scholarly journals Exploring the Relationship Between Visual Aesthetics and Social Commerce Through Visual Information Adoption Unimodel

2021 ◽  
Vol 12 ◽  
Author(s):  
Yongzhong Yang ◽  
Yunyan Tang ◽  
Yu Zhang ◽  
Ruo Yang
Keyword(s):  
Visual Information ◽  
Perceived Usefulness ◽  
Social Commerce ◽  
Mediation Effects ◽  
Visual Aesthetics ◽  
Digital World ◽  
The Social ◽  
Self Construal ◽  
The Relationship ◽  
Information Adoption

The visual revolution and attention economy of the digital world have put visual aesthetic communication into the primary position of social media marketing. However, this phenomenon remains underexplored within social commerce research. This study thus develops a visual information adoption unimodel (VIAUM), to explore the relationship between visual aesthetics and social commerce intentions. Users with social commerce experience are invited to complete our online survey, and 321 valid data are collected. The results reveal that visual aesthetics has direct and indirect (via perceived usefulness) effects on the social commerce intention of users. Besides, interdependent self-construal (InterSC) strengthens the direct effect between visual aesthetics and social commerce intention. In contrast, independent self-construal weakens the mediation effects of perceived usefulness. This study is among the first attempts to empirically examine the intervening mechanism and boundary conditions between the visual aesthetics of self-presentation of micro-celebrity and the social commerce intention of consumers.

scholarly journals Literacy: Promoting Sustainability in a Digital Society

2020 ◽  
Vol 2 (1) ◽  
pp. p1
Author(s):  
Ana Isabel Santos ◽  
Sandro Serpa
Keyword(s):  
Digital Literacy ◽  
Industry 4.0 ◽  
Social Economic ◽  
Digital Society ◽  
Digital World ◽  
The Social ◽  
Sustainability Literacy ◽  
Physical Interactions ◽  
The Relationship

We increasingly live simultaneously immersed in physical interactions and in a world where the digital dimension is present at various levels, such as the social, economic and political ones. In this context, the relationship between the digital world and Sustainability is pivotal. This aim of this paper is to discuss, in a reasoned manner, the importance of literacy in the promotion of sustainability in a digital society. For this purpose, the results of a literature review will be mobilized, as well as our 20 years of experience in teaching and research in the fields of sociology, education and organizations, without forgetting the publications that we have on similar topics, which will be, whenever heuristically relevant, mobilized to substantiate and justify the arguments presented herein. The conclusions show that, in a reality where the digital involves many of the life dimensions—for example, in the form of Industry 4.0 and Society 5.0—the role of literacy and, in particular, digital literacy, are critical in the development of sustainability literacy. For this to be possible, significant training work must be carried out. Furthermore, it is not possible to assume that the access, the skills in its use and the benefits of this wonderful digital world will automatically be grasped and felt by all citizens, in an ideology that must be fought. Only in this way will it be possible to foster sustainability, which must necessarily be inclusive.

scholarly journals Factors and characteristics that influence consumers’ participation in social commerce

2018 ◽  
Vol 25 (2) ◽  
pp. 194-211 ◽  
Author(s):  
Claudia Maia ◽  
Guilherme Lunardi ◽  
Andre Longaray ◽  
Paulo Munhoz
Keyword(s):  
Social Network ◽  
Information Quality ◽  
Research Literature ◽  
Perceived Usefulness ◽  
Consumer Participation ◽  
Purchase Behavior ◽  
Social Commerce ◽  
Content Type ◽  
Online Marketplace ◽  
The Social

Purpose The popularity of social networks has created business opportunities to the electronic commerce environment, being recently named as social commerce. The purpose of this paper is to analyze – from the perspective of the consumer – the main factors and characteristics (personal or related to the products bought) that have influenced consumers to participate in social commerce buying, recommending, comparing and sharing information about products and services in online marketplace and communities. Design/methodology/approach The study is characterized as an exploratory descriptive research, operationalized through a survey, applied to 229 participants of the social network Facebook. The research involves a qualitative stage for identifying potential variables that influence the participation of consumers in social commerce, followed by a quantitative one, including data collection procedures, validation and data analysis. Findings The results show trust, perceived usefulness and information quality as the factors that most influence consumer participation in social commerce, being trust in the website the main predictor. Concerning the characteristics, the findings also show that more expensive products and products classified as computers and electronics use ratings, recommendations and comments online more intensively than books, travel, household appliances and fashion products. Research limitations/implications As limitations of the study, the authors highlight the small number of interviews conducted during the qualitative stage, which may have left out other relevant factors of the analysis on consumers’ participation in social commerce. Another limitation refers to the selection of the participants of the study; all members of the social network Facebook are identified by the contact net of the authors – though it has been tried to enlarge this contact list by requesting the respondents to share the questionnaire link with their acquaintances, we should be cautious about the generalization of the results. Originality/value The study proposes an instrument to identify factors and characteristics that are taken into consideration by the consumers when participating in social commerce. Such a tool can be replicated by firms included in this type of commerce, in order to evaluate the behavior and perception of their customers about their performance in the online environment. This study also highlights trust, information quality and perceived usefulness of the website as the most influencing factors of the consumers’ participation in social commerce. In addition, the authors identified that more expensive products and products classified as computers and electronics seem to use more intensively ratings, recommendations and comments online provided by other people. This fact supports the research literature that (positive or negative) online recommendations influence the consumers purchase behavior, reducing uncertainties about the products and increasing credibility and trust.

Effects of visual servicescape aesthetics comprehension and appreciation on consumer experience

2016 ◽  
Vol 30 (7) ◽  
pp. 692-712 ◽  
Author(s):  
Ingrid Y. Lin
Keyword(s):  
Willingness To Pay ◽  
Video Clip ◽  
Equation Modeling ◽  
Future Research ◽  
Direct Effects ◽  
Mediation Effects ◽  
Content Type ◽  
Visual Aesthetics ◽  
New Findings ◽  
The Relationship

Purpose Among the many studies relating to servicescapes, the emphasis has mainly been on the effect of specific environmental attributes on customer perceptions, emotions and behaviors. Many servicescape studies have not included visual servicescape aesthetics and the overall significance that visual aesthetics hold for a particular consumer in his or her relationship with the servicescape. Yet, servicescape appearance represents the central channel for the formation of consumer–product (e.g. servicescape) relationships. Limited studies have examined consumers’ visual servicescape aesthetics comprehension and appreciation (VSACA) or consumers’ relationship with a specific servicescape and how consumers evaluate a servicescape from a visual aesthetics perspective. This study aims to operationalize and measure VSACA and to examine the validity of a proposed comprehensive model that encompasses the direct effects of VSACA on perceived perceptual experience quality (PPEQ), pleasure and arousal; PPEQ, pleasure and arousal on satisfaction; satisfaction on willingness to pay more; and the mediation effects of PPEQ, pleasure and arousal on the relationship between VSACA and satisfaction. Design/methodology/approach This is an experimental design study with two treatments. Fictitious boutique hotel lobby and classic hotel lobby video clips were created with the appropriate manipulation of visual aesthetics attributes. A random sample of 600 individuals over the age of 18 was drawn from a nationwide (USA) list purchased from a third-party commercial list service. After preliminary analysis, about 12 per cent were eliminated because of unusable responses or missing data. The data from 550 participants were used in the final analyses – 218 males and 332 females. Participants were asked to view a video clip of a hotel lobby online. After viewing the video clip, subjects completed an online survey instrument. The hypothesized model was then tested using structural equation modeling. Findings Results of this study suggest that individuals’ VSACA directly influences their PPEQ, pleasure and arousal. PPEQ and pleasure also directly influence satisfaction and indirectly mediate the relationship between VSACA and satisfaction. Finally, satisfaction directly affects willingness to pay more. Additional new findings are also discussed in the paper. Research limitations/implications This study is limited by focusing primarily on the individuals’ VSACA of a hotel lobby; non-visual components were not considered as part of the VSACA construct. Results should, therefore, be generalized to other similar settings with caution. Future research can integrate both visual and non-visual servicescape aesthetics comprehension and develop a new scale to measure them. Future research can also build on the support of the current proposed theoretical model by testing it in different service contexts and across different groups of participants. Practical implications This research provides evidence to hotel service providers that VSACA plays an important role in influencing consumers’ emotions, satisfaction and behavioral intentions. The results imply that understanding customers’ simultaneous cognitive-emotional processing of servicescape aesthetics is crucial. Hotel developers and managers can engage potential customers in the designing and planning of a servicescape by conducting focus group research prior to the actual implementation of the servicescape attributes and construction. Originality/value This study represents the first research to extend and investigate the concept of visual aesthetics comprehension in the context of the hotel lobby servicescape beyond just product goods. This study contributes to the services marketing literature by confirming the importance and powerful direct effects of VSACA on individuals’ PPEQ, pleasure, arousal and willingness to pay more. Moreover, PPEQ and pleasure mediate the relationship between VSACA and overall satisfaction.

Data mining and application of social e-commerce users based on big data of internet of things

2020 ◽  
Vol 39 (4) ◽  
pp. 5171-5181
Author(s):  
Chao Xie ◽  
Xiaoyong Xiao ◽  
Dina K. Hassan
Keyword(s):  
Data Mining ◽  
Social Media ◽  
Social Network ◽  
Influencing Factors ◽  
User Satisfaction ◽  
Perceived Usefulness ◽  
Initial Information ◽  
Technology Application ◽  
The Social ◽  
Information Adoption

Social media has accumulated a large number of users by its community, which has greatly changed and affected people’s lifestyles. Social media not only provides convenience for users to make friends, entertainment, information acquisition and other activities, but also provides an ideal way for the development of e-commerce with the advantages of fast transmission speed and accurate audience. The content and behavior of social e-commerce platforms are mostly generated and dominated by users, who are the key subjects that determine the development of platforms and the profitability of enterprises. The main purpose of this study is to enrich the theoretical system of data mining for social e-commerce users and provide a theoretical basis and reference for platform and business management and operation of social e-commerce. First, based on the information ecology and information dissemination perspective, this paper constructs the model of information flow in social e-commerce. Second, based on the social network analysis method, analyzes the social network of social e-commerce users; Finally, based on the integrated model of technology acceptance and use (UTAUT), the theory of perceived risk and the theory of trust, the conceptual model of influencing factors of initial information adoption by users of social e-commerce is constructed, and the key influencing factors are identified by using Delphi method and DEMATEL method. The experimental results show that the degree of centrality of the new technology application is the largest, 5.250, which is the key factor influencing the initial information adoption of social e-commerce users. User satisfaction has the largest influence on the continuous information adoption intention of social e-commerce users, with the influence factor reaching 1.223, followed by IT self-efficacy (0.948), user relationship network structure (0.771), social e-commerce platform quality (0.637), perceived usefulness (0.419) and emotional attachment intensity (0.409).

Impact of social commerce constructs and social support on social commerce intentions

2019 ◽  
Vol 32 (1) ◽  
pp. 68-93 ◽  
Author(s):  
Zaryab Sheikh ◽  
Liu Yezheng ◽  
Tahir Islam ◽  
Zahid Hameed ◽  
Ikram Ullah Khan
Keyword(s):  
Social Support ◽  
Social Networking ◽  
Relationship Quality ◽  
Social Networking Sites ◽  
Social Networking Site ◽  
Social Commerce ◽  
Content Type ◽  
The Social ◽  
The Impact ◽  
The Relationship

PurposeThe purpose of this paper is to investigate the influence of social commerce constructs (SCCs), social support and relationship quality on social commerce intentions, which lead to use behaviour of social networking sites for social commerce.Design/methodology/approachData were collected from 343 users of social networking sites in Pakistan. The data analysis was conducted using PLS-SEM.FindingsThe results show that SCCs have empowered consumers through the existence of virtual groups, ratings and reviews and recommendations and referrals, thereby having a significant impact on social commerce intentions. The relationship quality with social networking sites, measured through commitment, satisfaction and trust, also proved to be a leading forecaster of social commerce intentions. The impact of social support could not positively influence the relationship quality with the social networking site. However, social support influences the social commerce intentions significantly.Research limitations/implicationsFuture research should enrich model with some moderating variables and data may be collected from actual online shoppers only.Practical implicationsThis study provides valuable insights to retailers to formulate their social commerce strategies as per decision factors results to have maximum engagement of consumers in social commerce.Originality/valueThe study proposes the unique model for finding the social commerce intentions and use behaviour using social support theory, relationship marketing theory and information systems literature.

Understanding Chinese consumer engagement in social commerce

2018 ◽  
Vol 28 (1) ◽  
pp. 2-22 ◽  
Author(s):  
Jiabao Lin ◽  
Lei Li ◽  
Yanmei Yan ◽  
Ofir Turel
Keyword(s):  
Social Support ◽  
Theoretical Model ◽  
Relationship Quality ◽  
Future Research ◽  
Social Commerce ◽  
Content Type ◽  
User Behaviors ◽  
The Social ◽  
Chinese Consumer ◽  
The Relationship

Purpose Building on the Chinese guanxi perspective, the purpose of this paper is to develop a theoretical model that explains the indirect effects of social support from friends on social commerce intentions, as mediated through the relational aspects that potential buyers develop with sellers. Design/methodology/approach Hypotheses are tested with partial least squares (PLS)-graph applied to data collected via a survey of social media users (n=511). SPSS and PLS-graph are the statistical analysis tools used in this study. Findings Relationship exists in social commerce interactions and its quality can be captured by swift guanxi and trust. These swift relationships matter as they drive users’ behavioral intentions on social commerce sites. The informational and social support people receive from friends helps in improving the relationship quality and can indirectly influence user behaviors on these sites. Research limitations/implications This study has relied on a convenient sampling and this may limit the generalizability of the findings. Future research should employ broader and more random sampling techniques to re-validate and extend the findings. Originality/value The interpersonal aspect of relationship quality has received little attention in the social commerce literature. This study develops a theoretical model that explains consumers’ intention in social commerce. The findings reveal the mechanisms through which different types of social support indirectly influence social commerce intentions. They provide a unique glimpse into consumer behavior in Chinese settings, in which the guanxi aspect of relationship quality highly matters.

Knowledge Contribution in Organizations via Social Media

2017 ◽  
Vol 16 (1) ◽  
pp. 12-24 ◽  
Author(s):  
Nicole Behringer ◽  
Kai Sassenberg ◽  
Annika Scholl
Keyword(s):  
Social Media ◽  
Social Identity ◽  
Social Identity Theory ◽  
Knowledge Exchange ◽  
Expectancy Theory ◽  
Perceived Usefulness ◽  
Abstract Knowledge ◽  
The Social ◽  
Willingness To Contribute ◽  
Social Media Tool

Abstract. Knowledge exchange via social media is crucial for organizational success. Yet, many employees only read others’ contributions without actively contributing their knowledge. We thus examined predictors of the willingness to contribute knowledge. Applying social identity theory and expectancy theory to knowledge exchange, we investigated the interplay of users’ identification with their organization and perceived usefulness of a social media tool. In two studies, identification facilitated users’ willingness to contribute knowledge – provided that the social media tool seemed useful (vs. not-useful). Interestingly, identification also raised the importance of acquiring knowledge collectively, which could in turn compensate for low usefulness of the tool. Hence, considering both social and media factors is crucial to enhance employees’ willingness to share knowledge via social media.

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