scholarly journals Exploring Destination Choice Intention by Using the Tourism Photographic: From the Perspectives of Visual Esthetic Processing

2021 ◽  
Vol 12 ◽  
Author(s):  
Weiwei Deng ◽  
Yingxing Lin ◽  
Lijun Chen
Keyword(s):  
Cognitive Processes ◽  
Visual Processing ◽  
Positive Impact ◽  
Cognitive Effort ◽  
Processing Fluency ◽  
Destination Choice ◽  
Visual Appeal ◽  
Movement Data ◽  
First Impression ◽  
Practical Implications

This study aims to deepen the understanding of tourism photography by developing and testing a theoretical model that accounts for the relationships between visual esthetics and destination choice intention of tourists. Thus, we sought to use a stimulus-organism-response (S-O-R) paradigm to predict destination choice intention, which includes three variables related to visual esthetics: first impression, visual appeal, and esthetic emotion. We used the combination of self-reported and eye movement data to examine the cognitive processes of tourists that visual esthetic formation. We found that compared to the built environment and amateur esthetic images, natural environment and professional esthetic images can get (1) higher visual appeal, (2) better first impression, and (3) higher visual processing fluency (or less cognitive effort) and positive esthetic emotions. Furthermore, visual appeal, first impression, and esthetic emotion deriving from environment esthetics and photograph esthetics have a positive impact on destination choice intention. This study has practical implications for destination planning and management.

Do Forced-Choice (FC) Questions Trigger Deeper Cognition than Check-All-That-Apply (CATA) Questions?

2019 ◽  
Vol 8 (4) ◽  
pp. 617-635
Author(s):  
Cornelia E Neuert
Keyword(s):  
Forced Choice ◽  
Cognitive Effort ◽  
The Other ◽  
Careful Evaluation ◽  
Response Options ◽  
Cognitive Reflection ◽  
Movement Data ◽  
Processing Theory ◽  
Completion Times ◽  
Practical Implications

Abstract Existing research shows that response options are endorsed at a higher rate when presented in forced-choice format (FC, yes-no grids) than in check-all-that-apply format (CATA). Information Processing Theory explains this contrast with differential effects on the level of cognitive reflection. The study tests this hypothesis with eye movement data collected in a randomized laboratory experiment in which 131 respondents participated in a web survey with four treatment questions. In one condition (CATA) the questions were presented in check-all format, in the other (FC) in forced-choice structure. I find higher levels of affirmative responses and longer completion times in FC compared to CATA in three of the questions. With all four questions, respondents invested more cognitive effort—measured by fixation counts and times—in FC than in CATA when considering the question in total. I find no differences when considering only the list of response options, however. This indicates that the longer fixation times did not result from a more careful evaluation of the response options. Other possible causes and practical implications are discussed.

scholarly journals Effects of age on memory for pragmatic implications in advertising

2021 ◽  
Vol 15 ◽  
pp. 183449092110004
Author(s):  
Jing Yu ◽  
Xue-Rui Peng ◽  
Ming Yan
Keyword(s):  
Older Adults ◽  
Eye Tracking ◽  
Cognitive Processes ◽  
Time Processing ◽  
Movement Data ◽  
Processing Strategies ◽  
Health Related ◽  
Advertising Content ◽  
Inferential Processing ◽  
Tracking Technology

People employ automatic inferential processing when confronting pragmatically implied claims in advertising. However, whether comprehension and memorization of pragmatic implications differ between young and older adults is unclear. In the present study, we used eye-tracking technology to investigate online cognitive processes during reading of misleading advertisements. We found an interaction between age and advertising content, manifested as our older participants generated higher misleading rates in health-related than in health-irrelevant products, whereas this content-bias did not appear in their younger counterparts. Eye movement data further showed that the older adults spent more time processing critical claims for the health-related products than for the health-irrelevant products. Moreover, the correlations between fixation duration on pragmatic implications and misleading rates showed opposite trends in the two groups. The eye-tracking evidence novelly suggests that young and older adults may adopt different information processing strategies to comprehend pragmatic implications in advertising: More reading possibly enhances young adults’ gist memory whereas it facilitates older adults’ verbatim memory instead.

Entrepreneurship in regions: differentiated impacts of the socio cultural and gender types

2015 ◽  
Vol 28 (1) ◽  
pp. 45-76 ◽  
Author(s):  
Claudio Mancilla ◽  
José Ernesto Amorós
Keyword(s):  
Negative Impact ◽  
Positive Impact ◽  
Fear Of Failure ◽  
Content Type ◽  
Reference Models ◽  
Cultural Aspects ◽  
And Gender ◽  
The Individual ◽  
Practical Implications ◽  
Secondary City

Purpose The purpose of this paper is to study the differentiated impact of factors that influence the propensity to entrepreneur in a sample of people in Chile. A distinction is made between individuals that live in primary cities and secondary cities. The differentiating factors are socio‐cultural aspects (reference models – positive examples of entrepreneurs – and perception of social fear of failure) and the gender of the individual. Design/methodology/approach For the research data from the survey used in Chile by the Global Entrepreneurship Monitor for the years 2010 and 2011 were used. A logit model was used to determine the differentiated impact of the analysed factors and interactions were done using the method proposed by Corneliâen and Sonderhof (2009). Findings These showed that the fact that an individual lives in a secondary city decreases his entrepreneurship probability. The positive impact that the reference models have is weaker in women. Contrary to what was expected, the negative impact of the fear of failure perception is weaker in women. Practical implications These results have the implications to suggest focused public policies and differentiations that consider the socio‐cultural, territorial (focused in cities) and gender aspects. Originality/value The research contributes by giving empirical evidence of the existence of the negative impact of living in a secondary city and of differentiated effects of socio‐cultural factors from the gender perspective.

Understanding the mobile payment technology acceptance based on valence theory

2017 ◽  
Vol 29 (8) ◽  
pp. 2027-2049 ◽  
Author(s):  
Ahmet Bulent Ozturk ◽  
Anil Bilgihan ◽  
Saba Salehi-Esfahani ◽  
Nan Hua
Keyword(s):  
Technology Acceptance ◽  
Individual Difference ◽  
Positive Impact ◽  
Equation Modeling ◽  
Mobile Payment ◽  
Privacy Concern ◽  
Content Type ◽  
Utilitarian Value ◽  
Valence Theory ◽  
Practical Implications

Purpose This study aims to examine factors affecting restaurant customers’ intention to use near field communication (NFC)-based mobile payment (MP) technology. More specifically, based on the valence theory, this paper examined the impacts of users’ negative valence (perceived risk and privacy concern) and positive valence (utilitarian value and convenience) perceptions toward their NFC-MP technology acceptance. Furthermore, the impacts of individual difference variables (smartphone affinity and compatibility) on users’ negative and positive valences and on their behavioral intentions were analyzed. Design/methodology/approach A self-administered online questionnaire was used to collect the data of the study from 412 restaurant customers. A confirmatory factor analysis (CFA) was used to validate the measurement model. To test the hypothesized model, structural equation modeling (SEM) was used. Findings The study findings demonstrated that privacy concern, utilitarian value and convenience significantly affected individuals’ NFC-MP technology acceptance. In addition, compatibility significantly influenced negative and positive valance constructs and smartphone affinity had a positive impact on positive valance constructs only. Practical implications This study provides valuable practical implications for restaurant operators and hospitality technology vendors in the context of mobile payment systems. Originality/value This study successfully extended the valence framework by adding individual difference constructs to it.

scholarly journals Celebrating advances in LGBT+ diversity in the accountancy profession

2018 ◽  
Vol 9 (5) ◽  
pp. 636-641 ◽  
Author(s):  
Jeffrey Unerman
Keyword(s):  
Social Justice ◽  
Design Methodology ◽  
Positive Impact ◽  
Social Implications ◽  
Critical Approach ◽  
Diversity Initiatives ◽  
Content Type ◽  
Diversity Issues ◽  
Practical Implications

Purpose This paper aims to provide a commentary on evidence presented and issues raised by Egan (2018) regarding LGBT+ diversity initiatives in the accountancy profession. Design/methodology/approach This paper is an invited commentary based on the author’s experiences of LGBT+ and other diversity initiatives in the profession. Findings There is cause for optimism in how far the profession has progressed in some countries on supporting LGBT+ (and other forms of) diversity. Practical implications As multinational accountancy firms can be agents for change in countries where there remains considerable discrimination and hostility to LGBT+ (and other) communities, constructive critique to help further improve the firms’ innovative actions on LGBT+ and other diversity issues could have a major positive impact on social justice. Egan (2018) is an example of such constructive critique. Social implications Where other academic studies take a disparagingly critical approach, they risk both squandering the opportunity to help achieve the progress they espouse and discouraging other firms embracing innovative diversity practices. Originality/value This study provides a counter perspective to some critical accounting arguments that appear to value idealism over progress.

scholarly journals Customer game experience impact on gamification and online purchasing

2019 ◽  
Author(s):  
Fortesa Haziri ◽  
Lulzim Shabani ◽  
Miloslava Chovancova
Keyword(s):  
Consumer Behavior ◽  
Game Design ◽  
Positive Impact ◽  
Purchasing Behavior ◽  
Buying Behavior ◽  
Board Games ◽  
Purchasing Intention ◽  
Gamified Learning ◽  
Game Elements ◽  
Practical Implications

PPurpose – the purpose of the current research was to investigate the influence of the experience of players and no-players on their purchasing behavior in a gamified purchasing setting. Research methodology – PLS-SEM has been employed to investigate the effect of gaming on consumer behavior and analyze the data gathered via the questionnaire distributed online. Findings – unlike studies in different domains, where the positive impact of game experience in a gamified learning environment and purchasing intention towards gamified products has been highlighted, the results of this research reveal the irrelevance of game experience in online purchasing behavior. Research limitations – firstly, no comparison has been made concerning the differences between board-games and online games. Secondly, the length of time spent playing has not been analyzed. Lastly, the research does not offer any insight regarding the country, nor compare online and offline buying behavior. Practical implications – eventually, game experience needlessly impacts the purchasing process in a gamified setting. Game design, personality, characteristics, cultural background and other attributes of the participants are an important caveat. Originality/Value – the research reveals stimulating results for scholars in the field of gamification, game elements, consumer behavior, and online purchasing

Leadership where there’s a will

2014 ◽  
Vol 30 (10) ◽  
pp. 29-31
Keyword(s):  
Energy Balance ◽  
Energy Management ◽  
Design Methodology ◽  
Reading Time ◽  
Positive Impact ◽  
Mental Practice ◽  
Content Type ◽  
Pertinent Information ◽  
Time And Energy ◽  
Practical Implications

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds personal impartial comments and places the articles in context. Findings – Willpower governs acts of leadership. It is a capability that has been found to be genetic, but which also is possible to develop by raised awareness, disciplined practice and extending one’s comfort zones by exposing oneself to challenges. Willpower is a mental capability, and if leaders develop their ability to focus on their time and energy management, and become more aware of their feelings, they may improve their willpower. Additionally, their energy balance matters: taking care of basics including paying attention to nutrition and to resting, as well as taking up some form of physical/mental practice may have a positive impact on a leader’s willpower. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Congruity and processing fluency

2019 ◽  
Vol 32 (5) ◽  
pp. 1070-1088 ◽  
Author(s):  
Zhiying Jiang ◽  
Chong Guan ◽  
Ivo L. de Haaij
Keyword(s):  
Large Scale ◽  
Positive Impact ◽  
Processing Fluency ◽  
Online Video ◽  
Content Type ◽  
Video Sharing ◽  
Positive Effects ◽  
Emotional Appeal ◽  
Video Advertising ◽  
Full Factorial

Purpose The purpose of this paper is to investigate the benefits of Ad-Video and Product-Video congruity for embedded online video advertising. A conceptual model is constructed to test how congruity between online advertisements, advertised products and online videos impact consumer post-viewing attitudes via processing fluency. Design/methodology/approach An online experiment with eight versions of mock video sections (with embedded online video advertisements) was conducted. The study is a 2 (type of appeal: informational vs emotional) × 2 (Ad-Video congruity: congruent vs incongruent) × 2 (Product-Video congruity: congruent vs incongruent) full-factorial between-subject design. A total of 252 valid responses were collected for data analysis. Findings Results show that congruity is related to the improvement of processing fluency only for informational ads/videos. The positive effect of Ad-Video congruity on processing fluency is only significant for informational appeals but not emotional appeal. Similarly, the positive effects of Product-Video congruity on processing fluency are only significant for informational appeals but not emotional appeal. Involvement has been found to be positively related to processing fluency too. Processing fluency has a positive impact on the attitudes toward the ads, advertised products and videos. Research limitations/implications The finding that congruity is related to the improvement of processing fluency only for informational ads/videos extends the existing literature by identifying the type of appeal as a boundary condition. Practical implications Both brand managers and online video platform owners should monitor and operationalize the content and appeal congruity, especially for informational ads on a large scale to improve consumers’ responses. Originality/value To the best of the authors’ knowledge, this is the first paper to examine the effects of Ad-Video and Product-Video congruity of embedded advertisements on video sharing platforms. The findings of this study add to the literature on congruity and processing fluency.

Expatriate assignments: the “same” job may require different tasks

2019 ◽  
Vol 14 (2) ◽  
pp. 227-239
Author(s):  
Scott Martin ◽  
Reynold James
Keyword(s):  
Mixed Method ◽  
Positive Impact ◽  
Host Countries ◽  
Content Type ◽  
Management Processes ◽  
Task Differences ◽  
Expatriate Assignments ◽  
Development And Management ◽  
Method Approach ◽  
Practical Implications

Purpose Given a specific job, this paper aims to examine if the tasks change when moving from one country to another, and if so, whether such changes are at least partly a function of environmental factors. Design/methodology/approach A mixed-method approach (surveys and interviews) with professional-level expatriates based in the UAE. Findings The results indicated that the “same” job often required different tasks depending on the country. Given a matching job between home and host countries, 66 per cent of respondents indicated that the job was different and on average, 20 per cent of the job was perceived to be different. Environmental forces did account for meaningful task differences. Legal and regulatory forces were a particularly important driver of task differences. Practical implications It is important to consider potential task differences in connection with expatriate assignments. Attending to task differences can have a positive impact on staffing, development and management processes. Originality/value Given the “same” job, the specific tasks may be different depending on the country.

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