scholarly journals The Effect of Packaging Color and Health Claims on Product Attitude and Buying Intention

2020 ◽  
Vol 17 (6) ◽  
pp. 1991 ◽  
Author(s):  
Alexandra Theben ◽  
Melissa Gerards ◽  
Frans Folkvord
Keyword(s):  
Visual Cues ◽  
Positive Attitude ◽  
Negative Attitude ◽  
Healthy Food ◽  
Health Claims ◽  
Consumer Attitude ◽  
Packaging Design ◽  
Health Related ◽  
People’S Attitudes

Packaging design is an important factor when consumers look out for healthy food. The study tested for effects of packaging color and health claims of a fictional fruit yoghurt package on attitude towards the product and subsequently, consumer’s buying intention, using a 2 × 2 between-subjects experimental design. We also tested whether interest in healthy food is a moderating factor. We found no evidence to support that visual cues (color) and textual cues (health-related advertising claims) are effective in influencing consumer attitude towards the product. Consumers did not show a more positive attitude towards products presented in low-arousal packaging colors (green/blue) compared to high arousal packaging colors (red/yellow). Also, the claim “palatability” did not result in a more positive attitude towards the product than the claim “healthy”. A moderating role of interest in healthy food could not be confirmed. The results confirmed, however, a significant relation of attitude towards the product and buying intention. Thus, buying intention could be explained mostly by whether consumers had a positive or negative attitude towards the product, which confirms that people’s attitudes are powerful predictors of buying decisions.

scholarly journals The Role of Education and Knowledge about Aging in Creating Young People’s Attitudes to the Elderly

2018 ◽  
Vol 8 (1) ◽  
pp. 63-75 ◽  
Author(s):  
Jana Goriup ◽  
Danijela Lahe
Keyword(s):  
Young People ◽  
Older People ◽  
Negative Attitude ◽  
The Elderly ◽  
School Students ◽  
Negative Attitudes ◽  
Survey Results ◽  
People’S Attitudes ◽  
Intergenerational Cooperation

AbstractIntroduction: With the intensive growth in the number of older people and prolonged life span in the contemporary postmodern society, it has become increasingly important to build positive intergenerational cooperation and promote education on aging and older people, especially between younger and older generations. That is why the authors, on the basis of empirical research and scientific literature, examined knowledge about aging among young people and the connection between knowledge about aging and the formation of negative attitudes towards older people.Methods: The study involved 609 secondary school students aged 15 to 19 years.Results: The survey results showed that only one-fifth of the young population has good knowledge about aging. The relationship between knowledge about aging and ageism is negative, which means that young people with less knowledge about aging often have a negative attitude towards older people.Conclusions: Based on the obtained results, the authors underline the importance of integrating gerontology content in all stages of education.

scholarly journals Participation and attitudes towards gambling in Ghanaian youth: an exploratory analysis of risk and protective factors

2019 ◽  
Vol 0 (0) ◽  
Author(s):  
Franklin N. Glozah ◽  
Barry Tolchard ◽  
David J. Pevalin
Keyword(s):  
Academic Success ◽  
Social Factors ◽  
Positive Attitude ◽  
Negative Attitude ◽  
Sports Betting ◽  
Cross Sectional ◽  
School Based ◽  
Social Difficulties ◽  
Using Data

AbstractPurposeThere is little information on youth gambling in Ghana even though there is an unprecedented emergence of various types of gambling and gambling venues throughout the country. The aim of this cross-sectional exploratory study was to examine the role of perceived social difficulties and perceived protective social factors in participation and attitudes of Ghanaian youth towards gambling using data from a school-based survey (n = 770).MethodsParticipants completed measures on perceived social difficulties, perceived protective social factors, attitudes towards gambling and participation in four types of gambling.ResultsSports betting was the most common form of gambling. There were significant differences in gambling participation with males gambling more than females. Youth who reported more perceived social difficulties from family and friends had a more positive attitude and a negative attitude towards gambling, respectively. Youth who reported higher protective social factors from family and teachers were less likely to have a negative attitude towards gambling. In all situations, high frequency gambling resulted in a more positive attitude towards gambling.ConclusionPerceived social difficulties influences Ghanaian youths to have a positive attitude towards gambling, however, protective social factors from family and teachers may help youth to have a negative attitude towards gambling, gamble less and consequently achieve academic success.

The role of retailers during brand scandals: insights from a case study

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sunaina Kapoor ◽  
Saikat Banerjee ◽  
Paola Signori
Keyword(s):  
Consumer Attitude ◽  
Theory Approach ◽  
Exploratory Research ◽  
Content Type ◽  
Health Related ◽  
Brand Perception ◽  
Grounded Theory Approach ◽  
Depth Interviews

PurposeThe role of retailers in influencing consumer attitude during a brand scandal is quite complex, as retailers are in direct contact with both marketers and consumers. The purpose of the exploratory research is to propose a theoretical model to capture the influences retailers exercise on consumers during brand scandals.Design/methodology/approachA qualitative approach has been adopted in the study. The study employs the grounded theory approach on the data collected by conducting in-depth interviews with 25 retailers.FindingsFour contextual conditions and six behavioral antecedents of the retailer's role in the context of the brand scandal were identified. Then, the study finds that companies tend to follow two broad approaches during a brand scandal to address retailers' queries and apprehensions. On these bases, the study proposes a six-pronged typology to better understand retailers' role in shaping consumers' brand perception.Originality/valueExisting literature has not paid adequate attention to this aspect of retailers' role in influencing consumer choices during brand scandal. To the best of the authors' knowledge, there is no prior research which investigates the role and influence of retailers in shaping consumer attitude during brand scandals. It is important to underline that the current research advocates retailers' significant role during a performance-based brand scandal. Specifically, the authors explored a health-related defective scandal of a well-known food brand. In addition, the study focuses on traditional grocery retailers, which already have special relationships with their consumers. Based on retailer perspectives, the authors' contribution is also updating the discussion of branding theory in case of scandals. The identified variables and constructs may be used for empirical investigation on the role of retailers in shaping consumer attitudes toward the scandalized brand.

scholarly journals Final-year nursing students' attitude of Nam Dinh University of Nursing towards preventing exposure to blood and body fluids

2021 ◽  
Vol 1 (2) ◽  
pp. 100-106
Author(s):  
Pham Thi Bich Ngoc ◽  
Hoang Thi Minh Thai
Keyword(s):  
Nursing Students ◽  
Body Fluid ◽  
Positive Attitude ◽  
Preventive Measures ◽  
Negative Attitude ◽  
Body Fluids ◽  
Full Time ◽  
Prevention Measures ◽  
Self Confidence

Positive attitude towards occupational exposure can help nursing students self-correct their behavior in the prevention of blood and body fluid exposure. Objective: Describe final-year nursing students’ attitude of Nam Dinh University of Nursing towards preventing exposures to blood and body fluids. Subject and method: Final year full-time nursing students were randomly selected to answer questionnaires. Results: The mean score of the attitude towards the prevention of exposure to blood and body fluids was 3.69 ± 0.22 points. In which, mean scores of students’ attitude towards severity; the importance of preventive measures; the role of solving, reporting, treating and monitoring post-exposure; self-confidence; barriers to the practice of preventive measures are in turn 4,00 ± 0,41 points; 4,23 ± 0,43 points; 3,84 ± 0,48 points;2,8 ± 0,47 points; 3,61 ± 0,43 points. Conclusion: attitude of final-year nursing students of Nam Dinh University of Nursing towards preventing exposures to blood and body fluids is moderate with mean score is 3,69 ± 0,22 points/5 points. Final-year nursing students have positive attitude towards severity and the importance of preventive measures but have negative attitude towards self-confidence to do prevention measures to blood and body fluid exposures.

scholarly journals People’s attitudes toward Striped Hyaena (Hyaena hyaena Linnaeus, 1758) (Mammalia: Carnivora: Hyaenidae) conservation in lowland Nepal

2016 ◽  
Vol 8 (9) ◽  
pp. 9125 ◽  
Author(s):  
Shivish Bhandari ◽  
Mukesh Kumar Chalise
Keyword(s):  
Positive Attitude ◽  
Habitat Degradation ◽  
Species Conservation ◽  
Negative Attitude ◽  
Natural Forests ◽  
The People ◽  
People’S Attitudes ◽  
Hyaena Hyaena ◽  
People’S Perceptions ◽  
Structured Questionnaire

This study aimed to explore people’s attitudes toward Striped Hyaena conservation in lowland Nepal.  Structured questionnaire sheets were used to collect information on major threats, human casualties, and people’s perception towards Hyaenas and other carnivores.  People’s perceptions toward Hyaenas and conservation were overall positive.  During the study, 400 people were interviewed and questionnaire sheets were filled.  It was discovered that 63% had a positive attitude toward the Hyaenas.  On the other hand, 37% of the people had a negative attitude regarding the species’ conservation.  It was found that local people had understood various aspects of Hyaena ecology.  Sixty-five percent of the people responded that the Hyaena entered human populated areas due to an absence of food in the natural forests and habitat degradation.  A total of 19% of the respondents reported killing carnivores including the Hyaena due to human-carnivore conflicts.  

scholarly journals Further Analysis of Attitude of Last Year Nursing Students in Nam Dinh University of Nursing for Blood and Body Fluids Prevention

2021 ◽  
Vol 1 (3) ◽  
pp. 11-15
Author(s):  
Pham Thi Bich Ngoc ◽  
Hoang Thi Minh Thai ◽  
Dinh TRan Ngoc Huy
Keyword(s):  
Nursing Students ◽  
Body Fluid ◽  
Positive Attitude ◽  
Preventive Measures ◽  
Negative Attitude ◽  
Body Fluids ◽  
Full Time ◽  
Prevention Measures ◽  
Self Confidence

This study conducted at Nam Dinh University of Nursing based on concept that Positive attitude towards occupational exposure can help nursing students self-correct their behavior in the prevention of blood and body fluid exposure. This paper aims to describe final-year nursing students’ attitude of Nam Dinh University of Nursing towards preventing exposures to blood and body fluids. Related to research methods, Final year full-time nursing students were randomly selected to answer questionnaires. Research results show The mean score of the attitude towards the prevention of exposure to blood and body fluids was 3.69 ± 0.22 points. In which, mean scores of students’ attitude towards severity; the importance of preventive measures; the role of solving, reporting, treating and monitoring post-exposure; self confidence; barriers to the practice of preventive measures are in turn 4,00 ± 0,41 points; 4,23 ± 0,43 points; 3,84 ± 0,48 points;2,8 ± 0,47 points; 3,61 ± 0,43 points. Authors conclude that attitude of final-year nursing students of Nam Dinh University of Nursing towards preventing exposures to blood and body fluids is moderate with mean score is 3,69 ± 0,22 points/5 points. Final-year nursing students have positive attitude towards severity and the importance of preventive measures but have negative attitude towards self confidence to do prevention measures to blood and body fluid exposures.

scholarly journals A STUDY TO ASSESS THE LEVEL OF ATTITUDE TOWARDS EUTHANASIA AMONG HEALTH PERSONNEL

2014 ◽  
Vol 04 (04) ◽  
pp. 018-023
Author(s):  
Maria Therese A. ◽  
Rukumani J. ◽  
Pon Princess Mano ◽  
Ponrani Ponrani ◽  
Nirmala Nirmala
Keyword(s):  
Health Personnel ◽  
Positive Attitude ◽  
Negative Attitude ◽  
Attitude Scale ◽  
End Of Life Decisions ◽  
Global Issue ◽  
Unbearable Pain ◽  
Health Institutions ◽  
Different Cultures

AbstractMost people would probably want to live to a ripe old age, and then die painlessly in their sleep. Unfortunately, this is not the reality most people face. Some people will die after a long struggle with a painful disease. Euthanasia has become a complex global issue for the 21st century, with different cultures wrestling with variety of ethical, religious and legal factors involved in helping someone to die legally. The role of health personnel in euthanasia would ultimately cause more harm than good. Euthanasia is fundamentally incompatible with the physician's role as healer, would be difficult or impossible to control, and would pose serious societal risks. Aim: it aims at contributing to the current literature in regard to euthanasia through shedding the light onto the attitude towards euthanasia among health personnel. Material and Methods: An exploratory descriptive design was used to conduct this study non probability ampling technique was employed, the sample consisted of 70 Health Personnel including Doctor & Nurses who are working in Government and Private health institutions at Puducherry. After obtaining informed consent data was collected using with self structured questionnaire for demographic variables of the samples and the Euthanasia attitude scale (EAS) developed by Holloway, Hay slip, Murdock et al 1995,was utilized to measure the attitude of a person has towards end of life decisions. Results: The study findings revealed that out of 70 health personnel 42 (60%) had Positive attitude and 28 (40%) had Negative attitude towards euthanasia. Conclusion: Health personnel had positive attitude towards euthanasia in certain circumstances for terminally ill clients with unbearable pain

scholarly journals Further Analysis of Attitude of Last Year Nursing Students in Nam Dinh University of Nursing for Blood and Body Fluids Prevention

2021 ◽  
pp. 11-15
Author(s):  
Pham Thi Bich Ngoc ◽  
◽  
Hoang Thi Minh Thai ◽  
Dinh TRan Ngoc Huy ◽  
◽  
...  
Keyword(s):  
Nursing Students ◽  
Body Fluid ◽  
Positive Attitude ◽  
Preventive Measures ◽  
Negative Attitude ◽  
Body Fluids ◽  
Full Time ◽  
Prevention Measures ◽  
Self Confidence

This study conducted at Nam Dinh University of Nursing based on concept that Positive attitude towards occupational exposure can help nursing students self-correct their behavior in the prevention of blood and body fluid exposure. This paper aims to describe final-year nursing students’ attitude of Nam Dinh University of Nursing towards preventing exposures to blood and body fluids. Related to research methods, Final year full-time nursing students were randomly selected to answer questionnaires. Research results show The mean score of the attitude towards the prevention of exposure to blood and body fluids was 3.69 ± 0.22 points. In which, mean scores of students’ attitude towards severity; the importance of preventive measures; the role of solving, reporting, treating and monitoring post-exposure; self confidence; barriers to the practice of preventive measures are in turn 4,00 ± 0,41 points; 4,23 ± 0,43 points; 3,84 ± 0,48 points;2,8 ± 0,47 points; 3,61 ± 0,43 points. Authors conclude that attitude of final-year nursing students of Nam Dinh University of Nursing towards preventing exposures to blood and body fluids is moderate with mean score is 3,69 ± 0,22 points/5 points. Final-year nursing students have positive attitude towards severity and the importance of preventive measures but have negative attitude towards self confidence to do prevention measures to blood and body fluid exposures.

scholarly journals ATTITUDES OF INDIGENOUS ACEHNESE PEOPLE TOWARDS THEIR VERNACULAR MAINTENANCE IN LANGSA.

2017 ◽  
Vol 2 (2) ◽  
pp. 124-146
Author(s):  
Fakhrurrazi Fakhrurrazi
Keyword(s):  
Qualitative Research ◽  
Research Method ◽  
Positive Attitude ◽  
Native Speakers ◽  
Negative Attitude ◽  
Cooperative Model ◽  
The Subject ◽  
People’S Attitudes ◽  
The City ◽  
Everyday Communication

This research is a study on native people’s attitudes towards Acehnese language in Langsa Aceh. The research design used a qualitative research method that examines the attitudes of native speakers of the language of Aceh in Langsa in prewserving the language. The subject of research is the native speakers of Acehnese who live in the city of Langsa from eighteen years to twenty years old. This study used observation, questionnaire and interview. The data obtained from this study were analyzed based on the cooperative model intrcidued by Miles and Hubermann. The study shows that 55% of respondents indicates a very positive attitude towards in preserving the Acehnese by using the language in everyday communication. While 45% of respondents indicates a negative attitude where they seldom use Acehnese in their daily interaction and very often switch the language to Indonesian in their communication. The study also reveals that the use of Acehnese at home, the pride of using Acehnese and the Acehnese as identity are the factors that contribute to the preservation of Acehnese.

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