scholarly journals Analyzing Willingness to Pay More to Stay in a Sustainable Hotel

2020 ◽  
Vol 12 (9) ◽  
pp. 3730 ◽  
Author(s):  
Montserrat Boronat-Navarro ◽  
José A. Pérez-Aranda
Keyword(s):  
Willingness To Pay ◽  
Sociodemographic Characteristics ◽  
Sociodemographic Variables ◽  
Consumer Intentions ◽  
Hotel Sector ◽  
Sustainability Practices ◽  
Hotel Managers

The aim of this study is to investigate differences in willingness to pay more for sustainable hotels, analyzing whether consumers’ searches for information about sustainability, the importance they assign to sustainability certifications, their previous experiences and sociodemographic variables, are all features that influence consumer intentions. We thus contribute to the literature on the importance of consumers’ concerns and awareness and how they influence consumer intentions regarding sustainability in the hotel sector. Our results, based on a sample of consumers of various nationalities, show that all the variables analyzed can explain the differences between consumers that are willing to pay more for sustainable hotels and those that are not, except those variables capturing sociodemographic characteristics. These results could help hotel managers to establish strategies to retain more responsible consumers and increase awareness of sustainability, and should prompt them to improve their sustainability practices.

Sustainability Practices in Hotel Industry: A Study on Guest Awareness and Satisfaction

GIS Business ◽  
2006 ◽  
Vol 1 (6) ◽  
pp. 9-10
Author(s):  
Shweta Mathur ◽  
Kavita Khanna ◽  
Sanjeev Kumar Saxena
Keyword(s):  
Hotel Industry ◽  
Empirical Work ◽  
Management Policy ◽  
Survey Method ◽  
Customer Preferences ◽  
Sustainability Strategy ◽  
Sustainability Practices ◽  
Sustainability Initiatives ◽  
Hotel Managers ◽  
Relationship Of

The research paper is an empirical work to ascertain the awareness and satisfaction levels of the hotel guests on the sustainability practices in Five Star hotels in Delhi. This paper also aims to determine the extent to which certain sustainability practices influence customer preferences and requirements. The methodology used in this research included a survey method, combined with an extensive secondary research and descriptive methods. The survey was conducted in selected Five star and Five-star deluxe hotels in Delhi from June 2016 until September 2016. The results of the study establish a direct relationship of sustainability practices with customers satisfaction in Five Star Hotels in Delhi, however, it reveals that the prevailing sustainability practices do not satisfy the guests to a considerable extent. The research results can be used by hotel managers in order to improve and adopt sustainability strategy in their management policy in order to raise the level of awareness towards the hotels sustainability initiatives undertaken and then to meet the demands of cognizant guests and for the sake of its own business survival.

scholarly journals Discovering Niche Markets: A Comparison of Consumer Willingness to Pay for Local (Colorado Grown), Organic, and GMO-Free Products

2002 ◽  
Vol 34 (3) ◽  
pp. 477-487 ◽  
Author(s):  
Maria L. Loureiro ◽  
Susan Hine
Keyword(s):  
Willingness To Pay ◽  
Consumer Preferences ◽  
Value Added ◽  
Sociodemographic Characteristics ◽  
Niche Markets ◽  
Free Products ◽  
Different Types ◽  
Value Added Products

Demand for value-added products is highly segmented among different types of consumers. In this article, we assess consumer preferences for local, organic, and GMO-free potatoes in order to discover their potential niche markets. We identify sociodemographic characteristics that affect consumer preferences and compare the effects of different attributes on consumers' willingness to pay. Results suggest that the attribute “Colorado grown” carries a higher willingness to pay than organic and GMO-free attributes.

scholarly journals Climate Change Adaptation in the Coastal Tourism Hotel Sector: The case of Sihanoukville, Cambodia

2020 ◽  
Author(s):  
Tinat Nhep ◽  
Christian Schott ◽  
Mondher Sahli
Keyword(s):  
Climate Change ◽  
Success Factors ◽  
Future Research ◽  
Coastal Tourism ◽  
Structured Interviews ◽  
International Agencies ◽  
Critical Success ◽  
Climate Action ◽  
Hotel Sector ◽  
Hotel Managers

Cambodia is a country, which has seen very rapid tourism development over the last decade, while also being identified as very vulnerable to the impacts of climate change (CC) by several key international agencies. This paper takes the form of a climate change-focused case study of the coastal tourism hotel sector in Cambodia’s Sihanoukville. It is based on semi-structured interviews with hotel managers and field observations. The paper’s aims are sequential and start by initially examining to what extent Sihanoukville’s hotel sector is vulnerable to CC, which is followed by an analysis of the hotel sector’s adaptation. Finally the type and nature of adaption is critically compared and contrasted by star rating and location relative to the seashore. Some interesting findings emerge that highlight paradoxes in the context of the vulnerability- adaptation dynamic. Future research should investigate the barriers and critical success factors (SF) for CC adaptation (CCA), as these factors will provide valuable insights into the vulnerability-adaptation dynamic in Sihanoukville, thereby contributing to the UN’s Sustainable Development Goal (SDG) 13 Climate Action.

The Effect of Social Media on Hotels' Business Performance in the Lebanese Hotel Sector

2019 ◽  
Vol 17 (3) ◽  
pp. 54-70
Author(s):  
Firas Mohamad Halawani ◽  
Patrick C.H. Soh ◽  
Saravanan Muthaiyah
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Structural Equation ◽  
Business Performance ◽  
Modelling Method ◽  
Equation Modelling ◽  
Hotel Sector ◽  
Hotel Managers ◽  
Business Sectors ◽  
Social Media Strategy

While many studies on social media from users' perspectives have been conducted, less attention has been paid to the effect of social media on organizations' performance, particularly among hotels. The aim of the study is to investigate the effect of social media on hotels' business performance in the Lebanese hotel sector. In this study, a structural equation modelling method has been used for data analysis. The survey data was gathered from a sample of 146 hotels in Lebanon. Data analysis results demonstrate the positive and significant relationship between social media characteristics (visibility and association but not editability) on hotels' business performance. The findings present valuable implications for hotel managers to direct their social media strategy and to capitalize on the possible benefits of social media to increase the business performance of hotels. In addition, the findings could also provide useful insights into other business sectors that have an intention to invest in social media.

Revenue management pricing in the hotel sector: Reducing perceived unfairness to encourage willingness to pay

2020 ◽  
Vol 35 (3) ◽  
pp. 102-123
Author(s):  
Sourou Méatchi ◽  
Sandra Camus
Keyword(s):  
Willingness To Pay ◽  
Revenue Management ◽  
Limited Capacity ◽  
Measurement Instruments ◽  
Pricing Models ◽  
Positive Individual ◽  
Hotel Sector ◽  
Affective Dimensions ◽  
Perceived Unfairness ◽  
Cognitive Dimensions

In a context of ever-increasing competition, revenue management pricing (RMP) has become a strategic tool for companies with limited capacity. However, despite its considerable appeal, studies show that RMP has mixed reactions from consumers. The aim of this research is to test levers of actions that can help reduce the perceived unfairness of RMP and thus promote willingness to pay (WTP). Two quantitative samples ( N1 = 325; N2 = 280) allowed us to validate the measurement instruments for the concepts mobilized and to test two explanatory ‘fairness-based pricing’ models. The results show that fairness and transparency have strong positive individual and interaction effects on reducing the cognitive dimensions of perceived unfairness and on reinforcing WTP. However, the effects on the affective dimensions are not confirmed in the two models tested.

Sustainable management practices in UAE hotels

2018 ◽  
Vol 12 (4) ◽  
pp. 440-466 ◽  
Author(s):  
Amal Alameeri ◽  
Mian M. Ajmal ◽  
Matloub Hussain ◽  
Petri Helo
Keyword(s):  
Sustainable Management ◽  
Service Sector ◽  
Management Practices ◽  
Future Research ◽  
Extensive Literature ◽  
Social Dimensions ◽  
Content Type ◽  
Survey Tool ◽  
Hotel Sector ◽  
Hotel Managers

Purpose Sustainability has become an important objective for most organizations, as it is emerging as a competitive necessity. This study aims to develop a framework for the identification, categorization and prioritization of sustainable management practices (SMPs) in the hotel sector. Design/methodology/approach An extensive literature review was conducted to identify SMPs in the service sector, and a survey tool was used to categorize and prioritize the most important practices based on expert opinion. An analytical hierarchical process (AHP) was used to prioritize the main criteria and sub-criteria of SMPs. The study is composed of 8 main criteria and 33 sub-criteria relevant to the hotel sector. Findings It is observed that employee management and government management take top priority under the main criteria, and policy requirements, customer culture and education and training were determined to be the three most relevant sub-criteria as SMPs for hotels in UAE. The results indicate that hotels mostly focus on economic sustainability; however, the environmental and social dimensions of sustainability are ignored in management practices. Research limitations/implications The results are derived from four- and five-star hotels and therefore cannot be generalized. In addition, future research on specific categories of hotels is needed in other countries. The current research model can be also applied in different types of companies in tourism and other sectors. Practical implications Hotel managers should exert greater effort with regard to the environmental and social dimensions of sustainability practices, as they are highly important. Internationally, there has been considerable debate with regard to these issues, and at present, customers are well aware of such social and environmental efforts. Originality/value This study offers original insights into the area of SMP in UAE, especially in the hotel sector.

scholarly journals Climate Change Adaptation in the Coastal Tourism Hotel Sector: The case of Sihanoukville, Cambodia

2020 ◽  
Author(s):  
Tinat Nhep ◽  
Christian Schott ◽  
Mondher Sahli
Keyword(s):  
Climate Change ◽  
Success Factors ◽  
Future Research ◽  
Coastal Tourism ◽  
Structured Interviews ◽  
International Agencies ◽  
Critical Success ◽  
Climate Action ◽  
Hotel Sector ◽  
Hotel Managers

Cambodia is a country, which has seen very rapid tourism development over the last decade, while also being identified as very vulnerable to the impacts of climate change (CC) by several key international agencies. This paper takes the form of a climate change-focused case study of the coastal tourism hotel sector in Cambodia’s Sihanoukville. It is based on semi-structured interviews with hotel managers and field observations. The paper’s aims are sequential and start by initially examining to what extent Sihanoukville’s hotel sector is vulnerable to CC, which is followed by an analysis of the hotel sector’s adaptation. Finally the type and nature of adaption is critically compared and contrasted by star rating and location relative to the seashore. Some interesting findings emerge that highlight paradoxes in the context of the vulnerability- adaptation dynamic. Future research should investigate the barriers and critical success factors (SF) for CC adaptation (CCA), as these factors will provide valuable insights into the vulnerability-adaptation dynamic in Sihanoukville, thereby contributing to the UN’s Sustainable Development Goal (SDG) 13 Climate Action.

scholarly journals Tourism in the post(?) COVID-19 era: evidence from the hotel sector in the North East of England

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Maria Zoi Spanaki ◽  
Andreas Papatheodorou ◽  
Nikolaos Pappas
Keyword(s):  
Business Practices ◽  
Structured Interviews ◽  
Content Type ◽  
North East ◽  
The North ◽  
Short Period ◽  
Managerial Implications ◽  
Hotel Sector ◽  
The Uk ◽  
Hotel Managers

Purpose This paper aims to examine developments in tourism during the COVID-19 pandemic using the hotel sector in the North-East of England as the area of study. The country has attracted a lot of attention not only because of its importance as a tourism destination but also due to its rather controversial management of the pandemic at least in its early stages. Design/methodology/approach Fifteen semi-structured interviews based on ten open-ended questions were conducted with North East of England-based hotel managers of international brands on the level of their hotels’ preparedness to effectively deal with pandemic cases. The interviews took place in August and September 2020 with participants kept anonymous. Findings Meeting new operational and bureaucratic requirements added to the cost structure and proved a major challenge for managers who saw their hotel occupancy rates and revenue collapsing within a short period of time. Innovative and aggressive pricing strategies were introduced to lure especially younger travelers in the absence of business clientele. Staff were made redundant and/or asked to work overtime making effective human resource management very difficult. Originality/value This is one of the first research attempts to highlight the importance of the COVID-19 pandemic for the hotel sector in a major region of the UK. The paper also attempts some generalization by discussing managerial implications and suggesting a possible way forward for the hotel sector. Developing resilience by building on previously used successful business practices proves of essence.

scholarly journals Demographic transformation and the influence of eleven selected socio-demographic variables on the face validity of an engineering English for specific purposes approach at a South African university

2021 ◽  
Vol 35 (3) ◽  
Author(s):  
J. Moyo ◽  
C. C. Mann
Keyword(s):  
Work Experience ◽  
Statistical Significance ◽  
English For Specific Purposes ◽  
Face Validity ◽  
School Type ◽  
Sociodemographic Characteristics ◽  
Statistical Significance Testing ◽  
Sociodemographic Variables ◽  
The Face ◽  
The Mean

In English for Specific Purposes (ESP), as accountable education, face validity, which could be an undesirable “negative” or a desirable “positive”, is one of the ways in which we determine the learners’ attitudes toward, and probable consequent motivation for, ESP learning programmes. In this study, we sought to explain the reactions of the 226 first year Engineering student respondents to Likert items by their sociodemographic characteristics. We measured and classified as an undesirable “negative” (if the mean was < 3.50), or a desirable “positive” (if the mean was ≥ 3.50), the face validity generated by eleven sociodemographic characteristics for an ESP approach employed in the design and delivery of a compulsory ESP module (Engineering Communication) at a university in South Africa’s Gauteng Province. We subjected the data to statistical significance testing with the ANOVA suite of inferential statistics to identify statistically significant relationships between the sociodemographic variables and the face validity variables, of which 20 were confirmed, and then measured the variance (influence) in the latter that could be associated with the former. The aggregate influence explainable by the sociodemographic variables was an eta2 of .908 (90.8%), of which High School Type (19.8%) recorded the most, and Engineering Work Experience (1,7%), the least. Whereas, Race was associated with the most “negative” influence, the Black1 and White groups were practically indistinguishable in attaining unequal, but “negative”, scores. When we compared the sample demographic statistics to available institutional and national statistics to check for demographic transformation, the statistics suggested that the research university was transforming demographically at a fast pace, given its history.

Sustainability practices in tourism supply chain

2018 ◽  
Vol 25 (4) ◽  
pp. 1148-1170 ◽  
Author(s):  
Deepak Eldho Babu ◽  
Arshinder Kaur ◽  
Chandrasekharan Rajendran
Keyword(s):  
Supply Chain ◽  
Middle Level ◽  
Snowball Sampling ◽  
Negative Effects ◽  
Content Type ◽  
Sustainability Practices ◽  
Performance Dimensions ◽  
And Performance ◽  
Hotel Managers ◽  
Tourism Supply Chain

Purpose The purpose of this paper is to provide strategic recommendations for Indian hotel administrators for improving sustainability practices: environment, economic and social with respect to the supply chain members by analyzing performance dimensions and the importance attached to them. Design/methodology/approach Importance performance analysis is a tool to analyze the perception of top-level, middle-level and first-level managers in hotels. Questionnaire is developed to collect the hotel manager’s perceptions. The snowball sampling method is used for data collection. Findings The paper introduces specific sustainability practices, namely, environment, economic and social factors, at the interface of the tourism supply chain (TSC). This will allow the hotels to identify the importance and performance of various sustainability practices to achieve a long-term competitive advantage. The present work finds that the responding hotel managers have given highest importance to the sustainability practices within the organization and the hotel manager’s perception of sustainability practices in the TSC will vary with respect to the supply chain members. Research limitations/implications The effort has been made to capture specific sustainability practices across the supply chain. The paper reinstates the fact that sustainability practices are not firm specific and should be practiced at the supply chain interface. The data for the study were taken from focal organizations perspective which is the hotels. Practical implications Results provide the hotel administrators to develop appropriate strategies to improve their practices and functions by analyzing their strengths and weakness regarding their tangible and intangible assets. The identified sustainability practice attributes can act as a benchmark and drive the hotel industry toward possible cost-saving conditions by prioritizing the allocation of the resources while taking care of overall performance. Social implications Results will help the hotel administrators to identify the better sustainability practices which will reduce the negative effects and protect the Mother Nature. Originality/value The study included hotels/resorts from tourism locations: hill station, backwaters and coastal areas, specifically in the Indian context.

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