scholarly journals Luxury Products and Sustainability Issues from the Perspective of Young Italian Consumers

2019 ◽  
Vol 12 (1) ◽  
pp. 245 ◽  
Author(s):  
Tonino Pencarelli ◽  
Viktória Ali Taha ◽  
Veronika Škerháková ◽  
Tomáš Valentiny ◽  
Richard Fedorko
Keyword(s):  
Structural Equation ◽  
Primary Objective ◽  
Equation Modeling ◽  
Luxury Brands ◽  
Csr Strategies ◽  
Generation Z ◽  
Young Consumers ◽  
Sustainable Marketing ◽  
Luxury Products ◽  
The Impact

The aim of this study is to understand the actual preferences, behaviors, and purchasing decisions of young consumers in the context of sustainability, with an emphasis on luxury products. The primary objective of the research is to determine the impact of ‘sustainable tendencies’ on stimulating the purchase of luxury goods by the Italian Generation Z and Generation Y populations. In addition to examining the intergenerational differences in perception of corporate social responsibility (CSR) and sustainable marketing, the study is aimed at investigating the potential intersection of the consumption of luxury products and the consumption of slow fashion. In particular, through an empirical analysis carried out on a sample of 1314 young consumers in Italy (representing the two generational cohorts), this research provides interesting results which demonstrate the importance of adopting differentiated CSR strategies which are attentive to sustainability based on the demographic characteristics of young consumers of luxury brands. Structural equation modeling is used to analyze and understand the structural relationships between variables. This study thus helps to fill the knowledge gap about the consumption orientation of the younger generations. The results of this study contribute to a growing body of literature on luxury brands and sustainability issues in marketing.

Establishing Early Foundations to Promote Emotional Competence in Preschool Children

2021 ◽  
pp. 193672442110543
Author(s):  
Jasleen Kaur ◽  
Anupam Sharma
Keyword(s):  
Preschool Children ◽  
Structural Equation ◽  
Emotional Competence ◽  
Positive Impact ◽  
Primary Objective ◽  
Equation Modeling ◽  
Social Emotional ◽  
Home Learning ◽  
Role Of Parents ◽  
The Impact

The primary objective of this paper is to design the framework for enhancing the emotional competence of preschool children by examining the perspective of parents’ involvement with children staying at home. The paper also discusses (1) the concept of social-emotional competence and its importance for preschool children; (2) the concept of emotional competence, happiness, home learning, and sharing among children; and (3) the role of parents in promoting emotional competence in preschool children. The paper examined the impact of home learning, happiness, and sharing habits on the emotional competence of preschool children by using Partial Least Squares-Structural Equation Modeling (PLS-SEM) 2.0. The respondents included 358 randomly selected parents in two districts of Punjab state of India who have children aged 3 to 6 years. The results showed that happiness and home learning had a significant positive impact on the emotional competence of preschool children. However, sharing habits did not impact emotional competence to a significant extent in the current study.

The influence of personality and social traits on the importance of brand design of luxury brands and brand loyalty

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Amirreza Konjkav Monfared ◽  
Arefeh Mansouri ◽  
Negar Jalilian
Keyword(s):  
Data Analysis ◽  
Brand Loyalty ◽  
Structural Equation ◽  
Analysis Data ◽  
Equation Modeling ◽  
Luxury Brands ◽  
Content Type ◽  
Social Traits ◽  
Need For Uniqueness ◽  
Luxury Products

PurposeBuyers of luxury clothing products usually place great importance on design because they can satisfy their personal needs. However, the underlying motivation for buying luxury products has not been fully understood. Therefore, identifying the factors influencing the choice of luxury products and brand loyalty can provide useful information to a better understanding of the customers' needs of these brands. In fact, in this article, we are trying to determine how personality traits (including the need for uniqueness and self-monitoring) and social traits (including self-expression and self-presentation) influence the importance of design and brand loyalty.Design/methodology/approachA questionnaire was used to collect data. The questionnaire was answered by 386 buyers of luxury clothing brands in Iran. Structural equation modeling was also used for data analysis. Data were analyzed by SPSS 19.0 and AMOS 24.0 software.FindingsThe results of this study show that people who need to be unique pay more attention to the specific designs by expressing their self-expression in their surrounding community, while self-monitors seek acceptance in the community by using common designs. Finally, the results show that the importance of design reduces customer loyalty to the brand.Originality/valueTo the best of the authors' knowledge, this study is the first one to investigate the effect of personality and social traits on the importance of luxury clothing design and brand loyalty using statistical data analysis tools in Iran.

Athlete brand image influence on the behavioral intentions of Generation Z

2021 ◽  
Vol 49 (2) ◽  
pp. 1-13
Author(s):  
Jin Ho Shin ◽  
Jeong Woo Lee
Keyword(s):  
Behavioral Intentions ◽  
Structural Equation ◽  
Role Model ◽  
Brand Image ◽  
Equation Modeling ◽  
The Sustainable Development ◽  
Generation Z ◽  
Consumer Segment ◽  
Asian Context ◽  
The Impact

We investigated the effect of athlete brand image (ABI) on Generation Z's behavioral intentions, when controlling for congruency of advertised products. We are the first to apply the relatively new concept of ABI to the intent of behavior in a specific consumer segment in an East Asian context. Data from a survey of 563 Korean respondents were analyzed using structural equation modeling. The results show that congruency acted as a mediator in the conceptual model. The findings also suggest that sportsmanship, role model, and relationship effort appeared to be the most important attributes of ABI. Consequently, athletes and their agents should concentrate on specific attributes to develop stronger brand images. By better understanding the impact of ABI on Generation Z, marketers can effectively target this unique consumer base, which will enable the sustainable development of the advertising market.

An examination of linkages between CSR and cross-buying

2015 ◽  
Vol 11 (3) ◽  
pp. 622-640 ◽  
Author(s):  
Vishal Vyas ◽  
Sonika Raitani
Keyword(s):  
Relationship Quality ◽  
Corporate Reputation ◽  
Structural Equation ◽  
Banking Industry ◽  
Equation Modeling ◽  
Theoretical Ground ◽  
Content Type ◽  
Csr Strategies ◽  
The Cross ◽  
The Impact

Purpose – This paper aims to probe into the linkages between the corporate social responsibility (CSR) practices of banks and the cross-buying intentions of banking customers. Though the authors could not find any direct link between these two concepts on theoretical ground, but an effort has been made to identify the impact of CSR on cross-buying intentions through corporate reputation and relationship quality. Like other industries, the Indian banking industry has also witnessed a balance between its social-environmental responsibilities and its clearly defined economic responsibility to earn profit. Design/methodology/approach – The universe for the present study constitutes the customers of the entire Indian banking industry. Considering the cost and time constraints, the study was limited to a sample of 347 public and private bank customers in the Rajasthan region based on the convenience sampling method. Data were collected using a structured questionnaire and analyzed through structural equation modeling. CSR measures included philanthropic and ethical responsibility. Findings – Results revealed that corporate reputation and relationship quality both play a mediating role in the linkages between CSR and cross-buying intentions. Practical implications – The study suggests integrating marketing strategy with its CSR strategies to encourage cross-buying intentions. While making the cross-selling agenda, they should bear reputation in mind because at the relationship development phase, customers generally rely on reputation than their evaluation of bank’s products for cross-buying. Originality/value – This study is the first in marketing literature which relates the concept of CSR and the cross-buying.

Examining the effects of CE and BE on consumers’ purchase intention toward green apparels

2019 ◽  
Vol 21 (2) ◽  
pp. 255-272
Author(s):  
Yatish Joshi ◽  
Anugamini Priya Srivastava
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Harmful Effect ◽  
Customer Engagement ◽  
Equation Modeling ◽  
Content Type ◽  
Young Consumers ◽  
The Impact ◽  
Practical Implications

Purpose The purpose of this study is to investigate the role of customer engagement (CE) on green apparel purchase intention (GPI) among young consumers in India. Design/methodology/approach A survey was performed on 460 young consumers. Structural equation modeling was applied to check the extent to which the considered variables predicted green purchase intention. Findings The results determined CE and social influence as key predictors of consumers’ purchase intention toward green apparel products. Study further confirms that CE mediates the association between brand experience (BE) and purchase intention toward green apparels. Research limitations/implications Data were collected from young consumers. Further the impact of only few determinants was studied. Practical implications The study offers deep insights into the role of CE on consumers’ GPI, which may enable managers to plan suitable marketing plans to encourage such intentions. Social implications The outcomes of this study can be used by managers to incorporate CE strategies in their environmental campaigns for promoting green purchasing practices. Such activities may limit the harmful effect of purchasing practices on the nature. Originality/value The current study is a pioneer in examining the role of CE and BE on GPI of consumers in India.

Experience and attitude towards luxury brands consumption in an emerging market

2020 ◽  
Vol 32 (5) ◽  
pp. 909-936 ◽  
Author(s):  
Deepika Jhamb ◽  
Arun Aggarwal ◽  
Amit Mittal ◽  
Justin Paul
Keyword(s):  
Structural Equation ◽  
Emerging Market ◽  
Equation Modeling ◽  
Western World ◽  
Luxury Brands ◽  
Negative Experience ◽  
Content Type ◽  
Luxury Products ◽  
Northwest Region ◽  
Post Purchase

Purpose Conventionally, consumers perceive luxury products as a means of displaying their wealth and prosperity. Consumption of luxury products has usually been considered the prerogative of the Western world. Although there are a number of studies capturing the pre-purchase and purchase behaviour of consumers, there is a dearth of quality studies that have been conducted in this field to understand the post-purchase behaviour of consumers towards luxury brands, especially in the context of young shoppers in an emerging market context. Studying the post-purchase behaviour of shoppers is important to understand their experience with the brand. A negative experience could lead to a post-purchase dissonance, which in turn could lead to an unbalanced or distorted attitude towards the brand and other marketing stimuli. Keeping this in consideration, the purpose of this study is to explore the experiences and attitudes of young shoppers in India towards luxury consumption. Design/methodology/approach The study captured responses from young shoppers of Chandigarh and its satellite cities located in the relatively prosperous northwest region of India. The data were collected from 200 participants through a structured questionnaire that was based on an adapted “Attitude towards the concept of luxury” scale by Dubois and Laurent (1994) and “Brand Experience” Scale by Brakus et al. (2009). The structural equation modeling technique was applied to test the proposed model. Findings The empirical results indicate that sensory, intellectual, behavioural and affective experience play a significant role in building the attitude of consumers towards luxury brands. Research limitations/implications The study selected university students from Chandigarh (India) Tricity region as target respondents, which may limit the generalisability of the results to other target respondents in different regions of India or other countries. Practical implications The study is useful for researchers, academicians, marketers and retailers of luxury brands, as it gives fresh insights into understanding the consumer behaviour of a young segment towards the consumption of luxury brands in the post-purchase scenario, especially in the context of an emerging market. Originality/value The uniqueness of the study lies in the fact that it examines the post-purchase behaviour of a segment consisting of young, educated and aspirational individuals in one of the world’s fastest-growing major economies.

scholarly journals The influence of bootstrapping in testing a model of motivation and visit intention of generation Z to the attractive building architecture destinations

2021 ◽  
Vol 896 (1) ◽  
pp. 012060
Author(s):  
R Purwaningsih ◽  
D A Sekarini ◽  
A Susanty ◽  
S N W Pramono
Keyword(s):  
Structural Equation ◽  
Goodness Of Fit ◽  
Reasoned Action ◽  
Equation Modeling ◽  
Tourist Attractions ◽  
Generation Z ◽  
Before And After ◽  
Influential Variable ◽  
The Impact ◽  
Normally Distributed

Abstract This research aims to identify the impact of e-WOM on the enthusiasm of generation Z to travel in architectural tourist attractions using the theory of reasoned action. The four variables used in this analysis are e-WOM, attitude, subjective norm, and visit intention. Structural equation modeling (SEM) with Amos software is used to assess the impact of independent variables on the dependent variable. One of the prerequisites for using SEM is that the data is normally distributed; however, the data in the analysis was not normally distributed, so the bootstrapping process was used to solve this. This article focused on explaining the data processing process in SEM to concern the data testing and the effect of bootstrapping in the model forming and not discuss the model result, only compare the result before and after bootstrapping process. The most influential variable in each construct is the same between before and after bootstrapping. The goodness of fit result before bootstrapping in all categories is poor fit but after bootstrapping only one category is poor fit and others are a good fit.

scholarly journals Factors Influencing Green Product Purchase Intention among Young Consumers in Bangladesh

2021 ◽  
Vol 3 (2) ◽  
pp. 1-15
Author(s):  
Imtiaz Uddin Chowdhury ◽  
Mohammed Alamgir
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Environmental Concern ◽  
Analysis Data ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Green Product ◽  
Young Consumers ◽  
The Impact

The present study aims to determine critical factors affecting the green product purchase intention of Bangladeshi young consumers. In order to investigate the relationship, a formal questionnaire survey has been conducted targeting young Bangladeshi consumers, aged between 18 and 32 years old. A total of 400 responses have been finally screened out for analysis. Data analysis was carried out through partial least square structural equation modeling (PLS-SEM). The findings show that young consumers’ green purchase intention (GPI) is largely determined by their attitude,  environmental concern (EC), and willingness to pay (WTP). However, the impact of perceived moral obligation (PMO), on green purchase intention has been found insignificant. The study leaves specific implications for the strategic marketing decision-makers who strive to promote green product consumption in Bangladesh.

scholarly journals The impact of corporate social responsibility factors on the competitiveness of small and medium-sized enterprises

2014 ◽  
Vol 17 (2) ◽  
pp. 157-172 ◽  
Author(s):  
Peter Turyakira ◽  
Elmarie Venter ◽  
Elroy Smith
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Structural Equation ◽  
Discriminant Validity ◽  
Sampling Technique ◽  
Primary Objective ◽  
Equation Modeling ◽  
Validity And Reliability ◽  
Corporate Social ◽  
The Impact

Corporate social responsibility (CSR) has become increasingly important to the competitiveness of small and medium-sized enterprises (SMEs). A positive relationship between the CSR activities of SMEs and their enhanced competitiveness exists, at least if a long-term perspective is adopted (European Competitiveness Report, 2008:106; Mandl & Dorr, 2007:2). Despite the widespread practical and academic interest in CSR and its impact on the competitiveness of SMEs, few theoretical and empirical contributions could be found. The primary objective of this study was to identify and empirically test the CSR factors influencing the competitiveness of SMEs in Uganda. The outcomes of this study will assist SMEs to effectively and responsibly manage their activities to increase their competitiveness. A structured, self-administered questionnaire was distributed to 750 potential SME respondents. The respondents were identified by means of a purposive sampling technique, and the data were collected from 383 usable questionnaires. An exploratory factor analysis was carried out, and Cronbach’s alpha coefficients calculated to determine the discriminant validity and reliability of the measuring instrument. Correlations were assessed using structural equation modeling. The empirical results of this study indicate that workforce-oriented CSR activities, society-oriented CSR activities, market-oriented CSR activities and regulated CSR activities significantly influence the competitiveness of SMEs.

The Role of Career Self-Efficacy on the Effect of Parental Career Behaviors on Career Exploration: A Study on School of Tourism and Hotel Management’ Students

2016 ◽  
Vol 3 (1) ◽  
pp. 143 ◽  
Author(s):  
Selahattin Kanten ◽  
Pelin Kanten ◽  
Murat Yeşiltaş
Keyword(s):  
Undergraduate Students ◽  
Self Efficacy ◽  
Structural Equation ◽  
Career Exploration ◽  
Equation Modeling ◽  
Survey Method ◽  
Hotel Management ◽  
Mediating Role ◽  
The Impact

This study aims to investigate the impact of parental career behaviors on undergraduate student’s career exploration and the mediating role of career self-efficacy. In the literature it is suggested that some social and individual factors facilitate students’ career exploration. Therefore, parental career behaviors and career self-efficacy is considered as predictors of student’s career exploration attitudes within the scope of the study. In this respect, data which are collected from 405 undergraduate students having an education on tourism and hotel management field by the survey method are analyzed by using the structural equation modeling. The results of the study indicate that parental career behaviors which are addressed support; interference and lack of engagement have a significant effect on student’s career exploration behaviors such as intended-systematic exploration, environment exploration and self-exploration. In addition, it has been found that one of the dimensions of parental career behaviors addressed as a lack of engagement has a significant effect on career self-efficacy levels of students. However, research results indicate that student’s career self-efficacy has a significant effect on only the self-exploration dimension. On the other hand, career self-efficacy has a partial mediating role between lack of engagement attitudes of parents and career exploration behaviors of students.

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