mobile devices, and Apple and Google have become major players in an industry that now encompasses a burgeoning mobile-fashion marketing business. This research project sought to help apparel retailers understand more about apparel consumers’ usage of mobile devices and perceptions of mobile marketing strategies, and to shed light on better business practices. The study used a quantitative research method, along with cross-sectional, descriptive, and non-probabilistic sampling techniques. An online questionnaire survey was designed to collect data with a sample of 390 mobile device users in the Greater Toronto Area. SPSS was used for coding and analyzing the information.

scholarly journals B2C (Business-To-Consumer) mobile marketing for Canadian apparel retailers

2021 ◽  
Author(s):  
Leticia Zertuche
Keyword(s):  
Mobile Devices ◽  
Mobile Device ◽  
Quantitative Research ◽  
Mobile Marketing ◽  
Business Practices ◽  
Online Questionnaire ◽  
Cross Sectional ◽  
Probabilistic Sampling ◽  
Greater Toronto Area ◽  
Apparel Retailers

The mobile device industry has changed dramatically over the last 10 years. The world is swiftly adopting mobile devices, and Apple and Google have become major players in an industry that now encompasses a burgeoning mobile-fashion marketing business. This research project sought to help apparel retailers understand more about apparel consumers’ usage of mobile devices and perceptions of mobile marketing strategies, and to shed light on better business practices. The study used a quantitative research method, along with cross-sectional, descriptive, and non-probabilistic sampling techniques. An online questionnaire survey was designed to collect data with a sample of 390 mobile device users in the Greater Toronto Area. SPSS was used for coding and analyzing the information.

scholarly journals The association of mobile device use of electronic health record with the wellbeing of nurses: cross-sectional survey study (Preprint)

2021 ◽  
Author(s):  
Tarja Heponiemi ◽  
Anu Kaihlanen ◽  
Kia Gluschkoff ◽  
Kaija Saranto ◽  
Sari Nissinen ◽  
...  
Keyword(s):  
Health Care ◽  
Mobile Devices ◽  
Mobile Device ◽  
Time Pressure ◽  
Ease Of Use ◽  
Survey Study ◽  
Technical Quality ◽  
Cross Sectional ◽  
Low Levels ◽  
Device Use

BACKGROUND Mobile devices such as tablets and smartphones are increasingly used in health care in many developed countries. Nurses form the largest group in health care that uses electronic health records (EHRs) and their mobile versions. Mobile devices are suggested to promote nurses’ workflow, constant updating of patient information and improve the communication within the health care team. However, little is known about their effect on nurses’ wellbeing. OBJECTIVE The present study aimed to examine the association of mobile device use of the EHR with nurses’ perceived time pressure, stress related to information systems (SRIS) and self-rated stress. Moreover, we examined whether mobile device use modifies the associations of EHR usability (ease of use and technical quality), experience in using EHRs and number of systems in daily use with these wellbeing indicators. METHODS The present study was a cross-sectional population-based survey study among 3,610 Finnish registered nurses gathered in 2020. The associations were examined using analyses of covariance and logistic regression adjusted for age, gender and employment sector (hospital, primary care, social service and other). RESULTS Those who used mobile version of their EHR had higher levels of time pressure ( F(1)= 14.96, p < .001) and SRIS ( F(1)= 6.11, p = .01) compared to those who did not use mobile versions. Moreover, the interactions of mobile device use with experience in using EHRs (F(1) = 14.93, p < .001), ease of use (F(1) = 10.16, p = .001) and technical quality (F(1) = 6.45, p = .01) were significant for SRIS. Inexperience in using EHRs, low levels of ease of use and technical quality were associated with higher SRIS and this association was more pronounced among those who used mobile devices. That is, the highest levels of SRIS were perceived among those who used mobile devices and were inexperienced EHR users, perceived low levels of ease of use or low levels of technical quality of their EHR. CONCLUSIONS According to our results it seems that at the moment mobile device use is not beneficial for the nurses’ wellbeing. In addition, mobile device use seems to intensify the negative effects of usability problems of the EHRs. Especially inexperienced users of EHRs seem be at disadvantage when using mobile devices. Thus, we suggest that EHRs and their mobile versions should be improved in a manner that they would be easier to use and would better support the nurses’ workflow. For example, improvements to problems related to small display, user interface and difficult data entry of mobile versions might be useful. Moreover, more training related to EHRs, their mobile versions and workflow related to these should be provided to nurses.

scholarly journals Measuring Consumer Engagement in Omnichannel Retailing: The Mobile In-Store Experience (MIX) Index

2021 ◽  
Vol 12 ◽  
Author(s):  
Charles Aaron Lawry ◽  
Anita D. Bhappu
Keyword(s):  
Mobile Devices ◽  
Mobile Device ◽  
Academic Research ◽  
The United States ◽  
Mobile Marketing ◽  
Consumer Engagement ◽  
Factor Loadings ◽  
Consumer Surveys ◽  
Brick And Mortar ◽  
Technology Applications

We draw insights from Activity Theory within the field of human-computer interaction to quantitatively measure a mobile in-store experience (MIX), which includes the suite of shopping activities and retail services that a consumer can engage in when using their mobile device in brick-and-mortar stores. We developed and validated a nine-item, formative MIX index using survey data collected from fashion consumers in the United States (n = 1,267), United Kingdom (n = 370), Germany (n = 362), and France (n = 219). As survey measures of consumer engagement in omnichannel retailing using a mobile device, the index items with stronger factor loadings described in-store shopping activities whereas those with weaker factor loadings described activities related to behavioral targeting and social networking. These results suggest that retailers should give consumers the autonomy to independently find, evaluate and purchase merchandise in brick-and-mortar stores, thereby enabling them to co-create personalized shopping experiences as active participants within an omnichannel retail servicescape. Our findings also suggest that retailers should provide consumers with more authentic ways to build community and brand affiliations than mobile marketing and social media promotions. In-store activities should not simply be a migration of pre-existing e-commerce capabilities onto mobile devices. An engaging mobile in-store experience should be an amalgam of physical and digital activities that produce a seamless shopping journey and leverage the unique properties of mobile devices – ultra-portability, location sensitivity, untetheredness, and personalization. Retail executives can use the validated MIX index to prepare strategic investments in mobile technology applications and capabilities for retail stores within their omnichannel operations. The nine-item MIX index is also well-suited for consumer surveys, which also makes it an attractive measure of consumer engagement in omnichannel retailing for future academic research.

scholarly journals Correlation between Lecturers’ Professional Development Activities and their Competencies in Maldives Higher Education Institutes

2021 ◽  
Vol 20 (9) ◽  
pp. 18-37
Author(s):  
Zuha Aishath ◽  
Intan Marfarrina Omar ◽  
Waheeda Aishath
Keyword(s):  
Higher Education ◽  
Professional Development ◽  
Quantitative Research ◽  
Empirical Literature ◽  
Full Time ◽  
Cross Sectional Survey ◽  
Online Questionnaire ◽  
Cross Sectional ◽  
Higher Education System

The quality of higher education (HE) is one of the key areas the higher education system of the Maldives focuses on to develop and expand the sector. Two of the factors that contribute to and influence the quality of HE are professional development (PD) and lecturers’ competency. However, in the context of Maldives, although efforts are made in the area of PD, little to no research has been conducted in this area. Hence, the purpose of this study is to examine the relationship between lecturer PD activities and their competencies in Maldives’ higher education institutes. A quantitative research design was adopted, which conducted a cross-sectional survey by administering a structured online questionnaire. A total of 171 lecturers participated, which included both full-time and part-time lecturers from two public and two private institutions. Data analysis revealed that there is a weak positive correlation between PD activities and lecturers’ competency; rs(129)=0.232, p=0.008. It is also possible that PD activities conducted do not cater for the needs of lecturers, and a culture where structured and individual PD activities are supported and encouraged is not efficiently established. In light of these findings, it is important to strengthen and expand the existing PD policies and focus on providing effective PD sessions on topics and areas that are most needed for lecturers, rather than on generic topics. This study contributes to the empirical literature on PD in the context of Maldives and to the overall development of the HE sector.

scholarly journals A structural equation model of the family physicians attitude towards their role in prevention: a cross-sectional study in Switzerland

2018 ◽  
Vol 36 (3) ◽  
pp. 297-303 ◽  
Author(s):  
Christine Cohidon ◽  
Pascal Wild ◽  
Nicolas Senn
Keyword(s):  
Preventive Care ◽  
Latent Variable ◽  
Structural Equation ◽  
Quantitative Research ◽  
Dietary Habits ◽  
Family Physicians ◽  
Equation Model ◽  
Equation Modeling ◽  
Online Questionnaire ◽  
Cross Sectional

Abstract Background In contrast to many studies exploring barriers to preventive care in family medicine, there is less quantitative research regarding the self-perceived role of family physicians (FPs) in prevention and its predictive factors. Moreover, the existing studies considered this attitude as a homogeneous entity. The objective of this study is firstly, to characterize FPs’ attitudes towards prevention taking into account nine different prevention themes, and secondly, to explore the factors that could be predictive of this attitude. Methods The data stem from a cross-sectional national survey on prevention we conducted in Switzerland from 2015 to 2016 (170 physicians randomly drawn, online questionnaire). We first performed a confirmatory factor analysis to define a homogeneous latent variable regarding physicians’ attitude towards prevention, then, a structural equation modeling to identify potential predictors. Results The FP’ attitude towards their role in preventive care was homogeneously positive whatever the topic (smoking, drinking dietary habits, physical activities, and more generally, cardiovascular risk factors) except for occupational risks and cannabis consumption. A feeling of good effectiveness was a positive predictor of this positive attitude while seniority, the lack of reimbursement and being a physician from the German-speaking area were negative predictors. Conclusion The FP’ attitude about their role in prevention is homogeneous concerning the ‘classical’ topics of prevention, whereas they still under-recognize certain topics as important fields for prevention. To change this situation, we probably need a global effort to introduce other ways of thinking about prevention, including not only FP but also all stakeholders.

scholarly journals Studi Dampak Pandemi Covid-19 terhadap Perilaku Belajar, Interaksi Sosial dan Tingkat Spiritual Mahasiswa

2021 ◽  
Vol 4 (3) ◽  
pp. 395-408
Author(s):  
I Wayan Darna
Keyword(s):  
Social Communication ◽  
Quantitative Research ◽  
Simple Random Sampling ◽  
Online Questionnaire ◽  
Cross Sectional ◽  
Face To Face ◽  
Learning Platforms ◽  
Cross Sectional Design ◽  
The Right ◽  
The Impact

The study aims to analyze learning behavior, social interaction and spiritual level of UHN I Gusti Bagus Sugriwa students due to the pandemic Covid-19 in order to be able to prepare and do the right things in the era of adapting new habits. This study was quantitative research and used cross-sectional design. Samples that were selected by simple random sampling. Data were collected using online questionnaire. The impact of the covid-19 pandemic for students in college activities is     (1)the adjustment of online method, because some areas are constrained by internet signal, quotas, learning platforms, etc. (2) social communication in cyberspace has increased, as a result of not being able to meet face-to-face directly and (3) the spiritual level of students is in the good category. Students have more time to correct themselves to be better, more resilient, and take lessons from what happened

scholarly journals PERCEIVED BENEFIT OF MOBILE COMMERCE TO THE CUSTOMERS IN HO CHI MINH CITY: THE MULTI-DIMENSION CONCEPT APPROACH

2020 ◽  
Vol 42 (06) ◽  
Author(s):  
BÙI THÀNH KHOA ◽  
NGUYỄN MINH TUẤN
Keyword(s):  
Mobile Devices ◽  
Mobile Device ◽  
Quantitative Research ◽  
Mobile Commerce ◽  
Ho Chi Minh City ◽  
Network Technology ◽  
Qualitative And Quantitative ◽  
Perceived Benefit ◽  
Ease Of Access ◽  
Hedonic Shopping

The increase in the number of mobile device users, along with the development of wireless network technology, that have created a boom in mobile commerce since 2015 in Vietnam in general, and in Ho Chi Minh City in particular. Despite being a potential transaction type, the growth of mobile commerce has been declining in recent years, and customers are less interested in this type of transaction.Therefore, the businesses have to provide many benefits to the customers to not only attract the newcustomer, but retain the existing customers. The study explores and assesses the perceived benefits ofmobile commerce toward the customers in the Vietnamese market generally, and Ho Chi Minh City particularly. The results of qualitative and quantitative research have shown four main benefits of mobilecommerce, including convenience, selection, hedonic shopping, and ease of access. At the same time, theresearch proposes implications for businesses that are trading through applications in mobile devices.

THE INFLUENCE OF MARKETING-RELATED MOBILE ACTIVITIES ON THE ADOPTION OF MOBILE MARKETING TRANSACTIONS: A USES AND GRATIFICATION PERSPECTIVE

2020 ◽  
Vol 1 (2) ◽  
Author(s):  
Gift Donga ◽  
◽  
Armstrong Kadyamatimba
Keyword(s):  
South African ◽  
Quantitative Research ◽  
Critical Mass ◽  
Linear Regression Analysis ◽  
Mobile Marketing ◽  
Future Research ◽  
The South ◽  
Design Data ◽  
Cross Sectional ◽  
Uses And Gratification

There is an increasing attention being accorded to the adoption of mobile marketing transactions in recent years, as both practitioners and researchers recognise that mobile commerce (m-commerce) is poised to burst into the mainstream. This study identifies a literature gap in which there seems to be an insufficient critical mass of studies on the adoption of innovative marketing technologies within the South African context. More specifically, very few studies have been conducted regarding the contribution of mobile marketing-related activities on consumer behaviour towards m-commerce. In view of this development, guided by the uses and gratification theory, the purpose of this study is to ascertain the influence of marketing-related mobile activities on the adoption of mobile marketing transactions, specifically focusing on the South African youth consumers. To fulfil the purpose of the study, the objectives of the study are centered on examining the degree to which the following marketing-related mobile activities: (1) provide information online, (2) access content online, and (3) share content online, influence consumers’ adoption of mobile marketing transactions. Following a quantitative research technique and a descriptive single cross-sectional design, data was gathered through a self-administered questionnaire, using a sample of 810 students from three selected South African universities. Three research hypotheses were advanced in line with the study objectives, and they were tested using linear regression analysis. The study findings confirm the positive significant effects of marketing-related mobile activities in driving adoption of mobile marketing transactions. Managerial implications of the findings are discussed, and limitations and future research directions are also indicated.

scholarly journals Factors associated with the stigma-discrimination complex towards healthcare workers among university students during the coronavirus pandemic in Mexico

2021 ◽  
Author(s):  
Carlos Arturo Cassiani-Miranda ◽  
Isabel Álvarez-Solorza ◽  
Adalberto Campo-Arias ◽  
Yinneth Andrea Arismendy-López ◽  
Andrés Felipe Tirado-Otálvaro ◽  
...  
Keyword(s):  
Healthcare Workers ◽  
Health Workers ◽  
Well Being ◽  
Cross Sectional Study ◽  
Demographic Variables ◽  
Online Questionnaire ◽  
Cross Sectional ◽  
Probabilistic Sampling ◽  
Related Stigma ◽  
Prevalence Ratios

AbstractThe COVID-19-related stigma towards healthcare workers negatively influences their performance and job satisfaction, and well-being. The frequency of COVID-19-related stigma towards healthcare workers and its associated factors has not been sufficiently investigated. The objective was to determine the frequency and variables associated with COVID-19-related stigmatisation towards health workers in emerging-age university adults in Mexico. Analytical and cross-sectional study using an online questionnaire in 1,054 students between 18 and 29 years of age. Demographic variables, religiosity, fear of COVID-19 and stigma-discrimination related to COVID-19 towards healthcare workers were analysed. The latter was set as the dependent variable, while demographic variables, religiosity and high fear of COVID-19 were the independent variables. For the association between the variables, a binomial and logarithmic generalised linear model was designed to calculate the adjusted prevalence ratios. The proportion of high stigma-discrimination was 12.4%, and this was associated with a high fear of COVID-19 (APR 1.51, 95% CI 1.06 to 2.23). The main limitations were the cross-sectional nature, social desirability bias, non-probabilistic sampling. The results highlight the importance of establishing programmes to reduce COVID-19-related stigmatisation towards healthcare workers.

scholarly journals Patient Attitudes Toward Mobile Device Use by Health Care Providers in the Emergency Department: Cross-Sectional Survey

10.2196/16917 ◽  
2020 ◽  
Vol 8 (3) ◽  
pp. e16917
Author(s):  
Mohamad Alameddine ◽  
Hani Tamim ◽  
Dima Hadid ◽  
Mohamad-Ali Cheaito ◽  
Maha Makki ◽  
...  
Keyword(s):  
Health Care ◽  
Emergency Department ◽  
Mobile Devices ◽  
Health Care Providers ◽  
Mobile Device ◽  
Outcome Variable ◽  
Care Providers ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Device Use

Background Health care provider usage of mobile devices is increasing globally; however, there is little understanding of patient perceptions on this behavior in a health care setting. Objective The aim of this study was to assess patients’ attitudes toward mobile device usage by health care providers in the emergency department and to identify predictors of these attitudes. Methods The study was carried out at the emergency department of a large academic tertiary care medical center in Lebanon. A cross-sectional survey design was adopted by administering a questionnaire to medically stable adult patients who presented to the emergency department with an emergency severity index of 3, 4, or 5 between January 2017 and March 2018. The questionnaire collected relevant patient demographic information and included questions related to their mobile device usage along with those evaluating attitudes for the use of mobile devices by health care providers with respect to six major domains: role in health care, distraction potential, impact on communication, empathy, privacy, and professionalism. The attitude toward mobile device usage by health care providers in the emergency department was the main outcome variable. A stepwise logistic regression model was used to assess the association between the outcome variable and the demographic and attitude-related independent variables. Results Among the 438 eligible patients, 338 patients responded to the questionnaire for a response rate of 70.0%. Overall, 313/338 (92.6%) respondents agreed that mobile devices improve health care delivery, whereas 132/338 (39.1%) respondents were opposed to their usage by health care providers in the emergency department (95% CI: 34.0-44.4). The majority (240/338, 71.0%) of patients agreed that mobile devices are a source of distraction to health care providers in the workplace. Females (odds ratio [OR]=1.67, 95% CI: 1.00-2.78) as well as all patients (OR=2.54, 95% CI 1.36-4.76) who believed that mobile devices were a source of distraction, reflecting a lack of professionalism (OR=2.77, 95% CI 1.59-4.82) and impacting the provider’s ability to relate to the patient (OR=2.93, 95% CI 1.72-4.99), were more likely to agree that mobile devices should not be used in the emergency department. Conclusions Patients’ negative attitude toward mobile device use in the emergency department is largely driven by patient gender (females), patient perception of the distraction potential of the devices, and their negative impact on the health care provider’s empathy and professionalism. The findings of this study shed light on the importance of encouraging stakeholders to impose a digital professionalism code of conduct for providers working in acute health care settings.

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