scholarly journals The Role of a City Council in a Place Branding Campaign: The Case of Vic in Catalonia

2020 ◽  
Vol 12 (11) ◽  
pp. 4420 ◽  
Author(s):  
Xavier Ginesta ◽  
Jordi de-San-Eugenio-Vela ◽  
José-Antonio Corral-Marfil ◽  
Jordi Montaña
Keyword(s):  
Public Management ◽  
Urban Governance ◽  
Place Branding ◽  
City Council ◽  
Group Discussions ◽  
Fully Integrated ◽  
Fundamental Goal ◽  
Place Promotion

The fundamental goal of this article is to show the implications that place branding has for regional public management through a case study of the brand “Vic, a city with a human dimension” [Vic, ciutat a la mesura humana, in Catalan language], a project commissioned by the city council of Vic and carried out by the city’s university (University of Vic-Central University of Catalonia). Vic is the capital of the Osona region, in the centre of Catalonia, with a population of 45,040 inhabitants. Methodologically, this research utilised 14 focus group discussions, two in-depth interviews and a survey addressed to citizens and answered by 855 people. In regards to results, the research shows that the practice of place branding transcends the traditional action areas of place marketing and place promotion, in order to be fully integrated in the region’s overall management policies, that is to say, its urban governance. The article also concludes that the processes of conceptualisation and implementation of new place brands must be framed within a bottom-up approach, integrating all the stakeholders (public–private cooperation) in the decision-making process.

Cooperative behaviour and place branding: a longitudinal case study in Italy

2016 ◽  
Vol 19 (2) ◽  
pp. 156-172 ◽  
Author(s):  
Chiara Rinaldi ◽  
Alessio Cavicchi
Keyword(s):  
Geographical Area ◽  
Place Branding ◽  
Cooperative Behaviour ◽  
Longitudinal Case Study ◽  
Case Study Methodology ◽  
Content Type ◽  
Study Methodology ◽  
As Relationship

Purpose This paper aims to understand the motivations driving cooperative behaviour between heterogeneous stakeholders in place-branding activities, focusing on contract-based and relation-based cooperation constructs. Design/methodology/approach The longitudinal case study method is used to help understanding how the investigated network has evolved over four years from an attempt to build a regional umbrella-brand to a network contract between 13 enterprises. Findings The findings suggest that the relationships of trust and shared values among stakeholders are essential to foster cooperation, but also that contract-based governance complements a relation-based governance, enhancing the performance of the alliance. Research limitations/implications The main limitation is related to the case study methodology, as results are strongly dependent on the specific characteristics of the stakeholders and the geographical area analysed. Social implications The role of stakeholders in building a place brand is increasingly important. When analysing cooperative behaviour drivers, more attention should be paid to such intangible assets as social, human, relational and organisational capital. Originality/value This longitudinal case study emphasises that for success in place-branding activities, contract-based cooperation can be particularly useful at the beginning of a network alliance, while relation-based cooperation ensures the strength and continuity of the partnership but it takes time to develop. Responsible leaders, working as relationship facilitators/enablers, are important to keep network members engaged, by creating trust and favouring mutual beneficial relationships between stakeholders.

scholarly journals Color Place Marketing—The Role of Atmospheric Colors on Place Product Association and Consumer Choices in Luoyang, China

2020 ◽  
Vol 12 (23) ◽  
pp. 9902
Author(s):  
WeiChung Huang ◽  
LiChung Jen
Keyword(s):  
Place Branding ◽  
Place Marketing ◽  
Consumer Decisions ◽  
Surrounding Environment ◽  
Novel Approach ◽  
Dynamic View ◽  
Color Priming ◽  
Unique Approach ◽  
Place Promotion

Place branding has become a fast-growing area of research in recent years due to the proliferation of technology and services facilitating travel. However, place-branding research has primarily focused on place promotion and image orchestration. The main purpose of this paper is to address the lack of place–product combination research and introduce a novel approach to extract and commercialize distinctive place elements such as colors. We examine the extent to which place atmospheric colors influence consumer decisions through priming. In addition, we look into the moderating role of a consumer characteristic, productivity orientation (PO), on atmospheric color to consumer decisions. Four studies are conducted in Luoyang, China, with 408 samples in pretest, 83 samples in Study 2, and 2361 samples in Study 3 and 4, to examine our hypotheses. The results support the hypothesis of atmospheric color priming: people are more likely to favor products that display colors similar to their surrounding environment. We also find that PO consumers are more likely to favor products that display color patterns similar to the surrounding environment than consumers under social influence. Drawing from a dynamic view of place branding, we provide a unique approach for scholars and practitioners to grasp the concepts of place marketing.

scholarly journals Promoting sustainability through governance of eco-city indicators: a multi-spatial perspective

2020 ◽  
Author(s):  
Wu Deng ◽  
Ali Cheshmehzangi ◽  
Yuanli Ma ◽  
Zhen Peng
Keyword(s):  
Urban Governance ◽  
Common Ground ◽  
Policy Coordination ◽  
City Development ◽  
Stakeholder Groups ◽  
Collective Effort ◽  
Spatial Level ◽  
Multi Level

Abstract The purpose of this paper is to present a case study of the latest practice on urban sustainability in China, focusing on the breakdown of city-wide overall indicators to a more controllable spatial level—i.e. individual land plots and individual buildings. We argue the importance of decomposing the indicators to smaller scales by understanding underlying principles such as indicators and their integration in the process of urban governance, i.e. enhancing multi-level policy coordination as an important and effective approach for developing eco-cities. This can provide a common ground of argument to monitor the progress at multiple spatial levels and form a collective effort to move a city towards sustainability. The novelty of this study is to highlight the role of eco-city development at multiple spatial levels and through urban governance. The local government needs to mobilize various stakeholders involved in the urban development process by providing sustainability targets in a transparent way. A collective effort from various stakeholder groups might be formed by linking them to a set of unified but spatial level-based targets.

scholarly journals A Gestão Pública em Polo de Apoio Presencial do Sistema da Universidade Aberta do Brasil: Estudo de caso no Polo de Apoio Presencial em Resende.

EAD em FOCO ◽  
2016 ◽  
Vol 6 (1) ◽  
Author(s):  
Marcos Antonio Gomes Xavier
Keyword(s):  
Distance Education ◽  
Public Management ◽  
Rio De Janeiro ◽  
Organizational Factors ◽  
Open University ◽  
Learning Support ◽  
Education Management ◽  
The Public

Este artigo trata da Gestão da Educação a Distância pelas instituições de ensino superior, parceiras da Universidade Aberta do Brasil, descrevendo fatores estruturais e organizacionais essenciais para a gestão de qualidade. Através do estudo de caso, com desenvolvimento de pesquisa exploratória, no Polo de Apoio Presencial do Município de Resende, no Estado do Rio de Janeiro, foi possível observar que o polo é elemento-chave no sistema para que propicie ensino de qualidade; para tanto, enfatiza-se a importância do papel do gestor do polo nesse contexto. Palavras-chave: Gestão; Educação a distância; Polo de apoio presencial. The Public Management of Open University of Brazil: A Case Study in Resende Learning Support Center AbstractThis article reports how higher education institutions, partners of the Open University of Brazill, deals with Distance Education Management, by describing structural and organizational factors, essential for a quality management. Through the case study, with exploratory development, he Learning Support Center in the municipality of Resende in the state of Rio de Janeiro, we observed that the Polo is a key element in the system, that provides quality education, therefore, it is emphasized the important role of the manager at this Learning Center in this context. Keywords: Management; Distance Education; Learning Support Center.

Accountants as institutional entrepreneurs: changing routines in a telecommunications company

2014 ◽  
Vol 11 (3) ◽  
pp. 190-214 ◽  
Author(s):  
Umesh Sharma ◽  
Stewart Lawrence ◽  
Alan Lowe
Keyword(s):  
Public Management ◽  
New Public Management ◽  
Single Case ◽  
Content Type ◽  
State Sector ◽  
Institutional Entrepreneurs ◽  
Agents Of Change ◽  
Telecommunications Company

Purpose – The purpose of this paper is to explicate the role of institutional entrepreneurs who use accounting technology to accomplish change within a privatised telecommunications company. Design/methodology – The case study method is adopted. The authors draw on recent extension to institutional theory that gives greater emphasis to agency including concepts such as embeddedness, institutional entrepreneurs and institutional contradiction. Findings – As part of the consequences of new public management reforms, we illustrate how institutional entrepreneurs de-established an older state-run bureaucratic and engineering-based routine and replaced it with a business- and accounting-based routine. Eventually, new accounting routines were reproduced and taken for granted by telecommunications management and employees. Research Limitations/implications – As this study is limited to a single case study, no generalisation except to theory can be made. There are implications for privatisation of state sector organisations both locally and internationally. Originality/value – The paper makes a contribution to elaborating the role of institutional entrepreneurs as agents of change towards privatisation and how accounting was used as a technology of change.

Influence of mission and vision on the state development: a case of Pakistan

2016 ◽  
Vol 12 (1) ◽  
pp. 52-72 ◽  
Author(s):  
Nadeem Yousaf
Keyword(s):  
Public Management ◽  
Historical Analysis ◽  
The State ◽  
Future Research ◽  
Complex Relationship ◽  
State Development ◽  
Content Type ◽  
The Future

Purpose – The purpose of this paper is to discuss the importance of mission and vision in the process of state development. Using the case of Pakistan, it will be argued that state organizations do not develop and find the right direction without outlining a clear mission and vision which will be beneficial to all citizens, who are the real stakeholders. Design/methodology/approach – Yin (2003) and Baxter and Jack (2008) argue that case study is an enriched method to explore a complex relationship. The complex relationship may be understood better by qualitative methods than quantitative. Following their suggestion, case study method will be adopted to understand the relationship between the mission and vision and state development. In this study, Pakistan will be used as a case. Moreover, the technique of historical analysis will be employed to understand this relationship. Historical analysis is important because the repercussions of current actions can only be evaluated in the future. Findings – The paper shows the importance of “mission and vision” for state development. Using Pakistan as the case, it is argued that a state can lose its direction without having a clear mission and vision. It is further contended that it is not erection of institutions or verbal/written pronouncements and slogans, but a strong commitment to the mission and the vision brings the required change, which helps to develop a state. In the future research, the researcher can further examine the role of mission and vision in relation to state development. Research limitations/implications – The limitation of this study is that it has only focussed on the leadership and politics of Pakistan. In the future, a comparative study investigation may be useful. Practical implications – The research is useful for political leaders, political scientists and public management researchers. Originality/value – The research is unique and original that it evaluates the role of leadership and the development of the state from the perspective of mission and vision, which has not been done in the earlier research. Moreover, the paper elaborates the concept of state development.

scholarly journals Assessment and Selection of Materials for Melbourne City Council House 2

2012 ◽  
Vol 5 (2) ◽  
pp. 8-19
Author(s):  
Dominique Hes ◽  
Andrew Morrison ◽  
Margret Bates
Keyword(s):  
Material Selection ◽  
City Council ◽  
Design Team ◽  
Building Project ◽  
Selection Of ◽  
Council House

This paper highlights the role of material selection in the development and contribution toward environmental excellence in the building project Council House 2 (CH2). The paper focuses on the assessment of material and the strategies used by the design team in CH2to ensure the best environmental result. The paper then goes on to explore in a case study the application of these strategies in the selection and specification of concrete on CH2. The purpose of the paper is to explore the difficulties and rewards of careful research of manufacturers' claims and the relative benefits of different materials. The paper concludes that the process of material selection adopted on this project has increased the education of architects and manufacturers alike as well as being environmentally beneficial.

scholarly journals Facilitating Multi-Stakeholder Dialogue and Collaboration in the Energy Transition of Municipalities through Serious Gaming

Energies ◽  
2021 ◽  
Vol 14 (12) ◽  
pp. 3374
Author(s):  
Tania Ouariachi
Keyword(s):  
Empirical Evidence ◽  
Game Design ◽  
Local Level ◽  
Energy Transition ◽  
Group Discussions ◽  
Serious Gaming ◽  
Stakeholder Network ◽  
Multi Stakeholder

Within the EU, energy transition at the local level is embedded in a complex stakeholder network with highly interdependent actors; if these actors have to collaborate to contribute to an efficient transition, they have to initiate a dialogue about their roles and interests. A good way to achieve this goal could be via serious gaming. Scholars suggest that serious games have the potential to increase multi-stakeholder’s dialogue and collaboration on climate-change-related issues; however, empirical evidence on the effectiveness, and the process is still limited. The aim of this paper is to use the We-Energy Game as a case study to provide empirical evidence on how serious gaming could facilitate dialogue and collaboration among different stakeholders, and which specific features influence the engagement of participants with the issue. For that purpose, a qualitative analysis on feedback and observations of group discussions is conducted, together with a survey for 125 stakeholders from diverse municipalities in The Netherlands to assess what type of features influence the engagement. The study reveals that the game engages participants mostly at the cognitive level, and that key elements in this process are game design, the debriefing session, and the role of the facilitator.

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