EU diplomacy 2.0: The European Union’s exercise in soft power in the Philippines through Facebook

2020 ◽  
pp. 280-299
Author(s):  
Manuel Enverga
Keyword(s):  
Social Media ◽  
European Union ◽  
Soft Power ◽  
Public Diplomacy ◽  
The Philippines ◽  
The European Union ◽  
Policy Objectives ◽  
Social Networking Website ◽  
Digital Diplomacy

Digital diplomacy, also referred to as e-Diplomacy or Diplomacy 2.0, is a form of public diplomacy that entails the pursuance of foreign policy objectives using the Internet and social media. It is one of the ways that actors in contemporary global politics can exert soft power, thereby shaping a host country’s perceptions, agendas, and policies. The increasing use of digital diplomacy exemplifies a shift in diplomatic from purely government-to-government (G2G) relations, to one in which communication is directed towards publics (G2P), and can even encourage citizens to interact with one another (P2P). One actor that has become increasingly active in this area is the European Union (EU). However, unlike a country, the regional bloc is a coalition of twenty-eight member states. Consequently, the challenge for EU digital diplomacy specialists is to represent a group of countries to local audiences. There is minimal literature on this subject, and this paper hopes to contribute to it by presenting a case study of the EU’s digital diplomacy initiatives towards Philippines, which are communicated through the popular social networking website, Facebook. This paper argues that the EU exercises its soft power through its social media transmissions it creates. The individuals featured in its online content, the way that the European Union represents itself, and the issues it highlights in its posts are all geared towards shaping the perceptions of Philippine audiences.

scholarly journals The European Union and Image Resilience during Times of Crisis: The Role of Public Diplomacy

2017 ◽  
Vol 12 (4) ◽  
pp. 257-282 ◽  
Author(s):  
Mai’a K. Davis Cross ◽  
Teresa La Porte
Keyword(s):  
United States ◽  
European Union ◽  
Public Diplomacy ◽  
The United States ◽  
The European Union ◽  
Negative Perceptions ◽  
Exogenous Factors ◽  
Shed Light

A resilient actor is one with the capacity to recover from setbacks and obstacles, whether stemming from endogenous or exogenous factors. Beyond actual recovery, this article argues that there is also an important perceptional dimension. Image resilience is the capacity on the part of actors to overcome and deal with the widespread negative perceptions that often follow on the heels of these setbacks. The article argues that the ability to cultivate image resilience rests significantly on the power of public diplomacy. Through establishing a strong image for an actor over the longer term, public diplomacy enables that actor to be more resilient during times of crisis. The European Union is a particularly good case study to shed light on this. Using original interview evidence, this article examines a specific example of how the European Union was ultimately able to strengthen its image resilience in the United States through public diplomacy.

scholarly journals EU cybersecurity and cyber diplomacy

2021 ◽  
pp. 1-15
Author(s):  
Agnes Kasper ◽  
Anna-Maria Osula ◽  
Anna Molnár
Keyword(s):  
European Union ◽  
Information And Communication Technologies ◽  
Public Diplomacy ◽  
The European Union ◽  
Digital Development ◽  
Information And Communication ◽  
Policy Objectives ◽  
State Behaviour ◽  
Resilient Infrastructure ◽  
The Eu

Over the last decades cybersecurity has become a cornerstone of European digital development. Alongside with the diffusion of information and communication technologies and the deepening (as well as widening) of the European Union, the initial narrow and sectoral data security policies have expanded into a comprehensive cybersecurity framework addressing issues from resilient infrastructure and technological sovereignty, through tackling cybercrime, to cyber defence capabilities and responsible state behaviour in cyberspace. In this complex web of interrelated policies a relative newcomer at the European Union (EU) level is cyber diplomacy. Sometimes also called public diplomacy 2.0, it factors into the cross-border connectivity of cyberspace and reflects a shift in international relations where the lines between external and internal policies, military and civilian domains are blurred. However, the term cyber diplomacy is fluid and it is not well understood which topics should be under its “umbrella”, in particular in relation to cybersecurity, where it seems to be linked the most. This article aims to map existing and proposed instruments that make up the EU’s arsenal in this broad context to answer the following questions: what is cyber diplomacy and how is it related to the EU cybersecurity? Is cyber diplomacy in the EU becoming something in its own right as a distinct set of tools to secure the EU policy objectives?

PUBLIC DIPLOMACY OF THE EUROPEAN UNION AND ITS REFLECTION IN THE REPUBLIC OF MOLDOVA

Moldoscopie ◽  
2021 ◽  
pp. 43-53
Author(s):  
Cristina Ejova ◽  
◽  
Anastasia Esanu ◽  
Keyword(s):  
European Union ◽  
Soft Power ◽  
Public Diplomacy ◽  
Strategic Communication ◽  
Conscious State ◽  
The European Union ◽  
Sports Journalism ◽  
Republic Of Moldova ◽  
Legislative Framework ◽  
The Republic

This article explores the public diplomacy of the European Union at the current stage and its reflection in the Republic of Moldova. The methods and techniques of public diplomacy have been used in the foreign policy of states over the centuries, however, only in the second half of the twentieth century they began to turn into a conscious state policy, with a solid theoretical and legislative framework. Public diplomacy is the most efficient and frequently used method of implementing the “soft power” of the state, which includes cultural, educational, sports, journalism, scientific, etc. projects, focused on interaction with the elite and society in other countries and which aims to create an attractive image of their country. The EU started to develop intensively public diplomacy and strategic communication actions in the Republic of Moldova in order to inform effectively the citizens of Moldova about its assistance and support in the process of the European integration of the country. Therefore, this article analyses the specific tools and strategies of public diplomacy applied by the European Union in the Republic of Moldova.

scholarly journals Imagining the European Union: Gender and Digital Diplomacy in European External Relations

2020 ◽  
Vol 18 (3) ◽  
pp. 393-409 ◽  
Author(s):  
Katharine AM Wright ◽  
Roberta Guerrina
Keyword(s):  
European Union ◽  
Gender Equality ◽  
Public Diplomacy ◽  
The European Union ◽  
External Relations ◽  
Depth Study ◽  
Using Data ◽  
A Site ◽  
Traditional Approaches ◽  
Digital Diplomacy

The European Union has historically sought to project outwards its identity, values and raison d’être during times of uncertainty and crisis. One of the core values stated to be at the heart of the European Union’s identity is gender equality. Yet, while gender equality features more visibly in the European Union’s external discourse as it seeks to position itself as a global leader in equality and human rights, the internal challenge posed by crisis presents a real obstacle to future developments in this area. This article examines digital diplomacy, specifically Twitter presence, as a discursive site for constituting meaning. We thus take the digital space afforded by Twitter as a site where the European Union’s internal and external identity is constructed in a process of articulation and contestation. Digital diplomacy is now a salient part of public diplomacy, increasingly prioritised over ‘traditional’ approaches. Using data gathered from Twitter on the European Union’s 60th anniversary and International Women’s Day in 2017, this article provides the first in-depth study of the European Union’s approach to digital diplomacy. We find the marginalisation of gender issues from the European Union’s core narratives bringing into question the place of gender equality as a core value of the European Union.

scholarly journals The Future of Public Diplomacy in Bulgaria

2020 ◽  
Vol 1 ◽  
pp. 157-169
Author(s):  
Georgi Aleksandrov
Keyword(s):  
European Union ◽  
Political Communication ◽  
Soft Power ◽  
Public Diplomacy ◽  
Large Scale ◽  
The European Union ◽  
New Instrument ◽  
The Future ◽  
The Eu

In times of exponential technological and communicational progress, the topic of the future of political communication is gaining more and more strength. As a result of the creation of many new means for communication and the evolution of the democratic society, there was born a new instrument of political power – public diplomacy. Many scholars have already developed large scale works on the topic about the role, the meaning, and the future of public diplomacy on the world stage. Here we have at hand the question for the future of Public Diplomacy in Bulgaria. This scientific topic is interrelated with yet another phenomenon – the European Union and the participation of Bulgaria as a member in it. This article reviews the future role of public diplomacy as an instrument of the sovereign assisted by the soft power of the EU and the significance of a strong and unified European Union.

Determinants and barriers of PV self-consumption in Spain from the perception of the installers for the promotion of distributed energy systems

2020 ◽  
pp. 153-169
Author(s):  
José Ángel Gimeno ◽  
Eva Llera Sastresa ◽  
Sabina Scarpellini
Keyword(s):  
European Union ◽  
Energy Transition ◽  
Legal Framework ◽  
Low Carbon ◽  
The European Union ◽  
Distributed Energy ◽  
Sustainable Solutions ◽  
Highly Sensitive ◽  
Transition Scenario

Currently, self-consumption and distributed energy facilities are considered as viable and sustainable solutions in the energy transition scenario within the European Union. In a low carbon society, the exploitation of renewables for self-consumption is closely tied to the energy market at the territorial level, in search of a compromise between competitiveness and the sustainable exploitation of resources. Investments in these facilities are highly sensitive to the existence of favourable conditions at the territorial level, and the energy policies adopted in the European Union have contributed positively to the distributed renewables development and the reduction of their costs in the last decade. However, the number of the installed facilities is uneven in the European Countries and those factors that are more determinant for the investments in self-consumption are still under investigation. In this scenario, this paper presents the main results obtained through the analysis of the determinants in self-consumption investments from a case study in Spain, where the penetration of this type of facilities is being less relevant than in other countries. As a novelty of this study, the main influential drivers and barriers in self-consumption are classified and analysed from the installers' perspective. On the basis of the information obtained from the installers involved in the installation of these facilities, incentives and barriers are analysed within the existing legal framework and the potential specific lines of the promotion for the effective deployment of self-consumption in an energy transition scenario.

Epilogue

2018 ◽  
Author(s):  
Robert E. Goodin ◽  
Kai Spiekermann
Keyword(s):  
Social Media ◽  
European Union ◽  
Majority Rule ◽  
The European Union ◽  
Donald Trump ◽  
Epistemic Democracy ◽  
The Core ◽  
Echo Chambers ◽  
Filter Bubbles

This chapter reflects on the election of Donald Trump and the vote of the British electorate in favour of ‘Brexit’ from the European Union. While we refrain from judging the outcomes of these votes, we do discuss concerns pertaining to the lack of truthfulness in both campaigns. After rehearsing the lies on which the Trump and Brexit campaigns were based, we consider different explanations as to why these campaigns were nevertheless successful, and where this leaves the argument for epistemic democracy. Particularly worrisome are tendencies towards ‘epistemic insouciance’, ‘epistemic malevolence’, and ‘epistemic agnosticism’. We also consider the problematic influence of social media in terms of echo chambers and filter bubbles. The core argument in favour of epistemic democracy is that the pooling of votes by majority rule has epistemically beneficial properties, assuming certain conditions. If these assumptions are not met, or are systematically corrupted, then epistemic democracy is under threat.

scholarly journals Global online platforms, COVID-19, and culture: The global pandemic, an accelerator towards which direction?

2021 ◽  
pp. 016344372199453
Author(s):  
Antonios Vlassis
Keyword(s):  
Soft Power ◽  
Asia Pacific ◽  
Policy Framework ◽  
The European Union ◽  
Online Platforms ◽  
Global Pandemic ◽  
Major Development ◽  
The Us ◽  
Media Platform

The article proposes to consider the COVID-19 global pandemic as new major development for cultural industries and policies and to highlight timely and crucial trends due to the lockdown measures. Thus, it attempts to stimulate the scholarship debate regarding the consequences of the pandemic to the action of global online platforms, as well as to policy and economic aspects of cultural sectors. Taking as case study the audio-visual sector, the article explores whether the US global streaming platforms are the winning players of the lockdown measures and emphasizes the multifaceted strategies developed by US-based platforms in order to strengthen their soft power. Focusing on China and the European Union, the article also argues that the overwhelming action of US-based online platforms triggers the potential emergence of media platform regionalization in the context of COVID-19 pandemic. Finally, it highlights the regulatory challenges and how the new empirical trends are expected to shape the current audio-visual policy framework. The analysis focuses on the period between the beginning of global pandemic in Asia-Pacific in January 2020 and the progressive easing of lockdown measures in North America, Europe and Asia-Pacific in July 2020.

scholarly journals Protection possibilities of agricultural minor crops in the European Union: a case study of soybean, lupin and camelina

2019 ◽  
Vol 127 (1) ◽  
pp. 55-61 ◽  
Author(s):  
Ewa Matyjaszczyk
Keyword(s):  
European Union ◽  
Active Substance ◽  
Plant Protection ◽  
Plant Protection Products ◽  
Agricultural Crops ◽  
The European Union ◽  
Member States ◽  
Minor Crops ◽  
Chemical Products

Abstract In the central part of the European Union soybean, lupin and camelina are minor agricultural crops. The paper presents analysis of plant protection products availability for those crops in Austria, Belgium, Czech Republic, Germany, Holland, Hungary, Poland and Slovakia. Data from year 2019 show that availability of products is generally insufficient. For camelina in some countries, there are no chemical products available whatsoever. For lupin and soybean, there are not always products available to control some pest groups. However, the products on the market differ significantly among the member states. The results show that in protection of soybean, lupin and camelina, no single active substance is registered for the same crop in all the analysed member states. In very numerous cases, active substance is registered in one out of eight analysed member states only.

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