scholarly journals Customers as Co-Creators: Antecedents of Customer Participation in Online Virtual Communities

2019 ◽  
Vol 16 (24) ◽  
pp. 4998 ◽  
Author(s):  
Yang Yang ◽  
Zhongqiu Li ◽  
Yingying Su ◽  
Shanshan Wu ◽  
Boyou Li
Keyword(s):  
Perceived Control ◽  
Positive Relationship ◽  
Virtual Communities ◽  
Ease Of Use ◽  
Internet Technology ◽  
Customer Participation ◽  
Manufacturing Companies ◽  
Perceived Ease Of Use ◽  
Positive Effects ◽  
Hedonic Benefits

The development of internet technology and the popularity of smartphones has been gradually affecting people’s daily lives, thus causing subtle changes to their health. Manufacturing companies are increasingly establishing virtual communities to motivate customers to participate in new product development. However, the reasons that customers participate in the innovation process and the timing of participation remain under-researched. Hence, using data on 517 customers of 14 manufacturing enterprises, we investigate the reasons behind such participation and the moderating role of perceived ease of use and perceived control based on the social exchange theory. Results show that learning benefits, integrative benefits, and hedonic benefits have positive effects on participation. Perceived ease of use strengthens the positive relationship between integrative benefits and customer participation. Perceived control strengthens the positive relationship between hedonic benefits and customer participation. Theoretical implications and managerial practices are also discussed.

scholarly journals BlocklyXR: An Interactive Extended Reality Toolkit for Digital Storytelling

2021 ◽  
Vol 11 (3) ◽  
pp. 1073
Author(s):  
Kwanghee Jung ◽  
Vinh T. Nguyen ◽  
Jaehoon Lee
Keyword(s):  
Technology Acceptance ◽  
Digital Storytelling ◽  
Visual Programming ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Programming Approach ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Positive Effects ◽  
Block Based

Traditional in-app virtual reality (VR)/augmented reality (AR) applications pose a challenge of reaching users due to their dependency on operating systems (Android, iOS). Besides, it is difficult for general users to create their own VR/AR applications and foster their creative ideas without advanced programming skills. This paper addresses these issues by proposing an interactive extended reality toolkit, named BlocklyXR. The objective of this research is to provide general users with a visual programming environment to build an extended reality application for digital storytelling. The contextual design was generated from real-world map data retrieved from Mapbox GL. ThreeJS was used for setting up, rendering 3D environments, and controlling animations. A block-based programming approach was adapted to let users design their own story. The capability of BlocklyXR was illustrated with a use case where users were able to replicate the existing PalmitoAR utilizing the block-based authoring toolkit with fewer efforts in programming. The technology acceptance model was used to evaluate the adoption and use of the interactive extended reality toolkit. The findings showed that visual design and task technology fit had significantly positive effects on user motivation factors (perceived ease of use and perceived usefulness). In turn, perceived usefulness had statistically significant and positive effects on intention to use, while there was no significant impact of perceived ease of use on intention to use. Study implications and future research directions are discussed.

What influence users’ e-finance continuance intention? The moderating role of trust

2018 ◽  
Vol 118 (8) ◽  
pp. 1647-1670 ◽  
Author(s):  
Wangyue Zhou ◽  
Zayyad Tsiga ◽  
Boying Li ◽  
Shuning Zheng ◽  
Shuli Jiang
Keyword(s):  
Technology Acceptance ◽  
Structural Equation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Perceived Ease Of Use ◽  
Continuance Intention ◽  
Website Quality ◽  
Content Type ◽  
Positive Effects

Purpose The purpose of this paper is to identify antecedents of e-finance continuance intention with Alibaba’s Yu’E Bao as an example. Design/methodology/approach An online questionnaire was used to collect the data (n=293), and partial least squares structural equation modeling was employed for data analysis. Four e-finance features (perceived reputation, website quality, e-finance familiarity and situational normality) are introduced with trust acting as a moderator between the users’ satisfaction and continuance intention to use an e-finance platform. Findings The results find that website quality, familiarity and situational normality can influence perceived ease of use (PEOU) and perceived usefulness (PU). PEOU and PU, together with reputation, are positively associated with confirmation which further leads to satisfaction. The positive effects that satisfaction and trust have on e-finance continuance intention are confirmed, and trust is found to be a significant moderator on the relationship between satisfaction and continuance intention. Practical implications The findings can be used to guide e-finance providers to improve their platform design and services to retain users. Originality/value This study combines the theory of trust, Technology Acceptance Model and Expectations Confirmation Theory to investigate the factors that influence the continuance intention in the context of e-finance in China.

Exploring donor's intention in charitable crowdfunding: intrinsic and extrinsic motivations

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Yuangao Chen ◽  
Ruyi Dai ◽  
Lu Wang ◽  
Shuiqing Yang ◽  
Yixiao Li ◽  
...  
Keyword(s):  
Structural Equation ◽  
Online Survey ◽  
Ease Of Use ◽  
Theory And Practice ◽  
Self Determination ◽  
Equation Modeling ◽  
Perceived Ease Of Use ◽  
Content Type ◽  
Positive Effects ◽  
Intrinsic Motivations

PurposeThis study adopts self-determination theory and stimulus-organism-response framework to develop a model that explores the motivations of such donors by considering their self-determination needs and extrinsic and intrinsic motivations.Design/methodology/approachBased on online survey data collected from 436 crowdfunding donors in China, this study follows a structural equation modeling analysis to test hypotheses.FindingsThe results indicate that perceived ease of use, perceived self-efficacy and social connection have positive effects on the donation intentions of backers through a combination of extrinsic and intrinsic motivations.Originality/valueThe findings shed light on various extrinsic and intrinsic motivations advancing knowledge of individual fund motivation in donation-based crowdfunding and provide guidelines for the development of donation-based crowdfunding theory and practice.

Technology Satisfaction in an Academic Context

2017 ◽  
pp. 187-211
Author(s):  
A. Y. M. Atiquil Islam
Keyword(s):  
Self Efficacy ◽  
Ease Of Use ◽  
Internet Technology ◽  
Perceived Ease Of Use ◽  
Wireless Internet ◽  
Academic Context ◽  
Assessment And Evaluation ◽  
Technological Assessment ◽  
Students Satisfaction ◽  
Computer Self Efficacy

In the 21st century wireless internet technology has been extensively extending and contributing to various aspects of human lives. However, technological assessment and evaluation have been rarely taken place, especially to investigate the satisfaction among students in using wireless internet for learning and research purposes. As such, this study validates the Technology Satisfaction Model proposed by in an academic context for estimating students' satisfaction and the moderating effect of gender in using wireless internet. The findings of SEM analyses attested that students' satisfaction was directly influenced by perceived ease of use and usefulness in using wireless internet and it was also indirectly affected by computer self-efficacy medicated by usefulness and ease of use, respectively. Additionally, computer self-efficacy had a significant direct influence on ease of use and usefulness. The results of invariance analyses also discovered that gender was not a moderating variable for technology satisfaction in an academic context.

scholarly journals Do Gender and Prior Experience Moderate the Factors Influencing Attitude toward Using Social Media for Festival Attendance?

2018 ◽  
Vol 10 (10) ◽  
pp. 3509 ◽  
Author(s):  
Taegoo Kim ◽  
Osman Karatepe ◽  
Gyehee Lee ◽  
Hande Demiral
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Positive Impact ◽  
Prior Experience ◽  
Positive Influence ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Perceived Ease Of Use ◽  
Positive Effects

Male and female consumers differ in terms of decision-making. This is also true for inexperienced and experienced consumers. Although the extant research delineates studies that have centered on the interrelationships between perceived ease of use (PEU), perceived enjoyment (PE), perceived usefulness (PU), attitude toward using social media (ATUSM), and users’ behavioral intentions, there is still a dearth of empirical research about gender and prior experience as the two potential moderators. With this recognition, our study examines gender and prior experience as moderators of the effects of PEU, PE, and PU on ATUSM. Our study also investigates ATUSM as a full mediator of the impacts of PEU, PE, and PU on users’ intentions to attend festivals (IAF). Data came from the students of the Korean Government Scholarship Program. The results from structural equation modeling reveal that the positive influence of PE on ATUSM is stronger among female users. As expected, the positive impact of PU on ATUSM is stronger for male users. As hypothesized, prior experience strengthens the positive effects of PE and PU on ATUSM. The results further reveal that ATUSM fully mediates the effects of PE and PU on IAF. Based on the aforesaid findings, theoretical implications are discussed and managerial implications to enhance business sustainability are offered.

scholarly journals Encouraging Consumers to Make Online Purchases Using Mobile Applications, How to Keep them in Touch with E-Services Providers?

2020 ◽  
Vol 14 (17) ◽  
pp. 56
Author(s):  
Ahmad Zamil ◽  
Ibrahim A. Abu-AlSondos ◽  
Anas A. Salameh
Keyword(s):  
Online Shopping ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Internet Technology ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Analysis Model ◽  
Online Purchases ◽  
Mobile Shopping ◽  
Accelerated Evolution

<span>Progress in wireless technology has raised the number of people using mobile devices and stimulated the accelerated evolution of online shopping carried with these devices.  However, today many corporations are making significant investments to take benefit of the new business opportunities given by internet technology, research on m-online shopping proposes potential customers may or may notadopt mobile shopping despite of their availability and benefits. Thus, this study identifies the key factors that influence customer intention to make online mobile shopping.  This research investigates the dimensions of mobile shopping service based on online shoppers’ expectations and perceptions. This research developed a conceptual framework for examining the role of the perceived usefulness, perceived ease of use and trust in order to determining customers’ intention to use mobile shopping. Data were obtained from 212 students of business administration college, who conducted a mobile online shopping process, the sample was tested on the analysis model using (SEM-PLS). The results strongly support the proposed model in predicting consumer intention to use mobile shopping. the major findings of this study found positive relationship among perceived usefulness, perceived ease of use and trust association with intention to use m-online shopping. The current study model and its findings could present a rigorous basis for understanding customers’ attitude for mobile shopping contexts.</span>

Predictors of Nigeria's Premier University Undergraduate Students' Online Shopping Adoption

2018 ◽  
Vol 8 (3) ◽  
pp. 19-35
Author(s):  
Adeola Omobola Opesade ◽  
Omotola A. Fabowale
Keyword(s):  
Technology Acceptance ◽  
Undergraduate Students ◽  
Quantitative Research ◽  
Online Shopping ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Internet Technology ◽  
Survey Method ◽  
Research Approach ◽  
Perceived Ease Of Use

Online shopping is one of the dividends of the Internet technology. Online shops give shoppers the privilege of getting some benefits that cannot be offered in a physical store. Despite this, many potential customers have not embraced the technology, due to varying factors. The present article adapts the Theory of Reasoned Action and Technology Acceptance Model to investigate factors affecting the adoption of online shopping by Nigerian undergraduate students, using the University of Ibadan as a case study. Employing the quantitative research approach with survey method, it was discovered that a perceived ease of use and perceived usefulness significantly influence students' attitude to online shopping. Attitude, trust and subjective norm were found to influence behavioural intention to adopt online shopping, which in turn affects students' adoption of online shopping.

A study on the effects of innovation marketing process for Indonesian SMEs’ in food and beverage sector

2021 ◽  
pp. 1747-1754
Author(s):  
Nurliza Nurliza ◽  
Wanti Fitrianti ◽  
Pamela Pamela
Keyword(s):  
Marketing Mix ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Perceived Trust ◽  
Positive Effects ◽  
Marketing Process ◽  
The People ◽  
Food And Beverage ◽  
Clear Visibility

SMEs in the food and beverage sector should be a responsive business for reaching consumers more effectively, expanding the market, and reducing consumer transaction costs. Still, many SMEs’ in the food and beverage sector are hesitant to use social media due to lack of some aspects in their business platforms. The study aims to give an overview model of the innovation marketing process by emphasizing the characteristics of SMEs’, which is simultaneously associated with marketing mix. The proposed model combined the TOE model and characteristics with a marketing mix using SEM on 198 SMEs in the Indonesian food and beverage sector. The findings proved that each technological, environmental, organizational, and characteristics are positively related to each of the people and processes. The management team roles in innovative solutions and contingencies of a complex environment gave the highest positive effects to technology and environment. However, technology does not always facilitate the work process, the quality of result, and process consistency for more efficiency. There are highlight points, i.e. the clear visibility of employee appraisals process for bridging the gap of competencies; using perceived usefulness, perceived ease of use, and perceived trust for generating business ideas, and attracting new customers.

Citizen's Participation Intention to Urban Community Environmental Governance and Its Influencing Factors: Empirical Analysis Based on 1,573 Data from Fujian Province

2021 ◽  
Vol 7 (6) ◽  
pp. 5875-5893
Author(s):  
Shi Shengxu ◽  
Gan Caiyun ◽  
Chen Hao
Keyword(s):  
Environmental Governance ◽  
Urban Community ◽  
Behavioral Control ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Behavioral Control ◽  
Perceived Ease Of Use ◽  
Negative Effects ◽  
Fujian Province ◽  
Positive Effects

Objectives: It is vital to improve the willingness of citizens’ participation in communities environmental governance, which contribute to promoting primary-level environmental governance. This study based on Theory of Planned Behavior (DTPB) and 1,573 survey samples analysis from three eco-cities in Fujian province. In this study we found that citizens in Fuzhou and Xiamen have higher participation intention to urban community environmental governance; the attitude and perceived behavioral control of citizens participating in urban community environmental governance have positive effects, while subjective norms have no significant effects on their participation intention to governance; perceived usefulness, perceived compatibility, convenient conditions and self-efficacy all have indirect positive effects on citizens' participation intention, but perceived ease of use has indirect negative effects on citizens' participation intention. Therefore, the authority should build a mechanism to cultivate citizens’ participate intention and capacity in community environmental governance, which depend on the concept of public value and the perspective of citizens' psychological cognitive factors.

scholarly journals What Drives Consumers to Accept M-ads on Their Hand-Held Devices? A Literature Review, Insights and Propositions for Emerging Markets

2017 ◽  
Vol 9 (2) ◽  
pp. 160 ◽  
Author(s):  
Vilasini De Silva ◽  
Jun Yan
Keyword(s):  
Literature Review ◽  
Emerging Markets ◽  
Mobile Phone ◽  
Perceived Control ◽  
Target Audience ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Mobile Advertising ◽  
Body Of Knowledge

Mobile phone heavily penetrates into the consumers’ eventful routine and assists their shopping immensely. Marketing managers confront the query of conveyance of effectual information about products quiet often. Realizing the key dynamics of attitudes and acceptance of m-ads is crucial in designing the customized marketing message. The article attempts to give an overview on determinants of consumers’ attitude and acceptance of m-ads from the existing body of knowledge. Trust and credibility is recognized as sender’s characteristic that should be maintained by managers. Informativeness, entertainment, perceived ease of use and incentives are grouped into m-ads characteristics that managers should pay much attention in designing the message. And, Managers should ponder the features of target audience as well in creating the message. i.e., perceived intrusiveness, perceived usefulness, personalization and perceived control. Therefore, article is expedient in both academia and industry in emerging markets in terms of discovering elements that shape consumers’ attitudes and acceptance of mobile advertising.

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