scholarly journals Consumer Attitudes and Preference Exploration towards Fresh-Cut Salads Using Best–Worst Scaling and Latent Class Analysis

Foods ◽  
2019 ◽  
Vol 8 (11) ◽  
pp. 568 ◽  
Author(s):  
Stefano Massaglia ◽  
Valentina Maria Merlino ◽  
Danielle Borra ◽  
Aurora Bargetto ◽  
Francesco Sottile ◽  
...  
Keyword(s):  
Large Scale ◽  
Latent Class ◽  
Demographic Variables ◽  
North West ◽  
Organic Certification ◽  
Best Worst Scaling ◽  
Retail Outlets ◽  
Market Opportunities ◽  
Fresh Cut ◽  
Area North

This research explored the preferences and buying habits of a sample of 620 consumers of fresh-cut, ready-to-eat salads. A best–worst scaling approach was used to measure the level of preference stated by individuals regarding 12 attributes for quality (intrinsic, extrinsic and credence) of fresh-cut salads. The experiment was carried out through direct interviews at several large-scale retail outlets in the Turin metropolitan area (north-west of Italy). Out of the total number of questioned consumers, 35% said they did not consume fresh-cut salads. On the contrary, the rest of the involved sample expressed the highest degree of preference towards the freshness/appearance attribute, followed by the expiration date and the brand. On the contrary, attributes such as price, organic certification and food safety did not emerge as discriminating factors in consumer choices. Additionally, five clusters of consumers were identified, whose preferences are related both to purchasing styles and socio-demographic variables. In conclusion, this research has highlighted the positive attitude of consumers towards quality products backed by a brand, providing ideas for companies to improve within this sector and implement strategies to answer the needs of a new segment of consumers, by determining market opportunities that aim to strengthen local brands.

Latent class analysis and individuals' preferences mapping: the new consumption orientations and perspectives for craft beer in North-West Italy

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Stefano Massaglia ◽  
Valentina Maria Merlino ◽  
Simone Blanc ◽  
Aurora Bargetto ◽  
Danielle Borra
Keyword(s):  
Latent Class Analysis ◽  
Large Scale ◽  
Latent Class ◽  
Consumer Preferences ◽  
Demographic Characteristics ◽  
Class Analysis ◽  
Content Type ◽  
North West ◽  
Craft Beer ◽  
Definition Of

PurposeIn Italy, the craft beer (CB) market has undergone a trend of exponential growth in recent years, showing, at the same time, differences among different geographical areas. This research aimed to define the consumer preferences towards different CB attributes by involving a sample of individuals from Piedmont (from North-West Italy). Furthermore, the experimentation was designed to distinguish heterogeneous individuals' consumption profiles each characterised by different CB preferences, drinking habits and socio-demographic characteristics.Design/methodology/approachThe exploration of individuals' preferences towards 12 CB quality attributes was made throughout a choice experiment based on the Best-Worst Scaling (BWS) methodology approach. In addition, the BWS results were employed in the latent class analysis to identify the best sample segmentation in relation to attributes preferences.FindingsThe “Brand knowledge”, “I have already tried it” were the most important attributes for CB choice. On the contrary, the “Type of packaging” and “Price” were the least important for CB choice. The “Loyal”, “Attentive to quality composition” and “Territorial brand” clusters were defined in function of CB consumers preferences and described in terms of individuals consumption habits and socio-demographic characteristics.Originality/valueThe BWS methodology allowed the definition of a preference index for each selected CB attributes. These indications could have concrete importance on production and marketing choices in an increasingly extended and globalised market, also at large-scale distribution level. Furthermore, the definition of different consumption profiles allowed to highlight the heterogeneity of consumption (preferences and habits) towards CB.

Attributes determining consumer preference for organic rice in Bangkok, Thailand

2018 ◽  
Vol 120 (9) ◽  
pp. 2017-2032 ◽  
Author(s):  
Hatairat Sakolwitayanon ◽  
Peeyush Soni ◽  
Jourdain Damien
Keyword(s):  
Cluster Analysis ◽  
Latent Class ◽  
Consumer Preference ◽  
Content Type ◽  
Clustering Techniques ◽  
Rice Market ◽  
Organic Certification ◽  
Organic Rice ◽  
Best Worst Scaling

Purpose The purpose of this paper is to explore key attributes of organic rice that consumers use in the process of choosing organic rice, and to segment organic rice market in Bangkok. Moreover, the study tends to identify the best clustering techniques, between latent class cluster analysis (LCCA) and traditional cluster analysis (CA), for precise segmentation. Design/methodology/approach Best–worst scaling (BWS) method was applied to measure the level of relative importance of organic rice attributes. Then, LCCA and CA techniques were applied to recognize market segmentation. Finally, homogeneity and heterogeneity of the resulting clusters were determined to compare performance of the two clustering techniques. Findings The LCCA technique was identified better than the CA in classification of consumers. According to LCCA solution, the organic rice market in Bangkok (Thailand) consisted of six distinct clusters, which can be grouped into three categories based on consumers’ profile. Organic rice consumer categories were identified as “Art of eating” and “Superior quality seeker” clusters focusing on special features and quality of the organic rice; consumer category “Basic concern” cluster heavily relied on organic certification logo and manufacturing information; and other consumer categories were “Price driven,” “Eyes on price” and “Thorough explorer” clusters. Originality/value This study first applies BWS score to examine consumers’ preference for organic rice attributes and segments market, providing results for practical use for retailers, producers and marketers.

scholarly journals Which Factors Drive Consumer Decisions during Milk Purchase? New Individuals’ Profiles Considering Fresh Pasteurized and UHT Treated Milk

Foods ◽  
2021 ◽  
Vol 11 (1) ◽  
pp. 77
Author(s):  
Valentina Maria Merlino ◽  
Stefano Massaglia ◽  
Danielle Borra ◽  
Antonio Mimosi ◽  
Paolo Cornale
Keyword(s):  
Large Scale ◽  
Consumer Preferences ◽  
Total Sample ◽  
Demographic Characteristics ◽  
North West ◽  
Best Worst Scaling ◽  
Local Product ◽  
Open Air Markets ◽  
Milk Market ◽  
Level Of Importance

The cow’s milk market is going through a critical period characterised by a continuous contraction in consumption as a consequence of the lack of competitiveness on the market of the conventional product (commodity) versus numerous specialties. This paper aimed to define the profiles of milk consumers in terms of individual preferences (assessed using the best-worst scaling methodology) and socio-demographic features. A survey was conducted in several stores of large-scale retail, convenience stores, and open-air markets distributed in north-west Italy to collect data from 1216 respondents. For milk shopper purchasing habits, two consumer groups were defined and compared in terms of preferences: the fresh pasteurized milk consumer (FPc) (56% of the total sample) and the ultra-high temperature treated milk consumer (UHTc) (35%). A series of two-ways multivariate analysis of variance (MANOVA) were conducted to assess the effect of individuals’ socio-demographic characteristics and the type of milk chosen on the consumer preferences, simultaneously. Significant differences in milk purchasing habits and preferences emerged when comparing the two consumer groups (UHTc and FPc). Empirical evidence of the study supported the starting hypothesis, suggesting the significance or relevance of the consumer socio-demographic characteristic, as well as their interaction effect with the type of milk on the level of importance given to the considered milk quality attributes. On the contrary, the gender results were not significant for the milk preferences definition. The assessment of consumer preferences, associated with the individuals’ socio-demographic characteristics could have important implications for outlining more effective marketing strategies based on a more targeted communication (i.e., related to the sustainability dimension of the local product, nutritional value and brand), leading the consumer back to the commodity rediscovery concerning individuals’ features and habits.

Stratigraphy, structure and geochemistry of Archaean supracrustal rocks from Oqaatsut and Naajaat Qaqqaat, north-east Disko Bugt, West Greenland

1999 ◽  
pp. 65-78
Author(s):  
Henrik Rasmussen ◽  
Lars Frimodt Pedersen
Keyword(s):  
Tectonic Setting ◽  
Trace Element Geochemistry ◽  
Element Geochemistry ◽  
West Greenland ◽  
North West ◽  
North East ◽  
Metavolcanic Rocks ◽  
Arc Setting ◽  
Area North ◽  
Back Arc

NOTE: This article was published in a former series of GEUS Bulletin. Please use the original series name when citing this article, for example: Rasmussen, H., & Frimodt Pedersen, L. (1999). Stratigraphy, structure and geochemistry of Archaean supracrustal rocks from Oqaatsut and Naajaat Qaqqaat, north-east Disko Bugt, West Greenland. Geology of Greenland Survey Bulletin, 181, 65-78. https://doi.org/10.34194/ggub.v181.5114 _______________ Two Archaean supracrustal sequences in the area north-east of Disko Bugt, c. 1950 and c. 800 m in thickness, are dominated by pelitic and semipelitic mica schists, interlayered with basic metavolcanic rocks. A polymict conglomerate occurs locally at the base of one of the sequences. One of the supracrustal sequences has undergone four phases of deformation; the other three phases. In both sequences an early phase, now represented by isoclinal folds, was followed by north-west-directed thrusting. A penetrative deformation represented by upright to steeply inclined folds is only recognised in one of the sequences. Steep, brittle N–S and NW–SE striking faults transect all rock units including late stage dolerites and lamprophyres. Investigation of major- and trace-element geochemistry based on discrimination diagrams for tectonic setting suggests that both metasediments and metavolcanic rocks were deposited in an environment similar to a modern back-arc setting.

scholarly journals History taking and response to an adult diarrheal case among community drug retail outlets in Gondar town, north-west Ethiopia: a simulated-client survey

2021 ◽  
Vol 14 (1) ◽  
Author(s):  
Dawit Wondimsigegn ◽  
Berhanemeskel Woldegerima ◽  
Asefa Adimasu Taddese
Keyword(s):  
Data Collection ◽  
Educational Interventions ◽  
Patient Assessment ◽  
Case Scenario ◽  
Medication History ◽  
Cross Sectional ◽  
North West ◽  
Retail Outlets ◽  
Gondar Town ◽  
North West Ethiopia

Abstract Background Self-care is one of the growing tasks of community pharmacy professionals. They are highly engaged in consultations in response to specific drug request (product-based presentation) or symptoms clients describe (symptom-based presentation). Purpose This study was aimed at assessing the appropriateness of patient assessment and response to an adult diarrheal case among community drug retail outlets in Gondar town, north-west Ethiopia. Methods A descriptive cross-sectional study design based on simulated-client method of visit was conducted from 03 August to 21 September, 2020. An adult female diarrheal case scenario was developed and used to guide data collectors to interact with professionals in a standardized and consistent way. All 60 dispensaries in the town during the data collection were included in the study. A pretested data collection tool was used to record the conversation between simulated clients and providers. The data were analyzed using SPSS version 20. Results With regard to patient history, age of the patient, whether diarrhea is watery or bloody and onset and duration of diarrhea were the three most commonly requested questions with 59 (98.3%), 55 (91.7%) and 46 (76.7%), respectively. Past-medical and medication history are enquired in none of the visits. Medication was dispensed in 57 (95%) of the visits and no referral to a health facility was recommended in majority (90%) of cases. The most commonly recommended medications were ciprofloxacin 30 (52.6%) and metronidazole 20 (35.1%). ORS was considered in only 6 (10.5%) dispensaries. Conclusion Patient assessment, final decisions and treatment recommendations for an adult diarrheal case are inadequate, irrational and illegal. Educational interventions coupled with incentive mechanisms for cognitive pharmaceutical service and strict regulatory enforcement are needed to reduce the problem.

Contribution of the different planktonic microbial assemblages to ETS activity in the Ligurian frontal area: north-west Mediterranean Sea

1992 ◽  
Vol 14 (6) ◽  
pp. 835-850 ◽  
Author(s):  
Claude Savenkoff ◽  
Nadja Lins da Silva ◽  
Dominique Lefèvre ◽  
Michel Denis ◽  
Fereidoun Rassoulzadegan
Keyword(s):  
Mediterranean Sea ◽  
Frontal Area ◽  
Ets Activity ◽  
North West ◽  
Area North

scholarly journals Understanding preferences of German flower consumers: the desire for sustained beauty

2018 ◽  
Vol 46 (6) ◽  
pp. 560-576
Author(s):  
Meike Rombach ◽  
Nicole Widmar ◽  
Elizabeth Byrd ◽  
Vera Bitsch
Keyword(s):  
Latent Class Analysis ◽  
Latent Class ◽  
Consumer Preferences ◽  
Federal State ◽  
Class Analysis ◽  
Cut Flower ◽  
Cut Flowers ◽  
Content Type ◽  
Relative Preference ◽  
Best Worst Scaling

PurposeThe purpose of this paper is to provide insights for flower retailers, horticultural practitioners and marketing managers into the prioritisation of cut flower attributes by German residents.Design/methodology/approachApplying a best–worst scaling approach, this analysis identified the relative ranking of importance amongst product attributes relevant to German consumers when buying fresh cut flowers. A latent class analysis determined four flower consumer segments for further study. The study builds on a sample of 978 consumers and is consistent with the most recent German census in terms of age, gender, income and federal state.FindingsThe best-worst analysis showed that intrinsic flower attributes, in particular appearance, freshness and scent were found to be more important to German consumers than the extrinsic attributes studied, namely, price, country of origin and a certification indicating fair trade. The latent class analysis determined four consumer segments that desire either budget, luxury or ethical flowers or more information about flowers. For all identified consumer segments, appearance was the attribute of greatest importance. The segments that desired luxury or ethical flowers, as well as the segment that desires more information were interested in appearance, but also had relatively large shares of preferences dedicated to flower freshness guarantees. The preference for freshness guarantees in addition to appearance may be interpreted jointly as a desire for not only beautiful and aesthetically pleasing flowers, but for sustained beauty.Originality/valueInternationally, the study fills a research gap by exploring consumer’s relative preference for cut flower attributes. In contrast to existing studies on consumer preferences for flowers in Germany, the present study builds on a sample that was targeted in terms of age, gender, net household income and federal state to the most recent German census.

scholarly journals Exploring economic and legal barriers to commercial aquaponics in the EU through the lens of the UK and policy proposals to address them

2021 ◽  
Author(s):  
Christopher Cammies ◽  
David Mytton ◽  
Rosemary Crichton
Keyword(s):  
Food Production ◽  
Large Scale ◽  
Nutrient Loss ◽  
Soil Conditions ◽  
Application Process ◽  
Organic Certification ◽  
Recirculating Aquaculture ◽  
Economic Barriers ◽  
The Uk ◽  
The Eu

AbstractAquaponics is a food production system which connects recirculating aquaculture (fish) to hydroponics (plants) systems. Although aquaponics has the potential to improve soil conditions by reducing erosion and nutrient loss and has been shown to reduce food production related carbon emissions by up to 73%, few commercial aquaponics projects in the EU and UK have been successful. Key barriers to commercial success are insufficient initial investment, an uncertain and complex regulatory environment, and the lack of projects operating on a large scale able to demonstrate profitability. In this paper, we use the UK as a case study to discuss the legal and economic barriers to the success of commercial aquaponics in the EU. We also propose three policies: (1) making aquaponics eligible for the new system of Environmental Land Management grants; (2) making aquaponics eligible for organic certification; and (3) clarifying and streamlining the aquaponics licence application process. The UK’s departure from the EU presents a unique opportunity to review agricultural regulations and subsidies, which in turn could provide evidence that similar reforms are needed in the EU.

Sign in / Sign up

Export Citation Format

Share Document