scholarly journals Analyzing Natural Digital Information in the Context of Market Research

Information ◽  
2021 ◽  
Vol 12 (10) ◽  
pp. 387
Author(s):  
Evgenii Konnikov ◽  
Olga Konnikova ◽  
Dmitriy Rodionov ◽  
Oksana Yuldasheva

The dynamics of irreversible multidimensional digitalization of production and consumption processes can be described today with a linear-positive or even exponential function. A significant part of the information background of a product, enterprise or brand is formed by their consumers, competitors or partners on the Internet, which considerably increases its accessibility and spread. Such kind of information can be called natural digital information (NDI). Its high market value is counterbalanced by its inhomogeneity and complexity for analysis. The solution to this problem lies in the field of creating automated tools for its subsequent search, aggregation, primary processing, quantification and analysis. The aim of this study is to describe the unique methodological properties of market research based on natural digital information. In order to achieve this aim, this study analyzes the theoretical basis in the field of NDI research, defines the categories of NDI and sources of its formation, describes the key properties of NDI, determines its advantages in comparison with other types of market information, and suggests a basic methodology for conducting typical NDI-based market research. An applied research study was carried out according to the designed methodology to show its advantages, as well as to describe the unique methodological properties of market research based on processing of NDI. The main result of this study is a universal algorithmic model for analyzing NDI in the context of market research, which includes a mechanism for defining and categorizing the digital sources of NDI, a model for forming the key properties of NDI, and basic classes of NDI analytical metrics. The toolkit developed by the authors allows market research to be conducted without direct attraction of research subjects, which results in cost reduction and elimination of the phenomenon of social desirability; this creates the so-called reasoned advertising messages that meet the requests of the target audience, which is proved by the big data that underlie the presented methodology. The developed algorithmic model is universal for analyzing natural digital information, and, with minor adaptations, can be used by any subject conducting market research.

2001 ◽  
Vol 69 (1) ◽  
pp. 111-123
Author(s):  
Nadia Wassef

In the light of postmodern debates in anthropology, ethnography offers anthropologists new ways of representing their objects of study. The politics involved in the production and consumption by feminist scholars and activists of women's representations in the Arab world, and Egypt specifically, provides the starting point of this article. Using an ethnographic text examining manifestations of ‘Islamic Feminism’ in Egypt, I explore problems in addressing the subject of veiling – a continuous favourite among researchers. Grappling with stereotypes, assumptions and pre-interpretations based on what we read before going to the field and the questions we formulate in our minds, I look towards strategies of engagement with research subjects where anthropologists can express their commitments to them. Research ethics and reflexivity offer no formulaic guarantees of better representations, but pave the way towards understanding one's motivations and urges ethnographers to examine the impact of their work, both on the immediate community, and with regard to larger power politics. Given the fluid nature of identities and the relative fixedness of representations, solutions do not appear in abundance. Working outside of unnecessary dichotomies and searching for incongruities presents interesting possibilities for future ethnographic research.


Author(s):  
Wahyu Hidayat ◽  
Aninditya Sri Nugraheni

The purpose of this study is to describe and reveal the impact of excessive smartphone use, which then leads to phubbing. This research study was conducted in May 2020 on 30 students of Uin Sunan Kalijaga as respondents or research subjects. This type of research is qualitative research and interviews with all research subjects, and literature review. The results of the study were recorded that 92% of 27 respondents revealed that a phubber did not give appreciation and was more likely to underestimate the other person. So, planting and practicing Pancasila values in everyday life is very important to carry out. This is so that each individual can fortify and organize himself against wise smartphone use. Then it is hoped that through this research study, students as the nation's next generation will realize the impact of excessive smartphone use on social life.


Author(s):  
Anna Chalmers

In 1996 the national libraries of Australia, Canada, France, Germany, Ireland, Malaysia, the Netherlands, New Zealand, Singapore, the UK and the USA took part in a study of their experiences with strategic management. A literature review had identified 15 key aspects of strategic management. Respondents were asked their views of the importance of each aspect, and how satisfied they were with the library's achievement of it. In every case the importance attached to the aspect was greater than the library's satisfaction with achievement. Each library was also asked to nominate from a checklist the reason or reasons why it had produced its first strategic document. The centrality of the digital information environment to the core functions of national libraries has been highlighted by the study.


2019 ◽  
Vol 1 (1) ◽  
pp. 175-179
Author(s):  
Nana Fauzana Azima

The purpose of this study is to describe the improvement in speaking skills of students using the debate method in class V of SDN 10 Sapiran Bukittinggi. The types of research are PTK, qualitative and quantitative approaches. The research subjects were teachers and 26 fifth grade students of SDN 10 Sapiran Bukittinggi. Planning cycle I obtained a percentage of 82.14%, cycle II 92.85%. The implementation of the first cycle was 81.25%, the second cycle was 95%. Speaking skills in cycle I 78.54%, cycle II 93.15%. Thus, the debate method can improve the speaking skills of fifth grade students of SDN 10 Sapiran Bukittinggi.


2020 ◽  
Vol 1 (2) ◽  
pp. 147-161
Author(s):  
Azam Syukur Rahmatullah ◽  
Muhammad Azhar

This study discusses how to deal with juvenile delinquency in students in different ways, namely in a more spiritual way, rich in self-affection and mental enlightenment. The purpose of implementing this death education model is to bring naughty students to change for the better. The research subjects were troublesome students at SMK N 1 Mataram. In this case, 10 students followed this death education technique. This research was an applied research using the Research Development (RD) method. This study resulted in findings of the motivation for implementing death education, applying the death education model, and the death education model's advantages. There were weaknesses in the death education model. They are: (a) not all BK and PAI teachers can bring their students to a mental and spiritual phase, (b) it takes a lot of time because at least one week per phase, and there is no counseling phase (c) it cannot be applied to students below the SMK level.


2018 ◽  
Author(s):  
Enno Berndt

Once hailed as superpower and benchmark of Post-Fordism management, Japan’s economy and its corporations are taken as negative example of insufficient compliance to neoliberalist policies. This book demonstrates that the problems of Japan’s economy and corporations are more universal: encountering the limits of mass-industrialised production and -consumption, large corporations fail to ignite innovation by decentralisaation and bottom-up participation. Instead, they increase their returns by ongoing cost reduction and centralization, adhere to large-scale technology, fuel profits into M&A to defend their traditional business models and privilege capital providers and top executives.


2017 ◽  
Vol 14 (3) ◽  
pp. 2386
Author(s):  
Mehmet Haşim Akgül ◽  
Turgut Kaplan

Sport and religion had different definitions throughout the history. Roots of sport and religion phenomenon are as old as history of humanity, when common ground is searched.  Sport has a changing relationship with religion along the history and according to data of sport history, sport has an aspect comes from religion. Relation between sport and religion has continued in different periods, while in modern times this relation has become a contradiction. This study, which has themed Popular Sport Culture and Religion, investigates effects of popular culture, religion and sport on doing exercises. Relationship between ‘’ exercise for healthy life’’ phenomenon and tendency of being religious phenomenon which are ever-mounting in community has presented as descriptive in this applied research study. Universe of study is composed of people who are making sport/exercise for healthy life in Konya and 197 male, 112 female attendants are reached. Research findings has interpreted as statistically. Positive relationships and significant discrepancies has found between popular sport/exercise culture and piety, according to gained data.Extended English abstract is in the end of PDF (TURKISH) file. ÖzetTarih boyunca spor ve din çeşitli tanımlamalara konu olmuştur. Bu tanımlamaların ortak noktasına bakıldığında; spor ve din olgularının kökleri insanlık tarihi kadar eskidir. Spor tarihinin verilerine göre kökeninde dinsel bir yan bulunduğu sporun, tarih boyunca din ile değişen bir ilişkisi olmuştur. Çeşitli dönemlerde din ve spor ilişkisi birlikteliğini devam ettirirken, modern zamanlarda arasındaki ilişki neredeyse bir karşıtlık ilişkisi şeklinde düşünüle gelmiştir.  Popüler Spor Kültürü ve Din konulu bu çalışma, günümüzde popüler kültürün, din ve spor/egzersiz yapmaya etkilerini araştırmaktadır. Uygulamalı bir araştırma olan çalışmada, toplumda gittikçe yaygınlaşan ‘sağlıklı yaşam için egzersiz’ yapma ile gittikçe artan dindarlaşma eğilimi arasındaki ilişki betimsel olarak ortaya konulmuştur. Bu araştırmanın evrenini, Konya’da sağlıklı yaşam için spor/egersiz yapan insanlar oluşturmuş ve 197 erkek, 112 kadın katılımcıya ulaşılmıştır.  Elde edilen araştırma bulguları istatistiksel olarak yorumlanmıştır.  Elde edilen bulgulardan hareketle, popüler spor/egzersiz kültürü ile dindarlık göstergeleri arasında olumlu ilişkiler ve anlamlı farklılıklar bulgulanmıştır.


2021 ◽  
Vol 885 (1) ◽  
pp. 012044
Author(s):  
S E Zhelaeva ◽  
T K Khamaganova ◽  
B B Sharaldaev ◽  
E Ts Garmaeva ◽  
Yu Hunkai ◽  
...  

Abstract This article briefly presents the results of a market research study of the bottled drinking water market in China. The purpose of this study is to describe the overall situation in the Chinese bottled drinking water market, identify sustainable growth and expansion trends, as well as potential opportunities for export of Baikal drinking water through the introduction of domestic (regional) business to the Chinese market. The results of the study can be used to guide foreign business activities in the bottled drinking market and to make effective management decisions.


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