scholarly journals Social Networks’ Engagement During the COVID-19 Pandemic in Spain: Health Media vs. Healthcare Professionals

2020 ◽  
Vol 17 (14) ◽  
pp. 5261 ◽  
Author(s):  
Ana Pérez-Escoda ◽  
Carlos Jiménez-Narros ◽  
Marta Perlado-Lamo-de-Espinosa ◽  
Luis Miguel Pedrero-Esteban
Keyword(s):  
Social Networks ◽  
Health Communication ◽  
Digital Media ◽  
Healthcare Professionals ◽  
Communication Industry ◽  
Virtual Ethnography ◽  
Social Metrics ◽  
New Space ◽  
Individual Profiles ◽  
The Relationship

An increased use of social networks is one of the most far-reaching consequences of the COVID-19 pandemic. Aside from the traditional media, as the main drivers of social communication in crisis situations, individual profiles have emerged supported by social networks, which have had a similar impact to the more specialized communication media. This is the hypothesis of the research presented, which is focused on health communication and based on a virtual ethnography methodology with the use of social metrics. The aim is to understand the relationship established between the population in general and digital media in particular through the measurement of engagement. In this regard, a comparative study was carried out that describes this phenomenon over a period of six months on three social networks: YouTube, Twitter and Instagram, with a sample composed of specialized health media versus healthcare professionals. The results point to a new communications model that opens up a new space for agents whose content has a degree of engagement comparable to and even exceeding that of digital media specialized in health communication. The conclusions show that the crisis of the pandemic has accelerated the transformation of the communication sector, creating new challenges for the communication industry, media professionals, and higher education institutions related to market demands.

scholarly journals Visual form beyond traditional media——On the expression and construction of watercolor art in digital painting

2020 ◽  
Vol 189 ◽  
pp. 03013
Author(s):  
Shan Li
Keyword(s):  
Digital Media ◽  
Digital Image ◽  
Construction Process ◽  
Aesthetic Value ◽  
Traditional Media ◽  
Traditional Form ◽  
Digital Painting ◽  
New Space ◽  
The Aesthetic ◽  
The Relationship

In the context of the development of digital image era and digital media art, watercolor art, as a traditional form of painting, will inevitably experience a subversive change and transformation of painting methods and ideas. By analyzing the artistic expression and construction process of watercolor art in digital painting, this paper finds out the aesthetic value and significance of watercolor art in digital painting, discusses the relationship between traditional watercolor painting and digital painting and the new space of watercolor development in the future.

scholarly journals RELATIONSHIP BETWEEN SOCIAL NETWORKS AND DIGITAL MEDIA ENGAGEMENT AND STUDENTS´ MOTIVATION TO LEARN ENGLISH

TEME ◽  
2019 ◽  
pp. 355
Author(s):  
Jelisaveta Šafranj ◽  
Jelena Zivlak ◽  
Ranko Bojanić
Keyword(s):  
Social Networks ◽  
Factor Analysis ◽  
Digital Media ◽  
Engineering Students ◽  
Media Content ◽  
Motivation To Learn ◽  
Factor Solution ◽  
Motivation For Learning ◽  
Research Findings ◽  
The Relationship

The paper deals with the relationship between social networks and digital media engagement and students' motivation to learn English. The research included 353 engineering students at XXX, who answered the questionnaire which was divided into two parts considering social networks and digital media engagement, and motivation to learn English. An exploratory factor analysis has yielded three distinct factors of social networks and digital media engagement and one factor of motivation to learn English. The research provided empirical confirmation of the existence of the mentioned factors. This four-factor solution was found to be statistically reliable, and it has been shown that factors are positively associated. Moreover, the research findings proved that students' motivation to learn English is more fostered with the need to read, learn and chat than to craft, produce and develop digital and social media content. Students have integral motivation for learning English through social networks and digital media.

scholarly journals Children’s Engagement with Brands: From Social Media Consumption to Brand Preference and Loyalty

2020 ◽  
Vol 12 (22) ◽  
pp. 9337 ◽  
Author(s):  
Patricia Núñez-Gómez ◽  
Joaquín Sánchez-Herrera ◽  
Teresa Pintado-Blanco
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Digital Media ◽  
Decision Process ◽  
Digital Content ◽  
Purchase Decision ◽  
Brand Preference ◽  
Social Media Networks ◽  
Content Consumption ◽  
The Relationship

Digital content consumption provides a new scenario for children’s relationships with brands. The objective of this research is to study the process by which children interact with social media networks and the effect on brand preference and loyalty generated by this interaction. Specifically, the objectives of this research are focused on empirically verifying the process of consumption, contribution, and creation of children in social networks, and confirm the effect they can have on the relationship between children and brands. A great amount of research has focused on adult consumers and has projected the methodology onto children. This paper will take into account the particularities of children who are one of the most important groups in the purchase decision process of many categories (travel, food, toys, technology, fashion, etc.). For this reason, a theoretical model was built and validated with a sample of boys and girls between the ages of 8 and 14. The results show that the interaction of children with digital media (social networks) has a very important effect on increasing and generating brand preferences and loyalty. Although the effect is general and is not dependent on the age of the child, a more intense effect was observed in children between the ages of 12 and 14.

Exploring the Relationship between Oral Health Social Networks, Attitude and Stage of change in Afterschool Staff

2013 ◽  
Author(s):  
Martha Oropeza ◽  
Tom Valente ◽  
Claudio Nigg ◽  
Jimmy Efird ◽  
Mikako Deguchi ◽  
...  
Keyword(s):  
Social Networks ◽  
Oral Health ◽  
Stage Of Change ◽  
The Relationship

Exploring the Relationship Between Oral Health Social Networks, Attitude and Stage of Change in Afterschool Staff

2013 ◽  
Author(s):  
Martha Oropeza ◽  
Thomas W. Valente ◽  
Claudio R. Nigg ◽  
Jimmy Efird ◽  
Mikako Deguchi ◽  
...  
Keyword(s):  
Social Networks ◽  
Oral Health ◽  
Stage Of Change ◽  
The Relationship

PLAYING WITH FIRE COLLECTIVELY: CONTEMPORARY CULTURAL RITES AS DEVISERS AND OUTCOMES OF COMMUNITY NETWORKS

2020 ◽  
Author(s):  
Alba Colombo ◽  
Jaime Altuna ◽  
Esther Oliver-Grasiot
Keyword(s):  
Social Networks ◽  
Social Context ◽  
Power Relations ◽  
Symbolic Capital ◽  
Community Networks ◽  
Mutual Dependence ◽  
Community Solidarity ◽  
Symbolic Content ◽  
The Relationship

Popular festivities and traditional events are important moments in which symbolic content, deep emotions and community solidarity are developed. However, there has been little research on the relationship between such events and their social networks and the power relations within these networks. This paper explores the ability of community events and networks to reflect and strengthen social context. Rather than observing the capacity of the event to generate a network, we focus on identifying how the event network is constructed, and how it creates relationships between the different groups, or nodes, within broader social networks. The case analysed is the Correfoc de la Mercè, a traditional firework event in Barcelona involving the Colles de diables, or Catalan popular fire culture groups. Our findings show that there is a bidirectional link or a mutual dependence between the groups (or nodes) and the event, which also support the development of shared social and symbolic capital.

scholarly journals Network Analysis of the Interaction between Different Religious and Philosophical Movements in Early Judaism

Philosophies ◽  
2021 ◽  
Vol 6 (1) ◽  
pp. 2
Author(s):  
Igor R. Tantlevskij ◽  
Ekaterina V. Gromova ◽  
Dmitry Gromov
Keyword(s):  
Social Networks ◽  
Network Analysis ◽  
Second Temple ◽  
Political Movements ◽  
Early Judaism ◽  
Social Balance ◽  
The Relationship

This paper presents an attempt to systematically describe and interpret the evolution of different religious and political movements in Judaea during the period of the Second Temple using the methods of the theory of social networks. We extensively analyzed the relationship between the main Jewish sects: Pharisees, Sadducees, Essenes (Qumranites), and later also Zealots. It is shown that the evolution of the relations between these sects agreed with the theory of social balance and their relations evolved toward more socially balanced structures.

scholarly journals Online News and Protest Participation in a Political Context: Evidence from Self-Reported Cross-Sectional Data

2021 ◽  
Vol 7 (1) ◽  
pp. 205630512098445
Author(s):  
Nora Kirkizh ◽  
Olessia Koltsova
Keyword(s):  
Digital Media ◽  
Regression Models ◽  
Online News ◽  
Political Context ◽  
Government Control ◽  
Multilevel Regression ◽  
Traditional Media ◽  
Cross Sectional ◽  
Internet Media ◽  
The Relationship

Availability of alternative information through social media, in particular, and digital media, in general, is often said to induce social discontent, especially in states where traditional media are under government control. But does this relation really exist, and is it generalizable? This article explores the relationship between self-reported online news consumption and protest participation across 48 nations in 2010–2014. Based on multilevel regression models and simulations, the analysis provides evidence that those respondents who reported that they had attended a protest at least once read news online daily or weekly. The study also shows that the magnitude of the effect varies depending on the political context: surprisingly, despite supposedly unlimited control of offline and online media, autocratic countries demonstrated higher effects of online news than transitional regimes, where the Internet media are relatively uninhibited.

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