scholarly journals An Experimental Evidence on Public Acceptance of Genetically Modified Food through Advertisement Framing on Health and Environmental Benefits, Objective Knowledge, and Risk Reduction

2021 ◽  
Vol 18 (10) ◽  
pp. 5264
Author(s):  
Syed Hassan Raza ◽  
Umer Zaman ◽  
Paulo Ferreira ◽  
Pablo Farías
Keyword(s):  
Risk Reduction ◽  
Perceived Risk ◽  
Structural Equation ◽  
Genetically Modified ◽  
Message Framing ◽  
Equation Model ◽  
Communication Strategy ◽  
Environmental Benefits ◽  
Genetically Modified Food ◽  
Objective Knowledge

Owing to the emerging challenges on global food security and the decade of controversies over genetically modified food (hereafter GMF), the present study aims to explore the effects of advertisement framing on health and environmental benefits, sources of perceived risk reduction, and domain-specific knowledge on the acceptance of GMF. The study conducted a quasi-experimental factorial 2 (advertisement message framing: health vs. environmental benefits) × 2 (expert endorsement: present vs. absent) between-subject design involving 300 adult participants from Pakistan. Using a multi-group structural equation model, the four conditions were assigned to each participant group (n = 75) to test the hypothesized relationships. The quasi-experiment results suggested that the advertisement messages (ad-framed) incorporated with the health and environmental benefits, as delineated by experts, can be a viable communication strategy in developing effortless cognitive cues towards GMF acceptance. The pioneer findings validate the significant efficacy of advertisement messages (ad-framed with expert opinions) in reducing perceived risk through augmented objective knowledge that activates the mechanism of favorable development of attitude and acceptance of GMF. The study findings offer strategic directions to policymakers, marketers, and food technologists in raising greater awareness and acceptance towards GMF products.

scholarly journals Perceived Risk of Genetically Modified Foods Among Residents in Xi’an, China: A Structural Equation Modeling Approach

2019 ◽  
Vol 16 (4) ◽  
pp. 574 ◽  
Author(s):  
Wenjing Zhang ◽  
Jianhong Xue ◽  
Henk Folmer ◽  
Khadim Hussain
Keyword(s):  
Structural Equation Modeling ◽  
Perceived Risk ◽  
Structural Equation ◽  
Genetically Modified ◽  
Scientific Information ◽  
Equation Model ◽  
Equation Modeling ◽  
Cross Sectional ◽  
Modeling Approach ◽  
Gm Foods

This paper applies a structural equation modeling approach to study the formation of consumers’ perceived health risk of genetically modified (GM) foods based on a cross-sectional dataset of 508 consumers in Xi’an, China. The results indicate a high percentage of respondents who believe that GM foods might threaten human health. The estimated structural equation model shows that males, older people, respondents with higher income, those with better educational attainment, and those with family members who need special care have higher perceived risks of GM foods. Effective risk communication is necessary to provide consumers with scientific information about GM foods in order to facilitate their understanding of the actual risks of GM foods.

The factors influencing CoP activities and their impact on relationship commitment and individual performance

2014 ◽  
Vol 18 (1) ◽  
pp. 75-91 ◽  
Author(s):  
Heeyoung Jang ◽  
Ilsang Ko
Keyword(s):  
Organizational Support ◽  
Perceived Risk ◽  
Structural Equation ◽  
Social Norm ◽  
Individual Performance ◽  
Equation Model ◽  
Relationship Commitment ◽  
Content Type ◽  
Online Activities ◽  
And Performance

Purpose – The objective of this study is to identify the factors that affect CoP activation and performance variables obtainable through CoP activities, and to gain greater insight into their relationships and the mechanisms. In particular, this paper intends to illustrate the role of perceived risk factor for the loss of uniqueness of one's own knowledge in terms of their influence on CoP activities. Design/methodology/approach – In this study, the human behaviours were divided into online and offline CoP activities and adopted affirmative affect and social norm from the Triandis model. In addition, the paper considered perceived expectation, perceived risk, and organization support as independent variables. These would accelerate online and offline activities in the community of practice. The paper considered relationship commitment and individual performance in the context of performance evaluations via CoP activities. A structural equation model was developed with research variables and hypotheses. Findings – As the consequence of the empirical assessment of the variables influencing the on/offline activities of a CoP, social norm, perceived expectation, perceived risk, and organizational support showed significantly influential relationships with online activities, and affirmative affect, perceived expectation, and organizational support evidenced significantly influential relationships with offline activities. However, with regard to online CoP activities, affirmative affect was not shown to be significant. As to offline activities, perceived risk was not shown to be significantly influential, while it was determined to significantly influence online activities in a negative direction. Originality/value – The results of this study demonstrated that on/offline CoP activities were significantly influential in terms both of relationship commitment and individual performance.

scholarly journals The Importance of Environmental Attitudes Towards Products for Sustainability and Business Strategies

2018 ◽  
Vol 12 (2) ◽  
pp. 233-245
Author(s):  
Cetin Kalburan ◽  
Selcuk Burak Hasiloglu
Keyword(s):  
Brand Loyalty ◽  
Structural Equation ◽  
Positive Relationship ◽  
Environmental Behavior ◽  
Equation Model ◽  
Environmental Benefits ◽  
Business Strategies ◽  
Brand Awareness ◽  
Daily Lives ◽  
Questionnaire Method

Abstract In green marketing, it is crucial for businesses to decide first to whether the environmental benefits of the product or its individual benefits should be emphasized. Knowing the environmental behaviors of those who prefer these products in their daily lives will also help to classify the consumers. In this research, the relationship between ecocentric and anthropocentric attitudes towards products, environmental behavior, eco-brand awareness, and eco-brand loyalty have been investigated in order to highlight the aforementioned issues. These relationships have been tested with a structural equation model. Within the scope of the research, the questionnaire method was used as the data collection method. The sample of the research consists of teacher candidates. The results show that there is a positive relationship between ecocentric attitude towards products and environmental behavior and no statistically significant relationship between anthropocentric attitude and environmental behavior. In addition, there was a positive relationship between environmental behavior and brand awareness; and brand awareness and brand loyalty.

scholarly journals Patient Engagement in Health Management as a Mediator Between Perceived Risk and COVID-19 Related Distress in Patients With IBD: A Structural Equation Model

2021 ◽  
Vol 12 ◽  
Author(s):  
Greta Castellini ◽  
Lorenzo Palamenghi ◽  
Mariarosaria Savarese ◽  
Serena Barello ◽  
Salvatore Leone ◽  
...  
Keyword(s):  
Psychological Distress ◽  
Perceived Stress ◽  
Patient Engagement ◽  
Perceived Risk ◽  
Structural Equation ◽  
Structural Equation Models ◽  
Health Management ◽  
Equation Model ◽  
Online Questionnaire ◽  
The Impact

Objective: This study aimed to evaluate the impact of the COVID-19 emergency on patients with IBD's psychological distress, understanding the role of patient engagement as a mediator.Methods: An online questionnaire was created, measuring perceived risk susceptibility toward COVID-19, perceived stress, and patient engagement. The questionnaire was distributed to a purposive sample of IBD patients who belonged to the Italian Association for patients with IBD (AMICI Onlus) in April 2020. Structural equation models were implemented.Results: The effect of the perceived risk susceptibility toward COVID-19 contagion on the perceived stress is fully mediated by patient engagement (β = 0.306, p < 0.001). Moreover, the patient engagement mitigates the perceived stress (β = −0.748, p < 0.001) in our sample of IBD patients, and it is negatively influenced by the perceived risk susceptibility toward COVID-19 (β = −0.410, p < 0.001).Conclusion: Patient engagement is the key factor that explains how the perceived risk susceptibility toward COVID-19 affects the perceived psychological distress in patients with IBD, underlining that the perceived risk of contagion increases their perceived level of stress through a decrease of patient engagement.

An Integrated Model of Perceived Risk and Risk-Reducing Strategies in the Tunisian Stock Market

2016 ◽  
pp. 240-283
Author(s):  
Azza Béjaoui ◽  
Adel Karaa
Keyword(s):  
Stock Market ◽  
Information Search ◽  
Perceived Risk ◽  
Structural Equation ◽  
Equation Model ◽  
Individual Investors ◽  
Psychometric Paradigm ◽  
Antecedents And Consequences ◽  
Brokerage Firms ◽  
Risk Reducing

This chapter examines the antecedents and consequences of the perceived risk of investors towards the Tunisian stock market. A questionnaire was developed and distributed to 411 individual investors chosen by 24 brokerage firms. Using the structural equation model, we operationalize the risk following the psychometric paradigm according to subjective variables (i.e. familiarity and controllability). Results prove that controllability is a significant factor in the formation of perceived risk. We also show that several factors related to the investor, the listed companies and to the stock market can influence the perceived risk by the investor towards the Tunisian stock market. Similarly, we find that perceived risk leads to intensive information search, good performance and a strong reinvestment intention. These results attest the importance of the risk perception in the decision-making process.

Understanding Vietnamese Consumer Intention to Use Online Retailer Websites

2020 ◽  
Vol 12 (2) ◽  
pp. 1-15
Author(s):  
A. F. M. Jalal Ahamed ◽  
Yam Limbu ◽  
Long Pham ◽  
Ha Van Nguyen
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Perceived Risk ◽  
Structural Equation ◽  
Online Shopping ◽  
Equation Model ◽  
Ease Of Use ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Acceptance Model

This study examines the applicability of an extended technology acceptance model (TAM) that incorporates trust, perceived risk, and self-enhancement as antecedents to the TAM constructs. Data collected from 299 Vietnamese online consumers, through a self-administered survey, were entered into a structural equation model using AMOS 23 to establish causality. The results partially confirm the applicability of TAM to the online shopping intentions of Vietnamese consumer, though contrary to expectations, perceived ease of use does not predict behavioral intentions. Trust and self-enchantment fit well with the TAM; the inclusion of perceived risk as an antecedent is questionable. The findings offer new opportunities for explaining TAM theory in light of Schwartz's value dimensions. This article thus concludes with a discussion of the research contributions and implications.

scholarly journals Are consumers loyal to genetically modified food? Evidence from Australia

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Fazlul K. Rabbanee ◽  
Tanzim Afroz ◽  
Mostafa Mahmud Naser
Keyword(s):  
Structural Equation ◽  
Online Survey ◽  
Genetically Modified ◽  
Policy Implications ◽  
Genetically Modified Food ◽  
Consumer Loyalty ◽  
Repurchase Intention ◽  
Content Type ◽  
Gm Food ◽  
Parsimonious Model

PurposeGenetically modified (GM) food has received considerable interest from academics and practitioners. However, research on consumer loyalty towards GM food is relatively sparse. Guided by the theory of planned behaviour, this study aims to explore the factors that influence consumer repurchase intention and behavioural loyalty towards GM food.Design/methodology/approachData were collected from 464 Australian consumer panel members surveyed through a nationwide online survey, with data analysed by structural equation modelling using AMOS (v. 22.0).FindingsThe findings reveal that consumer loyalty towards GM food is influenced by the interplay between awareness of benefits and risks, situational and social influences and attitude and repurchase intention. Female consumers are found to not only possess a relatively more favourable attitude and repurchase intention, but also are more loyal towards GM food compared to male consumers. Unlike older consumers, younger consumers' loyalty towards GM food is influenced by their attitude and repurchase intention. The relevant policy implications of the findings are discussed.Practical implicationsAs consumers have contrasting views about GM food, to influence their loyalty, it is important for GM food industries as well as policy makers to better understand how to address consumers' varying concerns about GM food.Originality/valueThis study offers a parsimonious model for explaining the factors that influence consumer loyalty towards GM food.

scholarly journals Acceptance of Online Medical Websites: An Empirical Study in China

2019 ◽  
Vol 16 (6) ◽  
pp. 943 ◽  
Author(s):  
Yuan Tang ◽  
Yu-Tao Yang ◽  
Yun-Fei Shao
Keyword(s):  
Public Health ◽  
Technology Acceptance ◽  
Rural Areas ◽  
Perceived Risk ◽  
Structural Equation ◽  
Equation Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Medical Problems

As a new type of public health service product, online medical websites (OMWs) are becoming quite popular. OMWs can address patients’ basic medical problems remotely and give health guidance online. Compared to traditional hospitals, OMWs are more convenient and inexpensive, they can usually provide a better service for patients with poor medical conditions (especially in rural areas), and they also contribute to the rational distribution of medical resources. Therefore, key factors that affect patients’ acceptance of OMWs must be identified to contribute to public health. By integrating perceived risk (PR) and the technology acceptance model (TAM), we proposed a modified TAM and clarified how PR and other factors affect patients’ behavioral intention (BI) towards OMWs. A sample of 245 research participants in China took part in this study and the structural equation model (SEM) was used to test our hypotheses. The results revealed that perceived usefulness (PU) is a positive predictor of BI but has no significant effect on attitude (ATT), while perceived ease of use (PEOU) can affect BI through PU and attitude (ATT). Moreover, trust (TRU) was identified as a mediator of PR and PU/PEOU. Also, the doctor–patient relationship (DPR) was shown to moderate PR and TRU. In order to increase patients’ BI, OMW providers need further innovations to improve patients’ TRU and reduce their PR.

Complexity of homeowner wildfire risk mitigation: an integration of hazard theories

2011 ◽  
Vol 20 (8) ◽  
pp. 921 ◽  
Author(s):  
Bonita L. McFarlane ◽  
Tara K. McGee ◽  
Hilary Faulkner
Keyword(s):  
Perceived Risk ◽  
Structural Equation ◽  
Risk Mitigation ◽  
Mail Survey ◽  
Threat Assessment ◽  
Equation Model ◽  
Perceived Effectiveness ◽  
Negative Effects ◽  
Wildfire Management ◽  
Wildfire Risk

Each year wildfire affects communities in Canada, resulting in evacuations and, in some cases, loss of homes. Several Canadian wildfire management agencies have initiated mitigation programs aimed at reducing wildfire risk. Successful wildfire mitigation involves both community-level and homeowner action. This paper examines factors that influence wildfire mitigation by homeowners. We draw upon the general hazards and wildfire management literature to develop and test a theoretical model for homeowner wildfire mitigation that includes perceived risk, an evaluation of threat significance and the influence of perceived costs and benefits of mitigation. We used a mail survey to collect data from 1265 residents in six interface communities in the province of Alberta. Results showed a high level of completion for most mitigation activities. A structural equation model provided support for the hypothesis that the evaluation of threat involves weighing the negative effects of mitigation on homeowners’ feelings of connectedness to nature and the cost of mitigation with the positive influences of fear, a sense of responsibility and perceived effectiveness of mitigation. Considering the total effects, threat assessment had the greatest effect on mitigation by homeowners, followed by perceived effectiveness of mitigation in reducing damage and not having financial resources for mitigation.

Consumer’s love for functional brands: the Aspirin case

2016 ◽  
Vol 10 (4) ◽  
pp. 477-491 ◽  
Author(s):  
Ana Pinto Borges ◽  
Cláudia Cardoso ◽  
Paula Rodrigues
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Equation Model ◽  
Communication Strategy ◽  
Brand Love ◽  
Content Type ◽  
Product Categories ◽  
Brand Engagement ◽  
Positive Word Of Mouth ◽  
First Time

Purpose This study aims to check which scale of love brand developed by Carroll and Ahuvia (2006) or Mohammadian and Karimpour (2014) have better adhesion to the perception of Aspirin love brand, that is, a functional brand. Design/methodology/approach The conceptual models and associated hypotheses are tested with a sample of 321 consumers. Data were analyzed through a structural equation model. Findings The results demonstrate strong relationships between the three antecedents (brand engagement, confidence and overall attitude) and brand love and between brand love and its consequences (brand loyalty, positive word of mouth and brand purchase intention) in both scales. Research limitations/implications The main limitation of the study relates to the sample, which is only of Portuguese consumers and does not match the main socio-demographic characteristics of the population. Therefore, the study should be seen as exploratory on the brand love in the case of functional brands. Practical implications The knowledge that a consumer can establish an emotional relationship with a functional brand, in a highly competitive sector as the pharmaceutical sector, in particular in drugs that are sold without a prescription, can help managers in defining their communication strategy appealing to the emotions and long-term involvement with the consumed. Originality/value Few studies about the background of the brand love and those that exist are linked to hedonic product categories and self-expressive brands. It is the first time that the brand love for a medicine is evaluated.

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